GWP

What GWP does

GWP, legally CERTANIA Industrial Analytics GmbH and headquartered in Zorneding near Munich, is a Germany-based B2B materials testing and industrial analytics laboratory serving manufacturers across more than ten industries including automotive, aerospace, defense, medical technology, pyrotechnics, machinery, energy, and plastics. The company operates three DIN EN ISO/IEC 17025-accredited laboratory locations (Zorneding, Ensdorf, Westhausen) and delivers destructive testing (tensile, bending, hardness, notch impact, fatigue), non-destructive testing (ultrasonic, radiographic, magnetic particle, dye penetrant, visual), metallography and microscopy, industrial computed tomography, environmental simulation, fire testing, battery testing (misuse/abuse, cell characterization, electrical), and damage/failure analysis services. Specialized capabilities include airbag and pyrotechnic gas generator testing — a niche with limited German competitors — supported by DNV Service Supplier certification (since 2021) with multiple IACS maritime class approvals, plus TISAX information security assessment. Named enterprise customers include BMW Group and Nemak Dillingen GmbH; mid-market and academic clients include Winning BLW Management GmbH, AEB Kompetenzcenter, and TU Munich.

The company earns revenue on a fee-for-service professional services basis with quote-based project pricing. Distribution is conducted through direct enterprise field sales and key account management, supplemented by on-site laboratory build-outs (e.g., the 6-month Nemak Dillingen integration) and a daily sample pickup service with rapid turnaround (12-hour processing cited). Ancillary revenue streams include calibration services and reference samples for spark spectrometry (via subsidiary TAZ), process management consulting, and professional education/training through the GWP Academy (seminars, symposia, workshops including the Werkstoff-Symposium and Münchner Pyrotechnik-Symposium).

The business underwent a 2024 three-way merger combining GWP, SPC (Schweissen Profi Center), and TAZ (Taz-Servicetechnik) into CERTANIA Industrial Analytics GmbH, bundling decades of expertise in materials testing, welding, and calibration. The company remains privately held with two Managing Directors (Alexander Maier and Simon Löhe), is registered at the Munich commercial register (VAT ID DE 131 179 893), and reports no external venture or private equity backing. Marketing channels are concentrated in German professional networks (LinkedIn, XING), industry events/symposia, the GWP Academy, YouTube, and email/newsletter — reflecting a relationship-driven, technically-oriented B2B go-to-market motion rather than digital-led acquisition.

Name

GWP

Legal name

CERTANIA Industrial Analytics GmbH

Website

https://gwp.eu

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

CERTANIA Industrial Analytics (formerly GWP) is a German ISO 17025-accredited B2B materials testing laboratory serving automotive, aerospace, defense, medical, and pyrotechnics manufacturers with destructive/non-destructive testing, metallography, CT, fire, battery, and failure analysis services across three German locations.

Ownership category

akta.pro rank

Product category

Materials Testing & Industrial Analytics Services

NAICS

Testing Laboratories and Services (54138), Testing Laboratories and Services (541380)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Third-Party Certification, Code Compliance & Regulatory Inspection (ASME/API/ISO) (EUAEAHAN)

akta.pro secondary industries

Corrosion Inspection & Coating/CP Surveys (CUI, CP, DCVG/ACVG) (EUAEAHAF), Electrical Testing & Certification (Protection Relays, Switchgear, Transformers) (EUAEAHAG)

Keywords

• Materials testing services
• Industrial analytics laboratory
• Non-destructive testing
• Failure analysis services
• Environmental simulation testing

Headquarters

HQ city

Zorneding

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Laboratory Testing Services: Fee-for-service laboratory testing including materials testing, analytics, non-destructive testing, environmental simulation, and specialized testing (battery, airbag, pyrotechnics). Services are priced based on test type, complexity, and accreditation requirements.
2. Consulting Services: Process management and technical consulting related to materials engineering and quality assurance.
3. Training and Education: Professional education and training programs through the Academy including seminars, symposiums, and workshops on materials technology topics.
4. Reference Samples and Calibration: Reference samples and reference materials for spark spectrometry through TAZ subsidiary, as well as calibration services for optical emission spectrometry.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

GWP (now operating as CERTANIA Industrial Analytics) provides accredited laboratory services for materials testing and industrial analytics. Its offering spans destructive and non-destructive materials testing (tensile, bending, hardness, fatigue, ultrasonic, radiographic), chemical analytics, metallography, industrial computed tomography, environmental and fire simulation, battery and airbag testing, damage/failure analysis, and technical consulting for industrial manufacturers across automotive, aerospace, defense, medical technology, and other sectors.

Product overview

CERTANIA Industrial Analytics (formerly GWP) operates as a comprehensive materials technology and industrial analytics service provider, formed through the merger of GWP, SPC, and TAZ. The company offers an integrated portfolio of laboratory services organized around a central materials testing and analysis capability. The core offerings include destructive and non-destructive material testing (tensile, bending, hardness, impact, fatigue), chemical analytics (metal, plastics, surface, particle analysis), metallography and microscopy, industrial computed tomography, environmental simulation, fire testing, battery laboratory services, and damage analysis. Supporting services include calibration (via TAZ), reference samples for spark spectrometry, professional training through the GWP Academy, and process management consulting. The company serves diverse industries including automotive, aerospace, defense, medical technology, energy, machinery, and construction, with accredited laboratories at Zorneding, Ensdorf, and Westhausen.

Differentiator

Problem solved

Functional benefit

Products and services

• Materials Testing (Werkstoffprufung) Destructive materials testing services including tensile testing, bending testing, hardness testing, notch impact testing, and component testing for industrial manufacturers.
• Analytical Laboratory Services (Analytik) Material and substance analysis laboratory providing metal analyses, plastics analyses, particle/dust/fiber analysis, gas analysis and emission measurements, and surface analytics for industrial clients.
• Metallography & Microscopy Metallographic analysis and microscopic examination services for material characterization and quality assurance.
• Industrial Computed Tomography and X-Ray Industrial computed tomography and X-ray inspection for non-destructive internal structure analysis of components.
• Non-Destructive Testing (NDT) Non-destructive testing services including magnetic particle testing (MT), radiographic testing (RT), digital radiography (DR), ultrasonic testing (UT), penetrant testing (PT), and visual inspection (VT).
• 2D and 3D Metrology Two-dimensional and three-dimensional measurement technology for precise dimensional verification of components.
• Environmental Simulation (Umweltsimulation) Environmental simulation services including climate testing, weathering/sun simulation with xenon testing, and surface testing.
• Fire Testing (Brandprufung) Fire testing laboratory for flammability, fire behavior, and heat resistance testing of materials.
• Battery Laboratory Battery testing services including misuse and abuse testing, battery cell characterization, and electrical testing on batteries.
• Fatigue Testing (Ermudungsprufungen) Mechanical fatigue testing services for determining fatigue behavior of materials and components under cyclic loading.
• Energetic Materials Testing Testing and analysis services for energetic materials including airbag propellants, initiators, and fuels.
• Damage Analysis (Schadensanalyse) Comprehensive damage and failure analysis services for component and product damage, fractures and cracks, tribological damage, corrosion damage, plastic damage, electrical component damage, weld seam damage, and line damage.
• Calibration Services (via TAZ) Calibration laboratory services for optical emission spectrometry, operated by TAZ (Taz-Servicetechnik) subsidiary.
• Reference Samples for Spark Spectrometry Reference materials and reference samples for spark spectrometry applications, sold through referenzproben.com.
• Process Management Consulting Process management consulting services related to materials engineering and quality assurance for industrial applications.
• GWP Academy Professional education and knowledge exchange platform offering symposia, colloquiums, workshops, and training sessions in materials technology.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• DNVcoreStrategic or Co-development Partner · 1 January 2021DNV certification as Service Supplier according to DNVGL-CP-0484 since 2021, enabling accredited testing services in function of the customer for class approvals. Additional class approvals include ABS, BV, CCS, CRS, IRC, KR, LR, RINA.
• TISAX (ENX Association / VDA)coreStrategic or Co-development PartnerTISAX assessment supported by ENX Association on behalf of VDA for common acceptance of information security assessments in the automotive industry. Assessment conducted by TISAX audit provider TÜV Süd.
• DAkkScoreStrategic or Co-development PartnerGerman Accreditation Body for calibration and testing laboratory accreditation under DIN EN ISO/IEC 17025.
• Ludwig Maximilian University of Munich (LMU)coreStrategic or Co-development PartnerCooperation with LMU Department of Chemistry and LMU Congress Center for hosting the 48th International Pyrotechnics Society Seminar. Partnership for academic events and knowledge exchange.
• IACS (International Association of Classification Societies)minorStrategic or Co-development PartnerClass approvals through IACS members are part of regular laboratory operations, enabling maritime classification society testing services.
• ZwickRoellminorStrategic or Co-development PartnerMaterials testing equipment manufacturer; Dr. Simon Vitzthum from ZwickRoell presents at Werkstoff-Symposium on battery cell characterization.
• Technische Universität München (TUM)coreStrategic or Co-development PartnerAcademic partnership with TUM Department of Chemistry for metallography lab and materials research. Annette Lietz from TUM presents at events and has 30+ years industry experience combined with university work.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• TÜV Rheinland: Another major German TIC incumbent with overlapping materials testing, automotive, and industrial certification services. Closely comparable accreditation-driven business model to GWP, but at much larger scale and with global lab footprint.
• Bureau Veritas: Global TIC company with marine, commodities, and industrial testing services. Overlaps with GWP on materials testing, certification, and class society approvals, while operating across far more geographies and end markets.
• TÜV SÜD: Is actually named as GWP's TISAX audit provider, and is one of Germany's largest testing, inspection, and certification (TIC) incumbents. Overlaps with GWP on materials testing, automotive certification, and accredited laboratory services, but operates at global scale with a much broader service portfolio.
• DEKRA: Germany-headquartered TIC giant offering materials testing, automotive inspection, and product certification. Built on a similar accreditation-driven model as GWP but with significantly larger scale and global geographic reach.
• SGS: World's largest testing, inspection, and certification company. SGS provides industrial materials testing, NDT, and failure analysis across global lab footprint, directly competing with GWP for industrial customer mandates but offering much broader geographic coverage.
• Intertek: Global TIC company with materials testing, product qualification, and industrial inspection services. Similar scope to GWP in industrial materials testing plus much broader consumer products and electronics footprint.

Others

• ZwickRoell: Named in GWP's partnerships as a materials testing equipment manufacturer (presenting at the Werkstoff-Symposium). Adjacent ecosystem participant supplying the testing machines GWP uses; a partner and potential competitor in mechanical testing services.
• Carl Zeiss Industrial Metrology: Named in GWP's partnerships as a microscopy and inspection equipment provider. Supplies CT and X-ray hardware underpinning GWP's industrial CT/X-ray services; an enabling technology partner rather than a direct services competitor.

Direct peers

• Applus+ IDIADA: Spain-based testing and certification company with strong automotive and battery testing capabilities. Direct competitor for automotive OEM testing mandates with EV/battery specialization analogous to GWP's battery lab.
• Element Materials Testing: Global specialist in materials and product qualification testing, including mechanical, NDT, metallurgy, and battery testing. Most direct like-for-like peer to GWP in terms of service mix; competes for the same enterprise industrial customers but at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/6361143

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GWP