Pacific Pride
Pacific Pride is a commercial cardlock fueling network providing controlled fleet fuel access to fleet managers and independent petroleum marketers across the U.S. and Canada, operating as a wholly-owned subsidiary of Corpay, Inc.
- Company typePrivate
- Founded1992
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pacific Pride does
Pacific Pride Services, LLC operates a commercial cardlock fueling network that provides fleet fuel management services to fleet operators and serves as a distribution platform for independent petroleum marketers across the United States and Canada. The company issues the PrideAdvantage fuel card and operates the PRIDE PAY mobile app, giving cardholders controlled access to 1,000+ Pacific Pride cardlock sites, PrideNet retail locations, and 65,000+ retail fueling stations through the Fuelman extended network. Pacific Pride also accepts seven major third-party fleet cards (Comdata, WEX, FleetOne, EFS, TCH, T-Chek, Voyager) and maintains mutual acceptance with Pilot, Flying J, Love's, and TravelCenters of America truckstop chains, making its sites near-universal acceptance points for commercial fueling.
The technology platform centers on real-time cardlock fueling authorization and transaction processing, paired with an online reporting and fuel management system that delivers purchase controls (time of day, day of week, fuel type, gallons, dollars per transaction, odometer readings), driver management, and consolidated billing. Supporting products include the GPS-enabled site locator covering all U.S. states and Canadian provinces, the PacPrideNet back office system used by marketers for account setup, billing, and site management, and mobile applications on iOS and Android that combine site search with cardless digital payment. Pacific Pride's locations are independently owned and operated by marketers, with Pacific Pride Services, LLC functioning as the network operator and technology provider.
Revenue is generated primarily through transaction-based fees and network participation. Marketers receive $0.09 per gallon for foreign in-network transactions and earn margin on extended network transactions based on a percentage of the retail fuel price, with transfer payments between marketers settling every ten days. Pacific Pride is a wholly-owned subsidiary of Corpay, Inc. (NYSE: corp), a global business payments company, and is grouped within Corpay's Fuel & Fleet Cards segment alongside Comdata, Corpay One, and Fleetcor. The company is headquartered in Seattle, Washington, and was founded in approximately 1992.
Pacific Pride firmographics
Firmographics- Name
- Pacific Pride
- Legal name
- Pacific Pride Services, LLC
- Website
- https://pacificpride.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pacific Pride is a commercial cardlock fueling network providing controlled fleet fuel access to fleet managers and independent petroleum marketers across the U.S. and Canada, operating as a wholly-owned subsidiary of Corpay, Inc.
- Ownership category
- akta.pro rank
Pacific Pride industry classification
Industry- Product category
- Commercial Fleet Fueling
- NAICS
- Fuel Dealers (457210), Other Gasoline Stations (457120)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)
- akta.pro primary industry
- Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)
- akta.pro secondary industries
- Fuel Card & Fleet Payment Programs (TLABAMAA), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK)
Keywords
Where Pacific Pride is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pacific Pride business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Fuel Transaction Processing: Pacific Pride processes fuel transactions across its network. Marketers receive $0.09 per gallon for foreign transactions (customers of other Pacific Pride marketers fueling at their locations). Margin on remote in-network transactions is based on distance from home site. Extended network transactions earn margin based on percentage of retail fuel price.
- Marketer Network Fees: Transfer payments for fuel exchanged on the network occur every 10 days between Pacific Pride Marketers. Marketers pay network fees for reciprocal access to the nationwide network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Fleet Cardholder Program |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Pacific Pride product offering
Product offeringCore offering
Pacific Pride operates a reciprocal commercial cardlock fueling network that enables independent petroleum marketers to offer branded fleet fuel cards accepted at 1,000+ Pacific Pride and PrideNet locations and 65,000+ Fuelman retail sites nationwide. Fleet managers and business owners receive the PrideAdvantage fuel card with purchase controls, real-time transaction monitoring, and consolidated billing to manage fuel costs across their vehicle fleets.
Product overview
Pacific Pride is a cardlock fueling network and commercial fuel card provider offering a platform of interconnected products. The core offering centers on the PrideAdvantage Card and PRIDE PAY Mobile App, which enable fleet managers to monitor fuel consumption, set purchase controls, and access fuel nationwide. These primary products connect to a network of fueling sites including Pacific Pride Cardlock Network Sites, PrideNet Retail Sites, Ghost Sites, Private (Captive) Sites, and Extended Network Sites through the Fuelman Network (65,000+ locations). The ecosystem includes a Site Locator tool, Online Reporting and Fuel Management System, and the PacPrideNet back office platform for Marketers. Pacific Pride locations are independently owned and operated by Marketers who join the reciprocal network.
Differentiator
Problem solved
Functional benefit
Brands
- PrideAdvantage: The Pacific Pride fleet fueling card program offering commercial fuel cards with nationwide acceptance at Pacific Pride and PrideNet sites.
- PrideNet
- PRIDE PAY
Products and services
- PrideAdvantage Card
Quantifiable outcome
- Reduce fuel and extraneous costs by as much as 20%
Companies that use Pacific Pride
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Pacific Pride technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature6 records
Pacific Pride partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Pilot Travel CentersminorPacific Pride cardlock sites accept Pilot Travel Centers cards and Pacific Pride cards are accepted at participating Pilot locations through site locator integration.
- Flying JminorPacific Pride cards accepted at Flying J Travel Centers as part of the extended network accessible through Pacific Pride site locator.
- Love's Travel StopsminorPacific Pride cards accepted at Love's Travel Stops as part of the extended network accessible through Pacific Pride site locator.
- TravelCenters of America (TA)minorPacific Pride cards accepted at TravelCenters of America locations as part of the extended network accessible through Pacific Pride site locator.
- FuelmancoreFuelman is a major fleet card network providing Pacific Pride customers access to over 65,000 retail fueling locations nationwide. Extended network transactions generate margin for Pacific Pride Marketers based on retail fuel price spread.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Pacific Pride competitors and assessment
Company assessmentDirect peers
- Comdata: Comdata is Corpay's flagship fleet card brand and a direct sibling to Pacific Pride. Both issue fleet fuel cards accepted at cardlock and retail sites, and Comdata's third-party card is accepted at Pacific Pride locations — making them simultaneously competitors and ecosystem partners.
- WEX Inc. WEX is the largest publicly traded fleet card and payment solutions provider in North America, serving commercial fleets with branded fuel cards, telematics, and expense management. Direct competitor to Pacific Pride in the commercial fleet card space with overlapping acceptance and a much larger balance sheet.
- Fuelman: Fuelman is a Corpay-owned fleet card network providing access to 65,000+ retail sites, and is explicitly integrated with Pacific Pride as its 'Extended Network.' Comparable offering (branded fleet card + site network) with greater retail-site reach but weaker cardlock depth.
Emerging players
- Ramp: Ramp is a corporate card and spend management platform that has expanded into fleet and fuel categories. Not a direct fleet card competitor today, but an emerging threat to traditional fleet card economics as corporate spend software absorbs fuel expense workflows.
- Fleetio: Fleetio is a fast-growing fleet management software platform that increasingly bundles fuel card and fuel expense workflows. An emerging competitor that targets the same fleet manager buyer and could compress Pacific Pride's role in the fuel-spend software stack.
- AtoB: AtoB is a fintech fleet card and payments platform targeting commercial trucking with digital-first onboarding and competitive pricing. A new-entrant fleet card that competes for the same small/mid-market fleet customer and pressures incumbent card economics.
- Corpay One: Corpay's AP automation and corporate card product. Adjacent rather than directly competitive, but increasingly bundled into the Corpay fleet value proposition that Pacific Pride benefits from — and could be partially substituted for fuel-card spend management.
Broad incumbents
- Love's Travel Stops: Love's is the second-largest U.S. truck stop chain and accepts Pacific Pride cards. Operates its own fleet card and proprietary fueling network that competes with Pacific Pride for cardholder gallons, particularly on long-haul routes.
- Pilot Travel Centers: Pilot / Flying J is the largest truck stop network in North America, owned by Berkshire Hathaway, and accepts Pacific Pride cards. Competes with Pacific Pride for over-the-road fleet fueling volume, and operates its own fleet card program with far greater retail footprint in the highway corridor.
- TravelCenters of America (TA): TravelCenters of America is a national truck stop and travel center chain (BP-owned since 2023) that accepts Pacific Pride cards. Operates a national fueling network that directly overlaps with Pacific Pride's over-the-road acceptance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pacific Pride social profiles
Digital presencePacific Pride financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pacific Pride leadership team
Management profileNumber of profiles
Profiles3 records
Pacific Pride funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pacific Pride M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pacific Pride
What does Pacific Pride do?
Pacific Pride operates a reciprocal commercial cardlock fueling network that enables independent petroleum marketers to offer branded fleet fuel cards accepted at 1,000+ Pacific Pride and PrideNet locations and 65,000+ Fuelman retail sites nationwide. Fleet managers and business owners receive the PrideAdvantage fuel card with purchase controls, real-time transaction monitoring, and consolidated billing to manage fuel costs across their vehicle fleets.
Is Pacific Pride a public or private company?
Pacific Pride is a private company. It is classified as corporate owned and is currently operating.
When was Pacific Pride founded?
Pacific Pride was founded in 1992. It employs 11 to 50 people.
Where is Pacific Pride based?
Pacific Pride is headquartered in Seattle, United States, in the North America region.
How does Pacific Pride make money?
Two revenue lines are on record. Fuel Transaction Processing is the primary driver. The others are marketer Network Fees.
Who are Pacific Pride's main competitors?
Direct peers on record are Comdata, WEX Inc. and Fuelman. Emerging players are Ramp, Fleetio, AtoB and Corpay One. Broad incumbents are Love's Travel Stops, Pilot Travel Centers and TravelCenters of America (TA).
Does Pacific Pride have an API?
No public API is recorded for Pacific Pride.
What industry is Pacific Pride in?
Pacific Pride's product category is Commercial Fleet Fueling. Its primary akta.pro industry code is EUALAIAD, Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery), with a secondary code of TLABAMAA, Fuel Card & Fleet Payment Programs. Its NAICS code is 457210 and its SIC code is 5500.