Alive AG
Alive AG is the Cologne-based parent of the AL!VE Group, providing distribution, logistics, and direct-to-consumer e-commerce services for German entertainment labels across DVD, Blu-ray, vinyl, music, and merchandise through seven branded online shops and B2B distribution infrastructure.
- Company typePrivate
- Founded2019
- HeadquartersKöln, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Alive AG does
Alive AG is the Cologne-based parent company of the AL!VE Group, providing end-to-end distribution, logistics, and direct-to-consumer e-commerce services for entertainment products including DVD, Blu-ray, UHD Blu-ray, CDs, vinyl, audiobooks, and merchandise. The group operates through two wholly-owned subsidiaries: Enterlog Entertainment Logistik GmbH, which handles specialized logistics, warehousing, kitting, fulfillment, manufacturing coordination, EDI/API integrations, vendor-managed inventory, and clearing/data-conversion services from a central hub in Cologne and an authoring studio in Potsdam; and Enterlog Trade GmbH, which designs, implements, and operates seven branded B2C online shops (Turbine Shop, Capelight Shop, Film & Fernsehjuwelen Shop, Alamode Film Shop, Tiberius Film Shop, Alive AG Shop, and Polyband Shop) totaling approximately 20,000+ SKUs, complemented by marketplace integration with eBay and Amazon.
The offering spans the full physical entertainment supply chain: master creation and special-packaging coordination via manufacturing partners MPO, optimal media, and Sonopress; tailored logistics with kitting, bundling, sets, and POS-ready packaging; a B2B ordering portal with customer-specific pricing, tiered best-price logic, structured data listings, and customizable reporting; automated invoicing and credit insurance; vendor-managed inventory with daily-adjustable stock parameters; and clearing services supporting EANCOM, PhonoNot, and bespoke data exchange. The platform backbone is Shopware Enterprise Edition with the Beyond plan (24/7 support), hosted on Timme Hosting, with analytics through Google Analytics, Facebook Pixel, and Pinterest, and payments via PayPal, credit card, and Apple Pay.
Alive AG serves German-speaking entertainment labels and content owners (Turbine Medien, Capelight Pictures, Alamode Filmdistribution, Tiberius Film, Polyband, Fernsehjuwelen) on the supply side, retailers on the B2B side, and individual collectors and enthusiasts seeking Mediabooks, SteelBooks, and limited editions on the consumer side. The group is 100% independent with no external institutional investors; CEO and owner Nils Zehnpfennig leads the company alongside executive board member Sandra Fritzsch. Revenue is generated through transactional B2B distribution, B2C retail (Enterlog Trade reported approximately €2 million of 2024 turnover), managed logistics services, and shop-as-a-service white-label offerings for label partners, with a Trusted Shops certified customer rating of 4.94/5.00.
Alive AG firmographics
Firmographics- Name
- Alive AG
- Legal name
- Alive AG
- Website
- https://alive-ag.de
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Alive AG is the Cologne-based parent of the AL!VE Group, providing distribution, logistics, and direct-to-consumer e-commerce services for German entertainment labels across DVD, Blu-ray, vinyl, music, and merchandise through seven branded online shops and B2B distribution infrastructure.
- Ownership category
- akta.pro rank
Alive AG industry classification
Industry- Product category
- Entertainment Distribution & Logistics Services
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Wholesale-Misc Durable Goods (5090)
- akta.pro primary industry
- Books, Media & Entertainment Inventory-led Online Retailers (CRAFADAM)
- akta.pro secondary industries
- Direct-to-Consumer (D2C) Sales & Merchandising (Publisher Stores, Bundles) (MPAJAKAD), E-books, Digital Content & Licensing Distribution (CRAOALAE)
Keywords
Where Alive AG is headquartered
LocationHeadquarters
- HQ city
- Köln
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Alive AG business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Physical Media Manufacturing: Manufacturing of DVD, Blu-ray, and UHD Blu-ray masters at authoring studio in Potsdam, with partner network including MPO, optimal media, and Sonopress for top-tier manufacturing options from master creation to finished product.
- Logistics & Fulfillment: Tailored logistics solutions for entertainment merchandise including kitting, bundles, sets, POS-ready packaging, with scalable capacity for major events and product launches.
- B2B Sales Distribution: Distribution services to retailers through B2B portal with customer-specific pricing, EDI/API integrations, and full retailer compliance support.
- B2C Direct Sales: Direct-to-consumer sales through 7 branded online shops with full pricing control, exclusive editions, and affiliate marketing integration.
- Payment/Invoice Management: System-supported automated payment management with interfaces to major retail partners, flexible billing cycles, and credit insurance solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Blu-ray/DVD releases |
| Unit Pricing | Pay-as-you-go | Limited/Collector Editions (Mediabooks, SteelBooks) |
| Transaction based/ take rate | Monthly | B2B Customer-Specific Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Alive AG product offering
Product offeringCore offering
Alive AG provides full-service physical and digital distribution of entertainment products (DVD, Blu-ray, UHD Blu-ray, CD, vinyl, audiobooks, film, TV, music, and merchandise) to retailers and consumers. Through subsidiaries Enterlog Entertainment Logistik GmbH and Enterlog Trade GmbH, the company delivers authoring/manufacturing of optical media masters (Potsdam), specialized entertainment logistics, fulfillment and kitting from the Cologne hub, vendor-managed inventory, clearing, sales analysis, automated invoicing and payment management, plus seven owned B2C branded online shops and a B2B portal serving as a one-stop distribution and merchandising service for entertainment brands and retailers.
Product overview
Alive AG operates as a comprehensive entertainment distribution and logistics group comprising three main divisions: (1) AL!VE Distribution (Vertrieb) handles physical and digital distribution of entertainment products including DVD, Blu-ray, UHD Blu-ray, CD, vinyl, audiobooks, and merchandise to retailers; (2) Enterlog Entertainment Logistik GmbH provides specialized fulfillment services including manufacturing, warehousing, kitting, and logistics from a central hub in Cologne with EDI/API integrations; and (3) Enterlog Trade GmbH powers seven branded B2C online shops (Turbine Shop, Capelight Shop, Film & Fernsehjuwelen Shop, Alamode Film Shop, Tiberius Film Shop, Alive AG Shop, and Polyband Shop) totaling approximately 20,000+ products, with integrated payment processing and fulfillment. The group offers additional services including Vendor Managed Inventory, Clearing, Sales Analysis, and a B2B Ordering Portal. The product portfolio spans film, TV series, music, vinyl, audiobooks, and comedy genres with specialized packaging options including Mediabooks, SteelBooks, DigiPaks, and Box-Sets.
Differentiator
Problem solved
Functional benefit
Brands
- Enterlog: Logistics services for entertainment and merchandising, including fulfillment, EDI/API integrations, and VMI solutions.
- Enterlog Trade
Products and services
- AL!VE Distribution (Vertrieb) Full-service distribution and sales solutions for entertainment products including film, music, audiobooks, vinyl, and merchandise, delivered to retailers and consumers across physical and digital channels.
- Enterlog Entertainment Logistik GmbH Specialized logistics and fulfillment partner for entertainment merchandise, offering manufacturing, warehousing, kitting, and distribution services from the company's central hub in Cologne, Germany.
- Enterlog Trade GmbH B2C e-commerce solutions provider for direct-to-consumer sales, operating multiple branded online shops with integrated logistics and payment processing for labels and entertainment brands.
- Manufacturing (DVD/Blu-ray/UHD) Authoring studio in Potsdam producing DVD, Blu-ray, and UHD Blu-ray masters, with partner network (MPO, optimal media, Sonopress) for top-tier manufacturing from master creation to finished product, including special packaging and collector's editions.
- Logistics & Fulfillment Scalable fulfillment solutions for entertainment products including high-SKU diversity management, complex variant handling, seasonal peaks, kitting, bundling, POS-ready packaging, and real-time inventory visibility through EDI/API integrations.
- Invoicing & Payment Management Automated payment management system with ERP integration, interfaces to major retail partners, flexible billing cycles from daily invoicing to consolidated statements, and individually tailored credit insurance solutions.
- Vendor Managed Inventory (VMI) Retail VMI solution providing automatic maintenance of back-catalogue items, daily-adjustable stock parameters, and precise inventory levels across connected outlets with retailer data transparency.
- Clearing Services Data connection and conversion services for trading partners supporting standards such as EANCOM and PhonoNot, with online tracking for data processing transparency and error pool management.
- Sales Analysis In-depth sales analysis services from overall market performance to individual stores using advanced tracking and analytics tools with trend focus.
- B2B Ordering Portal User-friendly B2B direct ordering platform with customer-specific pricing, tiered pricing with intelligent 'best-price' logic, structured data listings, and customizable reporting capabilities.
- Alive AG Shop B2C consumer-facing online shop operated by Enterlog Trade featuring approximately 15,000 entertainment product items across film, TV series, music, vinyl, audiobooks, and comedy genres.
- Turbine Shop Dedicated brand shop operated by Enterlog Trade featuring approximately 800 entertainment product items.
- Capelight Shop Dedicated brand shop operated by Enterlog Trade featuring approximately 1,000 film products.
- Film & Fernsehjuwelen Shop Dedicated brand shop operated by Enterlog Trade featuring approximately 1,800 television and film products.
- Alamode Film Shop Dedicated brand shop operated by Enterlog Trade featuring approximately 500 film products.
- Tiberius Film Shop Dedicated brand shop operated by Enterlog Trade featuring approximately 1,200 film products.
- Polyband Shop Dedicated brand shop operated by Enterlog Trade featuring approximately 500 entertainment product items.
Quantifiable outcome
- Trusted Shops customer rating of 4.94 / 5.00
- +1 more outcomes
Companies that use Alive AG
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Alive AG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature4 records
Alive AG partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- MPOcoreManufacturing partner for DVD, Blu-ray, and UHD Blu-ray production providing top-tier manufacturing options from master creation to finished product alongside other partners.
- optimal mediacoreManufacturing partner for optical media production contributing to the strong network of partners for top-tier manufacturing options.
- SonopresscoreManufacturing partner for physical media production forming part of the partner network for optimal manufacturing options.
- ShopwarecoreShopware Enterprise Edition with Beyond plan (24/7-support) powering all 7 online shops and the B2C e-commerce ecosystem.
- Timme HostingcoreManaged server environment providing optimized hosting for speed, scalability, and security of the e-commerce operations.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Alive AG competitors and assessment
Company assessmentDirect peers
- MusicMagpie: UK-headquartered consumer-focused media resale and retail platform for CDs, vinyl, DVDs, games, books, and electronics. Comparable business model around physical media e-commerce, SKU diversity at scale, and serving enthusiast collectors — though UK-focused rather than German.
- EuroVideo Medien: German home entertainment distributor and licensor for physical (DVD/Blu-ray) and digital media. Directly comparable business model to Alive AG's physical media distribution, manufacturing, and B2B retail fulfillment operations in the German-speaking market.
- Koch Media (Germany): One of the largest independent film, home entertainment, and media distribution companies in the German-speaking market, covering physical media (DVD/Blu-ray/UHD), digital, and merchandise distribution — directly comparable to Alive AG's core AL!VE Distribution and Enterlog Trade operations across similar mid-tier German label customers.
- Wild Bunch Germany: German independent film distributor specializing in arthouse, genre, and catalog titles across physical and digital channels. Highly comparable niche positioning and customer profile to Alive AG's independent label customer base (Capelight, Alamode, Tiberius).
- Senator Film: German independent film distribution and production company handling theatrical, home entertainment, and TV rights for independent labels — directly comparable to Alive AG's distribution, manufacturing, and D2C shop services for mid-tier entertainment brands.
Broad incumbents
- Thalia: Germany's largest books and media retailer with a substantial online shop offering books, music, vinyl, film, audiobooks, and gifts. Highly comparable D2C e-commerce model and media catalog (including physical and digital media), though at much larger scale across multiple categories.
- LEONINE Distribution: Major German media distribution company formed from the merger of Tele München, Universum Film, and others, covering film, TV, and home entertainment for a broad portfolio of major and independent labels — a much larger incumbent operating in the same space as Alive AG.
- StudioCanal Germany: German arm of StudioCanal, one of Europe's leading film distribution and production companies with a broad catalog including physical media and digital distribution — a major incumbent in entertainment media distribution that overlaps with Alive AG's distribution and B2B retail channels.
- Amazon Germany: Germany's largest e-commerce marketplace and direct retailer for books, music, film, audiobooks, and merchandise — a major incumbent in the same online retail and distribution space where Alive AG's 7 branded shops and marketplace integrations (eBay, Amazon) compete.
Regional players
- Hugendubel: German family-owned books and media retailer with physical stores and a strong online shop covering books, music, film, and audiobooks. Directly comparable D2C media e-commerce model with a similar niche positioning in the German-speaking market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Alive AG social profiles
Digital presenceAlive AG compliance and trust
Trust signalCompliance1 record
Alive AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alive AG leadership team
Management profileNumber of profiles
Profiles2 records
Alive AG subsidiaries and ownership
Company hierarchySubsidiaries2 records
Alive AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alive AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alive AG
What does Alive AG do?
Alive AG provides full-service physical and digital distribution of entertainment products (DVD, Blu-ray, UHD Blu-ray, CD, vinyl, audiobooks, film, TV, music, and merchandise) to retailers and consumers. Through subsidiaries Enterlog Entertainment Logistik GmbH and Enterlog Trade GmbH, the company delivers authoring/manufacturing of optical media masters (Potsdam), specialized entertainment logistics, fulfillment and kitting from the Cologne hub, vendor-managed inventory, clearing, sales analysis, automated invoicing and payment management, plus seven owned B2C branded online shops and a B2B portal serving as a one-stop distribution and merchandising service for entertainment brands and retailers.
Is Alive AG a public or private company?
Alive AG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alive AG founded?
Alive AG was founded in 2019. It employs 1 to 10 people.
Where is Alive AG based?
Alive AG is headquartered in Köln, Germany, in the Europe region.
How does Alive AG make money?
Five revenue lines are on record. Physical Media Manufacturing is the primary driver. The others are logistics & Fulfillment, B2B Sales Distribution, B2C Direct Sales and payment/Invoice Management.
Who are Alive AG's main competitors?
Direct peers on record are MusicMagpie, EuroVideo Medien, Koch Media (Germany), Wild Bunch Germany and Senator Film. Broad incumbents are Thalia, LEONINE Distribution, StudioCanal Germany and Amazon Germany. Hugendubel is listed as a regional player.
Does Alive AG have an API?
No public API is recorded for Alive AG.
What industry is Alive AG in?
Alive AG's product category is Entertainment Distribution & Logistics Services. Its primary akta.pro industry code is CRAFADAM, Books, Media & Entertainment Inventory-led Online Retailers, with a secondary code of MPAJAKAD, Direct-to-Consumer (D2C) Sales & Merchandising (Publisher Stores, Bundles). Its NAICS code is 459 and its SIC code is 5090.