Movement 101
Movement 101 is a private, practitioner-owned allied health group operating eight Sydney clinics and, post-September 2025 merger with Beyond, six Victorian sites, delivering physiotherapy, podiatry, exercise physiology, remedial massage, Pilates, NDIS, and WorkCover services to individual patients, families, athletes, and corporate clients.
- Company typePrivate
- Founded2006
- HeadquartersMarrickville, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Movement 101 does
Movement 101 is a private, practitioner-owned allied health group operating across Sydney, Australia, with eight clinic locations spanning Botany, Chatswood, Cremorne, Marrickville, Mascot, Neutral Bay, Waterloo, and Wolli Creek. The company's core offering combines four allied health disciplines — physiotherapy, podiatry, exercise physiology, and remedial massage — under a one-on-one care model where practitioners dedicate full appointment time to a single patient per slot. Specialised services include Clinical Pilates (Mat and Reformer), Onero exercise classes, Women's Health / Pelvic Health physiotherapy, NDIS-registered programs, and WorkCover-approved rehabilitation. Customers include individuals seeking pain relief or recovery, athletes (from elite to weekend-warrior tier), families, NDIS participants, Workcover/CTP patients, and enterprise clients such as Qantas, Woolworths, and Amazon that use the group for employee musculoskeletal health services.
Movement 101 monetises primarily through fee-for-service clinical consultations (initial sessions ~45 minutes, follow-ups 30–60 minutes), supplemented by recurring Pilates class revenue at A$36 per casual class with discounted pack and membership tiers under the Pilates 101 sub-brand, and government-scheme funding via NDIS, WorkCover/CTP, Medicare EPC/CDM, DVA, and Home Care Package pathways. Payments are processed at point of sale through HICAPS (partnered with 98% of Australian health insurers) and Medipass. Acquisition channels are predominantly direct-to-consumer via local SEO, Google and Whitecoat reviews, an educational blog, and inbound referrals from GPs, specialists, and existing patients through an online referral form. Online booking portals handle 24/7 scheduling for both clinical appointments and Pilates classes.
In September 2025, Movement 101 merged with Beyond, a purpose-driven Victorian allied health group with clinics in Blackburn, East Melbourne, Hawthorn, Newtown, Ocean Grove, and Windsor-Prahran. The combined entity operates under four founding directors — Marcio Ferreira, Blake Papangelou, Shane Bennett, and Michelle Funder — and is positioned as a multi-state, practitioner-led allied health network with stated ambitions to roll up the fragmented Australian allied health sector while preserving clinician ownership and clinical autonomy.
Movement 101 firmographics
Firmographics- Name
- Movement 101
- Legal name
- Movement 101
- Website
- https://movement101.com.au
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Movement 101 is a private, practitioner-owned allied health group operating eight Sydney clinics and, post-September 2025 merger with Beyond, six Victorian sites, delivering physiotherapy, podiatry, exercise physiology, remedial massage, Pilates, NDIS, and WorkCover services to individual patients, families, athletes, and corporate clients.
- Ownership category
- akta.pro rank
Movement 101 industry classification
Industry- Product category
- Allied Health Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Home Health Physical Therapy & Mobile PT (HSADAIAO)
- akta.pro secondary industry
- Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK)
Keywords
Where Movement 101 is headquartered
LocationHeadquarters
- HQ city
- Marrickville
- HQ country
- Australia
- HQ region
- Oceania
Offices8 records
Markets served
Movement 101 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Clinical Consultations: Fee-for-service healthcare consultations including physiotherapy, podiatry, exercise physiology, and remedial massage therapy services. Services are billed per session with varying durations.
- Pilates Classes: Mat and reformer Pilates classes offered at casual rates of $36 per class with discounted pack and membership options available.
- NDIS Services: Registered NDIS provider offering physiotherapy, podiatry, and exercise physiology programs for participants under the National Disability Insurance Scheme.
- Health Insurance Rebates: Processing of health insurance claims through HICAPS (partnered with 98% of health insurers) and Medipass for immediate rebate processing at point of sale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pilates Classes - Casual Rate |
| Unit Pricing | Pay-as-you-go | Initial Consultation |
| Unit Pricing | Pay-as-you-go | Follow-up Consultations |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Movement 101 product offering
Product offeringCore offering
Movement 101 operates a multi-disciplinary allied health clinic network delivering in-person physiotherapy, podiatry, exercise physiology, clinical Pilates, remedial massage, and women's health services across 8 Sydney locations. The group also provides NDIS-registered support programs and WorkCover-approved workplace injury rehabilitation. Services are accessed via online booking, phone, walk-ins, or professional referrals, with HICAPS/Medipass point-of-sale rebates and acceptances of Medicare EPC/CDM, NDIS, WorkCover, DVA, and Home Care Package funding.
Product overview
Movement 101 is a multi-location allied health clinic network operating 8 clinics across Sydney, Australia. The company offers a unified healthcare platform combining physiotherapy, podiatry, and exercise physiology as core services, supplemented by clinical Pilates, remedial massage, Onero exercise classes, women's health/pelvic health physiotherapy, and NDIS support services. The company also provides specialized WorkCover rehabilitation services and accepts various funding schemes including Medicare (EPC/CDM), NDIS, DVA, and private patients. Services are accessible through multiple locations in Sydney (Botany, Chatswood, Cremorne-Mosman, Marrickville, Mascot, Neutral Bay, Waterloo, Wolli Creek) and include online booking capabilities. Movement 101 operates under a merger with Beyond (announced September 2025), expanding their allied health network to include Victoria locations.
Differentiator
Problem solved
Functional benefit
Brands
- Body 101: Related wellness brand/service operated by the company
- Pilates 101
Products and services
- Physiotherapy Expert physiotherapy for assessment, treatment, and rehabilitation of musculoskeletal conditions including sports injuries, neck problems, back pain, joint and muscle injuries, chronic pain, and post-operative recovery. Delivered across 8 Sydney clinic locations.
- Podiatry Professional podiatry services including custom orthotics, shockwave therapy, biomechanical assessment and treatment for foot, ankle, and leg problems.
- Exercise Physiology Accredited Exercise Physiologists provide expert one-on-one or group training for injury prevention and management of specific conditions, including tailored exercise prescriptions.
- Clinical Pilates (Reformer and Mat) Clinical Pilates including Reformer and Mat Classes designed for core strengthening, post-injury recovery, and general fitness with one-on-one and group options. Casual rate $36 per class with discounted class packs and memberships.
- Remedial Massage Therapeutic massage treatments including prenatal massage, sports massage, and remedial massage to heal muscular injuries, accelerate wellness, and reduce stress.
- Onero Classes Specialized exercise classes using the Onero system for targeted strength and conditioning.
- Women's Health / Pelvic Health Physiotherapy Specialized physiotherapy services for women's health concerns including prenatal and postnatal care, pelvic floor rehabilitation, and pregnancy-related discomforts.
- WorkCover / Work Injuries Physiotherapy WorkCover-approved physiotherapy and rehabilitation services for workplace injuries including functional capacity assessments, customized treatment plans, and return-to-work programs.
- NDIS Support Services NDIS-registered services providing physiotherapy, podiatry, and exercise physiology programs for people with disability under the National Disability Insurance Scheme.
Quantifiable outcome
- 4.9-star Google rating and 5-star Whitecoat rating
- +2 more outcomes
Companies that use Movement 101
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
Movement 101 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Movement 101 partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- Beyond HealthflagshipOfficial merger between Beyond and Movement 101 announced September 2025, bringing together two purpose-driven, practitioner-led teams. The four founding directors are Marcio Ferreira, Blake Papangelou, Shane Bennett, and Michelle Funder. Both organizations share similar values around clinical excellence, team development, and sustainable growth. The merger expands the network to include Victorian locations (Blackburn, East Melbourne, Hawthorn, Newtown, Ocean Grove, Windsor-Prahran) while maintaining day-to-day operations for existing Sydney clinics.
- HICAPScoreHICAPS payment system available at all clinics, partnered with 98% of health insurers, allowing patients to claim rebates on the spot for Physiotherapy, Exercise Physiology and Remedial Massage consultations.
- MedipassminorMedipass payment platform available at all clinics for processing health insurance claims and Medicare payments.
- Local Gyms and Lifestyle BusinessesminorPartnership with local gyms and lifestyle businesses as part of Phase 3 'Live' recovery process. These partners help equip and empower patients with tools and techniques to maintain their health post-treatment.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Movement 101 competitors and assessment
Company assessmentDirect peers
- Back In Motion Health Group: Australia's largest physiotherapy clinic network operating more than 100 locations nationally. Back In Motion runs a franchise-led, multi-disciplinary allied health model directly comparable to Movement 101's footprint, services, and patient segments.
- Physio Inq: Australian mobile and in-clinic physiotherapy network with a comparable service menu (physio, exercise physiology, massage) and direct-to-consumer digital booking. Closely aligned with Movement 101 on customer acquisition and funding mix.
- Lifecare Physiotherapy: Australian allied health group providing physiotherapy, sports medicine, and rehabilitation services across multiple clinics. Highly comparable on multi-clinic delivery, sports-injury focus, and insurance-rebate business model.
- Kieser Australia: Australian strength-and-conditioning-led rehabilitation clinic chain. Overlaps with Movement 101 on musculoskeletal rehab, exercise physiology, and recurring member-based revenue model (subscription membership at Kieser parallels Movement 101's Pilates packs).
- Total Physiotherapy: Multi-location Australian physiotherapy group with a similar in-clinic service offering across sports, post-surgical, and general musculoskeletal care. Comparable clinic operating model and patient demographic.
- Sydney Sports Medicine Centre: Sydney-based multi-disciplinary sports medicine and physiotherapy centre. Comparable in combining sports injury management, rehabilitation, and allied health practitioners under one roof in the same metropolitan market.
Broad incumbents
- U.S. Physical Therapy: US publicly listed operator of outpatient physical and occupational therapy clinics. Shareholder returns are driven by clinic acquisitions and operating leverage, providing a public-market benchmark for an Australian rollup like Movement 101.
- ATI Physical Therapy: Large US publicly listed operator of physical therapy clinics with multi-state coverage. Comparable multi-clinic, multi-service allied health operating model and patient mix, useful as a broader incumbent benchmark.
Others
- MedAdvisor: ASX-listed medication management and digital health platform operating in adjacent Australian healthcare workflows. Useful as a comparator for how Australian health-services businesses can scale digital patient engagement, though not a direct clinical competitor.
- HICAPS: NAB-owned electronic health-claims platform used by Movement 101 across all clinics. Adjacent ecosystem participant rather than a competitor, but central to Movement 101's point-of-sale claim experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Movement 101 social profiles
Digital presenceMovement 101 compliance and trust
Trust signalCompliance3 records
Movement 101 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Movement 101 leadership team
Management profileNumber of profiles
Profiles3 records
Movement 101 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Movement 101 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Movement 101
What does Movement 101 do?
Movement 101 operates a multi-disciplinary allied health clinic network delivering in-person physiotherapy, podiatry, exercise physiology, clinical Pilates, remedial massage, and women's health services across 8 Sydney locations. The group also provides NDIS-registered support programs and WorkCover-approved workplace injury rehabilitation. Services are accessed via online booking, phone, walk-ins, or professional referrals, with HICAPS/Medipass point-of-sale rebates and acceptances of Medicare EPC/CDM, NDIS, WorkCover, DVA, and Home Care Package funding.
Is Movement 101 a public or private company?
Movement 101 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Movement 101 founded?
Movement 101 was founded in 2006. It employs 11 to 50 people.
Where is Movement 101 based?
Movement 101 is headquartered in Marrickville, Australia, in the Oceania region.
How does Movement 101 make money?
Four revenue lines are on record. Clinical Consultations are the primary driver. The others are pilates Classes, NDIS Services and health Insurance Rebates.
Who are Movement 101's main competitors?
Direct peers on record are Back In Motion Health Group, Physio Inq, Lifecare Physiotherapy, Kieser Australia, Total Physiotherapy and Sydney Sports Medicine Centre. Broad incumbents are U.S. Physical Therapy and ATI Physical Therapy. Others are MedAdvisor and HICAPS.
Does Movement 101 have an API?
No public API is recorded for Movement 101.
What industry is Movement 101 in?
Movement 101's product category is Allied Health Services. Its primary akta.pro industry code is HSADAIAO, Home Health Physical Therapy & Mobile PT, with a secondary code of HSADAAAK, Rehabilitation Return-to-Exercise Training (Non-Clinical). Its NAICS code is 62134 and its SIC code is 8090.