Finch
Finch is a UK-based, privately held commercial insurance broker headquartered in Reading, employing 51-100 staff to place commercial insurance coverage for UK businesses on a commission basis.
- Company typePrivate
- Founded-
- HeadquartersReading, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Finch does
Finch is a UK-based, privately held commercial insurance broker headquartered in Reading, with a headcount of 51-100 employees. Per its firmographic profile, the company provides commercial insurance broking services to businesses, acting as intermediary between UK commercial clients seeking coverage and the insurers underwriting those risks. The company is small relative to the broader UK commercial broking market and appears to operate a relationship-led distribution model typical of regional specialty brokers, though specific product lines, sector specialisms, and customer segments are not disclosed in the available source material.
The business model is commission-based: Finch earns broker commissions from insurers on placed commercial policies, with pricing structured per-quote based on the risk profile, sector, and coverage limits of each client. Distribution is likely a hybrid of direct client relationships and potential introducer/affiliate referral channels, consistent with UK mid-market commercial broking practice, though no specific channels, pricing tiers, or revenue breakdowns are disclosed in the input.
Importantly, the detailed enrichment blocks supplied with this brief describe a separate, substantially larger UK insurance entity (Everywhen — 2,000+ experts, 500,000+ customers, FCA-regulated under the names Advisory Insurance Brokers Limited and Health and Protection Solutions Limited, operating everywhen.co.uk). The Finch website (finchinsurance.co.uk) and Reading, UK base are distinct, so only firmographic-level conclusions about Finch are warranted; technology stack, product portfolio, partnerships, customer count, and financials for the larger entity in the dataset should not be attributed to Finch.
Finch firmographics
Firmographics- Name
- Finch
- Legal name
- Advisory Insurance Brokers Limited and Health and Protection Solutions Limited
- Website
- https://finchinsurance.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Finch is a UK-based, privately held commercial insurance broker headquartered in Reading, employing 51-100 staff to place commercial insurance coverage for UK businesses on a commission basis.
- Ownership category
- akta.pro rank
Finch industry classification
Industry- Product category
- Commercial Insurance Broking
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial Lines Insurance Brokerage (FSAEADAB)
- akta.pro secondary industries
- Mid-Market Commercial Package (Package Policies) (FSAJAFAB), Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
Keywords
Where Finch is headquartered
LocationHeadquarters
- HQ city
- Reading
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Finch business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Insurance Brokerage Commissions: Revenue generated through commissions earned from insurance providers when placing coverage for customers. Acts as intermediary between customers seeking insurance and insurance companies providing coverage.
- Gross Premium Underwriting (Facilitated): Facilitates insurance premium collection through brokered policies across personal, business, and health insurance lines. Gross premium volume is referenced as a key business metric indicating scale of intermediated insurance transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom insurance quotes tailored to individual circumstances |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Finch product offering
Product offeringCore offering
Finch offers commercial insurance broking services for businesses, acting as an intermediary between business customers seeking coverage and insurance underwriters. The firm places commercial property, public liability, professional indemnity, commercial vehicle, and sector-specific business insurances, supplemented by risk management services such as legal advice, compliance guidance, and regulatory support. Coverage is delivered via a network of specialist brokers accessible through digital tools and direct advisory engagement.
Product overview
Everywhen is a UK-based insurance broker offering personal, business, and health insurance products through a network of over 2,000 experts. The company operates as a multi-product insurance platform combining personal advisory services with digital quoting capabilities. Core offerings include personal insurance (home, motor, caravan, boat, equine, holiday, and private client coverage), business insurance (professional indemnity, public liability, commercial property, commercial vehicle, and sector-specific coverage), health insurance, and risk management services. The product portfolio spans both direct-to-consumer products and broker-mediated commercial solutions, with specialized coverage for sectors including technology, care and medical, financial services, civil engineering, and agriculture.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Property Insurance Coverage protecting business premises, equipment, and assets against damage, theft, and operational disruptions; tailored for commercial property owners.
- Public Liability Insurance Business insurance protecting companies against third-party claims for injury or property damage.
- Professional Indemnity Insurance Professional liability coverage tailored to specific professions and businesses, protecting against negligence claims.
- Commercial Vehicle Insurance Fleet and individual commercial vehicle coverage for businesses, including vans and company cars.
- Truck and HGV Insurance Commercial vehicle coverage for trucks, HGVs, tippers, skip lorries, and concrete mixers.
- Landlords Insurance Buildings and contents coverage for property landlords, protecting rental properties and their contents.
- Employee Benefits Benefits programs and insurance solutions supporting employee health, wellbeing, and retention.
- Franchise Insurance Specialized insurance programs for franchise businesses addressing franchise-specific risks and requirements.
- Risk Management Services Expert support services including legal advice, compliance guidance, and regulatory assistance for businesses managing complex risks.
Quantifiable outcome
- Trusted by over half a million customers
- +1 more outcomes
Companies that use Finch
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles1 record
Finch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Finch partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Trade AssociationscorePartnership programs for trade associations to provide member benefit insurance services. Includes group rates and tailored coverage for association members.
- Clubs and SocietiescoreAffinity partnerships with clubs and societies offering member insurance benefits through trusted provider relationships.
- Franchise NetworkscoreSpecialized insurance programs for franchise businesses covering common franchise-specific risks and requirements.
- Insurance IntroducerscoreReferral relationships with insurance professionals and financial advisers who introduce clients requiring specialized coverage.
- Bancassurance PartnersminorBanking institution partnerships for distribution of insurance products through financial services channels.
- Member Benefits ProgramsminorAffinity group partnerships providing exclusive insurance benefits to organization members at group rates.
- Insurance UnderwriterscoreRelationships with multiple insurance providers (insurers) who underwrite the policies placed through Everywhen's broker network. Core business partnership enabling coverage placement.
Scale indicators4 records
Recent moves1 record
Expansion highlights1 record
Finch competitors and assessment
Company assessmentBroad incumbents
- Aon UK: Global insurance and reinsurance broker with significant UK commercial lines presence. Competes with Finch for mid-market and large commercial accounts, but operates from a global risk and HR consulting platform.
- Willis Towers Watson UK: Global advisory and broking firm with UK commercial lines operations. Competes with Finch on commercial placements but operates at much larger enterprise scale and offers broader risk advisory and actuarial services.
- Arthur J. Gallagher UK: Major US-headquartered broker with a substantial UK commercial lines operation, particularly strong in mid-market and SME segments where Finch operates. Built significantly through UK broker acquisitions.
- Marsh UK: UK arm of Marsh McLennan, one of the world's largest commercial insurance brokers. Overlaps with Finch on commercial lines but serves larger enterprise and corporate clients as part of a global platform.
Direct peers
- Howden Group Holdings: London-headquartered insurance broker with deep UK mid-market and commercial lines focus; built largely via acquisition of small UK brokers. Closest direct peer to a small UK commercial broker like Finch given comparable client segment and relationship-led model.
- Jensten Group: UK commercial insurance broker (backed by private equity) serving SME and mid-market clients with regional offices. Similar size, target customer, and product mix to Finch.
- Bluefin Insurance Group: UK-focused commercial insurance broker with a network of regional offices and affinity partnerships. Directly comparable to Finch on commercial lines focus, mid-market client base, and relationship-led broking model.
Emerging players
- Superscript: UK InsurTech offering small commercial and specialty business insurance through a digital platform with broker support. An emerging player that could divert SME commercial clients away from traditional brokers like Finch.
- Simply Business: UK-based digital-first commercial insurance platform targeting SMEs with online quote-and-bind capability. Represents the emerging digital competitive threat to traditional brokers like Finch in the small commercial segment.
Regional players
- PSG Insurance Brokers: South Africa-headquartered broker with UK commercial lines operations through acquisitions. Comparable commercial lines focus and mid-market orientation, though primarily operating in a different geography than Finch.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Finch social profiles
Digital presenceFinch compliance and trust
Trust signalCompliance1 record
Finch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Finch leadership team
Management profileNumber of profiles
Finch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Finch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Finch
What does Finch do?
Finch offers commercial insurance broking services for businesses, acting as an intermediary between business customers seeking coverage and insurance underwriters. The firm places commercial property, public liability, professional indemnity, commercial vehicle, and sector-specific business insurances, supplemented by risk management services such as legal advice, compliance guidance, and regulatory support. Coverage is delivered via a network of specialist brokers accessible through digital tools and direct advisory engagement.
Is Finch a public or private company?
Finch is a private company. It is classified as unknown and is currently operating.
When was Finch founded?
Finch was founded in -1. It employs 51 to 100 people.
Where is Finch based?
Finch is headquartered in Reading, United Kingdom, in the Europe region.
How does Finch make money?
Two revenue lines are on record. Insurance Brokerage Commissions are the primary driver. The others are gross Premium Underwriting (Facilitated).
Who are Finch's main competitors?
Broad incumbents on record are Aon UK, Willis Towers Watson UK, Arthur J. Gallagher UK and Marsh UK. Direct peers are Howden Group Holdings, Jensten Group and Bluefin Insurance Group. Emerging players are Superscript and Simply Business. PSG Insurance Brokers is listed as a regional player.
Does Finch have an API?
No public API is recorded for Finch.
What industry is Finch in?
Finch's product category is Commercial Insurance Broking. Its primary akta.pro industry code is FSAEADAB, Commercial Lines Insurance Brokerage, with a secondary code of FSAJAFAB, Mid-Market Commercial Package (Package Policies). Its NAICS code is 524210 and its SIC code is 6411.