Atexco
Hangzhou Honghua Digital Technology (Atexco) designs and manufactures industrial digital textile printing equipment, RIP software, and proprietary nano-inks, serving over 2,000 enterprise textile manufacturers and fashion brands globally with a #1 China / global Top 3 market position.
- Company typePublic
- Founded1992
- HeadquartersHangzhou, China
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Atexco does
Atexco (Hangzhou Honghua Digital Technology Stock Co., Ltd., 杭州宏华数码科技股份有限公司) is a Hangzhou-based industrial digital textile printing equipment manufacturer founded in 1992. The company designs and manufactures high-speed digital inkjet printing systems for direct-to-fabric, sublimation transfer, and coating direct-spray applications, alongside proprietary RIP software, ICC color management, and custom nano-ink formulations. Its product portfolio spans scanning-type direct printers (D-series, VEGA X1, S-series), ultra-high-speed single-pass systems (SINGLE PASS, Flat+, Cylinder+) achieving up to 5,400 m/h, and high-speed sublimation printers (Model H at 1,000+ m/h, Model Xplus) for polyester. The company holds 107 authorized patents including 19 invention patents and 17 software copyrights.
Atexco generates revenue primarily through industrial equipment sales to enterprise textile manufacturers and fashion brands globally, supplemented by recurring consumables (inks), software licenses, and technical service contracts. Distribution runs through direct enterprise field sales, an international distributor network covering 20+ countries (Italy, India, Pakistan, Spain, South Korea, Bangladesh, Brazil, Myanmar, France, Germany), and sustained presence at FESPA and ITMA exhibitions. The company holds the #1 market position in China's industrial digital textile printing equipment segment and ranks in the global top three, with a validated customer base exceeding 2,000 manufacturers.
The company has been publicly listed on the Shanghai Stock Exchange STAR Market (科创板) under stock code 688789 (ticker 宏华数科) since July 8, 2021, and has received two National Technology Invention Second Prizes (2007, 2017), a Manufacturing Single Champion Enterprise designation from the Ministry of Industry and Information Technology, and recognition as a National Digital Printing Engineering Technology Research Center by the Ministry of Science and Technology. Jin Xiaotuan (金小团) serves as Chairman and General Manager. Strategic priorities include horizontal extension of its core digital jet printing technology into packaging, book publishing, and decorative building materials, supported by the 1 billion yuan Fuyang production base and the March 2022 acquisition of 67% of Tianjin Jingli Digital Technology.
Atexco firmographics
Firmographics- Name
- Atexco
- Legal name
- 杭州宏华数码科技股份有限公司
- Website
- https://atexco.com
- Company type
- Public
- Founded year
- 1992
- Operating status
- Ipo
- Headcount range
- 101–250 employees
- Short description
- Hangzhou Honghua Digital Technology (Atexco) designs and manufactures industrial digital textile printing equipment, RIP software, and proprietary nano-inks, serving over 2,000 enterprise textile manufacturers and fashion brands globally with a #1 China / global Top 3 market position.
- Ownership category
- akta.pro rank
Atexco industry classification
Industry- Product category
- Industrial Digital Textile Printing Equipment
- NAICS
- Printing Ink Manufacturing (325910), Textile and Fabric Finishing and Fabric Coating Mills (3133)
- SIC
- Printing Trades Machinery & Equipment (3555), Service Industries For The Printing Trade (2790)
- akta.pro primary industry
- Production & High-Volume Printing Systems (HDACAEAJ)
- akta.pro secondary industry
- Inkjet Printers (HDACAEAA)
Keywords
Where Atexco is headquartered
LocationHeadquarters
- HQ city
- Hangzhou
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
Atexco business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
Revenue model
- Industrial Digital Printing Equipment: Sale of industrial-grade digital textile printing machines including D-series, VEGA X1, SINGLE PASS, Model H, Model Xplus. Equipment ranges from entry-level to ultra-high-speed single-pass industrial machines. One-time hardware sale with recurring service/maintenance contracts.
- Ink and Consumables: Sale of digital printing inks (sublimation, reactive, pigment) formulated for compatibility with proprietary printhead technology. Recurring consumables revenue tied to equipment installed base.
- Software Licenses and RIP Systems: Proprietary RIP (Raster Image Processor) software for print control, color management, and pattern compensation. Sold as part of complete solution packages.
- Technical Support and Training Services: Technical training, after-sales service, and process guidance provided to customers as part of total solutions. Includes installation, debugging, maintenance, and operational training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | High-end industrial machines (VEGA 8000DI, SINGLE PASS) — large-scale production facilities |
| Other | Multi-year contract | Mid-range series (VEGA X1, D-series, Model H/Xplus) — medium to large manufacturers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Atexco product offering
Product offeringCore offering
Atexco develops, manufactures, and sells industrial-grade digital textile printing equipment, including direct-to-fabric printers, ultra-high-speed single-pass systems, and sublimation transfer printers, along with proprietary digital printing inks and RIP software. The company delivers end-to-end solutions spanning equipment, software, ink formulation, installation, training, and after-sales service to textile manufacturers and fashion brands worldwide.
Product overview
Atexco (杭州宏华数码科技股份有限公司/Hangzhou Honghua Digital Technology) offers a comprehensive digital textile printing solutions portfolio. The product lineup includes three main categories: (1) Direct-to-Fabric printers (D系列, VEGA X1系列, S系列) for cotton, linen, and silk with pigment ink options; (2) Super High-Speed/Single Pass systems (SINGLE PASS, 平网+系列, 圆网+系列) for mass production with speeds up to 4,500m/h; (3) Sublimation printers (MODEL Xplus系列, MODEL H系列) for polyester fabrics. Supporting products include specialized digital printing inks and the Vegapress440 industrial inkjet commercial printer for paper applications. The company provides complete solutions including equipment, inks, technical support, and training services.
Differentiator
Problem solved
Functional benefit
Products and services
- D-series (D系列) Direct-to-Fabric Digital Printer Scanning-type direct-to-fabric digital printer equipped with high-precision industrial printheads and variable ink drop function. Achieves speeds up to 1,000 m²/h at 1,200 DPI resolution. Targets textile manufacturers producing cotton, linen, and silk fabrics.
- VEGA X1 Series Direct-to-Fabric Printer High-precision direct-to-fabric printer with adjustable printhead height and variable ink drop function, achieving up to 540 m²/h speed at up to 1,800 DPI resolution. Configurable as pigment direct-to-fabric solution with 16 Kyocera printheads for cotton, linen, and silk fabrics.
- S-series Direct-to-Fabric Digital Printer Direct-to-fabric digital printer with industrial printheads, variable ink drop function, and adjustable printhead height. Maximum speed of 300 m²/h at 1,200 DPI resolution.
- SINGLE PASS Ultra-High-Speed Digital Textile Printer Ultra-high-speed single-pass digital textile printer with integrated post-treatment functions. Achieves synchronization with rotary screen printing for mass production at maximum printing speeds up to 5,400 m/h. Suitable for cotton, linen, and polyester fabrics.
- Flat+ Series (平网+系列) Hybrid Flat Screen + Digital Printing System Hybrid flatbed screen printing and digital printing system that combines traditional flat screen printing with digital technology, delivering dual improvements in output and quality for textile printing operations.
- Cylinder+ Series (圆网+系列) Hybrid Rotary Screen + Digital Printing System Hybrid rotary screen and digital printing system designed for high-volume textile production with enhanced print quality and throughput.
- MODEL Xplus Series Industrial Sublimation Printer Industrial sublimation printer combining precision and speed advantages. Maximum printing speed of 400 m/h at typical 1,200 DPI resolution. Suitable for polyester and chemical fiber fabric transfer printing.
- MODEL H Series High-Speed Sublimation Printer
Quantifiable outcome
- Water consumption reduced by 40-60% compared to traditional printing methods
- +7 more outcomes
Companies that use Atexco
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Atexco technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature9 records
Atexco partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- China Ministry of Ecology and Environment (中国生态环境部)minorHonghua was listed as a typical case by China's Ministry of Ecology and Environment for innovative R&D and promotion of digital printing technology to build an advanced green textile industry, under the country's ecological civilization and carbon peak/neutrality strategy.
- Zhejiang University of Technology (浙江工业大学 / 浙工大)coreHonghua Digital signed an agreement with Zhejiang University of Technology's School of Information Engineering to establish a joint graduate training base and set up the 'Honghua Digital AI Direction Graduate Training Fund.' The university will cultivate professional degree graduate students according to enterprise needs, promoting mutual understanding between students and the company while innovating graduate training models.
- Zhejiang University (浙江大学)coreOver 10 years of collaboration with Zhejiang University on ultra-high-speed flow real-time parallel processing technology, which has been applied as an internationally leading technology in other industries. Zhejiang University handles basic research while Honghua integrates findings into its proprietary digital printing technology.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Atexco competitors and assessment
Company assessmentDirect peers
- Durst Group: Italy/Germany-based manufacturer of industrial digital printing systems, including a strong textile printing portfolio (Alpha series) targeting fashion and home textile manufacturers in Europe. Direct competitor in the same product category with overlapping customer segments.
- Roland DG: Japan-based manufacturer of inkjet printers and printer/cutters, including textile printing systems. Competes in the digital textile printing space with similar inkjet technology and printhead-based architecture.
- Mimaki Engineering: Japan-based manufacturer of inkjet printers including textile printing systems (Tx series, Tiger series). Direct competitor in industrial inkjet textile printing with similar technology stack (Kyocera printheads, RIP software).
- SPGPrints: Netherlands-based manufacturer of rotary screen and digital printing systems for textiles. Atexco itself offers hybrid rotary+digital systems (平网+ and 圆网+ series), making SPGPrints a directly comparable peer with overlapping technology and customer base.
- MS Printing Solutions: Italian manufacturer of industrial digital textile printers (MS JP, MS LaRio series), one of the named key players in the European digital textile printing market. Direct peer with similar target customers in fashion and home textiles.
- Kornit Digital: Israel-based direct competitor in industrial digital textile printing, serving apparel and fashion brands worldwide with DTG (direct-to-garment) and roll-to-roll digital printing systems. Most comparable peer in product category and target customer base.
Others
- Fujifilm Dimatix: Printhead manufacturer (Dimatix brand) supplying industrial inkjet printheads to many digital printing OEMs including textile printer makers. An enabling/ecosystem participant rather than direct competitor in finished printing equipment.
- Kyocera Document Solutions: Japan-based supplier of industrial inkjet printheads used by Atexco in its VEGA X1 and other flagship products. A key component supplier rather than competitor, but with strategic significance due to printhead dependency.
Broad incumbents
- Epson: Japan-based global incumbent in printing and imaging, including industrial dye-sublimation printers for textiles (SureColor series). Much larger company but with overlapping textile printing offerings.
- Agfa-Gevaert: Belgium-based broad incumbent in printing technology including inkjet inks and industrial printing systems. Competes in adjacent industrial printing segments but not specialized in textile printing equipment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Atexco social profiles
Digital presenceAtexco compliance and trust
Trust signalCompliance2 records
Atexco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atexco leadership team
Management profileNumber of profiles
Profiles5 records
Atexco subsidiaries and ownership
Company hierarchySubsidiaries1 record
Atexco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atexco M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atexco
What does Atexco do?
Atexco develops, manufactures, and sells industrial-grade digital textile printing equipment, including direct-to-fabric printers, ultra-high-speed single-pass systems, and sublimation transfer printers, along with proprietary digital printing inks and RIP software. The company delivers end-to-end solutions spanning equipment, software, ink formulation, installation, training, and after-sales service to textile manufacturers and fashion brands worldwide.
Is Atexco a public or private company?
Atexco is a public company. It is classified as public and is currently ipo.
When was Atexco founded?
Atexco was founded in 1992. It employs 101 to 250 people.
Where is Atexco based?
Atexco is headquartered in Hangzhou, China, in the Asia region.
How does Atexco make money?
Four revenue lines are on record. Industrial Digital Printing Equipment is the primary driver. The others are ink and Consumables, software Licenses and RIP Systems and technical Support and Training Services.
Who are Atexco's main competitors?
Direct peers on record are Durst Group, Roland DG, Mimaki Engineering, SPGPrints, MS Printing Solutions and Kornit Digital. Others are Fujifilm Dimatix and Kyocera Document Solutions. Broad incumbents are Epson and Agfa-Gevaert.
Does Atexco have an API?
No public API is recorded for Atexco.
What industry is Atexco in?
Atexco's product category is Industrial Digital Textile Printing Equipment. Its primary akta.pro industry code is HDACAEAJ, Production & High-Volume Printing Systems, with a secondary code of HDACAEAA, Inkjet Printers. Its NAICS code is 325910 and its SIC code is 3555.