KnobDeco
KnobDeco is a US-based online specialty retailer of decorative and functional home hardware — cabinet, door, bath, and home accent products — selling 25,000+ SKUs from 60+ brands to homeowners, contractors, and furniture makers via a Shopify storefront.
- Company typePrivate
- Founded1993
- HeadquartersAlgoma, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What KnobDeco does
KnobDeco, operating under the legal entity Quiver Enterprises LLC, is a US-based, online-only specialty retailer of decorative and functional hardware for residential use, founded in 1993 and headquartered in Algoma, Wisconsin. The company aggregates products from over 60 brands sourced from more than 50 manufacturers and distributors into a unified e-commerce storefront, offering a catalog of approximately 25,000 SKUs organized into four core categories: Cabinet Hardware (hinges, pulls, knobs, appliance pulls, backplates, catches, opening mechanisms, glass showcase hardware), Door Hardware (hinges, levers, pocket/sliding door hardware, knobs, handles, pulls, barn door hardware, plates, latches, gate hardware, bumpers and stops), Bath Accessories (soap dishes, dispensers, tumblers, vanities, mirrors, towel holders, shelves, grab bars, and similar items), and Home Accents (doorbells, switch plates, moulding, closet organization hardware). Featured vendors include Top Knobs, Sugatsune, Hickory Hardware, Richelieu Hardware, Jeffrey Alexander, Forms+Surfaces, and Notting Hill Decorative Hardware, among others spanning budget to premium price points from $0.03 (mounting screws) to $895.50 (appliance pulls).
The technology stack is a standard Shopify e-commerce storefront with product catalog management and category/brand/finish-based taxonomy to support organic-search discovery. Checkout is supported by an extensive payments stack including Visa, Mastercard, American Express, Discover, Diners Club, PayPal, Apple Pay, Google Pay, Shop Pay (including installments), and ACH Direct Debit. Customer service is delivered by phone (888-566-2748), email ([email protected]), and weekday phone support (8am–5pm Central Time). Marketing relies primarily on SEO/organic search and on-site product catalog browsing; there is no evidence of paid social, paid acquisition, email automation sophistication, or AI-driven personalization.
The business model is direct-to-consumer and direct-to-trade e-commerce: individual product transactions at unit prices with occasional 10–25% promotional discounts, plus free standard ground shipping on orders over $44.95 within the contiguous 48 US states. KnobDeco serves three primary customer segments — homeowners and DIY renovators, contractors/trade professionals, and furniture manufacturers/custom woodworkers — via a horizontal segmentation approach. The company is privately held, with no disclosed external funding, no M&A activity, no parent company, and no reported revenue or headcount. Operational scope is domestic-only (contiguous United States), and the business appears to be a founder/operator-led LLC in continuous operation since 1993.
KnobDeco firmographics
Firmographics- Name
- KnobDeco
- Legal name
- Quiver Enterprises LLC
- Website
- https://knobdeco.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KnobDeco is a US-based online specialty retailer of decorative and functional home hardware — cabinet, door, bath, and home accent products — selling 25,000+ SKUs from 60+ brands to homeowners, contractors, and furniture makers via a Shopify storefront.
- Ownership category
- akta.pro rank
KnobDeco industry classification
Industry- Product category
- Home Hardware Retail
- NAICS
- Hardware Retailers (44414)
- SIC
- Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)
Keywords
Where KnobDeco is headquartered
LocationHeadquarters
- HQ city
- Algoma
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KnobDeco business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: KnobDeco generates revenue through direct retail sales of home hardware products. The company acts as an online retailer, selling cabinet hardware, door hardware, bath accessories, and home accents from multiple branded manufacturers. Revenue comes from individual product transactions at listed prices, with occasional discounts and sales promotions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with volume discounts on select items |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
KnobDeco product offering
Product offeringCore offering
KnobDeco is an online retailer that sells cabinet hardware, door hardware, bath accessories, and home accents sourced from more than 60 brands and 50+ manufacturers and distributors. Products are listed individually on its Shopify storefront with prices ranging from under $10 to premium hardware above $895, and orders over $44.95 qualify for free standard shipping within the contiguous 48 states.
Product overview
KnobDeco is an online-only specialty retailer of decorative and functional hardware for homes, established in 1993. The company operates as a multi-brand e-commerce platform offering a unified shopping experience across four core product categories: Cabinet Hardware (hinges, pulls, knobs, appliance pulls, backplates, catches, and opening mechanisms), Door Hardware (hinges, levers, pocket/sliding door hardware, barn door hardware, door plates, and latches), Bath Accessories (soap dishes, dispensers, vanities, mirrors, towel holders, grab bars), and Home Accents (doorbells, switch plates, moulding, and closet organization). The portfolio includes over 60 brands from 50+ manufacturers and distributors, with featured brands including Top Knobs, Hickory Hardware, Sugatsune, Richelieu Hardware, Forms+Surfaces, Jeffrey Alexander, Notting Hill Decorative Hardware, Nostalgic Warehouse, Rusticware, Sierra Lifestyles, Smedbo, and Gemstone Hardware & Decor. The company offers free standard shipping on orders over $44.95 and is powered by Shopify e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Cabinet Hardware Comprehensive line of cabinet hardware including cabinet hinges, cabinet pulls, cabinet knobs, appliance pulls, backplates, cabinet catches, cabinet opening mechanisms, and glass showcase hardware, sourced from multiple brands for residential and commercial cabinetry projects.
- Door Hardware Complete range of door hardware including cabinet hinges, door hinges, levers, pocket and sliding door hardware, door knobs, door levers, door handles and pulls, barn door hardware, door plates, door latches, gate hardware, and bumpers and stops, for residential and commercial door installations.
- Bath Accessories Full collection of bathroom accessories including soap dishes, soap dispensers, tumblers, vanities, mirrors and medicine cabinets, towel holders, bathroom shelves, toilet brush holders, toilet paper holders, shower baskets, and grab bars, sourced from multiple brands for residential bathroom projects.
- Home Accents Home accent items including doorbells, switch plates, moulding, and closet organization and functional closet hardware, complementing the cabinet, door, and bath hardware lines for whole-home projects.
Quantifiable outcome
- Free standard shipping on all orders over $44.95
Companies that use KnobDeco
Customer profileSegments3 records
Ideal customer profiles3 records
KnobDeco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
KnobDeco partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Top KnobscoreTop Knobs is one of KnobDeco's featured and prominent brands, offering a wide range of cabinet pulls, knobs, and appliance pulls. KnobDeco carries extensive Top Knobs inventory with products ranging from budget to premium price points.
- SugatsunecoreJapanese hardware manufacturer specializing in precision hinges, latches, and functional hardware. KnobDeco offers a vast selection of Sugatsune products including cabinet hinges, push latches, and specialized hardware with over 600+ products listed.
- Richelieu HardwarecoreCanadian hardware manufacturer offering traditional and contemporary cabinet hardware, decorative knobs, and pulls. KnobDeco carries extensive Richelieu product lines including ceramic knobs, contemporary pulls, and specialty hardware.
- Hickory HardwarecoreFeatured brand offering a variety of decorative cabinet hardware including knobs, pulls, and hinges. KnobDeco features Hickory Hardware prominently with products in various finishes including polished nickel, chrome, and vintage bronze.
- Jeffrey AlexandercoreDecorative hardware brand featured on KnobDeco offering cabinet knobs and pulls in traditional and transitional styles. Products include decorative knobs in various finishes like brushed gold and traditional designs.
- Forms+SurfacescorePremium architectural hardware brand featured on KnobDeco offering contemporary cabinet pulls and Mesa collection hardware in various finishes.
- HafeleminorGerman precision hardware manufacturer available through KnobDeco, offering functional cabinet hardware including hinges and specialized mounting hardware.
- Nostalgic WarehousecoreDecorative door hardware brand featured on KnobDeco offering traditional door hardware including door pulls, levers, and hinges in antique and period-appropriate finishes.
- Notting Hill Decorative HardwarecoreDecorative hardware brand specializing in nature-themed and artistic cabinet knobs and hardware. KnobDeco carries their collection including animal-themed knobs and decorative pieces.
- Berenson Decorative HardwarecoreFeatured brand offering decorative cabinet hardware including Subtle Surge collection pulls and various styles in modern finishes like brushed gold and graphite.
- RusticwareminorDecorative hardware brand featured on KnobDeco offering rustic and traditional style cabinet hardware.
- Sierra LifestylesminorWildlife-themed decorative hardware brand available through KnobDeco, featuring nature-inspired cabinet knobs and hardware with unique designs like animal motifs.
- SmedbominorBath hardware and accessories brand featured on KnobDeco offering bathroom hardware and fixtures.
- RK InternationalminorDecorative hardware manufacturer available through KnobDeco offering twisted and decorative cabinet pulls and door hardware in polished finishes.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
KnobDeco competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
KnobDeco social profiles
Digital presenceKnobDeco financial estimates
Financial estimateRevenue estimate
Valuation estimate
KnobDeco leadership team
Management profileNumber of profiles
KnobDeco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KnobDeco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KnobDeco
What does KnobDeco do?
KnobDeco is an online retailer that sells cabinet hardware, door hardware, bath accessories, and home accents sourced from more than 60 brands and 50+ manufacturers and distributors. Products are listed individually on its Shopify storefront with prices ranging from under $10 to premium hardware above $895, and orders over $44.95 qualify for free standard shipping within the contiguous 48 states.
Is KnobDeco a public or private company?
KnobDeco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KnobDeco founded?
KnobDeco was founded in 1993. It employs 11 to 50 people.
Where is KnobDeco based?
KnobDeco is headquartered in Algoma, United States, in the North America region.
How does KnobDeco make money?
One revenue line is on record: direct Product Sales.
Does KnobDeco have an API?
No public API is recorded for KnobDeco.
What industry is KnobDeco in?
KnobDeco's product category is Home Hardware Retail. Its primary akta.pro industry code is CRAIADAB, Tools & Tool Accessories Retail (Hand, Power, Pneumatic). Its NAICS code is 44414 and its SIC code is 3420.