Lion Premium Grills
Lion Premium Grills is a privately held, founder-owned Ontario, California manufacturer of premium 304 stainless steel gas grills, BBQ islands, and outdoor kitchen accessories, distributed exclusively through authorized US and Canadian dealers plus major online retailers to residential and commercial customers.
- Company typePrivate
- Founded1992
- HeadquartersOntario, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lion Premium Grills does
Lion Premium Grills is a privately held, founder-owned manufacturer of premium outdoor grilling and outdoor kitchen products headquartered in Ontario, California. Founded in 1992 by Leon Carter, who originated the integrated portable outdoor kitchen concept, the company designs and builds heavy-gauge 304 stainless steel gas grills, modular BBQ islands, carts, and a full line of compatible outdoor kitchen accessories. Its two flagship products are the L75000 32-inch grill (4 cast stainless steel burners, 75,000 BTU) and the L90000 40-inch grill (5 burners, 90,000 BTU), both backed by lifetime warranties on burners and CSA certified for safety. The portfolio extends to side burners, doors, drawers, ice bins, rotisserie kits, ceramic heat tubes, and an R-600a-based eco-friendly outdoor refrigerator.
The company sells exclusively through authorized dealer channels, both physical retail locations across multiple US states and three Canadian provinces (Ontario, British Columbia, Manitoba), and online retailers including Amazon, Wayfair, BBQGuys.com, ProGrill.com, BBQGrills.com, and several specialty BBQ sites. Revenue is generated through one-time unit sales of grills, islands, carts, and accessories, with pricing not publicly disclosed. Primary end customers are premium residential consumers seeking restaurant-grade outdoor cooking performance, with secondary segments in commercial/institutional buyers (e.g., country clubs, firefighting associations) and the dealer network itself. The company has invested in earned media (HGTV, DIY Network, The Price is Right features; Hearth & Home and Casual Living magazine placements), a monthly newsletter running since October 2013, and a Chef Tony Matassa co-marketing relationship that produced three consecutive 'Most Versatile Gas Grill' awards in 2013–2015. With 11–50 employees, no institutional capital, and a single-factory assembly model, Lion operates as a stable, founder-led premium niche manufacturer in the outdoor cooking category.
Lion Premium Grills firmographics
Firmographics- Name
- Lion Premium Grills
- Legal name
- Lion Premium Grills
- Website
- https://lionbbq.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lion Premium Grills is a privately held, founder-owned Ontario, California manufacturer of premium 304 stainless steel gas grills, BBQ islands, and outdoor kitchen accessories, distributed exclusively through authorized US and Canadian dealers plus major online retailers to residential and commercial customers.
- Ownership category
- akta.pro rank
Lion Premium Grills industry classification
Industry- Product category
- Outdoor Cooking Appliances
- NAICS
- Major Household Appliance Manufacturing (33522)
- SIC
- Household Appliances (3630)
- akta.pro primary industry
- Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories) (CRAIAIAH)
- akta.pro secondary industries
- Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG), Outdoor Kitchens & Built-In BBQ Construction (HSAPALAE)
Keywords
Where Lion Premium Grills is headquartered
LocationHeadquarters
- HQ city
- Ontario
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lion Premium Grills business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- BBQ Grill Sales: One-time sales of premium stainless steel gas grills including L75000 (32") and L90000 (40") models. Revenue generated through direct product sales via dealer network and online retailers.
- BBQ Islands and Outdoor Kitchens: Complete outdoor kitchen units and BBQ islands sold as assembled products or modular pieces including countertops, bases, and integrated appliances.
- Accessories and Components: Individual accessories including side burners, doors, drawers, refrigerators, ice bins, rotisserie kits, smoker boxes, griddles, and replacement parts sold separately.
- Grill Carts: Mobile cart units for grill portability including LED knob lights, towel racks, bottle openers, and double doors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | L75000 32-inch Gas Grill with Gourmet Package |
| One time/ perpetual license | Pay-as-you-go | L90000 40-inch Gas Grill with Gourmet Package |
| One time/ perpetual license | Pay-as-you-go | Eco-Friendly Refrigerator |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Lion Premium Grills product offering
Product offeringCore offering
Lion Premium Grills designs and manufactures premium 304-grade stainless steel gas BBQ grills, including the 32-inch L75000 (75,000 BTU, 4 burners) and the 40-inch L90000 (90,000 BTU, 5 burners), along with full outdoor kitchen islands, mobile grill carts, and a complete ecosystem of outdoor cooking accessories such as side burners, doors, drawers, ice bins, rotisserie kits, smoker boxes, eco-friendly refrigerators, and griddles. Sales are conducted exclusively through a network of authorized dealers in the United States and Canada, supplemented by major online retailers. The company's products target homeowners seeking restaurant-quality outdoor cooking, durable weather-resistant construction, and comprehensive gourmet features bundled in single packages.
Product overview
Lion Premium Grills offers a premium line of luxury outdoor grilling products centered around two main gas BBQ grill models: the 32-inch L75000 (75,000 BTU, 830 sq. in. cooking surface) and the 40-inch L90000 (90,000 BTU, 1,030 sq. in. cooking surface). Both feature 304-grade stainless steel construction, cast stainless steel burners with lifetime warranties, and come with gourmet packages including rotisserie, smoker box, and griddle. The product line extends to complete outdoor kitchens/BBQ islands with customizable finishes (stucco, rock, tile), a full range of stainless steel accessories (doors, drawers, side burners, refrigerators, ice bins, bar centers), and portable cart options. The company also emphasizes eco-friendly refrigerants in their refrigerators using R-600a with minimal environmental impact.
Differentiator
Problem solved
Functional benefit
Products and services
- L75000 Gas BBQ Grill 32-inch stainless steel gas BBQ grill with 4 cast stainless steel burners producing 75,000 total BTUs, featuring 830 sq. in. cooking surface. Includes rotisserie, smoker box, griddle, interior LED lights, and 2 interior lights. Cast stainless steel burners carry a lifetime warranty. Weighs 170.1 lbs and is marketed as the heaviest grill in its class. CSA certified.
- L90000 Gas BBQ Grill 40-inch stainless steel gas BBQ grill with 5 cast stainless steel burners producing 90,000 total BTUs, featuring 1,030 sq. in. cooking surface. Includes 6 knob bezel LED lights and infrared rotisserie back burner. Cast stainless steel burners carry a lifetime warranty. Weighs 200.1 lbs and is marketed as the heaviest grill in its class.
- BBQ Islands and Outdoor Kitchens Complete outdoor kitchen islands and BBQ islands available in modular pieces and full assemblies, with customizable exterior finishes including stucco, rock/stone, and porcelain tile countertops from Franciscan Slate and Cliffe Pointe collections. Includes integrated appliances (grills, side burners, refrigerators, ice bins, bar centers).
- L75000 Premium Cart Stainless steel mobile cart designed for the L75000 grill featuring knob LED lights, towel rack, bottle opener, and double doors. Combined weight with grill is 253.9 lbs.
- Eco-Friendly Outdoor Refrigerator Stainless steel outdoor refrigerator with 4.5 Cu. Ft. capacity using R-600a eco-friendly refrigerant. Dimensions 20-1/4 x 32 x 22 inches. Quieter compressors and lower electricity consumption with no ozone depletion impact (potential warming effect of only 3).
- Double Door with Towel Rack All dual-lined 16-gauge 304 brushed stainless steel double door with towel rack. Size 33 x 22 inches; cutout dimensions 30-9/16 x 19-3/8 inches. Designed for outdoor kitchen island installations.
- Door and Drawer Combo with Towel Rack Dual-lined 16-gauge 304 brushed stainless steel door and drawer combination with towel rack. Size 33 x 22 inches. Designed for built-in outdoor kitchen installations.
- Sear Zone Burner Stainless steel searing burner for adding intense direct heat, compatible with 32-inch L75000 and 40-inch L90000 grills. Measures 11.5 inches depth, 2.5 inches height, 6 inches width. Constructed from 16-gauge 304 brushed stainless steel and weighs 4 lbs.
- Double Side Burner Side burner accessory for outdoor kitchen and BBQ island setups, sold separately for installation alongside Lion grills.
- Stainless Steel Double Drawers Stainless steel drawer accessory for BBQ islands and outdoor kitchens, designed for built-in storage in modular outdoor kitchen configurations.
- Drop In Ice Bin Drop-in ice bin for outdoor kitchens; holds 60-80 beverages with good insulation for outdoor entertaining use.
- Rotisserie Kit Stainless steel rotisserie kit with spit rod holding up to 40 lbs, geared motor, and 15,000 BTU infrared back burner for slow cooking while retaining juices.
- Smoker Box Stainless steel smoker box for adding wood smoke flavor to grilled foods on Lion grills.
- Griddle Insert Flat top griddle cooking surface insert for the L75000 grill, included as part of the Gourmet Package.
- Canvas Grill Cover Heavy-duty canvas cover for protecting Lion grills from weather, included with Gourmet Package grills.
- Ceramic Heat Tubes (Flame Tamer) High-performance ceramic heat tubes with vented flame tamer tray for even heat distribution across Lion grill cooking surfaces.
- Multi-Functional Drawer Vented multi-functional drawer designed for propane tank storage or trash bin use in outdoor kitchen installations.
- Vertical Door with Towel Rack 16-gauge brushed stainless steel vertical door with interior paper towel rack, designed for outdoor kitchen island installations.
- Bar Center Full bar center accessory for outdoor kitchen islands, designed to integrate with Lion BBQ island modular systems.
Quantifiable outcome
- L75000 and L90000 are the heaviest grills in their respective classes, indicating superior construction and durability
- +1 more outcomes
Companies that use Lion Premium Grills
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Lion Premium Grills technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Lion Premium Grills partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered minor, core and strategic.
- Greenforest Fireplace and PatiominorChicago, IL vendor featured in Hearth & Home Magazine March 2014 issue. Lion Premium BBQ Grill Cart featured in article photo. Owned and operated by Rey Quesada.
- GensunminorCasual furniture brand that featured Lion Premium Grills in their March 2014 Casual Living magazine advertisement.
- BBQGuys.comcoreMajor online retailer partner offering Lion Premium Grills products. Named exclusive award sponsor recognizing Lion grills as 'Most Versatile Gas Grill' for multiple consecutive years.
- Bestofbackyard.comcoreAuthorized online dealer for Lion Premium Grills products including grills, outdoor grilling accessories, and BBQ islands.
- BBQGenerals.comcoreAuthorized online dealer for Lion Premium Grills products.
- BBQGrills.comcoreAuthorized online dealer for Lion Premium Grills products.
- BBQIslandinc.comcoreAuthorized online dealer for Lion Premium Grills products including BBQ islands and grills.
- Grillio.comcoreAuthorized online dealer for Lion Premium Grills products.
- ProGrill.comcoreAuthorized online dealer for Lion Premium Grills products.
- Texas Outdoor Patio CentercoreAuthorized online dealer for Lion Premium Grills products.
- 360Grills.comcoreAuthorized online dealer for Lion Premium Grills products.
- Amazon.comcoreMajor e-commerce platform offering Lion Premium Grills products including L75000 and L90000 grills, grill carts, and accessories.
- Wayfair.comcoreAuthorized online retailer for Lion Premium Grills products including grills and door/drawer combos.
- US Authorized DealerscoreNetwork of authorized physical retail dealers across United States including states such as Alabama, Minnesota, and others. Dealer locator system available on website by state.
- Ontario Dealers (Canada)coreAuthorized dealers in Ontario, Canada including Golden Mean Landscapes Inc. (Burlington), Lakeshore Living (Stoney Creek), Legends Landscape Supply (Burlington), and Relax Pools & Spas (Tecumseh).
- British Columbia DealerscoreAuthorized dealer in British Columbia, Canada: Imagine Pools & Waterscapes (Vernon).
- Manitoba DealerscoreAuthorized dealer in Manitoba, Canada: Prairie Fireplaces LTD. (Winnipeg).
- Minnesota DealerscoreAuthorized dealer in Minnesota: All Poolside Inc. (St. Paul).
- Alabama DealerscoreAuthorized dealer in Alabama: 247 Grills (Dothan).
- Hawaii DealerscoreAuthorized dealer in Hawaii: Great Grills (Kealakekua).
- Pro Tech BBQ IslandsstrategicCustom BBQ island builder in San Ramon, California that builds luxury custom islands to specifications using Lion Premium Grills products. Company featured in newsletters and represents high-end installation partner.
- Chef Tony MatassastrategicProfessional chef who has worked with renowned chefs in the Cajun heartland. Named Lion Premium Grills 'Most Versatile Gas Grill' on BBQGuys.com annual Best Of lists for 2013 and 2014. Provides grilling tips and recipes featuring Lion grills.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Lion Premium Grills competitors and assessment
Company assessmentDirect peers
- Napoleon: Napoleon manufactures premium gas grills, charcoal grills, and outdoor kitchen components with strong North American distribution. Lion's stainless steel gas grills and BBQ islands compete most directly with Napoleon's built-in and premium lines.
- Bull Outdoor Products: Bull manufactures premium gas grills, BBQ islands, and outdoor kitchen components — a direct product overlap with Lion's grill + island ecosystem, often sold through the same specialty BBQ dealers.
- Lynx Grills: Lynx is a premium outdoor grill brand focused on high-end built-in gas grills and outdoor kitchen equipment. Comparable to Lion in target customer (luxury outdoor kitchen buyers), product positioning, and channel strategy (specialty dealers).
- Broil King: Broil King is a premium gas grill manufacturer with strong North American dealer distribution. Its premium stainless steel lines overlap with Lion's positioning in the specialty BBQ and outdoor living channel.
- Traeger: Traeger is a premium outdoor-cooking brand that has scaled aggressively through D2C and content marketing. While Traeger leads in pellet grills, it competes with Lion for the same premium residential outdoor-cooking consumer wallet.
- Hestan: Hestan is a luxury outdoor grill brand using proprietary stainless steel construction and innovative burner technology, competing with Lion at the upper end of the premium residential grilling segment.
- Blaze Grills: Blaze Grills is a direct premium gas-grill competitor offering stainless steel built-in and freestanding grills positioned in a similar price tier to Lion's L75000 and L90000 lines, with overlapping dealer channels in the US specialty BBQ market.
- DCS (Dynamic Cooking Systems): DCS by Fisher & Paykel produces professional-grade outdoor gas grills and outdoor kitchen equipment. DCS competes with Lion in the premium built-in grill segment, targeting design-conscious homeowners.
- Weber: Weber is the dominant global gas-grill brand and the category benchmark against which Lion competes on build quality, BTU output, and dealer relationships. Both target the premium residential grilling segment through multi-channel distribution including big-box and specialty retailers.
Broad incumbents
- KitchenAid: KitchenAid is a major appliance incumbent under Whirlpool that offers outdoor grills and cooking products as part of a broader residential appliance portfolio. While not specialty-focused, it competes with Lion for kitchen-and-cooking consumer mindshare and shelf space at major retailers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lion Premium Grills social profiles
Digital presenceLion Premium Grills compliance and trust
Trust signalCompliance1 record
Lion Premium Grills financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lion Premium Grills leadership team
Management profileNumber of profiles
Profiles1 record
Lion Premium Grills funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lion Premium Grills M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lion Premium Grills
What does Lion Premium Grills do?
Lion Premium Grills designs and manufactures premium 304-grade stainless steel gas BBQ grills, including the 32-inch L75000 (75,000 BTU, 4 burners) and the 40-inch L90000 (90,000 BTU, 5 burners), along with full outdoor kitchen islands, mobile grill carts, and a complete ecosystem of outdoor cooking accessories such as side burners, doors, drawers, ice bins, rotisserie kits, smoker boxes, eco-friendly refrigerators, and griddles. Sales are conducted exclusively through a network of authorized dealers in the United States and Canada, supplemented by major online retailers. The company's products target homeowners seeking restaurant-quality outdoor cooking, durable weather-resistant construction, and comprehensive gourmet features bundled in single packages.
Is Lion Premium Grills a public or private company?
Lion Premium Grills is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lion Premium Grills founded?
Lion Premium Grills was founded in 1992. It employs 11 to 50 people.
Where is Lion Premium Grills based?
Lion Premium Grills is headquartered in Ontario, United States, in the North America region.
How does Lion Premium Grills make money?
Four revenue lines are on record. BBQ Grill Sales are the primary driver. The others are BBQ Islands and Outdoor Kitchens, accessories and Components and grill Carts.
Who are Lion Premium Grills's main competitors?
Direct peers on record are Napoleon, Bull Outdoor Products, Lynx Grills, Broil King, Traeger, Hestan, Blaze Grills, DCS (Dynamic Cooking Systems) and Weber. KitchenAid is listed as a broad incumbent.
Does Lion Premium Grills have an API?
No public API is recorded for Lion Premium Grills.
What industry is Lion Premium Grills in?
Lion Premium Grills's product category is Outdoor Cooking Appliances. Its primary akta.pro industry code is CRAIAIAH, Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories), with a secondary code of CRACACAG, Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers). Its NAICS code is 33522 and its SIC code is 3630.