E-Laundry
E-Laundry is a Noida-based vertical SaaS platform, founded in 2019, that provides cloud-based management software to laundry and dry-cleaning operators in India, covering POS, multi-store administration, rider logistics, customer ordering, and garment-level QR tracking on a subscription basis.
- Company typePrivate
- Founded2019
- HeadquartersNoida, India
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What E-Laundry does
E-Laundry is a cloud-based vertical SaaS platform that provides business management software to laundry and dry-cleaning operators in India. Founded in 2019 and operated as a product of Omra Solutions, the company is headquartered in Noida with a 51-100 person team. The platform unifies a web-based admin panel, a store-level POS, a customer-facing mobile app for order booking and tracking, a rider mobile app with doorstep POS/payment collection, and a plant/warehouse management module. A distinguishing technical element is per-garment QR code generation used to track individual items from pickup through washing, pressing, and delivery, intended to eliminate garment loss and provide end-to-end visibility.
The product is sold via a three-tier annual subscription (Starter at Rs 13,200, Half Loaded at Rs 14,400, Loaded at Rs 18,000) with a 15-day free trial and self-serve onboarding. The go-to-market motion is product-led growth: SMBs and franchise operators sign up directly from the website, with a sales-assisted demo path layered on for multi-store prospects. Customer segments include single-store launderers, multi-store and franchise operators, B2B institutional clients (hotels, hospitals, corporates) served via batch invoicing, and new laundry entrepreneurs. Distribution is exclusively digital and limited to India, supported by content marketing, organic social, SEO, and a YouTube channel.
The company is bootstrapped, with no disclosed external funding, no patents, and no published management team. Public visibility is modest (23 Google reviews, 4.8/5.0 rating). Quantified marketing claims include a 35% revenue uplift, 57% higher customer acquisition, and 40% business inflation from home pickup/delivery, though these are vendor-reported and not independently verified.
E-Laundry firmographics
Firmographics- Name
- E-Laundry
- Legal name
- E-Laundry
- Website
- https://elaundry.co.in
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- E-Laundry is a Noida-based vertical SaaS platform, founded in 2019, that provides cloud-based management software to laundry and dry-cleaning operators in India, covering POS, multi-store administration, rider logistics, customer ordering, and garment-level QR tracking on a subscription basis.
- Ownership category
- akta.pro rank
Where E-Laundry is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
E-Laundry business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - Starter Plan: Entry-level subscription tier at Rs 13,200+ Taxes providing Admin Management, Reporting Panel, Rider Mobile Application, and Training & Support on a subscription basis.
- SaaS Subscription - Half Loaded Plan: Mid-tier subscription at Rs 14,400+ Taxes including all Starter features plus Unlimited Order Booking, Customer Profiling, and Rider Mobile Application Add-on.
- SaaS Subscription - Loaded Plan: Premium subscription at Rs 18,000+ Taxes including all Half Loaded features plus Payment Gateway Integration, Warehouse/Factory Management, and Live Analytics.
- B2B Institutional Billing: Single or batch invoice generation for institutional/B2B customers for monthly billing purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter - Entry-level plan for single store management |
| Subscription | Annual | Half Loaded - Mid-tier plan with unlimited order booking |
| Subscription | Annual | Loaded - Full-featured plan with warehouse management |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
E-Laundry product offering
Product offeringCore offering
E-Laundry is a cloud-based SaaS platform that enables laundry and dry-cleaning businesses to manage their daily operations, including order booking, garment-level QR code tracking, multi-store and franchise administration, home pickup and delivery logistics, customer engagement, and integrated payments. The offering bundles a web-based admin panel, store POS, rider mobile app, customer mobile app, plant/warehouse management, and automated invoicing into a single subscription platform serving both single-store operators and multi-location franchises.
Product overview
E-Laundry Software is a cloud-based B2B SaaS laundry and dry-cleaning management platform consisting of a core unified product with integrated modules. The core E-Laundry Software provides end-to-end management for laundry and dry-cleaning businesses, supporting both B2C customers (via Customer Mobile Application and website) and B2B institutional clients (with batch invoicing). The platform architecture comprises multiple integrated modules: Admin Panel for centralized multi-store oversight and control; Store Management for POS and daily operations; Rider Mobile Application for pickup and delivery logistics; Customer Mobile Application for consumer self-service; Plant/Warehouse Management for factory operations and garment tracking; Invoice and Tag Generation for automated billing and QR-based garment tagging; and Reporting and Order Tracking for business analytics. The software is offered through three pricing tiers—Starter (Rs 13,200+), Half Loaded (Rs 14,400+), and Loaded (Rs 18,000+)—each adding progressively more capabilities including payment gateway integration and live analytics at the top tier.
Differentiator
Problem solved
Functional benefit
Products and services
- E-Laundry Software Cloud-based laundry and dry-cleaning business management software that handles single and multi-store operations, home pickup and delivery, online order booking, QR-based garment tracking, billing, reporting, and customer engagement. Designed for laundry and dry-cleaning business owners including single stores, multi-store operators, and franchises.
Quantifiable outcome
- E-Laundry claims to increase revenue by 35% for laundry businesses
- +3 more outcomes
Companies that use E-Laundry
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
E-Laundry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
E-Laundry partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Omra SolutionscoreOmra Solutions is the parent company behind E-Laundry. E-Laundry is branded as 'A Product of Omra Solutions.' The parent company appears to be the technology development and branding entity for the laundry management software platform.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
E-Laundry competitors and assessment
Company assessmentEmerging players
- Lapelp: Lapelp offers laundry and dry-cleaning business management software with order tracking, customer management, and POS features — an emerging vertical SaaS player with comparable feature scope to E-Laundry.
Regional players
- DhobiG: DhobiG is an India-based on-demand laundry and dry-cleaning platform that uses proprietary technology to manage orders, riders, and customers — a regional India player with overlapping operational tech stack and customer segments.
- UClean: UClean is an Indian franchise-based laundry chain that has built proprietary tech for laundry operations across India — a regional player operating in the same Indian market and overlapping end-customer use cases.
Direct peers
- Cents: Cents provides all-in-one business management and POS software for laundromats and laundry operators, including service management, route delivery, and customer engagement — overlapping directly with E-Laundry's core product surface.
- Laundroworks: Laundroworks provides digital management tools for unattended and attended laundromat businesses, including POS, payments, and customer notifications — comparable to E-Laundry's store-management and customer-engagement modules.
- CleanCloud: CleanCloud is a global SaaS platform purpose-built for laundry and dry-cleaning businesses, offering POS, order tracking, customer apps, and multi-store management — the most direct international competitor to E-Laundry's product and target customer.
- WashConnect: WashConnect offers cloud-based management software for laundromat owners covering POS, machine monitoring, and customer loyalty — comparable to E-Laundry in delivering vertical SaaS to laundry operators.
Broad incumbents
- Speed Queen Insights: Speed Queen, a leading laundry equipment manufacturer, offers its Insights cloud platform for laundromat operators, bundling management software with hardware sales — a broader incumbent competing with E-Laundry for the same operator's wallet.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
E-Laundry social profiles
Digital presenceE-Laundry financial estimates
Financial estimateRevenue estimate
Valuation estimate
E-Laundry leadership team
Management profileNumber of profiles
E-Laundry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E-Laundry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E-Laundry
What does E-Laundry do?
E-Laundry is a cloud-based SaaS platform that enables laundry and dry-cleaning businesses to manage their daily operations, including order booking, garment-level QR code tracking, multi-store and franchise administration, home pickup and delivery logistics, customer engagement, and integrated payments. The offering bundles a web-based admin panel, store POS, rider mobile app, customer mobile app, plant/warehouse management, and automated invoicing into a single subscription platform serving both single-store operators and multi-location franchises.
Is E-Laundry a public or private company?
E-Laundry is a private company. It is classified as corporate owned and is currently operating.
When was E-Laundry founded?
E-Laundry was founded in 2019. It employs 51 to 100 people.
Where is E-Laundry based?
E-Laundry is headquartered in Noida, India, in the Asia region.
How does E-Laundry make money?
Four revenue lines are on record. SaaS Subscription - Starter Plan is the primary driver. The others are saaS Subscription - Half Loaded Plan, saaS Subscription - Loaded Plan and B2B Institutional Billing.
Who are E-Laundry's main competitors?
Lapelp is listed as an emerging player. Regional players are DhobiG and UClean. Direct peers are Cents, Laundroworks, CleanCloud and WashConnect. Speed Queen Insights is listed as a broad incumbent.
Does E-Laundry have an API?
No public API is recorded for E-Laundry.