Anna Sui

What Anna Sui does

Anna Sui is a privately-held, New York-based global lifestyle brand founded in 1981 by designer Anna Sui, operating across fashion apparel, beauty and cosmetics, fragrance, and accessories under a signature boho chic aesthetic rooted in 90s grunge fashion. The brand sells seasonal fashion collections (Resort through Fall/Winter, with price points from approximately $135 for t-shirts to $1,197 for limited-edition pieces), signature fragrance lines (Fantasia, Secret Wish, Sky, Sundae, Wild Wonder — priced $48 to $360), beauty products ($15 to $75), and accessories ($14 to $560), all unified by recurring design motifs including romantic lace, rose and butterfly imagery, and vintage-inspired prints. The core technology stack centers on a Shopify-powered direct-to-consumer e-commerce platform supporting multi-currency checkout across 100+ countries, supplemented by physical retail stores, a dedicated Japanese storefront, and department store and multi-brand retail partnerships.

Revenue mechanics rely on unit-pricing across four primary streams — fashion apparel, fragrance, beauty/cosmetics, and accessories — augmented by licensing royalties from brand collaborations. The company pursues a horizontal segmentation approach targeting fashion-conscious women aged 18–45, fragrance enthusiasts, beauty consumers, and a mass-market crossover segment reached through collaborations. Distribution channels include DTC e-commerce (annasui.com and jp.annasui.com), physical retail, department stores, and multi-brand retailers, with brand collaborations functioning as both revenue streams and mass-market reach extensions. Notable collaborations include Teva (Spring 2021), the Anna Sui Barbie Inspiring Women doll with Mattel (2024), Old Navy's first-ever designer collaboration (October 2025), and a Marc Jacobs 40th Anniversary varsity jacket, supported by influencer campaigns featuring PinkPantheress for Gen Z reach.

The company is founder-controlled and family-run, with three nieces (born in the 1990s) holding key leadership and creative roles, signaling a structured generational succession. Marketing is multi-channel — active social media presence across Instagram, TikTok, Pinterest, YouTube, Facebook, and X, influencer/celebrity campaigns, editorial coverage in major fashion publications, and event-driven capsule launches. No AI/ML capabilities, funding rounds, acquisitions, or institutional investors are disclosed in the source data.

Name

Anna Sui

Legal name

Anna Sui

Website

https://annasui.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Anna Sui is a privately-held, New York-based global lifestyle brand founded in 1981 by designer Anna Sui, selling fashion apparel, fragrance, beauty, and accessories through DTC e-commerce, retail stores, and collaborations with Old Navy, Teva, and Mattel.

Ownership category

akta.pro rank

Product category

Designer Apparel & Lifestyle

NAICS

Clothing and Clothing Accessories Retailers (458110), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Jewelry, Luggage, and Leather Goods Retailers (4583), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Retail-Jewelry Stores (5944)

akta.pro industry

PRIMARYCRAKAFAH

Luxury Fragrance & Beauty (Designer/Luxe)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Luxury Goods & Maison Brands (Multi-category)

SECONDARYCRAKAEAL

Luxury Giftables & Lifestyle Accessories (Charms, Bag Accessories, Keychains)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Luxury Accessories (Leather Goods, Sunglasses, Small Leather Goods)

SECONDARYCRABADAA

Fine Fragrance (Women’s/Men’s/Unisex)

Consumer Products & Retail/Beauty & Personal Care/Fragrance & Deodorants

SECONDARYCRABACAF

Makeup Palettes & Sets (Curated Palettes, Gift Sets, Multi-use Kits)

Consumer Products & Retail/Beauty & Personal Care/Color Cosmetics (Makeup)

SECONDARYCRALAJAK

Pop Culture, Licensed & Fandom Gifts Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Gift, Novelty & Souvenir Retail

SECONDARYCRAKAEAF

Luxury Scarves, Gloves & Cold-Weather Accessories

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Luxury Accessories (Leather Goods, Sunglasses, Small Leather Goods)

Keywords

• Designer fashion apparel
• Signature fragrance collections
• Beauty cosmetics line
• Fashion accessories brand
• Designer lifestyle brand

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Fashion Apparel Sales: Primary revenue stream from clothing collections including dresses, tops, bottoms, outerwear, knitwear, swimwear, and t-shirts. Collections span seasonal releases from Resort through Fall/Winter lines with price points ranging from approximately $135 to over $1,000.
2. Fragrance Products: Substantial fragrance line including signature scents like Fantasia, Secret Wish, Sky, and the newer Sundae and Wild Wonder collections. Products sold in various sizes (30ml, 50ml, 75ml) with prices from $48 to $360. Fragrances ship within US only.
3. Beauty and Cosmetics: Complete beauty line including makeup (lipstick, eye color, face color, nail polish), skincare (lotions, cleansers, moisturizers), and beauty tools. Prices range from $15 for basic items to $75 for premium collections.
4. Accessories: Diverse accessories including bags, jewelry, scarves, hats, sunglasses, shoes, and bag charms. Product categories span bag charms, bags & wallets, belts, gloves, hair accessories, jewelry, shoes, and eyewear.
5. Licensing and Collaborations: Revenue from brand collaborations including Teva x Anna Sui capsule collection, Old Navy partnership, and John Fluevog collaboration. Also includes licensing deals such as the Anna Sui Barbie Inspiring Women doll.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Anna Sui designs, manufactures, and sells a unified lifestyle product portfolio spanning women's fashion apparel (dresses, tops, bottoms, outerwear, knitwear, swimwear, t-shirts), signature fragrances (Sundae, Wild Wonder, Fantasia, Secret Wish, Sky, Saint-Tropez, Sui Dreams), beauty and cosmetics (makeup, skincare, nail polish), and accessories (bags, jewelry, shoes, hats, scarves, sunglasses, bag charms), supported by a global Shopify-powered direct-to-consumer e-commerce site and physical retail stores.

Differentiator

Problem solved

Functional benefit

Brands

• Sundae Collection: A dessert-inspired fragrance collection featuring ice cream-shaped bottles, including Neon Twist, Violet Vibe, Mellow Yellow, and Pretty Pink.
• Fantasia
• Wild Wonder Collection
• SUI BLACK

Products and services

• Anna Sui Women's Fashion Apparel Women's designer clothing collection including dresses, tops, bottoms, coats & jackets, knitwear, swimwear, and t-shirts, priced from approximately $135 to $1,197 across sizes XS through XXL, 0–12, and P/P-S petite. Targeted at fashion-conscious women seeking boho chic, vintage-inspired designs.
• Anna Sui Fragrance Collection Designer fragrance portfolio including signature scents Fantasia, Fantasia Mermaid, Secret Wish, Sky, Sui Dreams, L'Amour Rose Saint-Tropez, and the Sundae and Wild Wonder collections. Prices range from $48 (Secret Wish 30ml) to $360 (Wild Wonder Collection). Ships within US only.
• Sundae Fragrance Collection Dessert-inspired fragrance collection featuring ice cream-shaped bottles with cherry caps, including Neon Twist (fruity and musky notes, $77 single bottle / $300 complete set), Violet Vibe, Mellow Yellow, and Pretty Pink. Award-winning packaging designed for youthful, playful consumers.
• Wild Wonder Fragrance Collection

Quantifiable outcome

• Defined 90s grunge chic fashion trend and influenced course of fashion history
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• PinkPantheresscoreGTM or Marketing Partner · 3 November 2025PinkPantheress starred in the fall campaign for the Anna Sui x Old Navy collection, featuring bohemian-inspired apparel and accessories. This partnership leveraged the influencer's youth appeal to connect with younger consumers and drive awareness for the collaboration.
• Old NavyflagshipStrategic or Co-development Partner · 28 October 2025Old Navy launched its first-ever designer collaboration with Anna Sui, creating a nostalgic, inclusive capsule collection that reimagines Sui's bohemian style through an accessible lens. The collection includes 24 pieces such as lace dresses, embroidered denim, and vegan leather coats, emphasizing broad sizing, affordability, and craftsmanship. Many pieces sold out quickly.
• Mattel (Barbie)flagshipStrategic or Co-development Partner · 1 January 2024The Anna Sui Barbie Inspiring Women doll honors the designer as a fashion icon whose multi-award winning designs defined 90s grunge chic. The doll features outfit inspired by Spring 2007 collection, signature red lips and black winged eyeliner, accessories including sunglasses from Fall 2004 collection, and a miniaturized bottle of Anna Sui's first signature perfume. Made in Indonesia for collectors and children 6 years and up.
• Teva (Deckers Brands)flagshipStrategic or Co-development Partner · 2 February 2021Teva, a division of Deckers Brands, partnered with Anna Sui for Spring 2021 introducing a capsule collection featuring two styles inspired by nature. The collection incorporates sustainable materials and was available at multiple retail outlets starting February 2, 2021. This collaboration brought Anna Sui's signature aesthetic to the footwear market.
• John FluevogminorStrategic or Co-development PartnerJohn Fluevog x Anna Sui clog sandals collaboration featured in the Resort 2026 collection. Purple and green colorway options available at $399, combining John Fluevog's footwear expertise with Anna Sui's signature aesthetic.
• Marc JacobsflagshipStrategic or Co-development PartnerLimited Edition Marc Jacobs 40th Anniversary x Anna Sui Varsity Jacket priced at $1,197 (reduced from $1,995). This premium collaboration celebrates Marc Jacobs' milestone anniversary with Anna Sui's distinctive design sensibility.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bobbi Brown: Beauty and cosmetics brand under Estée Lauder with comparable positioning (designer/founder-led aesthetic beauty brand with signature packaging). Relevant comparator for Anna Sui's cosmetics line specifically, though operates at larger scale under conglomerate ownership.
• Philosophy (fragrance/beauty): Beauty and fragrance brand with accessible luxury positioning and signature packaging aesthetic. Comparable for Anna Sui's fragrance and beauty category specifically, particularly around branded storytelling and collectible packaging design.

Direct peers

• Alice + Olivia: Contemporary designer brand targeting fashion-conscious women at comparable price points with multi-category offering (dresses, tops, accessories, outerwear). Similar brand identity model built around distinctive aesthetic and founder-led creative direction.
• Marc Jacobs: Independent designer-led fashion and beauty brand with similar price points and global DTC presence. Direct comparable on creative-founder model, product category mix (apparel, beauty, fragrance), and recent collaboration patterns. Anna Sui has active commercial relationship with Marc Jacobs (40th anniversary varsity jacket).
• Betsey Johnson: Independent American designer brand with comparable aesthetic (bold, feminine, whimsical), price points, and founder-led brand identity. Closest direct comparable in size and operating model—both privately held, founder-led, multi-category lifestyle brands at accessible luxury prices.
• Diane von Furstenberg: Independent American-based designer fashion brand with global DTC and signature aesthetic. Comparable as founder-led accessible luxury designer brand targeting fashion-conscious women, with similar product breadth (apparel, accessories, fragrance).
• Juicy Couture: Iconic American lifestyle brand with multi-category offering (apparel, fragrances, accessories) at accessible luxury price points. Comparable on nostalgic founder-brand model, strong fragrance business, and appeal to fashion-conscious women with playful aesthetic.
• Nanette Lepore: Independent American contemporary designer brand targeting similar fashion-conscious women customer at comparable price points ($150-$800 apparel). Closest direct comparable in scale, operating model, and distribution (DTC + select department stores).

Broad incumbents

• Tory Burch: Founder-led American lifestyle brand spanning apparel, accessories, footwear, beauty, and home at accessible luxury price points. Comparable brand model (founder-CEO, multi-category, global DTC + retail) though operating at meaningfully larger scale and backed by institutional capital.
• Kate Spade: Multi-category accessible luxury lifestyle brand spanning handbags, apparel, jewelry, beauty, and home. Comparable in operating model (lifestyle maison at accessible luxury price points) and target customer (fashion-conscious women 18-45), though Kate Spade is owned by Tapestry Inc. and operates at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/annasui
• YouTubeyoutube.com/@annasui
• Facebookfacebook.com/annasuipage
• Instagraminstagram.com/annasui
• Pinterestpinterest.com/worldofannasui
• TikToktiktok.com/@annasui

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anna Sui