Kinglet Tea
Kinglet Tea is a Portland, Oregon specialty beverage company handcrafting organic chai and iced teas since 2002, selling direct-to-consumer via e-commerce to all 50 U.S. states and wholesale to Pacific Northwest cafes and natural food stores.
- Company typePrivate
- Founded2002
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Kinglet Tea does
Kinglet Tea is a Portland, Oregon-based specialty beverage company that has been handcrafting organic chai and tea since 2002. Originally founded as Dragonfly Chai and rebranded to Kinglet Tea around 2020, the company produces small-batch, micro-brewed chai concentrates, Thai tea concentrates, powder chai products, and ready-to-drink iced teas using all organic spices, tea, and sweeteners. The product portfolio is organized across three formats: bottled liquid concentrates (32 oz and 64 oz SKUs in four core varieties plus a Pingshui Green Tea Chai), powder chai products (pouches making 32 oz of concentrate, sugar-free tins yielding approximately 60 servings, and Quick Brew 12-packs of single-serving packets), and ready-to-drink iced teas (Jasmine Blossom, Mint Fennel, Hibiscus Mint, Lemongrass Green, Sassafras Black, Hopped White, and Sparkling Hibiscus). All products are certified organic, gluten-free, and vegan.
Kinglet Tea firmographics
Firmographics- Name
- Kinglet Tea
- Legal name
- Kinglet Tea
- Website
- https://kinglettea.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kinglet Tea is a Portland, Oregon specialty beverage company handcrafting organic chai and iced teas since 2002, selling direct-to-consumer via e-commerce to all 50 U.S. states and wholesale to Pacific Northwest cafes and natural food stores.
- Ownership category
- akta.pro rank
Kinglet Tea industry classification
Industry- Product category
- Specialty Tea and Chai Beverages
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Instant Tea, Tea Extracts & Concentrates Manufacturing (AFAFADAH)
- akta.pro secondary industry
- Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)
Keywords
Where Kinglet Tea is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kinglet Tea business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-Commerce Sales: Kinglet Tea sells its products directly to consumers through its website kinglettea.com. Products ship to all 50 U.S. states. Consumers can choose from bottled concentrates (32 oz and 64 oz), powder chai formats, iced teas, and merchandise. The company also offers curbside pickup for Portland-area customers.
- Wholesale / B2B Sales: Kinglet Tea sells to cafes and natural food stores through a wholesale program. Distributor partners deliver throughout Western Washington and Oregon. The company invites prospective wholesale partners to visit the tea brewery for a tour and cupping.
- Merchandise Sales: Kinglet Tea sells branded merchandise including t-shirts (multiple colors), mugs, and glass/plastic pitchers. These items complement the core beverage products and provide additional revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 32 oz Bottled Chai Concentrate - 2 Pack |
| Unit Pricing | Pay-as-you-go | 64 oz Bottled Chai Concentrate - 2 Pack |
| Unit Pricing | Pay-as-you-go | 64 oz Bottled Chai Concentrate - 6 Pack |
| Unit Pricing | Pay-as-you-go | Iced Tea 2-Pack |
| Unit Pricing | Pay-as-you-go | Powder Chai Concentrate Pouch |
| Unit Pricing | Pay-as-you-go | Powder Chai Tins (Sugar-Free) |
| Unit Pricing | Pay-as-you-go | Quick Brew Powder Chai 12-Pack |
| Unit Pricing | Pay-as-you-go | Merchandise |
| Unit Pricing | Pay-as-you-go | Gift Packs |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Kinglet Tea product offering
Product offeringCore offering
Kinglet Tea handcrafts and sells small-batch, all-organic chai and tea beverages, including bottled chai concentrates (Spicy Black, Sweet Masala, Rooibos, Thai Tea), powder chai pouches and tins, ready-to-pour iced teas, and branded merchandise. The company sells directly to consumers via its e-commerce store shipping nationwide, and supplies cafes and natural food stores through a wholesale program in the Pacific Northwest.
Product overview
Kinglet Tea is a specialty chai and iced tea company based in Portland, Oregon, handcrafting organic chai and tea since 2002. Originally founded as Dragonfly Chai, the company evolved into Kinglet Tea and now offers a portfolio of products organized around three core categories: (1) Concentrates — bottled chai and Thai tea concentrates in four main varieties (Spicy Black Chai, Sweet Masala Chai, Rooibos Chai Caffeine Free, and Mekong Dream Thai Tea) plus Pingshui Green Tea Chai, available in 32 oz and 64 oz bottles in 2-pack and 6-pack configurations; (2) Powder Chai — including concentrate pouches making 32 oz of concentrate, sugar-free tins yielding ~60 servings each, and Quick Brew 12-packs of individual serving packets for at-home preparation; and (3) Ready-to-Drink Iced Teas — bottled iced teas including Jasmine Blossom, Mint Fennel, Hibiscus Mint (caffeine-free), Lemongrass Green, Sassafras Black, Hopped White, and Sparkling Hibiscus. The product line is completed with merchandise including gift packs, pitchers, t-shirts, and mugs. All products are certified organic, gluten-free, and vegan, made with all organic spices, tea, and sweeteners. Shipping is available to all 50 US states.
Differentiator
Problem solved
Functional benefit
Products and services
- Spicy Black Chai Original chai brewed with traditional Indian black tea from Assam, blended with ginger, cardamom, clove, cinnamon, black pepper, and orange peel, lightly sweetened with organic cane sugar. Available in 32 oz bottles (2-pack), 64 oz bottles (2-pack and 6-pack), powder concentrate pouches, sugar-free tins, and single-serving packets. For consumers and cafes.
- Sweet Masala Chai Masala chai made with traditional Indian black tea and aromatic spices (cinnamon, clove, cardamom, ginger, black pepper, orange peel), sweetened with organic cane sugar and vanilla. Best choice for iced chai. Available in 32 oz and 64 oz bottles (2-pack and 6-pack), powder concentrate pouches, sugar-free tins, and single-serving packets.
- Rooibos Chai Caffeine Free Caffeine-free chai crafted with rooibos (African Redbush) grown in South African heathlands, blended with cardamom, clove, cinnamon, black pepper, and ginger. Naturally caffeine-free and rich in antioxidants. Available in 32 oz and 64 oz bottles (2-pack and 6-pack), powder concentrate pouches, sugar-free tins, and single-serving packets.
- Mekong Dream Thai Tea Thai tea concentrate with flavors described as sweet orchids and woodsmoke. Certified organic, gluten-free, and vegan. Mixes with equal parts milk or dairy alternative for a sweet Thai iced tea. Available in 32 oz bottles (2-pack) and 64 oz bottles (2-pack and 6-pack).
- Pingshui Green Tea Chai Green tea chai with earthy notes from lightly oxidized tea, balanced with pungent cardamom, clove, and ginger. Rich in antioxidants and mildly caffeinated. Available in 32 oz bottles.
- Jasmine Blossom Iced Tea Ready-to-drink iced tea made with jasmine tea blossoms. Part of Kinglet Tea's bottled iced tea line.
- Mint Fennel Iced Tea Ready-to-drink caffeine-free iced tea featuring mint and fennel. Part of the bottled iced tea line.
- Hibiscus Mint Iced Tea Caffeine-free herbal iced tea featuring tart ruby red hibiscus flowers and cool peppermint. Lightly sweetened with organic cane sugar. Available in 32 oz bottles (2-pack).
- Lemongrass Green Iced Tea Zesty lemongrass blended with earthy green tea offering a gentle lift with a citrus twist. Lightly sweetened with organic cane sugar, orange peel, and citric acid. Available in 32 oz bottles (2-pack).
- Sassafras Black Iced Tea Nostalgic iced tea featuring fragrant sassafras from eastern woodlands, brewed with whole-leaf Nilgiri tea. Lightly sweetened, safrole-free. Available in 32 oz bottles (2-pack).
- Powder Chai Concentrate Pouches Powder chai pouches that make 32 ounces of chai concentrate. To prepare, add hot water (190-212°F), stir, and store in refrigerator. Blended with milk or plant-based alternative for serving hot or iced. Available in Spicy Black, Sweet Masala, and Rooibos (caffeine-free) varieties.
- Sugar-Free Powder Chai Tins 4 oz tins of powder chai containing zero sweeteners, allowing consumers to sweeten to taste. Each tin makes about 60 servings. Available in Spicy Black, Sweet Masala, and Rooibos varieties.
- Quick Brew 12-Pack Box of 12 individual powder chai packets. Each packet makes a 12 oz cup of chai. Just add hot water and milk of choice. Available in Spicy Black, Sweet Masala, and Rooibos Caffeine-Free.
- Gift Pack 1 Gift set including 1 tea box each of Spicy Black Chai, Sweet Masala Chai, and Caffeine-free Rooibos Chai powder chai, along with 2 ceramic 12 oz mugs for making individual servings.
- Gift Pack 2 Gift set including 1 pouch each of Spicy Black Chai, Sweet Masala Chai, and Caffeine-free Rooibos Chai powder concentrates, plus one 32 oz pitcher for mixing, pouring, and storing.
- 1 Quart Glass Pitcher Glass pitcher for mixing, pouring, and storing powder concentrate chai. Features a removable pour spout and handle.
- 1 Quart Plastic Pitcher BPA-free plastic pitcher for mixing, pouring, and storing powder concentrate chai. Features a silicone, easy-grip handle.
- Kinglet Tea Shirts Logo t-shirts available in multiple colors: Blue, Sand, and Charcoal.
- Kinglet Tea Mug 12 oz ceramic mug featuring the Kinglet Tea logo.
Quantifiable outcome
- All products certified organic, gluten-free, and vegan
- +2 more outcomes
Companies that use Kinglet Tea
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Kinglet Tea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Kinglet Tea partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Western Washington and Oregon Distributor PartnerscoreKinglet Tea works with distributor partners who deliver the company's chai and tea products throughout Western Washington and Oregon. These distributors support the company's wholesale B2B channel, enabling Kinglet Tea to reach cafes and natural food stores across the Pacific Northwest without managing direct logistics.
- Bull Run DistilleryminorBull Run Distillery and Kinglet Tea collaborate on chai cocktail creations including Chai Fireballs, Hot Chai Toddy (blending Kinglet Chai with Bull Run whiskey), Chai Nog, and seasonal holiday chai cocktail events. The companies co-host events at Bull Run Distillery and have partnered on Thanksgiving, holiday, and Ladies Night promotional events.
- Schilling CiderminorKinglet Tea collaborates with Schilling Cider on 'Schilling Chaider' — a seasonal chai-cider collaboration product. This is described as a favorite Kinglet collaboration, with annual releases anticipated. The partnership represents a unique product co-development in the beverage space.
- Lan Su Chinese GardenminorKinglet Tea participates in events at Lan Su Chinese Garden in Portland, including the Tea Music & Poetry Fair. These events feature chai service alongside music and poetry, aligning the brand with Portland's cultural and tea appreciation community.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Kinglet Tea competitors and assessment
Company assessmentDirect peers
- Adagio Teas: Online-first specialty tea retailer offering loose-leaf teas, chai blends, and accessories primarily DTC. Comparable in premium tea specialization and e-commerce-led model.
- Rishi Tea: Specialty organic and fair-trade tea company with chai, iced tea, and concentrates sold DTC and through specialty retail. Closely aligned in clean-label sourcing, chai specialization, and cafe/specialty wholesale.
- Republic of Tea: Specialty tea brand offering premium loose-leaf teas, tea concentrates, and gift sets across DTC and wholesale. Comparable in product premiumization, small-batch positioning, and multi-channel D2C/wholesale GTM.
- Mighty Leaf Tea: Premium tea brand offering loose-leaf teas, chai, and ready-to-drink teas through specialty retail and foodservice. Comparable in premium positioning, chai specialization, and wholesale distribution model.
- Zhena's Gypsy Tea: Organic, fair-trade specialty tea brand offering chai, herbal blends, and RTD teas DTC and through natural food stores. Aligned with Kinglet on organic certification, small brand scale, and natural foods wholesale channel.
- Oregon Chai: The dominant U.S. chai concentrate brand, originally Portland-based (like Kinglet) and now owned by Unilever/Lipton. Most directly comparable in product (chai concentrate, one-to-one dilution) and channel (cafe + grocery).
- Steven Smith Teamaker: Portland-based premium tea brand offering whole leaf teas, chai, and bottled iced teas. Directly comparable geographically (Portland), in product mix, and in specialty retail/wholesale positioning.
Broad incumbents
- Traditional Medicinals: Well-established organic herbal tea brand with broad grocery, natural, and foodservice distribution. Comparable in organic certification and tea category but with much larger scale and wider product breadth.
- Bigelow Tea: Established family-owned U.S. tea company producing bagged teas, iced teas, and specialty blends. Comparable in chai/iced tea products but operates at materially larger scale and broader national distribution.
- Tazo Tea: National tea brand (owned by Starbucks) offering chai, herbal, and bottled iced teas across grocery, foodservice, and cafes. Larger incumbent with significantly broader distribution and brand spend.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Kinglet Tea social profiles
Digital presenceKinglet Tea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kinglet Tea leadership team
Management profileNumber of profiles
Profiles1 record
Kinglet Tea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kinglet Tea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kinglet Tea
What does Kinglet Tea do?
Kinglet Tea handcrafts and sells small-batch, all-organic chai and tea beverages, including bottled chai concentrates (Spicy Black, Sweet Masala, Rooibos, Thai Tea), powder chai pouches and tins, ready-to-pour iced teas, and branded merchandise. The company sells directly to consumers via its e-commerce store shipping nationwide, and supplies cafes and natural food stores through a wholesale program in the Pacific Northwest.
Is Kinglet Tea a public or private company?
Kinglet Tea is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kinglet Tea founded?
Kinglet Tea was founded in 2002. It employs 11 to 50 people.
Where is Kinglet Tea based?
Kinglet Tea is headquartered in Portland, United States, in the North America region.
How does Kinglet Tea make money?
Three revenue lines are on record. Direct E-Commerce Sales are the primary driver. The others are wholesale / B2B Sales and merchandise Sales.
Who are Kinglet Tea's main competitors?
Direct peers on record are Adagio Teas, Rishi Tea, Republic of Tea, Mighty Leaf Tea, Zhena's Gypsy Tea, Oregon Chai and Steven Smith Teamaker. Broad incumbents are Traditional Medicinals, Bigelow Tea and Tazo Tea.
Does Kinglet Tea have an API?
No public API is recorded for Kinglet Tea.
What industry is Kinglet Tea in?
Kinglet Tea's product category is Specialty Tea and Chai Beverages. Its primary akta.pro industry code is AFAFADAH, Instant Tea, Tea Extracts & Concentrates Manufacturing, with a secondary code of CRADAHAE, Tea (Leaf, Bagged, Instant, Concentrates). Its NAICS code is 311920 and its SIC code is 2080.