Meryl Moss Media

What Meryl Moss Media does

Meryl Moss Media Group, founded in 1993 and headquartered in Westport, Connecticut, is a privately-held literary media relations and marketing firm serving authors and publishers. The company provides integrated publicity, marketing, and social media services, with named enterprise publisher relationships including HarperCollins, Simon & Schuster, Penguin Random House, and Skyhorse Publishing, alongside a long tail of individual authors for whom it runs book-launch campaigns. Its core product is BookTrib.com, a wholly-owned book discovery and editorial platform generating over 100,000 monthly unique visitors and nearly 390,000 social media views, which functions simultaneously as a reader-facing content property and as a first-party marketing channel for client campaigns.

The company operates four professional-services revenue streams: publicity and marketing campaigns, concierge publishing services (full-service self-publishing with distribution through Ingram Book Group to Amazon, B&N, and international retailers), BookTrib.com marketing programs (review programs, Bookstagrammer campaigns, book blog tours), and custom website design for authors. Adjacent offerings include speaking engagement placement, Beyond-the-Book special projects, and brand-building initiatives for authors extending into curriculum development and corporate campaigns for non-publishing clients such as Smithsonian Libraries, Cirque du Soleil, and Spartan Race.

The business is founder-led by CEO Meryl Moss, with a team of 11–50, and added a CFO (Jonathan Schwartz) in May 2025 to professionalize financial planning and growth. The firm is privately held with no institutional capital disclosed, operates globally via its Ingram partnership, and sells exclusively through a consultative, quote-based direct sales motion. Pricing is not publicly disclosed.

Name

Meryl Moss Media

Legal name

Meryl Moss Media Group

Website

https://merylmossmedia.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Meryl Moss Media Group is a privately-held, founder-led literary publicity and marketing firm founded in 1993 that serves authors, publishers, and select non-publishing organizations with integrated campaigns, concierge publishing, and the BookTrib.com discovery platform.

Ownership category

akta.pro rank

Product category

Author Publicity and Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Book Publishers (513130)

SIC

Services-Advertising Agencies (7311), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Author Marketing, PR & Launch Services (Ads, Book Tours, Influencers) (MPAJAJAL)

akta.pro secondary industries

Print-on-Demand Enablement for Indie Authors (Book POD & Fulfillment) (MPAJAJAD), Print-on-Demand Production (Book POD, Short-Run Fulfillment) (MPAJALAG), Rights, ISBN & Publishing Administration Services (Identifiers, Metadata, Royalties) (MPAJAJAK)

Keywords

• Author publicity services
• Book marketing campaigns
• Concierge book publishing
• Author social media management
• Publisher marketing services

Headquarters

HQ city

Westport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Publicity and Marketing Services: Comprehensive publicity campaigns for authors and publishers including media relations, social media management, and strategic marketing initiatives. Services include branding, platform building, national and regional media coverage, speaking engagement arrangements, and influencer marketing.
2. Concierge Publishing Services: Full-service self-publishing program including professional cover design, editing, layout, ISBN/UPC codes, copyright registration, print and e-book production, and distribution through Ingram Book Group. Authors retain 100% of royalties.
3. BookTrib Marketing Programs: Marketing programs on BookTrib.com including review programs, Amazon reviewer campaigns, Bookstagrammer campaigns, and book blog tours. Programs include guaranteed results for authors and publishers.
4. Website Design Services: Custom website design and development services for authors, creating unique author websites from scratch.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Meryl Moss Media Group is a literary media relations and marketing firm that designs and executes integrated publicity, marketing, and social media campaigns for authors and publishers. Its core offering combines results-driven PR campaigns, BookTrib.com-driven discovery and marketing programs, concierge self-publishing services distributed through Ingram Book Group, custom author website design, and Bookstagrammer influencer campaigns. Services are sold primarily through personalized, consultative engagements with named professional staff.

Product overview

Meryl Moss Media Group is a literary media relations and marketing firm offering an integrated suite of services for authors and publishers. The core offering centers on BookTrib.com—a book discovery platform and marketing engine—supplemented by comprehensive publicity, marketing, and social media campaign services. The company also provides concierge publishing services for self-publishing authors, custom website design and development, specialized social media campaigns (including Bookstagrammer campaigns), and strategic brand-building initiatives. These products work together as a unified service ecosystem where publicity campaigns drive authors to BookTrib.com for discovery, publishing services help authors produce books, and website/social media services amplify their overall platform. The company positions itself as a full-service partner for authors throughout their publishing journey.

Differentiator

Problem solved

Functional benefit

Brands

• BookTrib.com: A powerful discovery platform connecting readers with new books while serving as a dynamic marketing engine for authors and publishers. Features over 100,000 unique monthly website visitors and close to 390,000 views on social media.

Products and services

• BookTrib.com Book discovery platform and editorial marketing engine connecting readers with new authors; features over 100,000 unique monthly website visitors and close to 390,000 social media views, and offers review programs, Amazon reviewer campaigns, Bookstagrammer campaigns, and book blog tours with guaranteed results for authors and publishers.
• Publicity, Marketing and Social Media Services Integrated publicity campaigns for authors and publishers including national and regional media coverage, social media management, influencer marketing, and strategic marketing initiatives designed to build author platforms and drive book sales.
• Concierge Publishing Services Full-service self-publishing program for authors offering professional cover design, editing, layout, ISBN/UPC codes, print-on-demand book creation, e-book formatting, and distribution through Ingram Book Group to Amazon, B&N, and other retailers worldwide. Authors retain 100% of royalties.
• Author Website Design & Development Custom website design and development services for authors, creating unique, branded author websites from scratch as part of the firm's platform-building services.
• Bookstagrammer Campaigns Social media marketing campaigns leveraging book-focused Instagram influencers (bookstagrammers) to promote books and generate reader engagement, with combined impressions tracked as a performance metric.
• Beyond the Book Campaigns Special strategic initiatives for authors that extend beyond traditional marketing, including brand-building campaigns, curriculum development, and innovative projects designed to create long-term relationships and book sales.

Quantifiable outcome

• Authors achieve national bestseller status within weeks of publication
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Ingram Book GroupcoreChannel Partner/ Reseller/ DistributorDistribution partnership through Ingram Book Group for books published via Meryl Moss Media's concierge publishing services. Ingram distributes to Amazon, B&N, Chapters/Indigo (Canada), and retailers in North America, UK, Europe, Australia & New Zealand.
• Amazon Author CentralcoreTechnology or IntegrationIntegration for authors to populate their Amazon book pages with author information, bio, photos, Twitter, blog, events, video, and editorial reviews. Includes personal phone support.
• Smithsonian LibrariesminorStrategic or Co-development PartnerCampaign to drive national interest in preservation efforts and Adopt-a-Book Program. Became one of Smithsonian's most successful campaigns, supporting conservation, acquisition, and digitization of books and manuscripts.
• International Thriller Writers (ITW)coreStrategic or Co-development PartnerRepresentation since 2008 for ITW and their annual ThrillerFest conference held in New York City. USO partnership brings bestselling thriller writers to entertain troops in the Middle East.
• Cirque du SoleilminorGTM or Marketing PartnerPromotional campaign to drive ticket sales for Alegria show in Connecticut, resulting in standing room only at 10,000-seat venue.
• Spartan RacecoreStrategic or Co-development PartnerCreated two New York Times bestsellers for CEO Joe De Sena, expanding into race publicity throughout the United States with high-level media attention and influencer introductions.
• National Gun Victims Action CouncilminorStrategic or Co-development PartnerCampaign to engage 100 million Americans and enlist corporations to advocate for sane gun laws through unique and compelling strategy.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 5W Public Relations: Larger full-service PR agency with a dedicated consumer/books division. Represents an established incumbent that competes for publisher and author publicity business at a broader scale than boutique firms.
• Publishers Weekly: Trade publication covering the book publishing industry, including author news and book reviews. Functions as both an industry standard reference and a discovery channel that overlaps with BookTrib.com's editorial mission.
• IngramSpark: Ingram's print-on-demand and e-book distribution platform serving self-published and small-press authors globally. IngramSpark is the underlying infrastructure Meryl Moss Media uses for concierge publishing and a structural competitor in the indie publishing services space.

Direct peers

• BookBaby: Self-publishing services provider offering cover design, editing, ISBN assignment, print-on-demand, e-book distribution, and marketing services. Most direct competitor to Meryl Moss Media's concierge publishing program.
• BookBub: Digital book discovery and marketing platform serving authors and publishers with featured deals, newsletters, and advertising. Direct competitor to BookTrib.com as a book discovery and marketing engine, though BookBub operates at significantly larger scale and is venture-backed.
• Written Word Media: Book marketing platform offering promotion services including Kindle deals, featured ads, and blogger review programs. Direct competitor to Meryl Moss Media's BookTrib marketing programs (review campaigns, blog tours) for indie authors.
• JKS Communications: Book and author publicity firm providing PR campaigns, media training, and marketing services for authors and publishers. Comparable boutique scale and service offering for the same author/publisher customer base.
• Polished PR Group: Boutique book publicity and marketing agency serving authors, publishers, and brands with media relations, social media, and influencer campaigns. Similar size and target customer profile to Meryl Moss Media's publicity practice.
• Smith Publicity: Long-standing book publicity firm offering PR, marketing, and author branding services to publishers and authors. Most direct comparable to Meryl Moss Media in size, target customers (Big-5 publishers, indie authors), and service mix.
• NetGalley: Book discovery and review platform connecting authors and publishers with reviewers, librarians, booksellers, and educators. Comparable to BookTrib.com as a discovery-channel-driven marketing service for the publishing industry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MerylMossMedia
• Instagraminstagram.com/merylmossmedia
• LinkedInlinkedin.com/company/meryl-moss-media-group
• Xx.com/merylmossmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meryl Moss Media