Tequila El Viejito

What Tequila El Viejito does

Tequila El Viejito is a family-owned Mexican tequila manufacturer founded in 1937 by Don Indalecio Núñez Muro, currently managed by the third generation of the founding family. The company produces a portfolio of six 100% agave tequila expressions bottled in 750 ml format: four Plata (silver) variants at 35.5°, 42°, 50°, and 55% ABV, one Reposado aged a minimum of two months in American White Oak barrels, and one Añejo aged a minimum of twelve months. Production is anchored in Atotonilco El Alto, Jalisco — where the company claims to be the first tequila producer from the town — and follows traditional methods including masonry-oven hydrolysis of Agave Tequilana Weber variedad azul, mechanical milling, natural fermentation, and double distillation.

The company operates a hybrid go-to-market model combining direct-to-consumer sales (via a WhatsApp ordering link and website) with international export distribution established continuously since 1964. Corporate offices are located in Guadalajara, Jalisco, while manufacturing occurs at the Atotonilco El Alto facility. The firm markets itself as a 100% Mexican enterprise with no disclosed institutional investors, parent company, or subsidiaries. Customer segments include individual tequila consumers seeking authentic heritage tequila and HORECA (hotels, restaurants, catering) buyers, alongside international export channels.

Revenue mechanics are not publicly disclosed: pricing is not listed on the website, orders are captured via direct WhatsApp messaging, and no wholesale pricing tiers or distributor networks are documented in the source material. The company holds a registered trademark for the Tequila El Viejito® brand and displays environmental commitment seals on its product pages, though specific certification standards are not identified.

Name

Tequila El Viejito

Legal name

Tequila El Viejito

Website

https://tequilaviejito.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

251–500 employees

Short description

Tequila El Viejito is a family-owned Mexican tequila producer founded in 1937, manufacturing six 100% agave tequila expressions (Plata, Reposado, Añejo) in Atotonilco El Alto, Jalisco, and selling via WhatsApp direct-to-consumer plus export channels established since 1964.

Ownership category

akta.pro rank

Headquarters

HQ city

Guadalajara

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Tequila Product Sales: Direct sale of bottled tequila products to consumers and export markets. Revenue generated from one-time purchases of finished tequila bottles across multiple expressions (Plata, Reposado, Añejo). The company has exported continuously since 1964.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Tequila El Viejito is a family-owned Mexican distillery that produces and sells a portfolio of six 100% agave tequila expressions (four Plata/silver variants at 35.5°, 42°, 50°, and 55% ABV; one Reposado aged minimum 2 months; and one Añejo aged minimum 12 months), all bottled in 750 ml format. The company controls the full production process from agave cultivation through double distillation and aging in American White Oak barrels, then sells directly to consumers via WhatsApp and through international export channels established since 1964.

Product overview

Tequila El Viejito is a family-owned tequila producer founded in 1937, offering a portfolio of six premium 100% agave tequilas. The product line includes four Plata (silver) expressions ranging from 35.5% to 55% alcohol by volume, plus one Reposado (minimum 2 months oak aging) and one Añejo (minimum 12 months oak aging) expression. All products are presented in 750 ml bottles and emphasize traditional craftsmanship with double distillation and natural hydrolysis processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Tequila Plata 35.5º Extra Suave 100% agave silver tequila at 35.5% alcohol by volume, presented in a 750 ml bottle. Marketed as an extra smooth silver expression for individual consumers seeking a softer, easy-drinking tequila.
• Tequila Plata 42º Graduación de Antaño 100% agave silver tequila at 42% alcohol by volume, 750 ml bottle. Traditional high-proof silver expression aimed at tequila enthusiasts.
• Tequila Plata 50º Intensamente Generoso 100% agave silver tequila at 50% alcohol by volume, 750 ml bottle. Marketed as an intensely generous high-proof silver tequila for premium consumers.
• Tequila Plata 55º Graduación de Alambique 100% agave silver tequila at 55% alcohol by volume, 750 ml bottle. Copper-pot-still (alambique) expression at the top of the Plata range for collectors and connoisseurs.
• Tequila Reposado 40º Balance Ideal 100% agave reposado tequila at 40% alcohol by volume, 750 ml bottle. Aged a minimum of 2 months in American White Oak barrels for an ideal balance between agave and wood notes.
• Tequila Añejo 38º Excelencia en Madurez 100% agave añejo tequila at 38% alcohol by volume, 750 ml bottle. Aged a minimum of 12 months in American White Oak barrels, positioned for mature sipping and premium gifting occasions.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Diageo: Global spirits conglomerate that owns Don Julio, Casamigos, and Bulleit. Broad incumbent in tequila with massive marketing and distribution scale; competes indirectly through its portfolio of tequila brands.

Direct peers

• Milagro Tequila: Premium 100% agave tequila produced in Jalisco with traditional methods. Directly competes in the same super-premium tier as El Viejito's Añejo and Reposado offerings.
• Patrón Tequila: Premium 100% agave tequila brand produced in Jalisco, Mexico. Directly competes with El Viejito in the premium and super-premium tiers with broad international distribution.
• Don Julio: Premium Mexican tequila brand owned by Diageo, produced in Jalisco with multiple Blanco, Reposado, and Añejo expressions. Direct competitor in the same product categories and price tiers.
• Sauza: Long-established Mexican tequila producer (Beam Suntory) with broad expression portfolio. Comparable legacy Mexican distillery competing for similar shelf space and consumer occasions.
• Jose Cuervo: World's largest tequila producer, also Mexican and 100% agave-focused across multiple expressions. Directly comparable as a heritage Mexican tequila manufacturer targeting overlapping consumer occasions and export markets.
• 1800 Tequila: Premium Mexican tequila brand (Proximo Spirits) with multiple aged expressions. Directly competes across Reposado and Añejo tiers in international markets.
• El Jimador: Mexican 100% agave tequila brand (Casa Herradura/Brown-Forman). Comparable as a Jalisco-based traditional tequila producer with broad expression range.
• Casa Noble: Premium 100% agave tequila producer in Jalisco with multiple aged expressions. Comparable mid-sized heritage positioning targeting premium consumers.
• Casa Herradura: Mexican tequila producer (Brown-Forman) with traditional production methods in Jalisco. Comparable heritage positioning and 100% agave product range.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tequilaelviejit
• Facebookfacebook.com/Tequila-El-Viejito-2336620336623782

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tequila El Viejito