GoBrave

What GoBrave does

GoBrave (GoBrave Reklam och Kommunikation AB) is an idea-driven, full-service communications agency and web bureau headquartered in Växjö, Sweden, founded in 2012. It provides integrated services across brand strategy, creative advertising, content production (copywriting, film, photography, podcasts, PR), web development, e-commerce, UX/interaction design, and digital growth (SEO, Google Ads, social media, conversion optimization). Its proprietary Gold platform is the technical foundation for client websites, e-commerce stores, and B2B business support systems, and is integrated with client ERP, CRM, and PIM systems (with payment integrations including Klarna). Supporting offerings include 3D visualization, custom app development, and ongoing operations and support.

The firm sells primarily to mid-to-large B2B enterprises — manufacturers, energy and telecom operators, banks, real-estate developers, retailers, and event organizers — through consultative, sales-led engagement, custom-quoted project pricing, and multi-year contracts. Named clients include Fortnox, Wexnet (Växjö Energi), CTC, Holtab, VegTech, Liljas Bil, Liljeholmens Stearinfabrik, Sparbanken Eken, Kärnhem, Sweden Rock Festival, Wilo SE, and Playbox. Distribution is regional, anchored in the Småland market, with lead generation supplemented by owned events (Spanarna breakfast seminars), Google Partner credibility, and active social channels. The company is privately held with no external investors identified; CEO Jennie Isberg has led since 2019. On 1 May 2025 GoBrave merged with digital agency Salty Communication, raising headcount from 15 to 18 and broadening capabilities into performance marketing, SEM, and social media.

Name

GoBrave

Legal name

GoBrave Reklam och Kommunikation AB

Website

https://gobrave.se

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

GoBrave is a Växjö-based, full-service Swedish communications and web agency serving mid-to-large B2B enterprises with brand strategy, creative content, web and e-commerce builds on its proprietary Gold platform, and digital marketing services including SEO and Google Ads.

Ownership category

akta.pro rank

Product category

Advertising and digital marketing services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Media Buying Agencies (541830), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Technology & B2B PR (MPAAADAC), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Advertising agency services
• Web development services
• Digital marketing services
• E-commerce platform solutions
• Brand strategy consulting

Headquarters

HQ city

Växjö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: GoBrave generates revenue through professional services including strategy consulting, brand development, creative advertising, content creation, film production, web design, and digital marketing services. Projects are typically scoped and quoted based on client needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

GoBrave is a full-service communications agency and web bureau selling strategy, brand and visual identity, UX/web design, content (copy, film, photo, PR), and digital growth (SEO, Google Ads, social media, conversion optimization) services to B2B clients. Its commercial foundation is the proprietary Gold platform, which powers websites, e-commerce, B2B portals, apps, and 3D experiences with integrations to ERP, CRM, and PIM systems, plus ongoing operations and support.

Product overview

GoBrave is an idea-driven communications agency and web bureau (advertising agency) offering a comprehensive suite of marketing and technology services. Their core product is the Gold platform—a proprietary digital platform that serves as the foundation for websites, e-commerce solutions, and B2B business support systems. Around this platform, they offer integrated services including design and visual identity, UX/interaction design, content creation (copywriting, video, photography, PR), brand strategy, and digital growth services (social media, SEO, Google Ads, conversion optimization). The Gold platform can be extended with modules for e-commerce, apps, and 3D services, and supports integration with business systems and operational infrastructure for ongoing maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Gold Platform (Gold-plattformen) Proprietary web and e-commerce platform from GoBrave that underpins marketing sites, online stores, and B2B portals for clients, integrating with partners' ERP, CRM, and PIM systems. Target users are mid-sized and enterprise B2B organizations needing integrated digital platforms.
• Brand Strategy (Strategi) Brand strategy and concept development including idea generation, communication strategy, brand positioning, and business development planning, delivered by GoBrave's senior strategists. Target users are B2B companies needing integrated brand and communication strategy.
• Digital Growth (Digital tillväxt) Digital growth services including digitalization consulting, social media management on Facebook, Instagram, and LinkedIn, SEO optimization, Google Ads campaigns (delivered as a Google Partner), and conversion rate optimization. Target users are B2B clients seeking measurable performance marketing and digital presence.
• Content production (Innehåll) Content creation including copywriting, longer-form texts, press releases, blogs, podcasts, and marketing materials, written to brand voice and audience. Target users are B2B brands needing ongoing owned content production.
• Film & Photography (Film & Foto) Video production and photography services for brand promotion, recruitment, customer projects, employer branding, and corporate communications, including documentaries and campaign films. Target users are B2B brands and event/festival clients such as Wexnet and Sweden Rock Festival.
• Public Relations (PR) Public relations services leveraging in-house journalist expertise to guide media engagement and positive news placement. Target users are B2B brands needing earned media support.
• Design and Visual Identity (Design & Visuell identitet) Visual design services including layout, graphic form, visual identity systems, logos, brand guidelines, and graphic profiles for consistent brand expression. Target users are B2B clients refreshing or building their brand identity.
• Web Design (Webbdesign) Website design services focused on purpose-driven layouts that guide visitors toward conversion goals. Target users are B2B clients needing marketing or commerce websites.
• UX and Interaction Design (UX/Interaktionsdesign) User experience and interaction design that delivers intuitive, user-centered digital products with clear navigation and seamless interactions. Target users are B2B clients needing research-driven design across web and app properties.
• Website Development (Webbplatser) Website development and hosting services, ranging from marketing sites to complex B2B platforms and international multi-language solutions (e.g., a 6-language site for CTC). Target users are B2B companies needing multi-site, multi-language web platforms.
• E-commerce Solutions (E-handel) E-commerce solutions built on the Gold platform, enabling online sales with integration to business systems, payment providers (e.g., Klarna), and inventory management. Target users are B2B and B2C retailers including Playbox, Magasin Severin, Nuna, and Wilo SE's Pumplotsen tool.
• B2B Business Support (B2B/Affärsstöd) Business-to-business web solutions including extranets, dealer portals, and internal business systems integrated with company operations such as ERP and CRM. Target users are B2B manufacturers and distributors with channel/dealer networks.
• Custom Apps (Appar) Custom application development for web and mobile platforms, creating interactive digital experiences that extend client ecosystems (e.g., Kärnhem's Designwebben tool). Target users are B2B companies needing dedicated interactive applications.
• 3D Visualization Services (3D-tjänster) 3D visualization and rendering services for product configuration, product storytelling, and interactive experiences. Target users are manufacturers and product brands needing configurator or showcase 3D content.
• Operations and Support (Drift & support) Ongoing website operations, maintenance, hosting, and technical support for deployed digital solutions built on the Gold platform. Target users are existing GoBrave clients requiring continuous maintenance of their sites, e-commerce, and B2B portals.

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• Salty CommunicationcoreStrategic or Co-development Partner · 1 May 2025Salty Communication merged into GoBrave effective May 1, 2025. Salty specialized in digital marketing, content, and performance marketing. The merger strengthened GoBrave's digital capabilities, increasing headcount from 15 to 18 and expanding services in SEM, SEO, performance, and social media. Salty's founder Evelina Göthberg joined GoBrave along with her team.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Great Works: Stockholm creative agency providing brand strategy, advertising, and communications services. Directly comparable full-service creative model with shared B2B client focus.
• Curamando: Stockholm-based digital growth consultancy specializing in e-commerce, performance marketing, SEO, and analytics for B2B and B2C clients. Comparable digital marketing service mix overlapping with GoBrave's Digital Growth offering.
• Knowit AB: Nordic IT and digital consultancy with deep Swedish presence offering strategy, design, technology, and digital marketing services to enterprise B2B clients. Closely comparable full-service agency model and target segment.
• North Kingdom: Swedish creative technology agency delivering brand experiences, digital products, and immersive creative work for global brands. Comparable creative + tech integration and enterprise client profile.
• Netlight: Nordic strategy, design, and technology consultancy with offices across the Nordics including Sweden. Overlaps with GoBrave on integrated strategy/design/tech delivery for enterprise clients.

Regional players

• Bouvet ASA: Norwegian-listed consultancy with cross-Nordic operations in Sweden offering design, technology, and communications services. Comparable Nordic full-service model but primarily Norway-headquartered.

Broad incumbents

• MediaMonks (S4 Capital): Global digital advertising and production agency with Nordic operations offering creative, content, and media services at scale. Larger incumbent in the same end-to-end digital services space.
• Valtech: Global digital services firm with a strong Nordics/Sweden operation offering commerce, digital marketing, and technology services. Larger incumbent with overlapping web/e-commerce and digital marketing capabilities.

Others

• Optimizely (Episerver): Digital experience platform provider whose CMS/DXP underpins many Nordic web and e-commerce builds. Comparable technology ecosystem GoBrave's Gold platform competes/complements for client digital stack decisions.

Emerging players

• Storybook Studios: Nordic creative and film production studio serving B2B brands with branded content and visual storytelling. Overlaps with GoBrave's Film & Foto and content production capabilities for a similar client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gobrave.se
• LinkedInlinkedin.com/company/gobrave
• Instagraminstagram.com/gobrave
• Xx.com/gobrave_se

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoBrave