DRD Filo Kiralama

What DRD Filo Kiralama does

DRD Filo Kiralama is a privately held Turkish operational fleet leasing company founded in 1998 and headquartered in Istanbul. The company provides long-term vehicle leases (minimum 24 months, standard terms of 24 or 36 months) to businesses ranging from small and medium-sized enterprises (with fleets starting at a single vehicle) up to large corporations with hundreds to thousands of vehicles. Under a fixed monthly subscription, customers receive an all-inclusive bundle covering periodic maintenance, tire management, insurance (kasko), motor vehicle tax (MTV), HGS (electronic toll) management, road assistance, damage management, and substitute vehicle provision; vehicles are always delivered as zero-kilometer units, eliminating residual-value risk for the lessee.

The company's technology layer centers on Fleetino, a proprietary digital fleet management platform that lets customers track vehicles, manage HGS and fuel, run reports, and oversee administrative operations from a single dashboard. In November 2025 DRD adopted Salesforce as a unified CRM and cloud platform, with PwC Turkey as implementation partner, signaling a digital transformation effort aimed at integrating customer data from marketing through sales, service, and analytics. An internal Decision Support System handles complaint and service-request routing with priority-based categorization.

DRD's go-to-market is a direct enterprise sales motion: prospective customers initiate contact through a website-based quote request form (collecting company details, tax information, vehicle count, mileage limit, and contract duration), after which DRD's sales teams prepare customized proposals and complete contracting, with delivery typically within 15 business days of signing. The company sells across 20 automotive brands (including Alfa Romeo, Audi, BMW, BYD, Citroen, Cupra, Dacia, Fiat, Ford, Jeep, Mercedes, Mini, Nissan, Opel, Peugeot, Renault, Skoda, Toyota, Volkswagen, and Volvo), with growing emphasis on electric and hybrid models, and supports customers through a nationwide network of more than 1,000 authorized service points. Revenue is generated through recurring monthly lease payments billed throughout the multi-year contract term.

Name

DRD Filo Kiralama

Legal name

DRD Filo Kiralama

Website

https://drd.com.tr

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

DRD Filo Kiralama is a privately held Turkish operational fleet leasing company, founded 1998, that provides 24 to 36-month all-inclusive vehicle subscriptions to SMEs and large corporate clients, supported by its proprietary Fleetino fleet management platform and a nationwide network of 1,000+ service points.

Ownership category

akta.pro rank

Product category

Fleet Leasing Services

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Fleet Lifecycle Management (Acquisition-to-Disposal) (TLABAIAA)

akta.pro secondary industry

Delivery Fleet Subscription & Bundled Services (Maintenance/Telematics/Insurance) (TLABAGAH)

Keywords

• Fleet leasing services
• Corporate vehicle rental
• Long-term car leasing
• Fleet management platform
• Operational leasing

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Operational Fleet Leasing: Long-term operational vehicle leasing (minimum 24 months, standard terms of 24 or 36 months). Monthly fixed lease payments include maintenance, insurance, road tax (MTV), tire management, HGS management, road assistance, damage management, and substitute vehicle services. Revenues are recurring monthly and billed monthly to customers. Revenue recognized from approximately 1998 to present.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

DRD Filo Kiralama provides long-term operational fleet leasing (minimum 24 months; standard 24 or 36-month contracts) to Turkish businesses, bundling vehicles from more than 20 brands with all-inclusive monthly services — periodic maintenance, tire management, insurance (kasko), road tax (MTV), HGS tag management, road assistance, damage management, and substitute vehicles. Pricing is customized via formal quotation based on vehicle model, contract duration, annual mileage (10,000–50,000 km), and fleet size, with vehicles delivered approximately 15 business days after contract signing.

Product overview

DRD Filo Kiralama is a long-term corporate vehicle rental company offering operational leasing solutions for businesses in Turkey. The core offering consists of Uzun Dönem Araç Kiralama (long-term vehicle rental) supported by three main service modules: Filo Yönetimi (fleet management), Operasyonel Hizmetler (operational services), and Fleetino (digital fleet management platform). Fleetino serves as the technology layer enabling customers to manage fleet operations from a single panel. The company also offers electric and hybrid vehicle rental options as part of its sustainability focus. Vehicles are available across more than 20 brands including Audi, BMW, Mercedes, Toyota, Volkswagen, and others, with contract terms of 24 or 36 months.

Differentiator

Problem solved

Functional benefit

Brands

• Fleetino: Digital fleet management platform that allows businesses to manage all their fleet operations from a single panel.

Products and services

• Long-term Corporate Vehicle Leasing (Uzun Dönem Araç Kiralama)
• Fleet Management Service (Filo Yönetimi)
• Operational Services (Operasyonel Hizmetler)

Quantifiable outcome

• 28 years of industry experience
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• SalesforcecoreTechnology or Integration · 19 November 2025DRD selected Salesforce as its unified CRM and cloud infrastructure platform. The implementation integrates end-to-end customer data management — from marketing and sales through customer service to business analytics — into a single integrated platform supporting the customer-centric business model.
• PwC TurkeycoreImplementation/ SI/ Consulting Partner · 19 November 2025DRD engaged PwC's consulting team as advisors during the Salesforce CRM implementation project. PwC supported the project throughout the process, contributing to the planning and execution of the CRM deployment.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Enterprise Fleet Management: Large US-headquartered full-service fleet leasing and management provider. Comparable to DRD in core operational-leasing-with-services model and target customers (corporates), though geographically anchored in North America.
• LeasePlan (now Ayvens): Global fleet management and operational leasing major (merged with ALD into Ayvens). Closest international analog to DRD's full-service operational leasing model; competes for the same multinational corporate accounts operating in Turkey.
• Sixt Leasing Turkey: Subsidiary of global mobility group Sixt; in Turkey it blends short-term rental and longer-term leasing offerings. Overlaps with DRD's operational leasing business while drawing on a global fleet and platform stack.
• Hertz Fleet & Commercial Leasing: US-headquartered fleet management arm of Hertz, providing long-term operational leasing, fleet maintenance, and telematics services to corporate fleets. Functionally comparable to DRD's all-inclusive bundle model.
• Holman Fleet: Family-owned US fleet management and leasing provider covering the full lifecycle (acquisition, maintenance, remarketing). Comparable to DRD in lifecycle-management and bundled-services value proposition.

Regional players

• Garenta / Garenta Filo: Turkish car rental and fleet-leasing operator with a strong position in both short-term and longer-term fleet leasing. Adjacent competitor to DRD in Turkey with overlapping SME and corporate fleet customers.

Direct peers

• Arval (BNP Paribas Group): Global fleet leasing and mobility arm of BNP Paribas with direct presence in Turkey. Competes head-to-head with DRD on multi-year operational leases, bundled services, and digital fleet management for enterprise and SME fleets.
• Oto Plan (DenizBank / Emirates NBD): Turkish operational fleet leasing provider offering multi-year leases with bundled services. Direct competitor for both SME and corporate fleet contracts, with a digital portal structure analogous to DRD's Fleetino.
• Çelik Motor (Birmot / Doğan Group): One of Turkey's longest-established operational fleet leasing companies. Closest domestic peer to DRD given the parallel business of long-term vehicle leasing with maintenance and insurance bundles for SME and corporate customers.
• ALD Automotive Turkey (now part of Ayvens): One of the largest operational fleet leasing providers globally and active in Turkey (formerly TEB ARVAL/ALD Automotive JV). Direct competitor to DRD offering long-term operational leasing, full-service bundling, and a digital fleet management platform to corporate customers in Turkey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/drdcomtr
• Facebookfacebook.com/drdcomtr
• LinkedInlinkedin.com/company/drdcomtr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DRD Filo Kiralama