What Happiful Magazine does

Happiful Magazine is a UK-based mental health and wellbeing publication operating as a consumer brand under Memiah Ltd., a private limited company headquartered in Surrey with 45 staff. Founded as a magazine in 2017 and built on top of a Counselling Directory business started in 2005, Happiful runs a unified platform comprising a monthly print magazine with a free digital edition, a library of 10,000+ expert-reviewed articles across 50+ wellbeing topics, a network of five specialist professional directories (Counselling, Hypnotherapy, Life Coach, Nutritionist, Therapy) hosting 32,000+ verified professionals, a podcast ('Finding What Works'), YouTube video content, free iOS and Android apps, and a 150,000+ subscriber newsletter. The platform has facilitated 11 million+ tracked connections between clients and therapists and reports 5 million+ people connected with wellbeing support overall.

The business model is predominantly freemium and content-led. Magazine subscriptions are the primary disclosed paid revenue stream, priced at £5.99/month, £16.99/quarter, £32.50/six months, and £59.99/year (the last including a guided journaling booklet and tree-planting commitment), all with carbon neutral UK delivery. The digital edition, professional directory search, apps, articles, and newsletter are free to consumers. Professional directory listings appear to be free to users, with monetisation likely occurring through professional-side listing or promotion fees that are not disclosed. Secondary revenue includes content collaborations with media partners such as DIVA magazine. Distribution spans a UK-focused print operation (shop.happiful.com), global app stores, podcast platforms, and social channels.

Happiful is a Certified B Corporation, Carbon Neutral (via Positive Planet and Just One Tree, with 2,800 trees planted), a Living Wage Employer, and runs The Happiful Foundation, which donates to UK counselling charities. It operates solely in the UK print market but reaches global audiences digitally, and has no disclosed funding rounds, operating as a privately held, founder-led (two sisters) company with no parent investor.

Name

Happiful Magazine

Legal name

Happiful Magazine

Website

https://happiful.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Happiful Magazine is a UK-based mental health and wellbeing publisher offering a monthly print magazine, free digital edition, 10,000+ expert-reviewed articles, a podcast, and a network of five professional directories connecting users with 32,000+ therapists, counsellors, and coaches.

Ownership category

akta.pro rank

Product category

Wellness Media & Directory Platform

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Health, Fitness & Wellness Magazines (MPAJAEAD)

Keywords

• Mental health publishing
• Wellness magazine
• Therapist directory
• Wellbeing content platform
• Mental health media

Headquarters

HQ city

Camberley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Magazine Subscriptions: Monthly, quarterly, semi-annual, and annual print magazine subscriptions. Also offers digital edition for free. Includes rewards and exclusive gifts at renewal milestones.
2. Professional Directory Listings: Free directory connecting users with wellbeing professionals (counsellors, therapists, hypnotherapists, life coaches, nutritionists, dietitians, complementary therapists). Network of 32,000+ professionals.
3. Digital Content and App: Free app available on iOS and Android providing access to digital magazine and articles. Newsletter reaching 150k+ subscribers.
4. Content Collaborations: Collaborations with media partners such as DIVA magazine involving content swaps and co-publishing

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Happiful Magazine is a mental health and wellbeing media platform that publishes a monthly print and digital magazine featuring expert-reviewed content, and operates a free network of therapist directories connecting users with over 32,000 verified wellbeing professionals. The company monetizes through tiered magazine subscriptions and content partnerships while providing free access to its digital magazine, therapist directory, articles, podcasts, and mobile app.

Product overview

Happiful Magazine operates as a unified wellbeing platform comprising a monthly print magazine and free digital edition, an extensive online article library (10,000+ articles), a network of therapist directories connecting users with 32,000+ wellbeing professionals, a podcast series, video content, and a mobile app. The platform also includes the Happiful Poetry Prize and The Happiful Foundation. All content is B Corp certified, carbon neutral, and reviewed by in-house editorial experts. The network has facilitated over 11 million connections between users and wellbeing professionals since 2005.

Differentiator

Problem solved

Functional benefit

Brands

• Happiful: Finding What Works (Podcast): The official Happiful podcast hosted by Kat Nicholls, featuring conversations with wellness professionals and those with lived experience about what works for mental health and wellbeing.
• Happiful Poetry Prize

Products and services

• Happiful Magazine (Print Subscription) Monthly print magazine delivered to subscribers' doorsteps with carbon-neutral delivery, featuring expert advice, inspirational stories, and practical guidance on mental health and wellbeing. Available in monthly (£5.99), 3-month (£16.99), 6-month (£32.50), and 12-month (£59.99) subscription tiers with rewards and exclusive gifts at renewal milestones.
• Happiful Magazine (Digital Edition) Free digital edition of the Happiful magazine accessible online, containing the same uplifting expert-reviewed content as the print version.
• Therapist & Wellbeing Professional Directory Free searchable directory connecting users with 32,000+ verified wellbeing professionals including Counsellors, Hypnotherapists, Life Coaches, Nutritionists, Complementary Therapists, and Dietitians. Network has tracked 11 million+ client-to-therapist connections.
• Happiful Podcast (Finding What Works) Podcast hosted by Kat Nicholls featuring conversations with wellness professionals and those with lived experience about what works for mental health and wellbeing. Available on Apple Podcasts and Spotify with over 100 episodes.
• Happiful Mobile App Free mobile application available on iOS and Android enabling access to the digital magazine and articles on-the-go.

Quantifiable outcome

• 5 million+ people connected with wellbeing support
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered minor and core.

• DIVA MagazineminorStrategic or Co-development Partner · 1 July 2026Content collaboration between Happiful and DIVA magazine, the world's leading magazine for LGBTQIA women and non-binary people. Feature Editor Fiona Fletcher Reid's first-person piece published in DIVA magazine on July 31st, with DIVA's award-winning writer and editor-in-chief Roxy Bourdillon publishing original article in Happiful's latest print issue on August 1st.
• The Happiful FoundationcoreOthersCharitable foundation created to support mental health accessibility. Donates to UK charities providing life-changing counselling services. Created because the founders believe mental health support should be accessible to everyone.
• Just One TreeminorStrategic or Co-development PartnerNon-profit removing CO2 from atmosphere through global reforestation. Plant 2 trees for every 1 used to make the magazine. 2,800 trees planted to date.
• Positive PlanetcoreOthersCarbon footprint offsetting and environmental impact certification. Recognizes and verifies claims about carbon offsetting and continued work to reduce impact on the planet.
• Living Wage FoundationminorOthersAccredited Living Wage Employer paying the real living wage, an hourly number independently calculated based on cost of living.
• MindminorOthersMental health charity providing advice and support to empower anyone experiencing a mental health problem. Happiful supports their work.
• ChallengersminorOthersCharity giving disabled children and young people opportunity to play, have fun and make friends in a safe and supportive environment.
• The Proud TrustminorOthersLGBTQ+ youth charity creating safe spaces, building confidence, and helping young people feel less alone. Founded in 1970s, evolved with Manchester's Gay Centre in 1980s.
• Counselling DirectorycoreOthersWebsite connecting members of the public with professional therapists. Founded in 2005 by two sisters. Part of the Happiful family of directories.
• Hypnotherapy DirectorycoreOthersPart of the Happiful network of wellbeing professional directories.
• Nutritionist ResourcecoreOthersPart of the Happiful network of wellbeing professional directories.
• Life Coach DirectorycoreOthersPart of the Happiful network of wellbeing professional directories.
• Therapy DirectorycoreOthersPart of the Happiful network of wellbeing professional directories.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Women's Health: Established consumer health and wellness magazine brand (Hearst portfolio) with UK edition covering physical and mental wellbeing. Comparable as a scaled consumer health magazine brand with cross-format distribution, though broader in topic mix than Happiful.
• Stylist Magazine: UK free digital and print lifestyle magazine with regular wellbeing and mental health editorial. Comparable as a UK-based consumer magazine publishing multi-format content, though Happiful is more specialist in mental health.

Emerging players

• Sanvello: Digital mental health app combining self-guided content, peer community, and on-demand therapy. Comparable to Happiful's content-and-connection model with a tech-led rather than publishing-led delivery approach.

Direct peers

• Talkspace: Online therapy marketplace connecting users with licensed therapists via subscription plans. Comparable to Happiful's directory business as a digital intermediary between consumers and mental health professionals.
• Psychology Today: Long-running US mental health publication combining a therapist directory with editorial content on psychology and wellbeing. Closest comparable to Happiful's hybrid model of editorial content plus therapist directory.
• BetterHelp: Largest online therapy directory and counseling marketplace globally. Directly comparable to Happiful's directory network model in connecting users to verified mental health professionals, though BetterHelp operates at global scale and monetizes per-session.
• Headspace: Subscription mental wellness app combining content library, meditations, and therapy services. Comparable to Happiful as a content-led mental health platform with a subscription model and editorial approach to wellbeing.
• Calm: Subscription mindfulness and mental wellness app with extensive editorial content library and celebrity-narrated programming. Comparable to Happiful as a content-led, premium subscription mental health platform.
• Psychologies Magazine: UK-based monthly wellbeing and personal development magazine covering mental health, relationships, and self-improvement. Most directly comparable print and digital competitor to Happiful Magazine in the UK consumer wellbeing publishing category.

Regional players

• Mind (UK charity): UK mental health charity producing editorial content, advice, and resources across mental health conditions. Comparable to Happiful as a UK mental health content and community resource, though operated as a charity rather than commercial publisher.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/happifulhq
• YouTubeyoutube.com/@happiful
• LinkedInlinkedin.com/company/happiful
• Instagraminstagram.com/happifulhq
• Facebookfacebook.com/happiful
• TikToktiktok.com/@happifulhq
• Pinterestpinterest.com/happiful

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Happiful Magazine