What Carefit India does

Carefit India, operating as Carefit Jadex Private Limited (DBA: Carefit Sai Alpha), is an Indian wellness hardware manufacturer and direct-to-consumer retailer founded in 2008 and headquartered in Karnal, Haryana. The company designs, manufactures, imports, and distributes Korean-style thermal therapy devices — primarily spine scan massage beds (Master V3/V4/V5 series) and natural gemstone heating mats/beds (jade, tourmaline, amethyst, germanium, agate) — that combine far-infrared (FIR) heating, jade-roller acupressure, PEMF, TENS, and photon light therapy. The product range spans entry-level pads and eye masks (~₹530) to premium automatic spine scan beds (~₹2,00,000), with roughly 25+ SKUs across mats, beds, belts, massagers, physiotherapy devices, and accessories.

The company operates a pure direct-to-consumer model with no dealers, distributors, or franchise therapy centers, selling through its own website (carefitindia.com) and an official Amazon India storefront (amazon.in/carefit), with free all-India delivery and international shipping to the UK, USA, and South Africa. It also accepts bulk and OEM orders from healthcare professionals, spas, hotels, gyms, and wellness centers. Revenue is generated entirely through one-time hardware sales across three price tiers (entry ₹530–₹9,557; mid ₹9,557–₹25,790; premium ₹107,880–₹164,095), supplemented by promotional discount campaigns tied to Indian festivals.

Carefit holds ISO 9001, ISO 13485, and GMP certifications supporting medical-device positioning, and the "Carefit" trademark is registered to Carefit Jadex Private Limited. The firm is privately held and bootstrapped with no external funding, no disclosed management team, and a headcount in the 11–50 range. Customer segments span individual home users (primary) and B2B buyers (clinics, spas, hospitality) with no named anchor accounts; the long-tail, transactional nature of sales yields low customer concentration but also limits revenue visibility.

Name

Carefit India

Legal name

Carefit Jadex Private Limited

Website

https://carefitindia.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Carefit India (Carefit Jadex Private Limited) is a Karnal-based, bootstrapped direct-to-consumer retailer founded in 2008 that manufactures and distributes Korean-style thermal massage beds, jade and tourmaline heating mats, and physiotherapy devices across India via its own website and Amazon.

Ownership category

akta.pro rank

Product category

Wellness and Thermal Therapy Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Health and Personal Care Retailers (456)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)

akta.pro secondary industries

Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG), Hot Stone & Thermotherapy Massage (HSADAHAK)

Keywords

• Thermal therapy products
• Massage beds
• Jade heating mats
• Infrared therapy pads
• Wellness devices

Headquarters

HQ city

Karnal

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Thermal Massage Beds and Heating Mats Sales: One-time sales of physical wellness products including massage beds, jade mats, tourmaline mats, PEMF mats, and heating pads. Products are sold at various price points from entry-level to premium models.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Carefit India manufactures and distributes thermal therapy massage beds, jade and tourmaline infrared heating mats, heating belts, eye masks, and physiotherapy devices in India. Their products combine Korean-style jade stone therapy, far-infrared rays (FIR), PEMF, TENS, and photon light therapy for natural pain relief, improved blood circulation, and general wellness. The company sells directly to consumers through its own website and Amazon store, eliminating middlemen to offer Korean-technology wellness devices at lower prices than competitor brands.

Product overview

Carefit India (Carefit Jadex Private Limited) is an Indian wellness products company headquartered in Karnal, Haryana, serving customers since 2008. The company manufactures and distributes thermal massage beds and heating mats as its core product categories, selling primarily through direct-to-consumer channels (website and Amazon). The product portfolio centers on Korean-style thermal therapy devices including massage beds (Master V4/V5 series), jade and tourmaline heating mats in various sizes (full-body, sofa, mini), gemstone heating belts, eye masks, foot massagers, and TENS physiotherapy devices. The products utilize natural gemstones (Jade, Tourmaline, Germanium, Amethyst, Agate) and technologies including Far Infrared (FIR) heating, PEMF (Pulsed Electromagnetic Field), TENS, photon light therapy, and acupressure. Pricing ranges from approximately Rs. 5,000 to Rs. 200,000, with products sold under brands including Carefit, GoldSun, and various product-specific names. The company operates without dealers or distributors, providing direct-to-consumer pricing with standard warranty coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Carefit Master V4 Gold Spine Scan Therapy Bed Advanced automatic thermal massage bed with spine scan technology, intelligent jade stone rollers, 19+2 massage programs, external jade heaters, sound therapy system, and heavy-duty triple motors for home and professional thermal acupressure therapy.
• Carefit Master V5 Spine Scan Therapy Bed Latest Korean spine scan therapy massager bed with advanced features for personalized thermal acupressure massage.
• Full Body 1092 Korean Jade Stone Heating Mat Full-body jade stone infrared heating mat with 1092 natural jade stones that emit far-infrared heat for deep penetrating warmth and pain relief.
• Carefit 700 Stone Korean Jade Infrared Heating Mat Sofa-size jade heating mat with 700 natural jade stones for infrared pain relief therapy, measuring 72 x 24 inches.
• Full Size Jade Recovery Infrared Care Mattress Full-size jade stone heat mat with 253 pieces of 50mm natural jade stones for deep penetrating infrared heat therapy.
• Carefit Full 6ft Korean Turmaline Ceraball Ceramix Super Gem Infrared Heating Mat Triple-foldable full-body heating mat with embedded amethyst, jade, and tourmaline gemstones emitting far-infrared radiation and negative ions.
• ETS Solitaire Therapy Mattress Advanced therapy mat combining photon light technology, PEMF/ETS technology, acupressure foot stones, TENS pads, infrared heat, and turtle-shaped tourmaline stones.
• GoldSun PEMF Therapy Mat with Photon Laser Lights PEMF therapy mat combining Pulsed Electromagnetic Field technology, Photon Laser Lights, and Far Infrared Rays with jade and tourmaline Korean stones, measuring 80x190cm.
• Carefit PEMF Rainbow Chakra Gemstone Massage Heating Mat Triple-foldable PEMF mat with TENS pads, photon lights, infrared heating, and multiple gemstones (Amethyst, Jade, Tourmaline) for chakra balancing.
• Carefit NanoGem Thermal Heating Mat Compact Compact thermal heating mat using NanoGem/tourmalene stone technology for pain relief.
• Heated Nano Diamond Tourmalene Stone Thermal Heating Mat Nano diamond tourmalene stone thermal heating mat for full-body infrared therapy.
• Full Body Korean TourmaVital Large Heating Therapy Pad Large full-body tourmaline heating therapy pad for pain relief and immunity support.
• Full Body Acupressure Black Tourmaline Stone Heating Therapy Mat Full-body acupressure heating mat with black tourmaline stones for thermal therapy.
• Carefit Infrared Samyeon Heating Mat Full-body infrared heating mat with black magnetic stones for acupressure therapy.
• Full Body Korean HealthyChamp Photon Heat Mat Large Korean photon heat mat for pain relief and infrared therapy.
• Mini Korean Jadato Infrared Heating Pad 3 Ft Compact 3-foot infrared heating pad combining jade and tourmaline stones for localized body pain relief.
• Carefit Tourmaneum Stone Heating Belt Tourmaneum stone thermal infrared belt for abdomen pain relief.
• Carefit Hot Stone Korean Tourmalene Thermal Heating Infrared Photon Slimming Belt Hot stone tourmalene slimming belt with infrared photon technology for waist heating therapy.
• Korean Jade Stone Infrared Slimming Therapy Belt Jade stone infrared slimming belt for thermal therapy.
• Korean Tourmaline Eye Mask Sleep Cover (Cooling) Tourmaline stone eye mask for cooling and relaxation, emitting far-infrared radiation and negative ions.
• Korean Jade Stone Eye Mask Sleep Cover Jade stone eye mask for soothing tired eyes and reducing puffiness with cooling jade therapy.
• Tourmaline Stone Eye Relaxing Mask Cover Caps Tourmaline stone eye cover for relaxation and eye strain relief.
• Combo 9 Jade Thermal Massager Heating Acupressure Manual thermal massager with 3 and 9 jade stone projectors for deep tissue therapeutic massage and 15-point acupressure therapy.
• Carefit Electromagnetic Pulse Wave Foot Massager Electromagnetic pulse wave foot massager with 25 massage modes and 99 intensity levels.
• Air Compression Leg and Arm Massager Heavy-duty corded DVT compression device for feet, calf, and thigh therapy.
• TENS Body Pulse Physiotherapy Massager Device Low-frequency TENS (Transcutaneous Electrical Nerve Stimulation) physiotherapy device with electrode pads for pain relief.
• Motorized Mini Pedal Exerciser Compact motorized pedal exerciser for hand and foot workouts with adjustable speed settings, suitable for senior citizens and rehabilitation.
• Tourmaline Stone Turtle Hand Acupressure Device Turtle-shaped tourmaline stone device for water charging and hand acupressure therapy.
• Diamond Wave Electric Heating Massage Mat Electric heating massage mat with infrared rays and acupressure features for relaxation therapy.

Quantifiable outcome

• Nearly 20% of people between 16-34 years suffer from back pain, and over 80% experience back pain at least once in their lifetime
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• HoMedics: US-based mass-market wellness and personal care electronics brand offering massage devices, heating pads, and TENS products. Comparable on category (home pain relief and massage devices) and on DTC mass-market channel, but at lower price points and broader retail distribution.
• Therabody (Theragun): Premium percussive therapy and wellness device brand. Comparable on target customer (consumer/professional pain relief) and premium pricing strategy, but uses a fundamentally different modality (percussion vs. thermal/gemstone therapy).
• OSIM: Asia-headquartered premium massage chair and wellness electronics brand. Competes in the premium home wellness segment with broader product range (chairs, foot massagers) and stronger brand, but does not focus specifically on jade/tourmaline thermal therapy.
• Panasonic Massage (Body & Soul): Panasonic's massage chair and wellness electronics line. Competes in the premium massage bed/chair category globally with brand strength and R&D depth, though its portfolio centers on mechanical/robotic massage rather than thermal therapy.
• Medisana: European home health and wellness device brand with TENS units, heating products, and blood pressure monitors. Comparable in home-use therapeutic device category and multi-country distribution, though broader in product scope than Carefit.

Regional players

• Dr. Trust (Dr. Odin): Indian home health and wellness brand selling TENS/EMS units, massagers, and physiotherapy devices through Amazon and own website. Direct India-market peer for the physiotherapy/TENS portion of Carefit's lineup at overlapping price points.
• Lifelong Online: Indian mass-market fitness and wellness brand (massagers, heating pads, exercise equipment) selling via Amazon India. Comparable on India DTC channel, customer segment, and entry/mid-tier pricing.

Direct peers

• Nuga Best: Korean thermal massage bed and medical device brand with direct sales and therapy center model in India and globally. Competes head-to-head with Carefit in the jade stone and tourmaline heating mat category at similar premium price points.
• Ceragem: Korean-origin global leader in thermal jade massage beds, the primary competitor Carefit explicitly names. Operates therapy-center franchise model with direct-to-home sales; sells similar FIR/jade technology products to overlapping customer segments.

Emerging players

• Jade Stone Mat / Biomat.com: US-based direct seller of far-infrared jade/amethyst healing mats. Highly comparable product (FIR jade stone heating mat) and overlapping wellness positioning, with similar premium pricing and wellness-clinic distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/carefitindia
• Facebookfacebook.com/carefitindia
• LinkedInlinkedin.com/company/carefit-india

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carefit India