SecureNetShop.com

What SecureNetShop.com does

SecureNetShop.com is a privately held, Colorado-based SaaS provider (Denver/Englewood) that has operated a hosted shopping cart service continuously since September 1997. The company targets small and mid-sized businesses (SMBs) that already operate a website and need to add e-commerce functionality without building or self-hosting the underlying infrastructure. The platform is structured around an HTML cut-and-paste integration model rather than a modern API-driven approach, a deliberate choice that allows merchants with limited technical resources to add product catalogs, cart, and checkout to existing sites. The service supports catalogs of up to 20,000 products per merchant with no stated limit on order volume, and includes real-time shipping rate retrieval integrations with UPS, USPS, and FedEx.

The technology stack integrates with more than a dozen payment gateways, including Authorize.Net, PayPal, CyberSource, and others, giving merchants flexibility in processor selection. The platform is PCI DSS certified as a hosted payment environment, allowing merchants to offload card-data handling. The back end exposes admin functionality for product, order, and customer management, plus separate reseller and affiliate admin consoles, indicating channel-based distribution in addition to direct sales. Customer testimonials reflect a horizontally distributed SMB base spanning hobbyist and small-retail verticals, including sports memorabilia, web design studios, jewelry, and baby products.

SecureNetShop monetizes through a flat subscription pricing model with no per-transaction fees, a structural differentiator versus gateway-based competitors such as Shopify Payments, Stripe, and PayPal that take a percentage of GMV. The company is organized as an LLC, has never raised venture capital or private equity, and discloses no management team, headcount, customer count, or revenue. Its 25+ years of continuous operation indicate a stable but small owner-operated business serving the long tail of merchants seeking a low-cost, embeddable cart.

Name

SecureNetShop.com

Legal name

SecureNetShop.com, LLC

Website

https://securenetshop.com

Company type

Private

Founded year

1997

Operating status

Operating

Short description

SecureNetShop.com is a bootstrapped, Colorado-based SaaS provider that has hosted a PCI-compliant shopping cart for SMB merchants since 1997, integrating with 12+ payment gateways and major U.S. shipping carriers on a flat-subscription, no-transaction-fee basis.

Ownership category

akta.pro rank

Product category

Ecommerce Shopping Cart Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

akta.pro primary industry

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

akta.pro secondary industry

Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)

Keywords

• Hosted shopping cart
• Ecommerce software
• Payment gateway integration
• Online store platform
• Merchant ecommerce solutions

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Shopping Cart Subscription (Hosted Service): Monthly or annual flat fee subscription for hosted shopping cart service. No transaction fees charged by SecureNetShop. Credit card processors charge their own transaction fees separately. Service plans renewed automatically on monthly or annual basis depending on plan selected.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

SecureNetShop.com provides a hosted shopping cart SaaS that merchants embed into their existing websites via simple HTML code snippets to accept online payments, sell products, services or digital goods, calculate real-time shipping and sales tax, and manage orders, products, customers and discounts. The service integrates with 12+ payment gateways (Authorize.Net, PayPal, CyberSource, BluePay, USAePay and others) and real-time shipping rates from UPS, USPS and FedEx. Pricing is a flat monthly or annual subscription with no transaction fees.

Product overview

SecureNetShop.com is a hosted ecommerce platform founded in 1997 that provides a unified shopping cart solution enabling merchants to add online selling capabilities to existing websites. The core product is the SecureNetShop Shopping Cart, managed through the Shopping Cart Administration Area. The platform includes integrated modules for product management (with options, attributes, imports/exports), order management (with folder-based processing and CSV export), customer accounts, digital gift cards, invoice management, automated autoresponders, discount management, and real-time shipping rate integration with FedEx, UPS, and USPS. The service integrates with 12+ payment gateways including Authorize.Net, PayPal, BluePay, NMI Gateway, and others. The entire solution is provided as a hosted service requiring no software installation, with merchants adding cart functionality through HTML form code snippets embedded in their websites.

Differentiator

Problem solved

Functional benefit

Products and services

• SecureNetShop Shopping Cart A hosted ecommerce shopping cart solution that enables merchants to add secure online payment processing, product management, and order management capabilities to any existing website. The service integrates with multiple payment gateways and shipping carriers and includes inventory control, discount management, customer accounts, gift cards, digital goods delivery, and automated email notifications. Merchants integrate it by pasting HTML code snippets into their existing websites.
• Shopping Cart Administration Area The web-based backend control panel where merchants manage all aspects of their online store including products, orders, customers, shipping methods, payment gateway settings, discounts, gift cards, invoices, reports, and general store preferences. Provided as part of the SecureNetShop hosted service.

Quantifiable outcome

• Sales tripled after switching to SecureNetShop (Diamond Athletes testimonial)
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature12 records

Partnerships

Five partnerships are on record, tiered core.

• Authorize.NetcoreTechnology or IntegrationPayment gateway integration enabling credit card transaction processing. One of multiple supported payment gateways.
• PayPalcoreTechnology or IntegrationPayPal Website Payments Pro and PayPal Payflow integration for processing PayPal and credit card payments.
• UPScoreTechnology or IntegrationReal-time shipping rate calculation integration for UPS shipping options at checkout.
• USPScoreTechnology or IntegrationReal-time shipping rate calculation integration for USPS shipping options at checkout.
• FedExcoreTechnology or IntegrationReal-time shipping rate calculation and tracking integration for FedEx shipping options at checkout. Detailed setup documentation provided.

Scale indicators4 records

Recent moves2 records

Expansion highlights1 record

Direct peers

• BigCommerce: Hosted SaaS ecommerce platform providing shopping cart, multi-gateway payment processing, subscriptions, and shipping integrations. Direct SMB/mid-market competitor with comparable hosted checkout model.
• Volusion: Long-standing hosted ecommerce SaaS providing shopping cart, payments, and order management for SMBs. Direct historical peer in the hosted SMB cart category alongside SecureNetShop.
• Ecwid: Hosted shopping cart that integrates into any existing website via embed code, similar to SecureNetShop's HTML snippet approach. Targets the same SMB-with-existing-website segment with a freemium SaaS model.
• WooCommerce: Open-source WordPress ecommerce plugin offering shopping cart, payment gateways, shipping, and subscriptions. Directly competes on SMB cost and ease-of-integration, undercutting SecureNetShop on price (free plugin + hosting).
• Shift4Shop (formerly 3dcart/1ShoppingCart): Hosted ecommerce platform with shopping cart, multi-gateway payments, shipping integrations, and SMB focus. Closely mirrors SecureNetShop's hosted-SMB cart positioning and target buyer.
• Pinnacle Cart: Hosted ecommerce cart platform with payment gateway integrations, shipping, and SMB focus. Closely comparable in category, hosted SaaS delivery model, and customer profile.

Others

• Authorize.Net: Payment gateway and merchant account provider integrated as one of SecureNetShop's 12+ gateway partners. Adjacent ecosystem participant rather than direct competitor, but increasingly bundles ecommerce tooling that could encroach on cart vendors.

Broad incumbents

• Shopify: Leading global commerce platform serving SMBs to enterprise with hosted checkout, subscriptions, and a broad app ecosystem. Competes for the same SMB cart customer that SecureNetShop targets, but with vastly greater scale, capital, and feature breadth.
• Squarespace Commerce: Website builder with integrated ecommerce/cart functionality targeting SMBs and individuals. Competes for the same small merchant launching or expanding an online store, particularly those without technical expertise.
• Wix Stores: Website builder with native ecommerce/cart capability serving SMB merchants and designers. Overlaps with SecureNetShop's website-designer-as-channel customer segment and SMB target market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/securenetshop

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SecureNetShop.com