New Outlook Wealth
New Outlook Wealth is a Canadian boutique financial advisory network, founded in 2020, that separates financial planning from investment management and serves independent advisors and their clients across five provinces via curated ICPM partnerships and an integrated technology stack.
- Company typePrivate
- Founded2020
- HeadquartersOak Lake, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What New Outlook Wealth does
New Outlook Wealth (NOW) is a privately held Canadian boutique financial advisory network founded in 2020 by Michael van Lierop in Winnipeg, Manitoba. The company's defining structural feature is the deliberate separation of financial planning advice from discretionary investment management: NOW's licensed planners (most carrying the Real Wealth Manager™ designation) deliver advice under contract with major insurance and custody infrastructure (Aviso Insurance, Fidelity Clearing Canada, National Bank Independent Network, Aviso Wealth, CI Financial), while client assets are placed with a curated shelf of 12+ Investment Counsel Portfolio Management (ICPM) firms representing over $50B in aggregate AUM that operate under fiduciary duty. The firm serves five Canadian provinces through offices in Winnipeg, Brandon, Regina, Esterhazy, and Montreal, with the Quebec presence operated via a partner firm (Movative Financial Services).
NOW monetizes through a tiered advisor payout grid (65-90% of AUA-based revenue), insurance commissions (80% flat on segregated funds and annuities; FYC plus a 160% bonus/override rate on individual life), advice-only planning fees across three tiers (Simplified, Personal, Executive), and mortgage referral revenue via 8Twelve Mortgage and Home Equity Bank. The go-to-market is a B2B advisor-recruitment motion targeting MFDA/IIROC-licensed advisors seeking to escape compliance burden and declining payouts, paired with a B2C client-acquisition motion via public-sector partnerships (notably D. Robinson & Associates), referrals, community sponsorships, and a content-marketing engine (NOW Academy, AdvisorStream). The integrated technology stack — Maximizer CRM, Conquest financial planning, CacheFlo cashflow, AdvisorStream social automation, Calendly scheduling, and SideDrawer digital vault — is offered to advisors at less than 50% of retail value, supporting a claimed 25% advisor time savings and 95% compliance reduction.
The customer base spans four segments: independent financial advisors (the primary economic buyer), public sector employees (via the D. Robinson channel), affluent individuals and families with $1M+ investable assets or $2M+ net worth (NOW Private Client), and senior executives, business owners, and institutions with complex planning needs. Strategic positioning is founder-led, owner-operated, and explicitly differentiated against traditional Canadian dealer models on three axes: fee transparency (claimed 25-50% lower than mutual fund equivalents), conflict-of-interest elimination via separated advice and asset management, and advisor succession economics (guaranteed 4X multiple on recurring referral asset revenue, 80%+ income stabilization during transition). No external institutional funding or equity dilution has been disclosed.
New Outlook Wealth firmographics
Firmographics- Name
- New Outlook Wealth
- Legal name
- New Outlook Wealth Inc.
- Website
- https://newoutlook.ca
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New Outlook Wealth is a Canadian boutique financial advisory network, founded in 2020, that separates financial planning from investment management and serves independent advisors and their clients across five provinces via curated ICPM partnerships and an integrated technology stack.
- Ownership category
- akta.pro rank
New Outlook Wealth industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)
- akta.pro secondary industries
- Portfolio Construction & Asset Allocation Advisory (FSAEAAAC), Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)
Keywords
Where New Outlook Wealth is headquartered
LocationHeadquarters
- HQ city
- Oak Lake
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
New Outlook Wealth business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Asset-Based Revenue (AUA Payout): NOW advisors earn revenue based on Assets Under Administration (AUA) through a tiered payout grid. Payouts range from 65% to 90% based on book size ($0-10M earns 65%, scaling to $200M+ earning 90%). This is the primary recurring revenue stream for advisors.
- Insurance Products: Advisors earn commissions on insurance products. Segregated funds and annuities pay at a flat 80% payout. Individual life insurance sales are paid at FYC (First Year Commission) plus bonus/override rate of 160%.
- Advice-Only Planning Fees: One-time or recurring fees for financial planning services delivered separately from investment management. NOW offers Simplified Financial Plans for public sector employees, Personal Financial Plans for families, and Executive Financial Plans for complex needs.
- Mortgage & Lending Referrals: Referral revenue from mortgage partners including 8Twelve Mortgage and Home Equity Bank (CHIP Reverse Mortgage). NOW offers clients free appraisals valued at $750 through 8Twelve.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Payout Grid by Book Size - ranges from 65% to 90% |
| Transaction based/ take rate | Pay-as-you-go | Insurance Products - Flat and Bonus Rates |
| Other | Pay-as-you-go | Advice-Only Planning Payments |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
New Outlook Wealth product offering
Product offeringCore offering
New Outlook Wealth is a boutique Canadian financial advisory network that separates financial planning advice from investment management. The firm provides fee-based comprehensive financial planning, three tiers of advice-only planning (Simplified, Personal, and Executive), and access to a curated Asset Management Ecosystem of Investment Counsel Portfolio Management firms offering discretionary portfolio management. It also distributes insurance, mortgage, and self-directed investing solutions through partner relationships.
Product overview
New Outlook Wealth (NOW) is a boutique Canadian financial advisory network offering a comprehensive wealth management ecosystem that deliberately separates financial planning advice from investment management. The core offering consists of fee-based financial planning services paired with access to a curated Asset Management Ecosystem featuring over a dozen ICPM Portfolio Management firms managing $50B+ in assets. Product portfolio includes: Fee-Based Services (comprehensive financial planning and investment management); Advice-Only Planning (three tiers: Simplified for public sector employees, Personal, and Executive); Investment Products (SMAs, Pools, ETFs, Private Equity); Self-Directed Investing (via Qtrade partnership); Mortgage Solutions (8Twelve partnership and CHIP Reverse Mortgage); NOW Private Client (premium tier for HNW clients); NOW Academy (financial literacy education); and Succession Planning services for advisors. The NOW Advisor Platform includes technology integrations for CRM, scheduling, and marketing automation.
Differentiator
Problem solved
Functional benefit
Products and services
- Fee-Based Financial Planning & Investment Management NOW's primary wealth management offering that separates financial advice from investment management, providing clients with comprehensive financial planning and access to fiduciary Portfolio Managers with discretionary authority over invested assets.
- Advice-Only Planning Three tiers of standalone financial planning services delivered separately from investment management: Simplified Financial Plan for public sector employees facing workforce transition, Personal Financial Plan for families and individuals, and Executive Financial Plan for incorporated business owners and executives.
- NOW Asset Management Ecosystem A curated shelf of Investment Counsel Portfolio Management (ICPM) firms across Canada managing over $50 billion in AUM, providing clients with access to fiduciary-duty professional portfolio managers with discretionary authority, separate from financial planning advice.
- Separately Managed Accounts (SMAs) Investment accounts housing publicly traded equities that offer transparency, direct ownership, and liquidity to clients, with account minimums applying.
- Pools Streamlined versions of mutual funds that provide smaller account sizes with access to identical investment portfolio design and performance as Separately Managed Accounts.
- ETFs Exchange Traded Funds offering investors a low-cost, passive index investing alternative to high-cost mutual funds.
- Private Equity Access to private equity and debt markets for portfolio diversification outside volatile public markets, with minimal correlation to stock market trends.
- Self-Directed Investing Partnership with Qtrade enabling clients to actively trade in markets while maintaining an advisory relationship with professional oversight from their dedicated NOW financial planner.
- 8Twelve Mortgage Solutions Partnership with 8Twelve Mortgage providing a personalized, fully digital mortgage onboarding experience for NOW clients across Canada, including complimentary home appraisals valued at $750.
- CHIP Reverse Mortgage Home Equity Bank product enabling clients to access the equity in their homes, with proceeds usable for staying in their homes longer, estate planning, or large expenses.
- NOW Private Client Premium integrated advisory tier for clients with at least $1 million in investable assets or net worth exceeding $2 million, providing coordinated advice across financial planning, investment recommendations, legal structures, succession plans, and tax optimization for affluent individuals, executives, business owners, and institutions.
- NOW Succession Planning Advisory practice transition platform offering advisors a guaranteed 4X multiple on recurring referral asset revenue with flexible payment terms over 5, 7, or 10 years for those looking to transition, grow, or exit the industry.
Quantifiable outcome
- Client fees reduced by 25-50% compared to traditional mutual fund investments
- +5 more outcomes
Companies that use New Outlook Wealth
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
New Outlook Wealth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
New Outlook Wealth partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- BCV Asset ManagementcorePortfolio management firm within the NOW Asset Management Ecosystem. One of several ICPM firms managing client assets with exclusive referral arrangements with NOW advisors.
- Cardinal Capital ManagementcorePortfolio management firm within the NOW Asset Management Ecosystem providing discretionary investment management services.
- Kinsted WealthcorePortfolio management firm within the NOW Asset Management Ecosystem providing investment counsel services.
- Dixon MitchellcorePortfolio management firm within the NOW Asset Management Ecosystem.
- Newport Private WealthcorePortfolio management firm within the NOW Asset Management Ecosystem.
- Palos WealthcorePortfolio management firm within the NOW Asset Management Ecosystem.
- Gold Investment ManagementcorePortfolio management firm within the NOW Asset Management Ecosystem.
- Harness Investment Management (Purpose Investments)corePortfolio management firm within the NOW Asset Management Ecosystem.
- SideDrawercoreDigital vault partner providing bank-level security for storing sensitive personal information. Complimentary SideDrawer accounts provided to all NOW clients for secure document storage and sharing.
- Aviso InsurancecoreLeading national insurance distribution partner (formerly Credential Financial Strategies). Provides distribution support in sales and advanced financial planning, compliance, regulatory oversight, compensation, and reporting.
- 8Twelve MortgagecoreDigital mortgage partner providing personalized yet fully digital onboarding experience for NOW clients. Offers free appraisals valued at $750.
- Home Equity Bank (CHIP Reverse Mortgage)minorCanadian leader in CHIP Reverse Mortgage, allowing clients to access home equity for staying in homes longer, estate plans, or large expenses.
- QtradecoreSelf-directed investing platform partnership allowing clients to dabble in markets while maintaining advisory relationship with professional oversight.
- Knowledge BureauminorProfessional development partner offering exclusive discounts and 50% reimbursement for NOW advisors completing programs.
- Fidelity Clearing Canada (FCC)coreMajor Canadian custodian holding client assets in trust. One of the largest custodians used by NOW's portfolio manager partners.
- National Bank Independent Network (NBIN)coreMajor Canadian custodian holding client assets. Used by portfolio managers within the NOW ecosystem.
- Aviso WealthcoreMajor Canadian custodian and wealth management platform (includes Credential Securities). Used by portfolio managers within the NOW ecosystem.
- CI FinancialminorCanadian wealth management company serving as custodian for client assets within the NOW ecosystem.
- D. Robinson & AssociatescorePartnership for simplified financial planning for public sector employees facing workforce transition. NOW planners work with D. Robinson's team to provide detailed path forward.
- Winnipeg Wine FestivalminorNOW is corporate sponsor for Winnipeg Wine Festival in support of Special Olympics Manitoba.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
New Outlook Wealth competitors and assessment
Company assessmentBroad incumbents
- CI Private Wealth: CI Private Wealth is the high-net-worth advisory arm of CI Financial, offering financial planning, discretionary portfolio management, and advisor transition support across Canada. Its integrated wealth platform and HNW focus make it a relevant incumbent comparable to NOW's Private Client offering.
- RBC Wealth Management: RBC Wealth Management is the wealth arm of Royal Bank of Canada, providing full-service advisory, discretionary portfolio management, and financial planning to HNW and ultra-HNW Canadian households. As a major bank-owned incumbent, it competes for both clients and advisors in NOW's target market.
- IG Wealth Management: IG Wealth is one of Canada's largest wealth management firms with a national advisor network and full suite of financial planning and investment products. As a major incumbent, IG competes for both advisors and clients across the same segments NOW targets, but operates a much broader proprietary product shelf.
Direct peers
- Harbourfront Wealth Management: Harbourfront is a Canadian independent wealth management firm offering fee-based financial planning, discretionary portfolio management, and advisor transition support across multiple provinces. Its national multi-branch footprint and focus on HNW clients make it a directly comparable independent advisory platform to NOW.
- Assante Wealth Management: Assante is one of Canada's largest independent wealth management networks, providing financial planning, investment management, and succession support to advisors across the country. Its advisor-led model, multi-branch structure, and emphasis on planning separate from product are directly analogous to NOW's positioning.
- Raymond James Canada: Raymond James Canada operates an independent financial advisor network across Canada with high payout grids, technology support, and a curated shelf of investment products. Like NOW, it targets experienced advisors with existing books and emphasizes practice ownership and transition economics, making it a closely comparable Canadian independent wealth platform.
- Wellington-Altus Private Wealth: Wellington-Altus is a Canadian independent wealth platform built around high-payout advisor economics, multi-custodian access, and curated discretionary portfolio managers. Its advisor recruitment value proposition and technology-enabled model closely mirror NOW's separation of planning and investment management.
- Edward Jones Canada: Edward Jones Canada operates a branch-based advisor network delivering financial planning and investment advice to mass-affluent and HNW clients. Its restricted product shelf, advisor economics, and branch-led service model are broadly comparable to NOW's advisory approach, though at much larger scale.
Others
- Aviso Wealth: Aviso Wealth is a major Canadian wealth platform and custodian (including Credential Securities and Qtrade) that supports independent advisors and dealer firms with custody, technology, and back-office services. Aviso is both a NOW partner and an industry-level infrastructure provider comparable to the platform layer NOW relies on.
Emerging players
- Wealthsimple: Wealthsimple is a Canadian digital wealth platform offering automated investing, trading, and tax-efficient portfolios to mass-affluent Canadians at significantly lower fees. While its delivery model is purely digital, it targets the same fee-sensitive mass-affluent segment and represents a competitive threat to NOW's planning fees.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
New Outlook Wealth social profiles
Digital presenceNew Outlook Wealth financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Outlook Wealth leadership team
Management profileNumber of profiles
Profiles8 records
New Outlook Wealth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Outlook Wealth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Outlook Wealth
What does New Outlook Wealth do?
New Outlook Wealth is a boutique Canadian financial advisory network that separates financial planning advice from investment management. The firm provides fee-based comprehensive financial planning, three tiers of advice-only planning (Simplified, Personal, and Executive), and access to a curated Asset Management Ecosystem of Investment Counsel Portfolio Management firms offering discretionary portfolio management. It also distributes insurance, mortgage, and self-directed investing solutions through partner relationships.
Is New Outlook Wealth a public or private company?
New Outlook Wealth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Outlook Wealth founded?
New Outlook Wealth was founded in 2020. It employs 11 to 50 people.
Where is New Outlook Wealth based?
New Outlook Wealth is headquartered in Oak Lake, Canada, in the North America region.
How does New Outlook Wealth make money?
Four revenue lines are on record. Asset-Based Revenue (AUA Payout) is the primary driver. The others are insurance Products, advice-Only Planning Fees and mortgage & Lending Referrals.
Who are New Outlook Wealth's main competitors?
Broad incumbents on record are CI Private Wealth, RBC Wealth Management and IG Wealth Management. Direct peers are Harbourfront Wealth Management, Assante Wealth Management, Raymond James Canada, Wellington-Altus Private Wealth and Edward Jones Canada. Aviso Wealth is listed as an others. Wealthsimple is listed as an emerging player.
Does New Outlook Wealth have an API?
No public API is recorded for New Outlook Wealth.
What industry is New Outlook Wealth in?
New Outlook Wealth's product category is Wealth Management. Its primary akta.pro industry code is FSAAAAAF, Financial Planning & Goals-Based Advice (Mass Affluent), with a secondary code of FSAEAAAC, Portfolio Construction & Asset Allocation Advisory. Its NAICS code is 523940 and its SIC code is 6282.