MedAdvisor International
MedAdvisor International (ASX:MDR) is an Australian digital health company building medication-management software that connects patients, pharmacists, and prescribers, serving 1M+ Australian users, 3,100+ Australian pharmacies, and, via Adheris Health, 170M patients across 25,000+ U.S. pharmacies.
- Company typePrivate
- Founded2013
- HeadquartersCamberwell, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What MedAdvisor International does
MedAdvisor International (ASX:MDR) is an Australian digital health company that builds software for personal medication management, headquartered in Camberwell with operations in Australia and the United States. Its core product is a mobile and web application that connects patients, pharmacists, and prescribers through a virtual pharmacist persona ('Pharmacist Phil'), with features including automatic medication list updates on script fill, tap-to-refill prescription ordering, scheduled dose reminders, and Carer Mode for managing family members' medications. The platform extends into prescriber-facing services (GP Connect for owing-script management in aged care, DAA, and private facilities; GP Link for remote script renewals) and into pharmacy-focused tools via the PlusOne module.
The company operates a two-geography business model. In Australia, MedAdvisor earns revenue from pharmaceutical manufacturers and other industry partners for adherence programs, disease-awareness campaigns, clinical-trial recruitment, and patient insights delivered through a network of 3,100+ pharmacies and 1M+ connected users. In the United States, its Adheris Health business unit runs an AI-enabled patient-engagement platform across 25,000+ pharmacies and partnerships with nine of the ten largest U.S. pharmacy chains, reaching approximately 170M patients with personalized medication-support services for global pharmaceutical manufacturers. The consumer app is free for patients, who onboard via activation codes from network pharmacies, while enterprise B2B revenue is predominantly subscription- or program-based.
MedAdvisor has executed three acquisitions (HealthNotes in 2016, Ozdocs Online in 2017, Adheris in 2020) and four disclosed funding rounds totaling approximately AUD 32M from 2017 through 2021, including strategic investment from HMS in 2019. Leadership comprises Robert Read (CEO), Josh Swinnerton (Founder & Chief Product Officer), and Victor Kovalev (CTO & Global Head of Product). Reported customer outcomes include a 30%+ improvement in long-term medication adherence for platform users.
MedAdvisor International firmographics
Firmographics- Name
- MedAdvisor International
- Legal name
- MedAdvisor International Pty Ltd
- Website
- https://medadvisor.com.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MedAdvisor International (ASX:MDR) is an Australian digital health company building medication-management software that connects patients, pharmacists, and prescribers, serving 1M+ Australian users, 3,100+ Australian pharmacies, and, via Adheris Health, 170M patients across 25,000+ U.S. pharmacies.
- Ownership category
- akta.pro rank
MedAdvisor International industry classification
Industry- Product category
- Digital Health Medication Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Health Services (8000)
- akta.pro primary industry
- Medication Adherence & Therapy Management Platforms (refills, reminders, MTM) (HLALAIAG)
- akta.pro secondary industries
- Virtual Pharmacy & Medication Management Integration Platforms (HLALABAL), Chronic Condition Medication Programs (e.g., diabetes, hypertension) with Integrated Prescribing (HLALAIAH)
Keywords
Where MedAdvisor International is headquartered
LocationHeadquarters
- HQ city
- Camberwell
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
MedAdvisor International business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Pharmacy Network Services: Pharmaceutical manufacturers pay MedAdvisor to reach patients through the pharmacy network for adherence programs, disease awareness campaigns, and pharmacist interventions
- AI-Enabled Patient Engagement: Adheris Health business unit generates revenue through partnerships with global pharmaceutical manufacturers and pharmacy chains for personalized medication support services
- Clinical Trial Recruitment: Pharmaceutical companies pay to recruit suitable patients for clinical trials through targeted messaging on the platform
- Patient Insights & Analytics: Pharma partners pay for insights about patient therapy areas and medication usage patterns
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free for patients - Pharmacy activation code required |
| Freemium | Others | Demonstration Mode available |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
MedAdvisor International product offering
Product offeringCore offering
MedAdvisor International develops an AI-enabled digital health platform that connects patients, pharmacists, and prescribers for medication management. Its core offering is the MedAdvisor mobile and web application featuring a virtual pharmacist ('Pharmacist Phil'), automatic medication lists, tap-to-refill ordering, scheduled reminders, and Carer Mode for managing family medications. The company also operates Adheris Health, a U.S. pharmacy-led patient engagement business unit serving pharmaceutical manufacturers and major U.S. pharmacy chains.
Product overview
MedAdvisor International offers a unified medication management platform anchored by its core MedAdvisor mobile and web application, which features a virtual pharmacist assistant ('Pharmacist Phil') and tools including automatic medication lists, tap-to-refill, medication reminders, and Carer Mode. The platform extends through specialized sub-products: GP Connect enables pharmacists and prescribers to manage owing scripts for aged care and facility patients, while GP Link facilitates patient-doctor communication for prescription renewals. The company also operates Adheris Health, a U.S.-focused pharmacy-led patient engagement business leveraging AI-enabled technology to serve pharmaceutical manufacturers and major pharmacy chains. PlusOne represents an add-on pharmacy-focused module within the portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- PlusOne: Pharmacy-focused medication adherence platform and services
- GP Connect
- GP Link
- Carer Mode
- Pharmacist Phil
Products and services
- MedAdvisor (Core App) AI-enabled medication management mobile and web application that acts as a virtual pharmacist connecting users with their local pharmacy. Features include automatic medication lists, tap-to-refill prescriptions, medication reminders, and carer mode. Free for patients with activation code from network pharmacy.
- GP Connect Secure service for pharmacists and prescribers (GPs) to manage owing scripts for aged care, Dose Administration Aids (DAA), and private facility patients, allowing secure access, approval, and printing of prescriptions.
- GP Link Service connecting patients with their regular doctor for complete medication management assistance, enabling remote prescription renewals and patient-doctor medication coordination.
- Adheris Health Pharmacy-led patient engagement business unit operating an AI-enabled platform that delivers personalized medication support services to global pharmaceutical manufacturers and major U.S. pharmacy chains. Serves approximately 170 million patients through more than 25,000 pharmacies, including relationships with nine of ten largest U.S. pharmacy chains.
- PlusOne by MedAdvisor Pharmacy-focused offering providing additional tools and features for pharmacies to enhance patient engagement, script management, and practice efficiency.
Quantifiable outcome
- 30%+ improvement in long-term medication adherence
- +2 more outcomes
Companies that use MedAdvisor International
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
MedAdvisor International technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
MedAdvisor International partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Major U.S. Pharmacy Chains (9 of 10 largest)coreAdheris Health, MedAdvisor's business unit, maintains relationships with nine of the ten largest U.S. pharmacy chains to deliver AI-enabled patient engagement and medication support services to approximately 170 million patients across more than 25,000 pharmacies.
- Global Pharmaceutical ManufacturerscoreMedAdvisor partners with global pharmaceutical manufacturers through its Adheris Health unit to deliver personalized medication support, adherence programs, clinical trial recruitment, and patient insights services.
- Australian Pharmacy Network (3,100+ pharmacies)coreMedAdvisor's Australian network of over 3,100 pharmacies provides patient activation codes and serves as the primary distribution channel for acquiring and serving the 1 million+ connected users on the platform.
- Australian GP PracticescoreGP Connect and GP Link services connect MedAdvisor's pharmacy network with GP practices for secure script management and remote medication management assistance for aged care, DAA, and private facility patients.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
MedAdvisor International competitors and assessment
Company assessmentDirect peers
- AdhereHealth: U.S.-based medication adherence and pharmacy-led patient engagement platform that partners with health plans, PBMs, and pharmacy chains to improve adherence outcomes. Direct peer to MedAdvisor's Adheris Health business unit, operating the same pharmacy-driven adherence model in the U.S. market.
- Medisafe: Direct-to-consumer medication management app with reminders, refill support, and caregiver features, similar to MedAdvisor's core app. Comparable product offering targeting the same patient use cases of adherence, refill ordering, and family member medication management.
- TrialCard (Mercalis): Patient access and adherence platform serving pharmaceutical manufacturers with hub services, copay assistance, and clinical trial recruitment. Highly comparable revenue model to MedAdvisor's pharma monetization streams, including clinical trial recruitment and patient insights.
- ScriptDrop: Prescription delivery and medication adherence platform connecting patients, pharmacies, and couriers. Comparable as a pharmacy-network-driven patient engagement platform with focus on improving medication access and adherence.
- CareZone: Consumer medication management app with reminders, refill ordering, and caregiver features (acquired by Walmart). Comparable direct-to-consumer product offering to MedAdvisor's core app with similar patient use cases and design philosophy.
Emerging players
- RxAnte: Medication adherence analytics platform working with PBMs, health plans, and providers to predict and improve adherence. Overlaps with MedAdvisor's data and insights offering for pharma partners, though more focused on predictive analytics than direct patient engagement.
- mPulse Mobile: Healthcare consumer engagement platform using mobile messaging and AI for medication adherence, chronic condition management, and pharma campaigns. Comparable in digital patient engagement use cases though with a broader healthcare focus beyond medication management.
Broad incumbents
- PillPack (Amazon Pharmacy): Amazon-owned pharmacy medication management service with pre-sorted dose packaging, automatic refills, and a consumer app. Overlaps with MedAdvisor's medication list, refill, and adherence use cases, but as part of Amazon Pharmacy's broader retail and logistics offering.
- CVS Health: Major U.S. pharmacy chain and healthcare conglomerate with its own digital pharmacy tools and Caremark PBM. Provides comparable pharmacy-led medication management at massive scale and represents both a partner (via Adheris) and potential competitive threat.
- Walgreens Boots Alliance: Large global pharmacy retailer with digital pharmacy tools and patient engagement capabilities built in-house. Comparable as a vertically integrated pharmacy operator investing in adherence and patient engagement, competing for the same pharma and patient relationships.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
MedAdvisor International social profiles
Digital presenceMedAdvisor International financial estimates
Financial estimateRevenue estimate
Valuation estimate
MedAdvisor International leadership team
Management profileNumber of profiles
Profiles3 records
MedAdvisor International subsidiaries and ownership
Company hierarchySubsidiaries1 record
MedAdvisor International funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MedAdvisor International M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MedAdvisor International
What does MedAdvisor International do?
MedAdvisor International develops an AI-enabled digital health platform that connects patients, pharmacists, and prescribers for medication management. Its core offering is the MedAdvisor mobile and web application featuring a virtual pharmacist ('Pharmacist Phil'), automatic medication lists, tap-to-refill ordering, scheduled reminders, and Carer Mode for managing family medications. The company also operates Adheris Health, a U.S. pharmacy-led patient engagement business unit serving pharmaceutical manufacturers and major U.S. pharmacy chains.
When was MedAdvisor International founded?
MedAdvisor International was founded in 2013. It employs 51 to 100 people.
Where is MedAdvisor International based?
MedAdvisor International is headquartered in Camberwell, Australia, in the Oceania region.
How does MedAdvisor International make money?
Four revenue lines are on record. Pharmacy Network Services are the primary driver. The others are AI-Enabled Patient Engagement, clinical Trial Recruitment and patient Insights & Analytics.
Who are MedAdvisor International's main competitors?
Direct peers on record are AdhereHealth, Medisafe, TrialCard (Mercalis), ScriptDrop and CareZone. Emerging players are RxAnte and mPulse Mobile. Broad incumbents are PillPack (Amazon Pharmacy), CVS Health and Walgreens Boots Alliance.
Does MedAdvisor International have an API?
No public API is recorded for MedAdvisor International.
What industry is MedAdvisor International in?
MedAdvisor International's product category is Digital Health Medication Management Software. Its primary akta.pro industry code is HLALAIAG, Medication Adherence & Therapy Management Platforms (refills, reminders, MTM), with a secondary code of HLALABAL, Virtual Pharmacy & Medication Management Integration Platforms. Its NAICS code is 5132 and its SIC code is 7372.