The Liacouras Center
- Company typePrivate
- Founded1997
- HeadquartersPhiladelphia, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
The Liacouras Center firmographics
Firmographics- Name
- The Liacouras Center
- Legal name
- OVG Spectra Holdco, LLC
- Website
- https://liacourascenter.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where The Liacouras Center is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Liacouras Center business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Ticket Sales: Primary revenue stream from ticket sales for concerts, sports events, family shows, and other entertainment. Tickets sold through venue box office, liacourascenter.com, and Ticketmaster.
- Suite Rentals: Executive suite rentals available for single events, accommodating approximately 12 people with exclusive catering options and private function space.
- Food & Beverage Concessions: Revenue from multiple concession stands including Chickies & Pete's, Broad Street Dogs, Prime Burger, Stella's Smokehouse, and other food vendors throughout the venue.
- Sponsorship: Venue and Temple Athletics sponsorship opportunities managed through Van Wagner, including naming rights, signage, and promotional partnerships.
- Group Ticketing: Discounted group rates for parties of 10 or more for select events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Group Ticketing - 10+ attendees |
| One time/ perpetual license | Pay-as-you-go | Executive Suite Rental |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
The Liacouras Center product offering
Product offeringCore offering
The Liacouras Center is a multi-purpose arena that rents its 10,000+ seat main bowl and ancillary event spaces for concerts, sporting events, family shows, comedy, graduations, and private/corporate functions. Beyond venue rental, it operates box office and group ticketing, suite and premium-space rentals, in-house food and beverage concessions, and on-site parking, providing end-to-end event hosting under Oak View Group management.
Product overview
The Liacouras Center is a state-of-the-art multi-purpose arena and venue operated by Oak View Group on Temple University's campus in Philadelphia. The venue operates as a single unified physical venue product with multiple integrated service components rather than a modular software platform. The core offering centers on the main Arena space (capacity 10,000) equipped with LED displays and scoreboard systems, complemented by auxiliary spaces including the Main Lobby (500 capacity) and Fox-Gittis Room (150 capacity). Supporting services include Box Office ticketing through Ticketmaster, Group Ticketing for parties of 10+, and Executive Suites accommodating 12 guests each. The venue provides comprehensive event hosting capabilities for concerts, sports (including Temple Men's and Women's Basketball home games), wrestling, boxing, and community events, supported by food & beverage concessions featuring Philadelphia-area vendors and parking services through Temple Parking Services and ParkMobile. The LC Insider Club provides a newsletter/membership program for customer engagement. The venue is managed by OVG360 (Oak View Group's venue management division) and built on the Carbonhouse platform for web operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Arena Venue Rental Rental of the 10,000+ seat main arena bowl for concerts, family shows, sporting events, comedy performances, graduations, and large-scale private or corporate events. Targeted at touring promoters, sports organizers, university administrators, and corporate event planners.
- Box Office Ticketing On-site and online ticket purchasing service operated in partnership with Ticketmaster, allowing individual consumers to buy tickets to arena events. Targeted at individual ticket buyers attending concerts, sports, family shows, and comedy.
- Group Ticketing Dedicated group sales office providing bulk ticket purchasing, group-rate pricing, and personalized service for groups of all sizes attending arena events. Targeted at organizers of school groups, church groups, corporate outings, social organizations, and family gatherings.
- Luxury Suites Premium suite-level private seating areas available for rental during arena events, offering upscale hospitality for entertaining clients, family, or guests. Targeted at corporate hosts, premium individual buyers, and private event organizers.
- Main Lobby Event Space Rentable lobby-level event space suitable for banquets, receptions, pre-function gatherings, and standalone events, usable on its own or with concurrent arena events. Targeted at corporate event planners, wedding planners, and association event organizers.
- Fox-Gittis Room Event Space Rentable upscale interior event space used for banquets, receptions, meetings, and private functions, usable on its own or alongside arena events. Targeted at corporate and private event planners.
- Food and Beverage Concessions In-house arena concessions serving food and beverages to event attendees during concerts, sports, family shows, and private functions. Targeted at event attendees across all arena events.
- Event Hosting Services End-to-end event hosting service combining arena and ancillary space rentals (including suites, Main Lobby, Fox-Gittis Room), in-house catering, and on-site parking to deliver graduations, corporate functions, private parties, and meetings. Targeted at universities, corporations, associations, and private event organizers.
- Parking Services On-site arena parking for event attendees and guests during arena events and private functions, supporting easy access at the Temple University campus location. Targeted at arena event attendees and event organizers.
Quantifiable outcome
- 340,000 sq. ft. facility with capacity for 10,000+ attendees
- +1 more outcomes
Companies that use The Liacouras Center
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
The Liacouras Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
The Liacouras Center partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Oak View Group (OVG)coreOVG is a global sports and entertainment company founded in 2015 by Tim Leiweke and Irving Azoff. OVG directly manages The Liacouras Center as part of its portfolio of 400 venues globally. The company focuses on being a positive disruption in the sports, live entertainment, and hospitality industries.
- Temple UniversitycoreThe venue is located on Temple University's campus. It serves as home court for Temple Men's Basketball (since 1997/98) and Women's Basketball (since 2022/23). Temple Athletics tickets are sold through owlsports.com. The venue was originally named 'The Apollo of Temple' and renamed in 2000 to honor University President Peter Liacouras.
- TicketmastercorePrimary online ticketing platform for all venue events. Tickets available through Ticketmaster.com with direct links from liacourascenter.com event pages.
- ParkMobileminorParkMobile partnership for pre-paid event parking in the Liacouras Garage. Allows advance parking reservations through the ParkMobile app or website.
- Van WagnercoreVan Wagner manages all venue and Temple Athletics sponsorship opportunities including naming rights, signage, and promotional partnerships.
- Black Promoters CollectivecoreLeading Black-owned live entertainment company producing multiple major concert events at the venue including The Millennium Tour, New Edition Way Tour, and The October Nights tour.
- Chickies & Pete'sminorPhiladelphia-based concession partner operating stands in Sections 104, 109, and 114, serving chicken tenders, cheesesteaks, and their signature Crabfries.
- KultureCityminorNonprofit organization providing sensory inclusivity certification. Liacouras Center received 2024 KultureCity Certified Sensory Inclusive Venue designation, offering sensory bags and quiet spaces.
- Temple Office of Parking ServicesminorTemple University department managing all parking lots and garages near the venue with over 3,500 parking spaces within walking distance.
- SEPTAminorSoutheastern Pennsylvania Transportation Authority provides public transit access via Broad Street Line (Cecil B. Moore Station), bus routes, and Regional Rail (Temple University Station).
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Liacouras Center competitors and assessment
Company assessmentDirect peers
- Bojangles Coliseum: Bojangles Coliseum is an ~8,300-seat arena in Charlotte, NC hosting concerts, family shows, and indoor sports. It is a comparable mid-size public assembly venue serving a similar role in its regional market as Liacouras does in Philadelphia.
- The Met Philadelphia: The Met Philadelphia is a restored ~3,400-seat historic theater operating as a mid-size concert and events venue. It competes with Liacouras for premium concerts and corporate events in the Philadelphia market at a smaller, more intimate scale.
- Hampton Coliseum: Hampton Coliseum is a ~13,800-seat multi-purpose arena in Hampton, VA hosting concerts, family shows, and sporting events. It is a directly comparable mid-large public assembly venue with a similar event mix and historical operating profile.
- CFG Bank Arena: CFG Bank Arena is a ~14,000-seat multi-purpose arena in Baltimore hosting concerts, family shows, and indoor sports. It is a directly comparable mid-large regional arena in a nearby Mid-Atlantic market, competing for the same touring circuit.
- XL Center: XL Center is a ~15,000-seat multi-purpose arena in Hartford, CT hosting UConn basketball, AHL hockey, and concerts. It is a comparable mid-large Northeast arena competing for the same touring and indoor-sports calendar.
- Agganis Arena: Agganis Arena is a ~7,200-seat university-affiliated multi-purpose arena at Boston University hosting Terrier hockey, concerts, and family shows. It is a directly comparable university-anchored arena with a similar programming and tenancy model.
- Wells Fargo Center: Wells Fargo Center is Philadelphia's flagship multi-purpose arena (~19,500 capacity) and hosts NBA 76ers, NHL Flyers, concerts, and family shows. It is the most direct competitive peer, operating in the same metro for the same concert/family-show demand pool that Liacouras targets.
Regional players
- Santander Arena: Santander Arena is a ~7,000-seat multi-purpose arena in Reading, PA hosting concerts, indoor sports, and family shows. It is a similar-sized Pennsylvania venue competing for the same regional touring acts in a different geography.
- PPL Center: PPL Center is a ~10,000-seat multi-purpose arena in Allentown, PA hosting the Lehigh Valley Phantoms (AHL) and concerts. It is a directly comparable Pennsylvania arena of nearly identical capacity competing for the same regional event market.
- Giant Center: Giant Center is a ~10,400-seat arena in Hershey, PA home to the Hershey Bears (AHL) and a major concert venue. It is a near-clone in size and Pennsylvania footprint, competing for the same touring and family-show circuit.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
The Liacouras Center social profiles
Digital presenceThe Liacouras Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Liacouras Center leadership team
Management profileNumber of profiles
The Liacouras Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Liacouras Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Liacouras Center
What does The Liacouras Center do?
The Liacouras Center is a multi-purpose arena that rents its 10,000+ seat main bowl and ancillary event spaces for concerts, sporting events, family shows, comedy, graduations, and private/corporate functions. Beyond venue rental, it operates box office and group ticketing, suite and premium-space rentals, in-house food and beverage concessions, and on-site parking, providing end-to-end event hosting under Oak View Group management.
Is The Liacouras Center a public or private company?
The Liacouras Center is a private company. It is classified as corporate owned and is currently operating.
When was The Liacouras Center founded?
The Liacouras Center was founded in 1997. It employs 51 to 100 people.
Where is The Liacouras Center based?
The Liacouras Center is headquartered in Philadelphia, United States, in the North America region.
How does The Liacouras Center make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are suite Rentals, food & Beverage Concessions, sponsorship and group Ticketing.
Who are The Liacouras Center's main competitors?
Direct peers on record are Bojangles Coliseum, The Met Philadelphia, Hampton Coliseum, CFG Bank Arena, XL Center, Agganis Arena and Wells Fargo Center. Regional players are Santander Arena, PPL Center and Giant Center.
Does The Liacouras Center have an API?
No public API is recorded for The Liacouras Center.