AppBlock

What AppBlock does

AppBlock is a consumer mobile and desktop application developed and operated by MobileSoft s.r.o., a privately held Czech limited liability company headquartered in Červený Kostelec, Czech Republic. The product enables users to block distracting apps, websites, URLs, and keywords on their devices, and is designed to interrupt compulsive phone-checking habits, reduce doomscrolling, and support focus across work, study, sleep, and digital-detox routines. Its core technical mechanism is rule-based device-level enforcement: native Android app permissions (including granular in-app blocking of features like Instagram Reels, YouTube Shorts, and Snapchat Stories) and a VPN-based blocking architecture on iOS to work within Apple's restrictions on third-party app control. Supporting features include Strict Mode (hardened, hard-to-bypass enforcement with cooldown and third-party approval), Quick Block (one-tap instant blocking), Allowlist Mode (block-all-but-essential), location- and Wi-Fi-triggered schedules, local usage statistics, and adult content blocking.

The product is distributed across six digital channels: the iOS App Store, Google Play, Huawei AppGallery, and browser extension stores for Chrome, Microsoft Edge, and Brave. AppBlock operates on a freemium model: a free tier with basic blocking and Quick Block, plus a Premium subscription that unlocks Strict Mode, advanced scheduling, Allowlist Mode, and cross-device synchronization. The free tier is supported by in-app advertising through AdMob and Facebook. Marketing relies on app store discovery, a content/SEO blog, a Discord community, and earned media coverage in outlets including TechCrunch, Forbes, USA Today, MakeUseOf, and Android Police. The company has been bootstrapped with no disclosed venture funding, and cites 15M+ users, 230K+ ratings, and a 4.86 average rating as scale indicators. Management team details, headcount, and financial results are not publicly disclosed.

Name

AppBlock

Legal name

MobileSoft s.r.o.

Website

https://appblock.app

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AppBlock, operated by Czech-based MobileSoft s.r.o., is a freemium screen time management app that blocks apps, websites, and notifications across Android, iOS, and major browsers for consumer productivity, digital detox, and focus use cases.

Ownership category

akta.pro rank

Product category

Digital Wellbeing / Screen Time Management

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

App Security, Compliance & Review Automation Platforms (BPAMADAJ)

Keywords

• App blocking software
• Screen time management
• Digital wellbeing apps
• Website blocker tools
• Productivity focus apps

Headquarters

HQ city

Cerveny Kostelec

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Freemium / Premium Subscription: AppBlock operates on a freemium model with a free tier providing basic blocking, time tracking, and Quick Block functionality. A Premium tier unlocks Strict Mode, advanced scheduling, cross-device synchronization, Allowlist Mode, and additional blocking controls. Revenue is generated through recurring subscription fees from Premium upgrades.
2. Gift Cards: AppBlock offers gift cards as an additional purchasing option for Premium access, allowing users to gift subscriptions to others.
3. In-App Advertising (Limited): The free tier may include third-party advertisements. The Privacy Policy notes use of AdMob and Facebook for advertisement serving. Premium users likely receive an ad-free experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

AppBlock is a cross-platform digital wellbeing application that lets users block distracting apps, websites, URLs, and keywords to manage screen time and support focus. It is offered as native mobile apps on Android and iOS, plus browser extensions for Chrome, Edge, and Brave, with a freemium model where Premium subscriptions unlock Strict Mode, advanced scheduling, cross-device sync, and Allowlist Mode.

Product overview

AppBlock is a digital wellbeing and focus application offered across multiple platforms: Android app, iOS app, and browser extensions for Chrome, Edge, and Brave. The core product provides app and website blocking functionality with several key features including Strict Mode (hard-to-bypass blocking), Quick Block (instant one-tap blocking), Scheduled Blocking (time/location/Wi-Fi triggered automation), Allowlist Mode (block all except essentials), Usage Statistics & Reports, and Adult Content Blocking. The service operates on a freemium model with a Premium subscription tier. All platforms share a unified blocking philosophy centered on helping users interrupt automatic phone habits and reduce screen time.

Differentiator

Problem solved

Functional benefit

Products and services

• AppBlock Browser Extensions Browser extensions available on Chrome Web Store, Microsoft Edge Add-ons, and Brave Add-ons Store that enable website blocking during desktop browsing sessions and help reduce distractions on computers.
• AppBlock for Android Full-featured Android mobile app for app and website blocking, offering advanced capabilities including Strict Mode, location-based blocking, Wi-Fi-triggered schedules, and granular in-app content blocking on supported platforms.
• AppBlock for iOS iOS mobile app available on the App Store that uses VPN-based technology to deliver app and website blocking within Apple's restrictive permission model, with core blocking and scheduling functionality across iPhone and iPad.

Quantifiable outcome

• Saves up to 3 hours of screen time per day (across all users, per AppBlock marketing)
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• Google Play ServicescoreTechnology or IntegrationAppBlock integrates with Google Play Services for app distribution (Google Play Store), analytics (Firebase Analytics), crash reporting (Firebase Crashlytics), and advertising (AdMob). These are foundational third-party services that enable core product functionality including crash monitoring, user analytics, and ad monetization in the free tier.
• Firebase (Google)coreTechnology or IntegrationFirebase Analytics and Firebase Crashlytics are used for user behavior analytics and app reliability monitoring. These services help AppBlock understand how users interact with the app and identify technical issues.
• SingularcoreTechnology or IntegrationSingular SDK, a Mobile Measurement Partner (MMP), is used to analyze and attribute user acquisition and marketing campaign performance. Singular collects device identifiers, installation source information, and app event data to support AppBlock's growth analytics.
• RevenueCatcoreTechnology or IntegrationRevenueCat is used for in-app subscription management. It handles the infrastructure for AppBlock's Premium subscription billing, processing, and management across iOS and Android platforms.
• Huawei (AppGallery Connect, Ads Kit, Analytics Kit, In-App Purchases, Crash Service)coreTechnology or IntegrationFor the Huawei App Gallery version of AppBlock, Huawei's suite of services (AppGallery Connect, Ads Kit, Analytics Kit, In-App Purchases, and Crash Service) replaces Google Play services for app distribution, analytics, advertising, billing, and crash reporting on Huawei devices where Google services are unavailable.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Opal: Opal is a leading screen-time and app-blocking app for iOS and Android that helps users block distracting apps, websites, and feeds. It directly competes with AppBlock on the same core function (focus / app blocking) with a similar freemium subscription model and similar audience (professionals, students, ADHD users).
• ScreenZen: ScreenZen is an Android app-blocking solution that introduces friction (delays, breathing exercises) before opening distracting apps — a behavioral-control approach that directly overlaps with AppBlock's Strict Mode and impulse-management positioning.
• RescueTime: RescueTime is a productivity time-tracking and focus tool that helps users understand and limit digital distractions. It overlaps with AppBlock's usage tracking/reporting, focus session, and goal-setting features and targets a similar consumer/professional audience.
• Stay Focused / StayFocusd: StayFocusd is a long-standing browser-based productivity blocker (with mobile extensions) that limits time spent on distracting websites. It targets the same user pain points as AppBlock's browser extension suite, particularly for desktop productivity.
• Cold Turkey: Cold Turkey is a desktop and mobile app/site blocker with strict lockdown modes that prevent users from disabling blocks — a feature directly parallel to AppBlock's Strict Mode. It targets the same productivity-and-willpower audience across platforms.
• Freedom.to: Freedom.to is a cross-device website and app blocker with both consumer and team/enterprise tiers. It directly overlaps with AppBlock on blocking functionality, scheduled focus sessions, and freemium monetization — and is one of the closest scale competitors.
• One Sec: One Sec is a mobile app that forces a pause before opening distracting apps, targeting impulse control and phone addiction. It directly competes with AppBlock's Strict Mode and Quick Block concepts on iOS and Android, particularly for ADHD and habit-breaking use cases.

Emerging players

• Pockets — Control Apps & Save Time: Pockets is a mobile screen-time and app-blocking app aimed at reducing phone addiction with focus sessions and session limits. It is an emerging direct competitor overlapping with AppBlock's core blocking and focus session offering.

Broad incumbents

• Google Digital Wellbeing: Google Digital Wellbeing is a built-in Android feature (and separate app on Pixel) that tracks screen time, sets app timers, and enables Focus Mode. It is the pre-installed free alternative to AppBlock on Android.
• Apple Screen Time: Apple Screen Time is a built-in iOS/iPadOS/macOS feature for limiting app usage, blocking content, and managing downtime. As a pre-installed, free OS-level incumbent it is the primary substitute for AppBlock on Apple devices.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/appblocker

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AppBlock