What Web Netz does

Web Netz (web-netz GmbH) is a German full-service online agency headquartered in Lüneburg, founded in 2009 and operating with 51-100 employees across the DACH region (Germany, Austria, Switzerland). The company delivers an integrated portfolio across five service pillars: strategy and consulting (including AI/KI consulting), online marketing (SEA, SEO, social media, display, affiliate, Amazon and TikTok Shop), content and campaigns (social media, content, influencer, e-recruiting, brand building), design and video (UX/UI, digital brand communication, video production), and web development using Typo3, Statamic, WordPress, Shopware, Shopify, and Novomind iShop. Its client base is heavily concentrated in German professional football — with at least eight Bundesliga and 2. Bundesliga clubs — alongside enterprise accounts such as VELUX, Kühne+Nagel, Char-Broil, Lindner Hotels, Aldiana, Johanniter, and Heinz von Heiden.

The agency runs a dedicated Sport-Unit vertical practice and operates a proprietary Statamic-based CMS product called webnetz Wenora, launched in 2024, that represents a movement from pure professional services into productized IP. The company holds five BVDW (Bundesverband Digitale Wirtschaft) quality certifications renewed for 2025/2026 covering affiliate, SEA, SEO, social media, and programmatic advertising, and supports demand generation through a 114+ episode podcast, regular webinars, blog, and newsletter. Leadership is founder-led, with Sebastian Loock and Patrick Pietruck as managing directors, plus named department heads across consulting, affiliate, and social media.

Web Netz monetizes exclusively through project-based and retainer professional services engagements with quote-driven, non-publicly-disclosed pricing, and there is no indication of external investment, parent-company ownership, or productized SaaS revenue. The 13 active job openings, productized Wenora offering, and AI consulting service line suggest a modest but real growth posture aimed at deepening vertical specialization and recurring advisory revenue.

Name

Web Netz

Legal name

web-netz GmbH

Website

https://web-netz.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Web Netz is a German full-service online agency in Lüneburg delivering strategy, digital marketing, content, design, and web development services to enterprise clients and professional sports clubs across the DACH region.

Ownership category

akta.pro rank

Headquarters

HQ city

Lüneburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Online Marketing Services: Performance Marketing & Media, Social Media, SEO services. Includes services such as search engine advertising, display advertising, video advertising, native advertising, affiliate marketing, Amazon & marketplace marketing, TikTok Shop, LinkedIn Ads, and social media marketing.
2. Web Development Services: Website development using Typo3, Statamic, WordPress, Shopware, Shopify, and Novomind iShop platforms. Includes web design, UX/UI design, e-commerce solutions, and accessible website creation.
3. Strategy & Consulting: Analysis, conception, strategy and consulting services including performance audits, web analytics, potential analysis, online marketing strategy, social search, project management, AI consulting, and monitoring & controlling.
4. Content & Campaigns: Social media marketing, content marketing, influencer marketing, e-recruiting, email marketing, brand building, and personal branding services.
5. Design & Video: Digital brand communication, UX/UI design, wireframing & prototyping, online shops, websites, social media content, image videos, and video production.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Web Netz is an interdisciplinary online agency that delivers integrated digital marketing and web development services to business clients. Its core offer combines strategy & consulting, performance marketing (SEA, SEO, social, affiliate, programmatic, marketplace, TikTok Shop), content & campaign management, design & video production, and web development on multiple CMS/ecommerce platforms, supported by the proprietary webnetz Wenora Statamic-based solution and AI/KI consulting for SMEs.

Product overview

Web Netz is an interdisciplinary online agency based in Lüneburg, Germany, offering an integrated portfolio of digital marketing and web development services. The core offering combines five main service pillars: (1) Strategie & Beratung (strategy and consulting with AI consulting), (2) Online Marketing (performance marketing across SEA, SEO, social media, affiliate, and marketplace channels), (3) Content & Kampagnen (social media, content marketing, influencer marketing, e-recruiting), (4) Design & Video (UX/UI design, digital brand communication, video production), and (5) Webentwicklung (web development using Typo3, Statamic, WordPress, Shopware, Shopify, and Novomind iShop). Key sub-products include webnetz Wenora (a proprietary Statamic-based solution), Shopware migration services, and AI consulting for SMEs. The agency also operates a Sport-Unit specialized in sports industry clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategie & Beratung (Strategy & Consulting) Strategic consulting services for businesses including performance audits, web analytics, potential analysis, online marketing strategy, social search, project management, AI consulting, and monitoring & controlling.
• Online Marketing Performance marketing services covering search engine advertising (SEA), display advertising, video advertising, native advertising, affiliate marketing, Amazon & marketplace marketing, TikTok Shop, social media advertising, LinkedIn Ads, and search engine optimization (SEO).
• Content & Kampagnen Content creation and campaign management including social media marketing, content marketing, influencer marketing, e-recruiting, email marketing, brand building, and personal branding & corporate influencer programs.
• Design & Video Creative design and video production services including digital brand communication, UI/UX design, wireframing & prototyping, social media content creation, image videos, HTML5 animated banners, and social media ads.
• Webentwicklung (Web Development) Web development services using multiple CMS and e-commerce platforms including Typo3, Statamic, WordPress, Shopware, Shopify, and Novomind iShop. Also includes accessible website development.
• webnetz Wenora A proprietary solution built on the Statamic CMS platform, developed internally by webnetz as a product offering for clients.
• Shopware 5 zu Shopware 6 Migration Migration service for transitioning clients from Shopware 5 to Shopware 6 platform.
• KI-Consulting (AI Consulting) AI consulting services for Mittelstand (SME) businesses, providing guidance and implementation support for AI adoption in business operations.
• TikTok Shop Agentur Specialized agency service for setting up and managing TikTok Shop presence and advertising campaigns.

Quantifiable outcome

• 102% increase in traffic for Char-Broil case study
• +2 more outcomes

Named customers23 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Regional players

• Kolibri Online: Northern Germany digital marketing agency with comparable online marketing and web service portfolio; overlaps with Web Netz primarily in the regional Hamburg/Lower Saxony catchment.

Direct peers

• nexum: Cologne-based full-service digital agency of similar size covering strategy, performance marketing, content, and web development for German enterprise clients — the closest head-to-head comparable to Web Netz.
• diva-e: Karlsruhe-based digital agency with strong e-commerce and CMS implementation practices (Shopware, SAP Commerce) — closely comparable on the Shopware migration and e-commerce development overlap.
• TWT Interactive (Deloitte Digital): Düsseldorf-based performance marketing and digital agency now part of Deloitte Digital; similar service portfolio across SEA, SEO, content, and web platforms, but with global network backing.
• netz98: Mainz-based digital agency focused on TYPO3, web development, and online marketing — directly comparable on the TYPO3 development and German Mittelstand focus.
• SinnerSchrader (Accenture Song): Hamburg-headquartered digital agency (now part of Accenture Song) historically strong in digital product, platform, and marketing work — directly comparable in service mix, with larger network resources.
• Scholz & Volkmer: Wiesbaden-based creative digital agency serving German enterprise clients with brand, UX/UI, and digital platform work — comparable on design-led digital execution for mid-market and enterprise.
• Symmetrics (Deloitte Digital): Düsseldorf-based data-driven digital agency now under Deloitte Digital, with performance marketing and analytics practices that directly overlap Web Netz's SEA/SEO/Analytics offerings.

Broad incumbents

• Accenture Song Germany: Global network's German creative and digital transformation arm — competes for the same enterprise RFPs as Web Netz but operates at a fundamentally different scale and resource depth.
• GroupM Germany: WPP's media investment group in Germany; competes for performance media and digital budgets that overlap Web Netz's online marketing services, but with vastly larger scale and tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/webnetz

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Web Netz