NameRobot
NameRobot is a German SaaS platform that provides AI-assisted business naming tools, including generation, validation, scoring, and trademark checking. It serves founders, agencies, and enterprises primarily through subscriptions, API access, and freemium tools.
- Company typePrivate
- Founded2010
- HeadquartersMunich, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What NameRobot does
NameRobot (operating as NameRobot GmbH, headquartered in Solingen, Germany) is a bootstrapped SaaS platform focused on AI-assisted business, brand, product, and project naming. The company sells a multi-product suite organized around a core generation-plus-validation workflow: Namefruits provides AI-guided business name generation; the Naming Toolbox (rebranded from Namerobot Toolbox in March 2026) bundles 100+ professional tools across Name Factory (e.g., Acronyms, Combinator, Merger, Modulizer, Fantasizer), Wordshop (Rhymes, Anagrams, Synonyms, Languages), and a Control Center for availability checks (domain, trademark, social, search engine, app store); NameScore delivers an algorithmic brand-strength score and validation report; and Trademarkly offers a free trademark lookup against EU and US registries across 600+ TLDs. Supporting sub-brands include Funny Nickname Generators, Company Name Generator (industry-specific generators across 80+ categories), FlyingNames (premium naming agency), and a Naming Software Solutions portfolio that exposes the NameRobot API, vocabulary and rhyming databases, and a white-label widget for enterprise embedding.
The underlying platform combines proprietary linguistic databases, classic algorithm-based name generation (anagrams, combinators, mergers, rhymes, hidden words, language blending), and large language model orchestration across OpenAI, Anthropic, and Google. Validity is enforced through integrated checks against EUIPO, USPTO, domain registrars, social platforms, and app stores, producing the differentiated 'generate-to-validate' pipeline that the company pitches to agencies and enterprises.
NameRobot operates a product-led growth motion with self-serve registration across multiple branded properties (namerobot.com, naming-toolbox.com, namefruits.com, namescore.io, trademarkly.io). Revenue is generated primarily through subscriptions (Naming Toolbox Pro, NameScore, Namefruits), one-time licenses for white-label and custom naming solutions, API/embedded licensing, freemium entry tiers, and modest advertising/affiliate income (AWIN, Amazon Associates, eBay, AdCell, Meta Pixel, LinkedIn, Google Ads). Customers span founders and startups, agencies and branding consultants, enterprises with multi-brand naming needs, and a long-tail of casual users. The company is privately held, led by Managing Director Moritz Scholz, with no disclosed venture funding and 1-10 employees.
NameRobot firmographics
Firmographics- Name
- NameRobot
- Legal name
- NameRobot GmbH
- Website
- https://namerobot.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NameRobot is a German SaaS platform that provides AI-assisted business naming tools, including generation, validation, scoring, and trademark checking. It serves founders, agencies, and enterprises primarily through subscriptions, API access, and freemium tools.
- Ownership category
- akta.pro rank
NameRobot industry classification
Industry- Product category
- Brand Naming Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Naming & Verbal Identity (BPAFAEAB)
- akta.pro secondary industry
- Search, Discovery & Ranking Personalization (HDAAAGAE)
Keywords
Where NameRobot is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
NameRobot business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Naming Toolbox Subscription: Professional naming tools with full access to 100+ name generators, linguistic analysis, and technical checks. Offers batch processing capabilities for professional users.
- NameScore: Pay-per-check or subscription model for instant name validation and brand strength analysis.
- Namefruits AI: AI-powered naming service with guided questionnaire process for customized name suggestions.
- NameRobot API: API access for enterprise clients and partners to integrate naming services into their own products and workflows.
- Naming Software Solutions: Custom naming tools, white-label solutions, vocabulary/rhyming databases, and widgets for enterprise embedding.
- Funny Nickname Generators: Free fun tools for generating themed nicknames, monster names, pirate names, and game character names.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for basic tools |
| Subscription | Annual | Naming Toolbox Pro |
| Freemium | Pay-as-you-go | Trademarkly free check |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
NameRobot product offering
Product offeringCore offering
NameRobot operates a web-based naming platform combining AI-powered business name generation, linguistic analysis tools, and comprehensive name checking capabilities. The platform delivers 100+ professional naming tools, instant brand-strength scoring, AI-driven name suggestions, and validation across domain availability (600+ TLDs), trademark registration (EU, US, and other regions), social media handles, search engines, and app stores.
Product overview
NameRobot is a comprehensive naming platform that offers a suite of professional naming tools organized as a platform-plus-modules architecture. The core offering consists of three flagship products: NameScore (name validation and scoring), Naming Toolbox (collection of 100+ professional naming tools), and Namefruits (AI-powered name generator). Supporting products include Trademarkly (free trademark checking), Funny Nickname Generators (fun/entertainment naming tools), and Company Name Generator (industry-specific name suggestions). The Naming Toolbox rebranded from Namerobot Toolbox in March 2026 and serves as the central hub integrating all naming services. Enterprise and developer offerings include Naming Software Solutions (API, vocabulary databases, rhyming databases, custom name generators, white-label solutions). The platform targets founders, startups, agencies, consultants, enterprises, and general consumers seeking business, product, brand, or project names.
Differentiator
Problem solved
Functional benefit
Brands
- Naming Toolbox: Professional naming toolbox with over 100+ tools for name creation, analysis, and checking. Features include Name Factory tools (acronyms, combinator, merger, modulizer, fantasizer, hidden words), Wordshop tools (patchword, brainstorming, first names, languages, rhymes, anagrams, synonyms), and Control Center checks (domain, trademark, social media, search engine, app store).
- Namefruits
- NameScore
- Trademarkly
- Naming Software Solutions
- FlyingNames
- Funny Nickname Generators
Products and services
- Naming Toolbox Professional naming software combining 100+ creative tools, linguistic analysis, and technical checks for full control over the naming process, including Name Factory tools, Wordshop, and Control Center checks (domain, trademark, social media, search engine, app store). Sold as a subscription for founders, agencies, and enterprises.
- Namefruits AI-powered business name generator and checker that creates customized name ideas guided by an intelligent questionnaire process and instantly evaluates their brand strength, usability, and availability. Powered by OpenAI, Google, and Anthropic models.
- NameScore Name validation and scoring tool that instantly checks how strong, brandable, and usable name ideas are, with clear scores and recommendations covering trademark protection, domain availability, readability, sound, and memorability.
- Trademarkly Free trademark check service that verifies whether a name idea is already registered as a trademark in the EU, US, and other regions, integrating with EUIPO and USPTO databases.
- Funny Nickname Generators
Companies that use NameRobot
Customer profileSegments4 records
Ideal customer profiles4 records
NameRobot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration37 records
AI capability6 records
Feature11 records
NameRobot partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Affiliate PartnersminorAffiliate partner programs available for those wanting to promote NameRobot services. Partners can earn commissions for referring new customers to the platform.
- Trademark Law Attorneys and ServicesminorReferral network of trademark lawyers and legal services for users who need professional trademark registration assistance.
- PCSG - Computer & Internet Service OHGcoreExternal hosting provider for NameRobot's digital services. Servers are hosted in Germany and/or within the European Union for GDPR compliance.
- OpenAIcoreAI provider for ChatGPT integration in individual digital offerings. Used for customer communication, chatbots, and AI-powered naming services. Business/API configurations used to prevent model training on customer data.
- GooglecoreAI provider for Gemini services, Google Sign-In, YouTube, Google Maps, Google Fonts, Google reCAPTCHA, and Google Meet video conferencing. Google Analytics and Ads integration for marketing.
- AnthropiccoreAI provider for Claude AI services used in NameRobot's AI-powered naming features.
- HubSpotcoreCRM platform for managing existing and potential customers, recording interactions, and structuring communication with interested parties.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
NameRobot competitors and assessment
Company assessmentDirect peers
- Brandroot: Marketplace for brandable, premium domain names combined with a name search and discovery tool. Closely comparable to NameRobot's brand name ideation plus domain-check workflow, particularly for founders seeking ready-to-use brandable names.
- Squadhelp: AI-powered naming marketplace that combines technology with a community of creatives, offering name ideation, domain, trademark, and brandable marketplace services. Directly comparable to NameRobot as one of the leading multi-channel business-naming platforms serving founders, startups, and enterprises.
- Lean Domain Search: Popular free domain search tool (operated by Automattic) that pairs keyword inputs with .com availability. Competes head-on with NameRobot's Domain Name Search and basic free generators for the same top-of-funnel SMB naming traffic.
- Atom (Naming Studio): Brandable domain marketplace and naming studio combining curated premium names with human-led naming services for higher-value projects. Comparable to FlyingNames and Brandroot as a premium counterpart to NameRobot's DIY offering.
- Novanym: Premium brandable naming service combining AI and human naming expertise with a curated brand marketplace. Aligns with NameRobot's premium FlyingNames / Naming Software Solutions tier for higher-budget enterprise and brand consultancy projects.
- Namelix: AI-driven business name generator that produces short, brandable name ideas with logo options. Directly overlaps Namefruits and Naming Toolbox in deliverable (algorithm-generated business names with brandability scoring), and targets the same founder and SMB audience.
- Panabee: Free business name and domain search engine that generates name variants and checks social/availability. Directly comparable to NameRobot's free tier on ideation-plus-domain-check use cases for entrepreneurs.
- BrandBucket: Premium brandable domain marketplace with curated brand names and valuation tools. Competes with NameRobot's premium/agency-tier brand name offerings and shares the validation/availability focus area.
- NameMesh: Free domain name search and name-generation tool that combines multiple keyword variants with instant availability checks. Closely mirrors NameRobot's Name Factory plus Domain Check workflow for budget-conscious founders and SMBs.
Emerging players
- Looka: AI-driven branding platform that includes business name generation alongside logo design and brand identity kits. Overlaps NameRobot's ideation layer but extends into adjacent branding tooling, making it a partial comp and an emerging alternative for SMB customers seeking an end-to-end brand package.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NameRobot social profiles
Digital presenceNameRobot financial estimates
Financial estimateRevenue estimate
Valuation estimate
NameRobot leadership team
Management profileNumber of profiles
Profiles3 records
NameRobot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NameRobot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NameRobot
What does NameRobot do?
NameRobot operates a web-based naming platform combining AI-powered business name generation, linguistic analysis tools, and comprehensive name checking capabilities. The platform delivers 100+ professional naming tools, instant brand-strength scoring, AI-driven name suggestions, and validation across domain availability (600+ TLDs), trademark registration (EU, US, and other regions), social media handles, search engines, and app stores.
Is NameRobot a public or private company?
NameRobot is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NameRobot founded?
NameRobot was founded in 2010. It employs 1 to 10 people.
Where is NameRobot based?
NameRobot is headquartered in Munich, Germany, in the Europe region.
How does NameRobot make money?
Six revenue lines are on record. Naming Toolbox Subscription is the primary driver. The others are nameScore, namefruits AI, nameRobot API, naming Software Solutions and funny Nickname Generators.
Who are NameRobot's main competitors?
Direct peers on record are Brandroot, Squadhelp, Lean Domain Search, Atom (Naming Studio), Novanym, Namelix, Panabee, BrandBucket and NameMesh. Looka is listed as an emerging player.
Does NameRobot have an API?
Yes. NameRobot API is listed as part of the Naming Software Solutions product category. It provides interfaces to NameRobot's naming services for integration purposes. The API is offered as a software development solution for partners and enterprise customers who want to embed NameRobot's naming capabilities into their own products or workflows. Specific technical details such as protocol type, authentication methods, rate limits, or versioning are not publicly specified on the available source pages. Developer documentation is at www.namerobot.com/products/naming-software-development/NameRobot-API.
What industry is NameRobot in?
NameRobot's product category is Brand Naming Software. Its primary akta.pro industry code is BPAFAEAB, Naming & Verbal Identity, with a secondary code of HDAAAGAE, Search, Discovery & Ranking Personalization. Its NAICS code is 5132 and its SIC code is 7372.