S. Harris Financial Group

What S. Harris Financial Group does

S. Harris Financial Group, LLC (SHFG) is an independent Registered Investment Advisor headquartered in San Antonio, Texas, providing personalized investment advisory and wealth management services to individuals and families across the United States. The firm holds SEC registration, enabling national client service delivery, and operates on a holistic planning model that integrates investments, retirement, taxes, insurance, and estate planning into a single client relationship managed through direct advisory engagements. Its core methodology is the MAP (My Action Plan) framework, a 2-year actionable financial planning process, supplemented by specialized services including Divorce Financial Analysis, Business Transition Planning, Planning for Aging Parents and Disabled Children, and Charitable Giving strategies.

The firm operates on an AUM-based advisory fee model, which is standard for independent RIAs, and does not sell proprietary funds or commissioned products. Technology infrastructure is entirely third-party: Fidelity provides custody and client account access, Raymond James Financial Services supplies broker-dealer execution capabilities, and eMaplan delivers the wealth management system for portfolio management and reporting. No proprietary technology, AI capabilities, or in-house development are disclosed, and the firm's value proposition centers on the personal experiences and coordinated professional expertise of its advisory team rather than technology differentiation.

Customer acquisition combines content marketing (market commentary, articles, YouTube video, active social media presence on Facebook, LinkedIn, Twitter, and YouTube) with referral flows from a coordinated professional network including CPAs, attorneys, insurance specialists, and care specialists. The firm is privately held with no disclosed funding rounds, M&A activity, headcount data, or financial metrics, operating as a single-office boutique advisory practice with national service reach enabled by SEC registration and Zoom-based virtual meetings.

Name

S. Harris Financial Group

Legal name

S. Harris Financial Group, LLC

Website

https://sharrisfinancial.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

S. Harris Financial Group is an independent SEC-registered Registered Investment Advisor in San Antonio, Texas, providing holistic investment advisory and wealth management services to individuals and families nationally on an AUM-based fee model.

Ownership category

akta.pro rank

Product category

Wealth Management and Investment Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

akta.pro secondary industries

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA), Family Wealth & Multi-Generational Planning RIAs (HNW/UHNW-lite) (FSAAACAH)

Keywords

• Wealth management services
• Investment advisory services
• Financial planning services
• Registered investment advisor
• Retirement planning services

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Investment Advisory Services: Provides individualized investment advisory and wealth management services. As an RIA, the firm likely charges advisory fees based on assets under management (AUM). Services include financial planning, investment management, retirement planning, estate planning, tax planning, and insurance analysis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

S. Harris Financial Group is an independent Registered Investment Advisor (RIA) providing holistic financial planning and wealth management services to individuals and families nationally. Its offerings include investment management, retirement/education/estate/tax planning, insurance analysis, divorce financial analysis, business transition planning, and a proprietary MAP (My Action Plan) 2-year actionable planning methodology. The firm coordinates with CPAs, attorneys, and other specialists to deliver integrated wealth management, with securities offered through Raymond James Financial Services and custody through Fidelity.

Product overview

S. Harris Financial Group offers a holistic wealth management approach as an independent Registered Investment Advisor (RIA). The core offerings include Financial Planning/Wealth Management, Investment Management, and a proprietary MAP (My Action Plan) 2-year actionable planning methodology. Supporting services encompass Divorce Financial Analysis, Business Solutions, Second Opinion Service, Insurance Analysis, Cash Flow and Debt Management, Retirement/Education/Estate/Tax Planning, Planning for Aging Parents and Disabled Children, and Charitable Giving. The firm coordinates with CPAs, attorneys, insurance specialists, and care specialists to deliver integrated financial planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning / Wealth Management Comprehensive financial planning and wealth management services that align financial assets with family goals and values, covering investments, retirement, taxes, insurance, and estate planning for individuals and families.
• Investment Management Independent investment advisory services delivered as a Registered Investment Advisor (RIA), providing distinguished service and deep understanding of each client's financial situation.
• MAP – My Action Plan A 2-year actionable financial plan that outlines planning topics to cover, maintaining balance between living life and planning for retirement.
• Divorce Financial Analysis Specialized financial analysis services for individuals going through divorce proceedings.
• Business Solutions Financial planning services tailored for small business owners including business transition planning.
• Second Opinion Service Review and evaluation service for existing financial plans from other advisors.
• Insurance Analysis Analysis of insurance needs including Life, Disability, Long-term Care, Homeowners/Auto, and Umbrella insurance.
• Cash Flow and Debt Management Management and optimization of cash flow patterns and debt reduction strategies.
• Retirement, Education, Estate and Tax Planning Comprehensive planning services covering retirement savings, education funding, estate planning, and tax optimization.
• Planning for Aging Parents and Disabled Children Specialized planning services addressing financial needs for aging parents and disabled family members.
• Charitable Giving Planning Strategies for incorporating charitable giving into overall financial and estate plans.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and supporting.

• Raymond James Financial ServicescoreStrategic or Co-development PartnerSecurities offered through Raymond James Financial Services, Inc., member FINRA/SIPC. Raymond James provides the broker-dealer infrastructure for securities transactions while S. Harris Financial Group provides investment advisory services. The firm attended Raymond James national conferences for market and economic updates, sharing best practices with industry leaders.
• Fidelity InvestmentscoreTechnology or IntegrationFidelity provides custody and platform services for client accounts. S. Harris Financial Group clients access their accounts through Fidelity's digital platform for portfolio management and reporting.
• eMaplansupportingTechnology or IntegrationWealth management system platform used by S. Harris Financial Group for client portfolio management and reporting through the eMaplan platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Focus Financial Partners: Leading partnership platform for independent RIAs, providing scale, technology, and capital to member firms; relevant as the scaled incumbent model S. Harris competes against or could potentially partner with.
• Fisher Investments: Large independent investment management firm serving individuals and institutions; broader and more asset-management focused than S. Harris but comparable on the independent RIA side.
• Charles Schwab Intelligent Portfolios / Schwab Wealth Advisory: Schwab-affiliated wealth advisory offering investment management and financial planning to individuals — a scaled incumbent competing for the same mass-affluent and HNW client base as S. Harris.

Direct peers

• Mariner Wealth Advisors: Large independent RIA delivering holistic financial planning, investment management, estate, tax, and insurance services to HNW individuals and families — directly comparable service mix and target client.
• Carson Wealth: Independent RIA platform offering comprehensive financial planning and wealth management to individuals and families, with a holistic, planning-led engagement model very similar to S. Harris's MAP-driven approach.
• Sanctuary Wealth: Independent RIA platform supporting boutique wealth management firms serving HNW individuals; directly comparable in scale and comprehensive planning service mix.
• Buckingham Strategic Wealth: Independent RIA providing comprehensive financial planning and evidence-based investment management to individuals and families, with a planning-first philosophy similar to S. Harris.
• Edelman Financial Engines: Independent RIA combining financial planning-led advice with investment management for individuals and families across the U.S., comparable comprehensive planning and AUM-based fee model.
• Creative Planning: Independent, fee-only RIA providing comprehensive wealth management including financial planning, investment management, tax, and estate services to individuals and families nationally — same core offering and ICP as S. Harris.

Others

• Raymond James Financial Services: Broker-dealer through which S. Harris offers securities and attends industry conferences — a critical infrastructure partner rather than a competitor, but useful as a scale benchmark for RIA programs.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SHarrisFin
• YouTubeyoutube.com/c/sharrisfinancial
• Facebookfacebook.com/Sharrisfinancial
• LinkedInlinkedin.com/company/sharrisfinancial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about S. Harris Financial Group