Jill Stuart

What Jill Stuart does

JILL STUART Beauty is a Japan-origin prestige cosmetics and skincare brand that develops, manufactures, and sells color cosmetics, skincare, fragrance, bath and body, and beauty tools under a single label. The brand is operated by or under KOSE Co., Ltd., the Japanese beauty conglomerate, which provides formulation technology, manufacturing, and distribution. JILL STUART Beauty launched as a beauty brand in 2005 (the Jill Stuart fashion label itself dates to 1993) and is now celebrating its 20th anniversary in 2025. The product portfolio is organized into nine categories — lips, eyes, cheeks, base, fragrance, bath and body, skincare, nails, and tools — anchored by proprietary fragrance compositions such as the Crystal Bloom line (celebrating its 10th anniversary in 2025) and signature botanical ingredients including Snow White Peony extract cultivated in Niigata Uonuma. Limited edition drops, monthly collectible releases, and anniversary reissues are a core merchandising mechanism.

Name

Jill Stuart

Legal name

JILL STUART Beauty (operated by or under KOSE Co., Ltd. in Japan)

Website

https://jillstuart-beauty.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

JILL STUART Beauty is a KOSE-operated Japanese prestige cosmetics brand selling color makeup, fragrance, skincare, and bath and body products to women in Japan, Korea, and the United States through own e-commerce, department store counters, and limited edition drops.

Ownership category

akta.pro rank

Product category

Prestige Color Cosmetics and Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro industry

PRIMARYCRAKAFAH

Luxury Fragrance & Beauty (Designer/Luxe)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Luxury Goods & Maison Brands (Multi-category)

SECONDARYCRABACAF

Makeup Palettes & Sets (Curated Palettes, Gift Sets, Multi-use Kits)

Consumer Products & Retail/Beauty & Personal Care/Color Cosmetics (Makeup)

SECONDARYCRAOAEAC

Prestige Beauty & Luxury Cosmetics Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Beauty & Personal Care Distribution

SECONDARYCRAFADAC

Beauty & Personal Care Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

Keywords

• Prestige cosmetics
• Color makeup
• Skincare products
• Fragrance line
• Beauty brand

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct product sales of color cosmetics, skincare, fragrance, bath & body, and tools through official e-commerce and physical retail stores. Products sold at one-time purchase prices ranging from 2,200 yen to 7,700 yen per item.
2. Limited Edition Collections: Time-limited product releases including monthly collections, seasonal collections, and 20th anniversary special editions drive urgency-based purchasing.
3. In-Store Services: Personal makeup lessons and engraving services offered at physical retail locations, with reservation system for personalized customer experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

JILL STUART Beauty manufactures and sells a comprehensive range of prestige beauty products across nine categories: lips, eyes, cheeks, base makeup, fragrance, bath & body, skincare, nails, and tools. The brand operates a direct-to-consumer e-commerce platform in Japanese, English, and Korean, complemented by physical retail presence in department stores across Japan and select international markets. It complements product sales with personalized services including engraving, in-store makeup lessons, live shopping events, and e-gift services.

Product overview

JILL STUART Beauty is a Japanese cosmetics and skincare brand offering a comprehensive portfolio of beauty products organized across nine core categories: Lips (lipsticks, lip colors), Eyes (eye shadows, mascaras, eyeliners), Cheeks (blush), Base (foundations, makeup bases, powders), Fragrance (perfumes, hair mists), Bath & Body, Skincare, Nails, and Tools. The brand operates through its official online stores in Japanese, English, and Korean languages, as well as physical retail locations. JILL STUART Beauty also provides services including personalized engraving, in-store makeup lessons, live shopping, and e-gift services. The product lineup includes regular collections alongside numerous limited edition releases featuring seasonal themes, anniversaries (notably the 20th Anniversary Collection), and collaborative collections like the Crystal Bloom series celebrating 10 years with monthly limited edition releases.

Differentiator

Problem solved

Functional benefit

Brands

• Crystal Bloom: Signature fragrance line of JILL STUART Beauty, featuring floral scents. Launched around 2015 and celebrated its 10th anniversary in 2025 with limited-edition monthly collections.
• Flora Notis JILL STUART
• Jill by JILL STUART

Products and services

• Color Cosmetics (Lips, Eyes, Cheeks, Base, Nails) Full-spectrum color cosmetic line including lipsticks, eye shadows, mascaras, eyeliners, eyebrow products, blushes, highlighters, foundations, makeup bases, face powders, concealers, and nail lacquers for individual consumers seeking premium beauty products.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• KOSE CorporationcoreOthersKOSE Corporation is the parent company and parent brand behind JILL STUART Beauty. KOSE develops, manufactures, and distributes JILL STUART products globally, providing the cosmetic formulation technology, distribution infrastructure, and brand management for the JILL STUART brand.
• KOSE KoreacoreOthersKOSE Korea (株式会社コセ Korea, business registration: 214-86-87314, Representative: Ono Hidekatsu) operates JILL STUART Beauty distribution and e-commerce in the Korean market from its office in Seoul's Gangnam district.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Laura Mercier: Prestige makeup and skincare brand focused on face, color, and fragrance with strong department store and DTC presence in Asia and the US. Comparable to JILL STUART Beauty on premium beauty consumer targeting, multi-category color and skincare portfolio, and selective distribution.
• ADDICTION (Tokyo): Another KOSE-owned prestige color cosmetics brand targeting Asian consumers with professional-makeup-artist positioning and seasonal collections. Comparable in audience (premium beauty consumer), price band, and KOSE-portfolio operating model.
• SUQQU: Japanese prestige color cosmetics and skincare brand also owned by KOSE Corporation, serving the same premium Asian beauty consumer with high-design packaging, seasonal collections, and department store-led distribution. It is the closest internal comparable to JILL STUART Beauty in positioning, price band, and go-to-market motion.
• Anna Sui Cosmetics: Beauty line from the eponymous New York-based fashion designer, with strong Asia distribution and a romantic, whimsical aesthetic. Directly comparable to JILL STUART Beauty on fashion-designer-brand heritage, decorative packaging language, and Asia-led prestige positioning.
• DECORTÉ: KOSE's flagship prestige skincare and color cosmetics maison brand, sold globally through department store counters with high-priced hero SKUs and fragrance adjacencies. Directly comparable to JILL STUART Beauty in distribution channel, premium pricing architecture, and KOSE-parented multi-geographic footprint.
• shu uemura: Japanese-origin prestige makeup and cleansing brand, currently under L'Oréal, with artist-led positioning, signature cleansing oils, and seasonal color collections. Directly comparable to JILL STUART Beauty in Japanese prestige heritage, color cosmetics focus, and Asia-led distribution.
• PAUL & JOE Beauté: French-fashion-designer-originated Japanese-produced prestige color cosmetics and fragrance brand sold through department stores with limited edition collectibles. Comparable to JILL STUART Beauty on designer-beauty heritage, fashion-driven aesthetic, and Asia department store go-to-market.

Broad incumbents

• M·A·C Cosmetics: Global prestige color cosmetics leader under Estée Lauder with broad portfolio across lips, eyes, face, and tools. While much larger and broader, M·A·C is a useful benchmark for JILL STUART Beauty's color cosmetics demand patterns, seasonal collection mechanics, and Asia retail presence.

Emerging players

• Ladurée Beauté: French patisserie maison that has extended into prestige color cosmetics and fragrance with floral, decorative packaging. Comparable to JILL STUART Beauty on luxury-maison-meets-beauty positioning, limited edition drops, and gift-led purchase occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xx.com/JILL_Beauty_jp
• Facebookfacebook.com/jillstuartbeauty
• Instagraminstagram.com/jillstuartbeauty
• TikToktiktok.com/@jillstuartbeauty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jill Stuart