Ceragem
Ceragem is a South Korean medical device and wellness appliance manufacturer founded in 1998, selling FDA-cleared spinal care devices, massage chairs, and circulation products across 70+ countries via 2,500+ retail locations, a rental/subscription model, and a 1M+ member Well Life Membership platform.
- Company typePrivate
- Founded1998
- HeadquartersSeoul, South Korea
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ceragem does
Ceragem Co., Ltd. is a privately held South Korean corporation founded in 1998 that designs, manufactures, and distributes medical devices and home wellness appliances across more than 70 countries. Its core product franchises are the Master V Collection of FDA-cleared Class 2 spinal care medical devices (thermal therapy up to 65°C, air-cell compression massage, motorized traction), the PAUSE M Collection of premium massage chairs, the Celltron line of circulation-improvement devices, and ancillary 7-Care categories spanning beauty, energy (water ionizers, functional foods), exercise, and mindset. The technology stack combines four proprietary pillars (SPINE, THERMAL, MEDI, FLOW) with an edge-AI architecture underpinning the CeraCheck platform, which has expanded from 9 to 47 biometric measurement items and feeds the AI Wellness Home strategy unveiled at CES 2026.
The company operates an experience-first direct-to-consumer model through 130+ owned and franchised Well Cafe and Well Lounge locations in Korea, an integrated B2B channel (CERAGEM Biz), department store and electronics retail distribution, its own e-commerce mall, and a global network of subsidiaries and distributors that collectively comprise 2,500+ retail points. Revenue is generated through outright hardware sales, monthly rental/subscription contracts (with periodic receivables securitization to BK Corporation and K&K Rental), a tiered Well Life Membership (White/Gold/Platinum/Diamond) with over 1 million members, and consumables across cosmetics and health foods. Distribution and brand strength (24 consecutive years as a Korean World-Class Product, 5 years K-BPI #1, 12 CES 2026 Innovation Awards) are reinforced by clinical research collaborations with NYU Langone and KAIST, multiple US FDA clearances, and high-profile sponsorships including APEC 2025, the Korean Olympic Committee's National Athletes Village, and global ambassadors such as Lydia Ko. Customer concentration is low, with revenue drawn from a broad consumer base across health-conscious adults, families, seniors, and athletes, supplemented by minor B2B placements in hospitality and government channels.
Ceragem firmographics
Firmographics- Name
- Ceragem
- Legal name
- 주식회사 세라젬
- Website
- https://ceragem.co.kr
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ceragem is a South Korean medical device and wellness appliance manufacturer founded in 1998, selling FDA-cleared spinal care devices, massage chairs, and circulation products across 70+ countries via 2,500+ retail locations, a rental/subscription model, and a 1M+ member Well Life Membership platform.
- Ownership category
- akta.pro rank
Ceragem industry classification
Industry- Product category
- Home Medical Devices & Wellness Equipment
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)
- akta.pro secondary industries
- Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL), Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI)
Keywords
Where Ceragem is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices7 records
Markets served
Ceragem business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Medical Device Sales: Sale of medical devices including spinal management devices (Master V Collection) and massage chairs (PAUSE M Collection). Products range from entry-level to premium with prices varying by model and features. Direct sales through official online mall and physical stores.
- Rental/Subscription Model: Ceragem offers products through rental contracts, allowing customers to pay monthly fees for device usage. This model provides recurring revenue and lowers barrier to entry for customers. Contract terms include installation, maintenance, and eventual return or purchase options.
- Membership Services: Well Life Membership provides health management services including CeraCheck health reports, family health sharing, and point-based rewards. Membership tiers (White/Gold/Platinum/Diamond) based on purchase history with various benefits and point accumulation.
- Consumables and Accessories: Sale of complementary products including cosmetics (Cellunic, RAY D), health functional foods (CERAMATE), and accessories for main devices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Rental/Subscription Model |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Ceragem product offering
Product offeringCore offering
Ceragem manufactures and sells FDA-cleared spinal thermal massage medical devices (Master V Collection), full-body massage chairs (PAUSE M Collection), circulation care devices (Celltron), beauty devices, water ionizers, and complementary health products. The company operates the CeraCheck AI-powered health measurement platform and a Well Life Membership service, distributing through 130+ domestic experience stores, e-commerce, department stores, and 2,500+ locations across 70+ countries.
Product overview
Ceragem offers a comprehensive home healthcare ecosystem combining medical devices, wellness appliances, and digital health services. The product portfolio centers on the Master V Collection (spinal care medical devices with thermal massage and circulation technology including V11, V9, V7, V6, V5), PAUSE M Collection (premium massage chairs including M10, M8 Fit, M6), and Celltron circulation devices, alongside beauty care products (MediSpa All-in-One, RAY D, CELLUNIC), energy products (Balance water ionizers, Ceramate functional foods), exercise care (InnerFit, YOURIDM S), and mental wellness (MindFit). The 7-Care system covers Core Care, Exercise Care, Recover Care, Anti-Aging Care, Circulation Care, Energy Care, and Mindset Care. Digital services include CERACHECK for health measurement at home or Well Cafes, and Well Life Membership for ongoing health management with monthly reports. The company has been transitioning toward AI-enabled wellness home solutions, expanding from 9 to 47 measurement items in the Ceracheck platform using edge AI architecture.
Differentiator
Problem solved
Functional benefit
Brands
- 마스터 V 컬렉션 (MASTER V Collection): Spine care medical devices including V11, V9, V7, V6, V5, V4 models for spinal health management and pain relief.
- 파우제 M 컬렉션 (PAUSE M Collection)
- 세라체크 (CERACHECK)
- 웰라운지 (Well Lounge)
- 웰스토어 (Well Store)
- 셀루닉 (CELLUNIC)
- 밸런스 (BALANCE)
- 세라코어엔진 (CERACORE Engine)
- 세라젬 웰라이프 멤버십 (Ceragem Well Life Membership)
- 7-CARE
Products and services
- Master V Collection (V11, V9, V7, V6, V5, V4) Spinal care medical devices offering thermal massage, air-cell circulation improvement, and motorized orthopedic traction. FDA-cleared Class 2 devices targeting adults with chronic back pain, disc issues, and spinal stenosis.
- PAUSE M Collection (M10, M8 Fit, M6) Full-body massage chair collection featuring dual engine technology for simultaneous neck, shoulder and waist management with 12 selectable side covers. Includes premium M10, M8 Fit (with limited Art Edition), and M6 models.
- Celltron Circulation Chair Medical device that improves blood circulation through air compression technology applied while seated. Achieved 55% average increase in maximum blood flow velocity in leg veins per KAIST study.
- Celltron E2 Blood circulation device in the Celltron line for seated pneumatic compression therapy.
- InnerFit Medical device for treating urinary incontinence, part of the exercise care line.
- MediSpa All-in-One Home beauty device combining multiple skincare functions in a single device.
- RAY D Skincare device and cosmetics in the beauty care line.
- CELLUNIC Skincare toner product in the beauty care line.
- Balance Water Ionizer Water ionizer producing alkaline ionized water for health benefits, part of the energy care line.
- CERAMATE Health functional food products in the energy care line.
- MindFit Mental health and mindset care product.
- YOURIDM S Exercise care product.
- Healax Foot massager product.
- CERACHECK Health Measurement Service Health measurement service allowing customers to measure body composition, blood pressure, glucose, brain waves, and pulse waves at home or at Well Cafes. Generates monthly health reports and supports family health sharing.
- Well Life Membership Premium healthcare platform providing health solutions based on CeraCheck measurement and analysis results, with monthly reports, health missions, family sharing features, and psychological testing. Tiers include White, Gold, Platinum, and Diamond.
Quantifiable outcome
- 55% average increase in maximum blood flow velocity in leg veins with intermittent pneumatic compression devices
- +3 more outcomes
Companies that use Ceragem
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
Ceragem technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Ceragem partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- KAIST Future Healthcare CentercoreJoint research partnership with KAIST Future Healthcare Center publishing blood circulation improvement research in international journals. Study confirmed 55% increase in blood flow velocity with Ceragem's intermittent pneumatic compression devices.
- DeepmedicoreHealthcare alliance partnership for AI health data integration and platform enhancement. Deepmedi provides biometric analysis capabilities that complement Ceragem's AI wellness home strategy.
- SoldoccoreHealthcare alliance partnership expanding Ceragem's healthcare ecosystem. Soldoc contributes to the expanded health measurement capabilities of the CeraCheck platform.
- Korean Olympic Committee / National Athletes VillagecorePartnership to provide recovery facilities for national athletes. Ceragem installed healthcare devices (PAUSE M Collection, Master V Collection) at the Jincheon National Athletes Village and created Champions Recovery Lounge.
- APEC 2025coreOfficial sponsorship of APEC Leaders' Meeting 2025. Provided medical device experience facilities for international delegates and government officials throughout the conference.
- WTA Korea Open 2025minorOfficial sponsorship of international tennis tournament for sports marketing and brand visibility.
- Hana Financial Group ChampionshipminorOfficial sponsorship of professional golf tournament for brand exposure to affluent demographics.
- Korean AirminorWellness Room partnership inside Korean Air Lounge at Incheon International Airport, providing relaxation spaces for premium passengers.
- Korean Volleyball AssociationminorOfficial sponsorship for sports wellness and athlete recovery support positioning.
- NYU Langone Hospital / NYU Grossman School of Medicine / CCNYcoreInternational clinical research collaboration led by NYU Langone Hospital research team. Published muscle pain relief technology findings in Frontiers in Neuroergonomics international journal.
- Kim Min-sol (KLPGA Golfer)minorSponsorship contract with promising young KLPGA player for brand ambassador activities.
- Lydia Ko (Professional Golfer)coreGlobal ambassador partnership with professional golfer Lydia Ko. Her self-management and challenge spirit align with Ceragem's sustainable health management values.
- Kim Woo-bin (Actor)coreBrand model partnership for CERAGEM Balance product line. Actor promotes wellness lifestyle and water purifier products.
- Korean Professional Golfers' Association (KLPGA)coreOfficial sponsor for 3 consecutive years supporting professional golf and reaching health-conscious consumers.
- Universal Ballet CompanyminorHealthcare product sponsorship for professional dancers' wellness and recovery.
- Hanwha Eagles (KBO Baseball)minorHealthcare product sponsorship for professional baseball team athlete wellness.
- Air Force Combat PersonnelminorHealthcare product donation for military personnel wellness support.
Scale indicators7 records
Recent moves13 records
Expansion highlights6 records
Ceragem competitors and assessment
Company assessmentDirect peers
- Breo (iSee): Breo is a Chinese health-tech brand focused on portable massage devices (eye massagers, neck massagers) and recovery wearables; comparable to Ceragem's MEDI and recovery-care product extensions and consumer-electronics retail positioning.
- Human Touch: Human Touch is a US-based therapeutic massage chair and zero-gravity recliner maker with a strong medical/wellness positioning and council-of-physicians endorsement — directly comparable to Ceragem's clinical-claim strategy around spinal traction and circulation.
- Inada: Inada is a Japanese manufacturer of premium therapeutic massage chairs with a strong medical/clinical positioning (Real Pro series) — directly comparable to Ceragem's PAUSE M and Master V product philosophy of combining shiatsu, air-cell and vibration technology for health outcomes.
- Bodyfriend: Bodyfriend is a Korean premium massage chair maker that, like Ceragem, sells directly to consumers through experience stores, rents products on subscription, and pursues global expansion — a direct domestic peer in both product and GTM.
- Cozzia: Cozzia is a US-marketed premium massage chair brand (also part of the Ogawa group) that competes with Ceragem's PAUSE M Collection in the US mid-to-premium price band, sharing similar L-track, air-cell and zero-gravity features.
- Osaki (Titan / OSIM-adjacent): Osaki is a value-to-mid-tier massage chair brand widely sold in the US and Asia, directly competing with Ceragem's PAUSE M Collection on features like air-cell massage, zero-gravity positioning and L-track rollers, typically at lower price points.
- Fuji Medical Instruments (Fujiiryoki): Fujiiryoki is the inventor of the household massage chair and a Japanese premium incumbent with medical-grade product claims, overlapping with Ceragem's premium spinal-care/massage-chair positioning and similar distribution through retail and rental channels in Asia.
Broad incumbents
- HoMedics: HoMedics is a broad-line US personal wellness and massage products manufacturer; it overlaps with Ceragem's Healax foot massager and consumer-wellness SKUs but competes in lower price tiers and mass retail rather than premium medical devices.
- Panasonic (Real Pro / wellness line): Panasonic's Real Pro massage chair line competes with Ceragem in the premium Japanese/Korean massage chair market; as a much larger broad-line consumer electronics incumbent, it overlaps in product and channel but does not specialize in spinal medical devices.
Emerging players
- Luraco Technologies: Luraco is a US manufacturer of medical-grade massage chairs used in chiropractic and physical therapy settings; it overlaps with Ceragem's FDA-cleared Master V positioning and is a smaller, more US-focused emerging player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ceragem social profiles
Digital presenceCeragem compliance and trust
Trust signalCompliance7 records
Ceragem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ceragem leadership team
Management profileNumber of profiles
Profiles3 records
Ceragem subsidiaries and ownership
Company hierarchySubsidiaries2 records
Ceragem funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ceragem M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ceragem
What does Ceragem do?
Ceragem manufactures and sells FDA-cleared spinal thermal massage medical devices (Master V Collection), full-body massage chairs (PAUSE M Collection), circulation care devices (Celltron), beauty devices, water ionizers, and complementary health products. The company operates the CeraCheck AI-powered health measurement platform and a Well Life Membership service, distributing through 130+ domestic experience stores, e-commerce, department stores, and 2,500+ locations across 70+ countries.
Is Ceragem a public or private company?
Ceragem is a private company. It is classified as family owned and is currently operating.
When was Ceragem founded?
Ceragem was founded in 1998. It employs 101 to 250 people.
Where is Ceragem based?
Ceragem is headquartered in Seoul, South Korea, in the Asia region.
How does Ceragem make money?
Four revenue lines are on record. Medical Device Sales are the primary driver. The others are rental/Subscription Model, membership Services and consumables and Accessories.
Who are Ceragem's main competitors?
Direct peers on record are Breo (iSee), Human Touch, Inada, Bodyfriend, Cozzia, Osaki (Titan / OSIM-adjacent) and Fuji Medical Instruments (Fujiiryoki). Broad incumbents are HoMedics and Panasonic (Real Pro / wellness line). Luraco Technologies is listed as an emerging player.
Does Ceragem have an API?
No public API is recorded for Ceragem.
What industry is Ceragem in?
Ceragem's product category is Home Medical Devices & Wellness Equipment. Its primary akta.pro industry code is CRACAQAK, Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices), with a secondary code of CRACAQAL, Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices). Its NAICS code is 334510 and its SIC code is 3845.