What Psychologies does

Psychologies is a UK-based wellbeing and lifestyle media brand published by Kelsey Media Ltd, operating a monthly magazine alongside a digital content platform at psychologies.co.uk. Its core product is the Psychologies Magazine subscription (priced at £25.99 for the first 6 issues, inclusive of a promotional beauty bundle), supplemented by digital content streams including editorial articles, interactive self-assessment tests, podcasts, video content, a free weekly newsletter, the Psychologies Journal (a reflective workbook product), and standalone Wellbeing Guides. The publication covers mental health, emotional wellbeing, relationships, physical wellbeing (sleep, nutrition, movement), career, and creative hobbies, targeting primarily women interested in mental health and personal development, with secondary audiences of career-focused professionals and adults navigating relationships. The brand has a multi-channel social presence across Facebook, Twitter, YouTube, and Instagram.

The business operates a diversified revenue model spanning three streams: print and digital magazine subscriptions sold through the Kelsey Media platform, advertising and sponsored content on the website and newsletters, and coaching directory subscriptions. The coaching directory is operated under an exclusive partnership with Barefoot Coaching, where accredited coaches pay £250 for a 12-month or £150 for a 6-month subscription to be listed in the directory, receiving benefits including weekly blog posts, monthly videos, an annual Psychologies magazine subscription, and quarterly writing seminars with the Editor-in-Chief. Additional minor partnerships include a podcast collaboration with the UK Council for Psychotherapy (UKCP) and a sub-brand channel called Ollie & His Superpowers focused on children's emotional development.

The company is privately held with no disclosed funding rounds, no parent company beyond Kelsey Media Ltd (itself a private limited company in Kent, UK), and no AI/ML technology stack disclosed. Psychologies maintains an international footprint spanning the UK, Australia, Denmark, France, and New Zealand, with 51-100 employees and headquarters at Kelsey Media's offices in Yalding, UK.

Name

Psychologies

Legal name

Kelsey Media Ltd

Website

https://psychologies.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Psychologies is a UK wellbeing magazine and digital content platform published by Kelsey Media Ltd, serving adults interested in mental health, relationships, and personal development through monthly magazine subscriptions, free editorial content, and a Barefoot Coaching directory partnership.

Ownership category

akta.pro rank

Product category

Wellness and Lifestyle Media

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000)

akta.pro primary industry

Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

akta.pro secondary industries

Lifestyle & Habit Change Coaching (HSADAGAB), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Wellbeing magazine
• Mental health content
• Lifestyle publishing
• Magazine subscription
• Coaching directory

Headquarters

HQ city

Yalding

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Magazine Subscriptions: Print and digital magazine subscriptions sold through Kelsey Media platform. Subscription offers include first 6 issues for £25.99 with complimentary beauty bundle worth over £34.
2. Coaching Directory Subscriptions: Barefoot Coaching partnership offering 12-month subscription at £250 or 6-month subscription at £150 for coaches to join the directory, with benefits including weekly blog posts, monthly video content, annual magazine subscription, and quarterly writing seminars with the Editor-in-Chief.
3. Digital Content and Advertising: Free editorial content drives traffic and engagement, with advertising and sponsored content opportunities across the website and newsletters.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Psychologies is a UK wellbeing and lifestyle media brand that publishes a monthly print and digital magazine on mental health, relationships, career and physical wellness, supported by free editorial articles, self-assessment tests, podcasts, videos and a weekly email newsletter. It also runs an exclusive online coaching directory in partnership with Barefoot Coaching, enabling readers to find accredited coaches and giving paying coaches a subscription listing with content and seminar benefits.

Product overview

Psychologies is a wellness and lifestyle media platform offering a monthly magazine subscription as its core product, complemented by digital content including articles, self-assessment tests, podcasts, and videos. The platform operates a coaching directory service in partnership with Barefoot Coaching, offering readers access to accredited life and executive coaches. Additional products include the Psychologies Journal (reflective workbook), Wellbeing Guides (special editions), and a free weekly newsletter. Content spans emotional wellbeing, mental health, relationships, career, physical health, sleep, nutrition, movement, and creative hobbies.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychologies Magazine Monthly wellness and lifestyle magazine providing expert advice and experiences on mental health, relationships, career, and personal development through written editorial content, available by subscription and retail.
• Psychologies Journal Reflective journal product packed with prompts and exercises to help readers reflect on their lives and find balance.
• Barefoot Coaching Directory Accredited coach directory service provided in partnership with Barefoot Coaching, enabling readers to find certified coaches and giving paying coaches visibility and content benefits (weekly blogs, monthly videos, magazine subscription, writing seminars).
• Wellbeing Guides Special edition wellbeing guides from the publisher covering various wellness and life topics.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Barefoot CoachingcoreStrategic or Co-development PartnerPsychologies and Barefoot Coaching operate an exclusive partnership providing a 'Find a Coach' service and directory for the Psychologies audience. Coaches can join the directory through paid subscriptions (£250/year or £150/6 months) with benefits including weekly blog posts, monthly videos, annual magazine subscription, and quarterly writing seminars with Editor-in-Chief Sally Saunders.
• UKCP (UK Council for Psychotherapy)minorStrategic or Co-development PartnerPodcast partnership featuring UKCP experts discussing mental health topics including sleep, relationships, and psychotherapy. Episodes feature UKCP CEO Professor Sarah Niblock and registered psychotherapists.

Expansion highlights4 records

Broad incumbents

• Calm: Global incumbent in the mindfulness and mental wellbeing category, offering subscription-based guided meditations, sleep content, and expert-led programs. Comparable in wellbeing category authority and direct-to-consumer subscription model, though digital-app-first rather than print-led.
• Mindful.org: Established global digital mindfulness and mental wellbeing content platform with expert-authored articles, guided practices, and educational resources. Comparable as a content-led mindfulness publisher, though digital-only and US-rooted.

Direct peers

• Grazia UK: UK edition of Grazia covering women's lifestyle including mental health, relationships, and career content. Comparable in female-skewing audience, weekly editorial cadence, and digital-plus-print distribution.
• Stylist: Leading UK women's lifestyle magazine with a strong wellbeing, relationships, and mental health editorial vertical. Comparable in audience (UK women), multi-channel distribution, and subscription-led business model.
• Women's Health UK: UK edition of Women's Health covering fitness, mental health, nutrition, and wellness with expert-authored editorial. Comparable in expert content model, multi-format digital presence, and subscription/brand-extension revenue.
• Happiful: UK-based mental health and wellbeing magazine and platform publishing expert content on therapy, self-care, and emotional wellbeing, with a directory of counsellors. Directly comparable to Psychologies in audience, mission, and content-to-services funnel model.
• Red Magazine: Established UK women's lifestyle magazine covering careers, relationships, wellbeing, and personal development. Closely comparable in target demographic, editorial pillars, and print-plus-digital subscription model.
• The Simple Things: UK lifestyle and wellbeing magazine covering mindful living, slow food, and mental wellbeing. Comparable as a UK-published lifestyle magazine with mindfulness/wellbeing editorial positioning and print-plus-digital distribution.
• Marie Claire UK: UK edition of Marie Claire with significant wellbeing, mental health, and career editorial verticals. Comparable in women's lifestyle audience, expert content model, and licensed-edition international structure.
• Cosmopolitan UK: UK edition of Cosmopolitan featuring mental health, relationships, and career content aimed at younger women. Comparable in female demographic, content-led digital strategy, and multi-channel engagement model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/psychologiesmag
• YouTubeyoutube.com/user/PsychologiesUK
• Facebookfacebook.com/Psychologiesmagazine
• Instagraminstagram.com/psychologiesmagazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Psychologies