Infinity Home Improvement

What Infinity Home Improvement does

Infinity Home Improvement is a privately held residential home improvement contractor founded in 2000 and headquartered at 852 47th St SW in Wyoming, Michigan. The company serves homeowners across Western Michigan and Eastern Illinois, operating in markets including Grand Rapids, Lansing, Holland, Kalamazoo, Flint, and Battle Creek in Michigan and select areas of Eastern Illinois. Across more than twenty years in business it has served over 50,000 customers.

The company delivers a comprehensive exterior and select interior home improvement portfolio spanning roof replacement and repair (asphalt shingle and metal), siding (vinyl, fiber cement, stone and brick veneer, steel, aluminum), gutters and downspouts (aluminum, copper, wood, plus the exclusive regional Gutter Helmet protection system), windows and doors, deck design and construction (DuraLife composite decking with Regal railings), attic insulation and air sealing, sunrooms, pergolas, awnings, and indoor air quality services. The underlying technology is conventional skilled-trade craftsmanship rather than proprietary software; the company's technical differentiation sits in its supplier relationships, most notably GAF Master Elite certification (top 3% of roofers) authorizing Golden Pledge 50-year warranties, and its exclusive regional Gutter Helmet dealership with factory-trained installers.

Commercially, Infinity operates a direct-to-consumer go-to-market: homeowners initiate contact via a free-estimate web form or phone call, sales representatives conduct in-home consultations, and in-house installation crews execute project-based work. Revenue is generated through one-time project installations priced per quote, with customer financing available. The company is supported by 101-250 employees, roughly half of whom have ten or more years of tenure, and holds industry affiliations including Angie's List Super Service Awards, HomeAdvisor Elite 360 and Seal, Houzz badges, and BuildZoom Top 5% Roofing Company recognition. No public financials, funding rounds, or external investors are disclosed.

Name

Infinity Home Improvement

Legal name

Infinity Home Improvement

Website

https://infinityhi.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Infinity Home Improvement is a privately held residential contractor founded in 2000 in Wyoming, Michigan, serving homeowners across Western Michigan and Eastern Illinois with roofing, siding, gutters, windows, doors, decks, and attic insulation.

Ownership category

akta.pro rank

Product category

Residential Home Improvement Contracting

NAICS

Residential Remodelers (236118), Roofing Contractors (23816)

SIC

General Bldg Contractors - Residential Bldgs (1520), Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Roof Ventilation & Attic Venting Upgrades (HSAPAKAI)

akta.pro secondary industries

Exterior Door Replacement (Entry/Patio/French) (HSAPAJAB), Window & Door Frame/Sash Replacement (HSAPAJAF)

Keywords

• Roof replacement services
• Gutter installation services
• Siding installation services
• Attic insulation services
• Residential home improvement

Headquarters

HQ city

Wyoming

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Home Improvement Installation Services: One-time project-based revenue from installation and replacement of roofing, siding, windows, doors, gutters, decks, sunrooms, and related home exterior/interior improvements. Services are priced per project with free estimates provided. Financing options available for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Infinity Home Improvement is a residential home improvement contractor providing installation, replacement, and repair services for roofing, siding, gutters and downspouts, windows and doors, decks, attic insulation, sunrooms, pergolas, and awnings. The company delivers project-based services to homeowners in Western Michigan and Eastern Illinois, offering free in-home estimates and financing options. Services are executed by factory-trained installation crews using branded products such as GAF roofing, Gutter Helmet gutter guards, DuraLife decking, and Diamond Kote siding.

Product overview

Infinity Home Improvement is a home improvement contractor offering a comprehensive portfolio of exterior and interior home improvement services. The company operates as a single unified service offering rather than a platform-plus-modules architecture. Core services include roof replacement and repair, siding installation and repair, gutters and downspouts with Gutter Helmet protection systems, windows and doors, deck building and restoration, attic insulation, sunrooms, pergolas, awnings, and indoor air quality services. The company also installs branded materials and products including DuraLife composite decking, Regal rail systems, Vinyl Kraft Legacy Windows, Diamond Kote siding, and Royal Cypress vinyl siding. Services are delivered through trained technicians with free estimates offered to customers throughout Western Michigan and Eastern Illinois.

Differentiator

Problem solved

Functional benefit

Products and services

• Roof Replacement

Quantifiable outcome

• Over 50,000 satisfied past customers
• +1 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• GAFcoreTechnology or IntegrationGAF Master Elite certification - the most prestigious certification in the roofing industry. Allows Infinity to offer GAF's strongest warranties including Golden Pledge (50-year warranty on materials and labor). Factory training required. Only top 3% of roofers achieve this status.
• Gutter HelmetcoreTechnology or IntegrationExclusive Gutter Helmet dealer for the region. Factory trained and certified installers. Gutter Helmet is backed by a manufacturer lifetime warranty. Features patented nose-forward design, textured surface, PermaLife coating, horizontal stiffening ribs, and heavy gauge support brackets. Also offers Hidden Heat Self-Regulating Cable for ice dam prevention.
• Angie's ListcoreGTM or Marketing PartnerSuper Service Award recipient in 2020 and 2021. Platform for customer reviews and lead generation. Helps validate contractor quality through peer reviews.
• HomeAdvisorminorGTM or Marketing PartnerHomeAdvisor Elite 360 and Seal holder. Lead generation platform connecting homeowners with verified contractors. Reviews and ratings help build trust.
• HouzzminorGTM or Marketing PartnerHome improvement platform with customer reviews and project portfolio showcase. Badge holder indicating verified reviews and professional presence.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• LeafGuard: Nationwide seamless one-piece gutter and gutter guard installer with a similar direct-to-consumer, in-home estimate sales model focused on residential exterior water management — directly overlapping with Infinity's gutter and Gutter Helmet services.
• Window Nation: Regional replacement windows and doors installer serving the Midwest and Mid-Atlantic with a direct-to-consumer sales motion. Overlaps with Infinity's windows and doors service line in both product and customer.
• Storm Guard Roofing and Construction: Multi-state roofing, siding, and exterior restoration franchise focused on storm-damage and insurance-funded replacement. Comparable in service mix, residential customer base, and insurance-driven project workflow.
• Mr. Roof: Regional exterior services contractor serving the Midwest with roofing, siding, gutters, windows, and insulation. Closely comparable in service mix, regional focus, and direct-to-consumer homeowner sales motion.
• LeafFilter Gutter Protection: National direct-to-consumer gutter protection installer serving residential homeowners across the U.S. Highly comparable to Infinity's Gutter Helmet offering — same product category, same in-home sales motion, and same target buyer.
• Gutter Helmet by Energy Wave: Manufacturer and national dealer network for the Gutter Helmet brand that Infinity installs exclusively. Comparable as the parent product platform and as the network of certified exclusive regional dealers operating under the same brand playbook.

Broad incumbents

• Renuity (formerly Home Performance Alliance): Multi-brand home exterior remodeler (roofing, windows, baths, siding) operating through regional dealer networks. Comparable as a regional-dealer-model competitor with overlapping exterior product categories and similar GTM motion.
• Home Depot Home Services (Installation): National retailer-led installation marketplace that connects homeowners with local contractors for roofing, windows, doors, siding, and gutters. Competes for the same homeowner customers via a different lead-gen and financing channel.
• Power Home Remodeling: Large national exterior remodeler offering roofing, siding, windows, doors, and insulation direct to homeowners. Broader geographic reach and heavier digital marketing than Infinity but overlapping service portfolio and target customer.

Emerging players

• Roofing Corp of America: Multi-state roofing and exterior services consolidator acquiring regional residential roofing contractors. Comparable as a peer in the consolidation theme and as a potential strategic acquirer of regional operators like Infinity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/infinityhi
• LinkedInlinkedin.com/company/infinity-home-improvement

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infinity Home Improvement