HediyeSepeti
HediyeSepeti is a Turkish direct-to-consumer e-commerce platform founded in 2009 that sells personalized and customizable gift products (mugs, photo prints, apparel, accessories, home decor) to individual Turkish consumers across occasions like birthdays, anniversaries, and Valentine's Day, operating via its own website and mobile apps.
- Company typePrivate
- Founded2009
- HeadquartersIstanbul
- Headcount51–100
- GTM typeB2C
- OfferingServices
What HediyeSepeti does
HediyeSepeti is a Turkish direct-to-consumer e-commerce platform specializing in personalized and customizable gift products, founded in 2009 and headquartered in Istanbul. The company operates a single-country (Turkey) online storefront (hediyesepeti.com) complemented by native iOS and Android applications, distributing exclusively through owned channels without third-party marketplace presence. Its catalog spans 14+ sub-categories including photo prints, canvas art, personalized mugs and drinkware, engraved wallets and watches, custom apparel, accessories, home decor, puzzles, and occasion-specific gift sets, with pricing ranging from approximately 150 TL to over 3,000 TL and a free-shipping threshold at 1,250 TL. Core technology is a print-on-demand / configuration-driven e-commerce platform enabling customers to add names, dates, photos, and messages to base products.
The business model is purely transactional one-time product sales to individual Turkish consumers purchasing gifts for personal occasions (birthdays, anniversaries, Valentine's Day, Mother's/Father's Day, New Year, Teacher's Day), with a secondary non-primary corporate gifting vertical (Kurumsal Hediyeler) for bulk and branded orders. Customer acquisition relies on a SEO-driven content strategy with an extensive category structure targeting recipients and occasions, supplemented by a dedicated blog (blog.hediyesepeti.com) for top-of-funnel traffic, plus email, WhatsApp, phone, and social media engagement. The company is privately held with no disclosed institutional investors, funding rounds, parent company, or named management team, indicating a bootstrapped operating profile. HediyeSepeti employs 51-100 staff and has no disclosed revenue, M&A activity, partnerships, patents, awards, or regulatory actions in the source data.
HediyeSepeti firmographics
Firmographics- Name
- HediyeSepeti
- Legal name
- HediyeSepeti
- Website
- https://hediyesepeti.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HediyeSepeti is a Turkish direct-to-consumer e-commerce platform founded in 2009 that sells personalized and customizable gift products (mugs, photo prints, apparel, accessories, home decor) to individual Turkish consumers across occasions like birthdays, anniversaries, and Valentine's Day, operating via its own website and mobile apps.
- Ownership category
- akta.pro rank
HediyeSepeti industry classification
Industry- Product category
- Online Personalized Gifts E-commerce
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Hobby, Toy & Game Shops (5945), Greeting Cards (2771)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
- akta.pro secondary industry
- Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)
Keywords
Where HediyeSepeti is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices1 record
Markets served
HediyeSepeti business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Product Sales: HediyeSepeti generates revenue through direct one-time product sales of personalized gifts and merchandise. Customers purchase customized items including photo gifts, personalized accessories, apparel, and novelty items at individual price points ranging from approximately 150 TL to over 3000 TL.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with volume promotions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
HediyeSepeti product offering
Product offeringCore offering
HediyeSepeti is an Istanbul-based online retailer selling personalized and customizable gift products directly to consumers across Turkey via its own website and mobile apps. Its catalog spans photo gifts (prints, canvas, puzzles, photo books), engraved and name-customized accessories (wallets, watches, keychains, pens), custom drinkware (mugs, glasses, thermoses), printed apparel, home decor, and themed merchandise organized by recipient and occasion.
Product overview
HediyeSepeti is a Turkish online gift e-commerce platform offering a diverse portfolio of personalized and customizable gift products. The core platform operates as a marketplace with multiple product sub-categories including photo products (prints, canvas, puzzles), personalized items (engraved accessories, custom mugs, photo gifts), clothing (printed t-shirts, sweatshirts including Atatürk-themed), drinkware (mugs, cups, thermoses), accessories (keychains, wallets, pens), home decor (frames, lamps, clocks), and occasion-based gifts. The platform also features dedicated sections for romantic gifts, corporate gifts, and budget-friendly options. Mobile apps for iOS and Android complement the web platform.
Differentiator
Problem solved
Functional benefit
Products and services
- HediyeSepeti Online Gift Platform (Online Hediye Sitesi) Turkish-language e-commerce storefront selling personalized and customizable gift products organized by recipient, occasion, and product type, with checkout, customization tools, and gift packaging for individual consumers across Turkey.
- Photo Products (Fotoğraf Baskı) Custom photo printing product line including classic card prints, pola prints, photo books, canvas prints, and photo merchandise in various formats and sizes, targeted at consumers wanting photo-based personalized gifts.
- Personalized and Custom Gifts (Kişiye Özel Hediyeler) Customizable gift items including engraved wallets, personalized watches, custom keychains, photo pillows, custom mugs, and name-specific products for individual gift buyers.
- Printed Apparel (Tişört & Giyim) Printed t-shirts, sweatshirts including Atatürk-themed designs, family matching shirts, and personalized clothing items sold through the platform.
- Custom Drinkware (Bardak, Kupa, Termos) Personalized mugs, cups, glasses, whiskey tumblers, beer mugs, rakı glasses, tea sets, coffee cups, thermoses, and glass coasters with name or message customization.
- Gift Accessories (Hediyelik Aksesuarlar) Personalized keychains, power banks, notebooks, pens, bracelets, cufflinks, lighters, office accessories, necklaces, and men's accessories offered as customizable gifts.
- Personalized Home Decor (Ev Dekorasyonu) Wooden photo frames, canvas prints, LED lamps, clocks, acrylic plaques, and other decorative items for personalized home gifting.
- Corporate Gifts (Kurumsal Hediyeler) Branded corporate gifts, office accessories, and bulk-order options for employee appreciation, client gifts, and corporate events targeting Turkish businesses.
- Gift Boxes (Hediye Kutusu) Pre-packaged, themed gift sets and boxes for various recipients and occasions, including a 'buy 3 get 2 free' promotional bundle.
- HediyeSepeti iOS App Native iOS mobile application letting consumers browse and purchase personalized gift products from the HediyeSepeti catalog on iPhone and iPad.
- HediyeSepeti Android App Native Android mobile application letting consumers browse and purchase personalized gift products from the HediyeSepeti catalog on Android phones and tablets.
Companies that use HediyeSepeti
Customer profileSegments2 records
Ideal customer profiles2 records
HediyeSepeti technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
HediyeSepeti partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
HediyeSepeti competitors and assessment
Company assessmentDirect peers
- Shutterfly: US photo-centric personalized products retailer (prints, cards, gifts, home decor). Comparable to HediyeSepeti's photo-printing and photo-merchandise category and customization-led model.
- Personalization Mall: US-based pure-play personalized gifts retailer offering custom mugs, apparel, jewelry, and home goods. Closest international analog to HediyeSepeti's customization-led catalog and occasion-based merchandising.
- Çiçeksepeti: Major Turkish online flowers and gifting platform. Direct competitor to HediyeSepeti in the same country, serving the same occasion-driven gifting occasions (birthdays, Valentine's, anniversaries) with similar personalization and same-day delivery models.
- Moonpig: UK-listed personalized greeting cards and gifts retailer with strong mobile app presence. Comparable to HediyeSepeti in its reliance on personalization, occasion-driven demand, and direct-to-consumer e-commerce.
- Hediye Dünyası: Turkish online gift retailer specializing in personalized and themed gifts. Operates in the same niche as HediyeSepeti with overlapping product categories including mugs, frames, apparel, and occasion-based merchandise.
- Funky Pigeon: UK-based personalized cards and gifts retailer, owned by Card Factory. Highly comparable in catalog structure (cards, mugs, photo gifts) and personalization-led value proposition.
Broad incumbents
- Etsy: Global marketplace for handmade and personalized goods. Competes with HediyeSepeti for personalized gifting demand via third-party sellers and offers a much broader assortment, but is not a direct specialty retailer.
- Trendyol: Largest e-commerce platform in Turkey. Hosts many of the same product categories as HediyeSepeti (personalized items, apparel, accessories, home decor) via third-party sellers, exerting competitive pressure on traffic and pricing.
- Hepsiburada: Major Turkish general e-commerce marketplace. Overlaps with HediyeSepeti's assortment (gifts, accessories, apparel, photo products) and competes for SEO, brand searches, and consumer mindshare in Turkey.
Regional players
- Card Factory: UK-based greeting card and gift specialist with a strong physical retail presence and growing online personalization offering. Comparable in product mix (cards, mugs, photo gifts) but operates in a different geography than HediyeSepeti.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
HediyeSepeti social profiles
Digital presenceHediyeSepeti financial estimates
Financial estimateRevenue estimate
Valuation estimate
HediyeSepeti leadership team
Management profileNumber of profiles
Profiles1 record
HediyeSepeti funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HediyeSepeti M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HediyeSepeti
What does HediyeSepeti do?
HediyeSepeti is an Istanbul-based online retailer selling personalized and customizable gift products directly to consumers across Turkey via its own website and mobile apps. Its catalog spans photo gifts (prints, canvas, puzzles, photo books), engraved and name-customized accessories (wallets, watches, keychains, pens), custom drinkware (mugs, glasses, thermoses), printed apparel, home decor, and themed merchandise organized by recipient and occasion.
Is HediyeSepeti a public or private company?
HediyeSepeti is a private company. It is classified as unknown and is currently operating.
When was HediyeSepeti founded?
HediyeSepeti was founded in 2009. It employs 51 to 100 people.
Where is HediyeSepeti based?
HediyeSepeti is headquartered in Istanbul.
How does HediyeSepeti make money?
One revenue line is on record: product Sales.
Who are HediyeSepeti's main competitors?
Direct peers on record are Shutterfly, Personalization Mall, Çiçeksepeti, Moonpig, Hediye Dünyası and Funky Pigeon. Broad incumbents are Etsy, Trendyol and Hepsiburada. Card Factory is listed as a regional player.
Does HediyeSepeti have an API?
No public API is recorded for HediyeSepeti.
What industry is HediyeSepeti in?
HediyeSepeti's product category is Online Personalized Gifts E-commerce. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces, with a secondary code of CRALAJAE, Greeting Cards, Wrap & Party Supplies Retail. Its NAICS code is 459420 and its SIC code is 5600.