Salty Communication

What Salty Communication does

Salty Communication AB is a privately held digital marketing agency founded in 2018 in Växjö, Sweden, by Hannes Fridolfsson and Evelina Göthberg. The company delivers performance marketing, social media management, paid advertising (Meta, Google, LinkedIn, TikTok), SEO, custom WordPress website development, hosting, photography, film production, and interim consulting services primarily to Swedish small and medium-sized businesses, with select mid-market accounts such as ICA Maxi Växjö and Toyota Helsingborg. Core technology is built on WordPress (custom builds with no pre-made templates), integrated with mainstream martech tooling including Meta Business Suite, Ahrefs, Agency Analytics, and Swydo for reporting, plus WooCommerce for e-commerce client sites. A proprietary 'Salty Performance' framework structures the service offering around fixed pricing, transparent reporting, and continuous data-driven optimization.

Salty's commercial model is anchored on monthly fixed-price subscription packages with no binding periods (3-month termination notice), supplemented by one-time project fees for websites (from 35,000 SEK), landing pages (from 10,000 SEK), photography (from 5,000 SEK), film production (from 40,000 SEK), and hourly consulting (1,200 SEK/hour). Hosting tiers range from 299 to 9,999 SEK per month. The go-to-market motion is sales-led direct outreach via website contact form, phone, and email, supported by an extensive Swedish-language educational blog ('Lär dig') and customer case studies that serve as thought-leadership content.

As of May 1, 2025, Salty Communication merged with GoBrave communication agency, with the Salty team and client base transitioning into the combined full-service entity; co-founder Hannes Fridolfsson departed, while Evelina Göthberg and the core team continue under GoBrave. Prior to the merger, the team numbered approximately 4-6 people, served clients across all of Sweden from its Växjö headquarters at Smedjegatan 37, and notably participated in Sweden's first comprehensive 4-day work week pilot study organized by 4 Day Week Global beginning September 2024.

Name

Salty Communication

Legal name

SALTY Communication AB

Website

https://saltycom.se

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Salty Communication is a Växjö-based Swedish digital marketing agency offering performance marketing, SEO, social media, paid advertising, and custom WordPress web development primarily to Swedish SMBs and select mid-market clients. Founded in 2018, it merged with GoBrave in May 2025.

Ownership category

akta.pro rank

Headquarters

HQ city

Växjö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Social Media Management (SoMe): Ongoing management of social media channels including content creation, scheduling, posting, and reporting. Part of monthly retainer/service packages.
2. Digital Advertising Management: Campaign management for Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, TikTok Ads. Typically part of monthly retainer.
3. SEO Services: Search engine optimization including technical SEO, content optimization, link building, and ongoing SEO management.
4. Website Development: Custom WordPress website development from scratch. One-time project fee starting from 35,000 SEK.
5. Hosting Services: Website hosting packages (Basic 299 SEK/mo, Lite 1,299 SEK/mo, Large 4,999 SEK/mo, Lightning 9,999 SEK/mo).
6. Photography Services: Professional photography for websites and social media. One-time project starting from 5,000 SEK.
7. Film Production Services: Video content production through partners Boom Film and Horisont Film. One-time project starting from 40,000 SEK.
8. Interim/Consulting Services: Interim consultant services for digital marketing coverage during parental leave, expansion phases, or special projects. Billed hourly at 1,200 SEK/hour or project basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Salty Communication is a Swedish digital marketing agency that delivers performance marketing services including social media management, paid advertising across Meta/Google/LinkedIn/TikTok, SEO, custom WordPress website development, and tiered hosting. They serve Swedish SMBs through fixed-price monthly retainer packages with no binding periods, complemented by one-time project offerings such as photography, film production, and consultation.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Management (SoMe) Full-service management of client social media channels including content creation, scheduling, posting, and analytics across Facebook, Instagram, and LinkedIn. Sold as a monthly retainer.
• Digital Advertising (Ads) Paid digital advertising campaign management across Meta, Google Ads, LinkedIn Ads, and TikTok Ads with data-driven campaign optimization. Sold as a monthly retainer.
• SEO (Search Engine Optimization) Technical and content-based search engine optimization to improve website visibility and rankings, covering technical SEO (page speed, mobile-friendliness, URL structures), on-page SEO (keywords, meta descriptions, internal linking), and off-page SEO (link building through shareable content).
• Website Development Custom WordPress website design and development built from scratch with no pre-made templates, focused on SEO optimization and brand alignment. Starting from 35,000 SEK.
• Hosting Web hosting service with four subscription tiers (Basic, Lite, Large, Lightning) including backups, automatic updates, premium plugins, security, and free change hours depending on tier.
• Photography Professional photography services for websites, social media content, and corporate portraits. One-time project starting from 5,000 SEK, delivered via WeTransfer through partner Boom Film and Horisont Film.
• Film Production Video content creation for advertising, brand-building, and social media through partners Boom Film and Horisont Film. One-time project starting from 40,000 SEK.
• Landing Pages Custom landing page design optimized for conversion and marketing campaign goals. One-time project starting from 10,000 SEK.
• Consultation Expert consultation services in SEO, digital advertising, social media, and strategy, billed at 1,200 SEK/hour.
• Interim Services Interim consulting services for temporary digital marketing coverage during parental leave, expansion phases, or special projects. Billed hourly at 1,200 SEK/hour or on a project basis.

Quantifiable outcome

• GörDetMedRW: 265% increase in Facebook ROAS, 683% increase in Google ROAS, 55% organic traffic increase
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability7 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• GoBraveflagshipStrategic or Co-development Partner · 1 May 2025Communication agency. From May 1, 2025, Salty Communication becomes part of GoBrave, forming a full-service agency with more power. Evelina and team continue with GoBrave while Hannes departs to pursue new opportunities.
• Boom FilmcoreStrategic or Co-development PartnerCreative film production company specializing in commercial films and still images that give brands an extra push. Produces everything from social media campaigns to brand-building films with strong storytelling. Consists of Henric and Victor who handle project management, ideation, filming, and editing.
• Horisont FilmcoreStrategic or Co-development PartnerCreative production company for film and photography focused on creating strong emotions through storytelling and professional aesthetic expression. Specializes in brand-building content for social media. Team consists of Elias and Hannes who transform ideas into finished film and photo.
• Meritium ABminorOthersLeadership education provider. Delivered a 6-month leadership program for Evelina and Hannes based on the Full Range Leadership Model. Program covered self-leadership, strategic leadership, corrective leadership, clear leadership, and developmental leadership.
• Victoria HubertssonminorOthersLeadership educator who conducted a leadership development program for Hannes and Evelina. Focus on personal development as leaders.
• Leadership Management International (LMI)minorOthersInternational leadership development organization. Hannes completed their 'Effektivt Personligt Ledarskap' (Effective Personal Leadership) program, coached by Eva Forsberg from LMI Sweden.
• Almi KronobergminorStrategic or Co-development PartnerRegional development company. Evelina participated in 'Almi Inspira' - a women's network in Kronoberg focused on leadership and development. Network for women leading or as CEOs, focusing on self-leadership.
• Östers IFminorOthersLocal football club. Salty acquired a corporate lounge at Östers IF's stadium for the 24/25 season. Used for customer meetings and networking opportunities outside the office.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Wenderfalck: Swedish digital marketing agency offering SEO, paid media, social media, and analytics to mid-market and enterprise clients. Direct competitor in the same Swedish market with a similar performance-marketing positioning.
• Greatness Agency: Swedish digital marketing agency focused on performance marketing, SEO, and social media for SMB clients. Directly comparable offering, target segment, and transparent-pricing ethos.
• GoBrave: Swedish communications agency that Salty merged into in May 2025. Operates in the same horizontal digital marketing and communications space with overlapping client base of Swedish SMBs, making it the most directly comparable peer.
• Curamando: Stockholm-based digital marketing and analytics consultancy serving Nordic mid-market and enterprise clients. Comparable in offering SEO, paid media, and marketing strategy, with a stronger analytics positioning.
• Humblebee: Swedish digital agency combining strategy, creative, and performance marketing for Nordic clients. Operates in the same horizontal space and pitches to a comparable audience of growth-oriented SMBs.
• Pineberry: Nordic digital marketing agency delivering performance marketing, SEO, social media, and creative services. Peer in the same regional SMB-to-mid-market segment with a comparable full-service model.
• North Kingdom: Swedish digital creative agency with strong performance marketing and content capabilities. Comparable as a Swedish-based full-service digital agency, though it skews toward larger enterprise clients.
• Narva: Swedish digital marketing agency offering SEO, advertising, and conversion optimization. Closely comparable in service mix and Swedish SMB target market, with similar fixed-fee packaging models.

Others

• Netlight: Nordic digital strategy and technology consultancy. Adjacent rather than direct competitor, but targets similar Swedish and Nordic enterprise buyers and overlaps on digital marketing capability building.

Broad incumbents

• Dentsu (iProspect): Global media and advertising network operating in Sweden with iProspect as its performance marketing arm. Broad incumbent serving the same paid-media and SEO buyer needs but as part of a much larger portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/salty_communication
• LinkedInlinkedin.com/company/salty-communication

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salty Communication