MS Plus

What MS Plus does

MS Plus Ltd (ABN 66 004 942 287) is a Victorian-registered not-for-profit organisation founded in 1956 that supports people living with multiple sclerosis (MS) and other neurological conditions across Victoria, New South Wales, the Australian Capital Territory, and Tasmania. The organisation reports supporting more than 37,700 Australians and operates with 251–500 employees under CEO John Blewonski. It was previously known as the MS Society and is governed by a board of directors; in 2026 it completed a strategic relocation of its headquarters and Victorian Wellbeing Centre from Blackburn to a purpose-built facility at 8 Redfern Road, Hawthorn East.

Its service portfolio centres on free MS Nurse consultations, allied health services (physiotherapy, occupational therapy, exercise physiology, diet and nutrition, continence support), NDIS Support Coordination and Plan Management, employment support services, and specialist short- and long-term disability accommodation at four sites (Lidcombe NSW, Watsonia VIC, Beverly Hills NSW, Williamstown VIC). Delivery channels include four neuro wellbeing centres (Lidcombe, Blackburn/Hawthorn East, Footscray, Hobart), telehealth, freecall phone support (1800 042 138), and email/self-referral. Adjacent programs include peer support, the FACETS fatigue management course (CBT-based, six weeks), Navigate MS for newly diagnosed, MS Go for Gold Scholarships, an MS Art Gallery, and the Ambassadors program. The organisation holds the 2022 global MS Brain Health Leader Award and complies with Australian Privacy Principles and National Principles for Child Safe Organisations.

Revenue is generated through a diversified not-for-profit model: individual and corporate donations, fundraising events (MS Walk Run + Roll, MS Mega Challenge, MS Gong Ride, The May 50K, MS Readathon), nine op shop retail locations across Victoria and Tasmania, branded merchandise, Entertainment Memberships, an A$22 annual membership, and government funding via the Aged Care Volunteer Visitors Scheme. NDIS-registered allied health and plan management services contribute fee-based revenue. Most direct client services are free at the point of delivery; the 2026 Walk Run + Roll alone attracted 5,000+ participants across Sydney, Melbourne, and Canberra, raising A$790,629+ from 667 teams. Strategic partners include Parkinson's Tasmania and Coloplast, and MS Plus does not develop proprietary technology products.

Name

MS Plus

Legal name

MS Plus Ltd

Website

https://msplus.org.au

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

251–500 employees

Short description

MS Plus is a 70-year-old Australian not-for-profit (MS Plus Ltd) supporting 37,700+ people living with multiple sclerosis and other neurological conditions across Victoria, NSW, ACT and Tasmania through allied health, NDIS services, specialist accommodation, peer support, and fundraising.

Ownership category

akta.pro rank

Product category

Neurological Disability Support Services

NAICS

Individual and Family Services (6241), Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (621610)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro primary industry

Financial Assistance & Benefits Navigation Services (BPAGAEAK)

akta.pro secondary industries

Skilled Home Health Therapy Services (PT/OT/SLP) (HLADAFAE), Companion Care & Social Support (non-clinical) (HLADAGAB)

Keywords

• Neurological support services
• Multiple sclerosis care
• Disability accommodation
• Allied health services
• NDIS support coordination

Headquarters

HQ city

Blackburn

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Donations and fundraising: Individual and corporate donations, tax-deductible contributions, and funds raised through events such as MS Walk Run + Roll, MS Mega Challenge, MS Gong Ride, and The May 50K.
2. Membership fees: Annual membership costing $22 per year (including GST), providing voting rights, Intouch eNewsletter, Intouch magazine, and access to annual reports.
3. MS Community Shops (op shops): Charity retail stores selling second-hand goods, with all profits directed to support people living with MS and other neurological conditions. Located in Victoria and Tasmania.
4. MS Plus merchandise: Sale of branded merchandise through the MS Plus online shop.
5. Entertainment Memberships: Sale of Entertainment Memberships as a fundraising initiative.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels13 records

Core offering

MS Plus delivers free and subsidised support services to people living with multiple sclerosis and other neurological conditions in Australia, including allied health therapies (physiotherapy, occupational therapy, dietetics, exercise physiology, continence support), free MS Nurse consultations, NDIS support coordination and plan management, employment support, specialist short-term and long-term disability accommodation at four homes, peer support programs, and structured education courses such as Navigate MS and FACETS. Service delivery occurs across purpose-built wellbeing centres in Victoria, NSW, and Tasmania, plus telehealth, home visits, and a 24/7 freecall support line.

Product overview

MS Plus is a not-for-profit organization providing comprehensive support services for people living with multiple sclerosis (MS) and other neurological conditions. The organization operates a multi-service model centered around free MS Nurse consultations, allied health services (physiotherapy, occupational therapy, diet and nutrition, exercise physiology), NDIS services (support coordination and plan management), and employment support. Additional services include specialist disability accommodation at four locations (Lidcombe, Watsonia, Beverly Hills, Williamstown), neuro wellbeing centres in four locations (Lidcombe, Blackburn, Footscray, Hobart), peer support programs, MS Go for Gold Scholarships, and educational programs including Navigate MS and FACETS fatigue management. The organization also runs fundraising events (MS Walk Run + Roll, MS Mega Challenge, The May 50K, MS Readathon), operates charity shops across Victoria and Tasmania, maintains an MS Art Gallery with annual virtual art shows, and publishes the Intouch magazine. Services are available in Victoria, New South Wales, Tasmania, and ACT, with Telehealth options for remote access.

Differentiator

Problem solved

Functional benefit

Products and services

• MS Nurse Service Free one-on-one consultations with MS-specialised nurses helping clients navigate a new MS diagnosis, treatment decisions, relapse management, and ongoing health concerns. Available to people living with MS and other neurological conditions in Australia.
• Allied Health Services Comprehensive allied health services covering physiotherapy, occupational therapy, diet and nutrition, exercise physiology, allied health assistant support, services at home, and continence support for people living with MS and neurological conditions.
• NDIS Services (Support Coordination and Plan Management) NDIS Support Coordination and NDIS Plan Management services that help participants understand their plans, access funded services, and achieve NDIS plan goals. Includes assistance with NDIS applications.
• Employment Services Free employment support to help people manage MS symptoms and navigate the recruitment process, including the Find Work and Succeed at Work programs and provision of ergonomic equipment.
• Specialist Short and Long-term Accommodation Respite and long-term supported disability accommodation across four homes — Lidcombe Home (NSW), Watsonia Home (VIC), Beverly Hills Home (NSW), and Williamstown (VIC) — providing 24/7 neuro-specialised support for people living with MS or other neurological conditions.
• Peer Support Program Free peer support program connecting people, families, and carers affected by MS through face-to-face groups, phone support, or virtual interactions across VIC, NSW, ACT, TAS, and telehealth.
• MS Go for Gold Scholarships One-off grants supporting people living with MS and other neurological conditions to pursue meaningful personal goals.
• MS Art Gallery Virtual art gallery showcasing artwork created by people living with MS and other neurological conditions, hosting the annual Virtual Art Show with awards including the Barry Allen Art Award.
• Neuro Wellbeing Centres Physical wellbeing centres providing specialised neurological support services at Lidcombe (NSW), Blackburn/Hawthorn East (VIC), Footscray (VIC), and Hobart (TAS), including allied health, neuro-specialised physiotherapy, tailored gym equipment, and community programs.
• Navigate MS Program Two-part live online course for people within the first two years of MS diagnosis, facilitated by an MS Nurse to build confidence in managing MS and connect with peers.
• FACETS Fatigue Management Program Six-week group-based fatigue management program combining cognitive-behavioural therapy (CBT) techniques with energy conservation strategies for people with MS.
• Plus Balance Evidence-based falls and balance classes designed to improve confidence, function, and mobility for people with MS.
• MS Plus Community Shops (Op Shops) Charity op shops in Victoria (Bendigo, Fairfield, Geelong, Kew, Malvern, Melton, Mildura, Wodonga) and Tasmania (Launceston) selling second-hand goods, with all profits directed to support people living with MS and other neurological conditions.
• MS Plus Merchandise Branded MS Plus merchandise sold through the online shop as a fundraising initiative.
• MS Plus Annual Membership Annual membership at $22 per year (including GST) providing voting rights at AGMs, the monthly Intouch eNewsletter, quarterly Intouch magazine, and access to annual reports. Membership valid until 30 June of the current financial year and subject to Board of Directors approval.

Quantifiable outcome

• More than 5,000 participants raised over $790,629 at MS Walk Run + Roll 2026
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Parkinson's TasmaniacoreStrategic or Co-development Partner · 1 January 2026Parkinson's Tasmania is a non-profit providing support, education, and advocacy for people with Parkinson's, their families and carers across Tasmania. MS Plus works with Parkinson's Tasmania on community initiatives including the Integrated Care in Focus dinner, bringing together health professionals to discuss coordinated, person-centred care.
• ColoplastminorStrategic or Co-development Partner · 1 January 2026Coloplast partnered with MS Plus and Parkinson's Tasmania for the Integrated Care in Focus dinner in Hobart, focusing on practical approaches to delivering more coordinated care for people with neurological conditions.
• Australian Government (Aged Care Volunteer Visitors Scheme)coreOthersThe Aged Care Volunteer Visitors Scheme (ACVVS) is funded by the Australian Government and provides companionship for older people living in aged care homes or in their own homes with a Support at Home Package. MS Plus delivers this program connecting volunteers with isolated older Australians.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• MS Australia: National peak body for people living with multiple sclerosis in Australia, advocating for research, awareness, and support. Direct peer as it serves the same MS-affected population through analogous programs and fundraising, competing for donations, grants, and government attention across overlapping geographies.
• Epilepsy Australia: National peak body for epilepsy services, education, and advocacy. Comparable specialty-disease nonprofit addressing a neurological condition across Australia, operating similar information, support, and fundraising programs.
• Life Without Barriers: One of Australia's largest disability and community services providers, operating NDIS, out-of-home care, aged care, and supported accommodation nationwide. Direct peer on disability accommodation, NDIS support, and community services across overlapping regions.
• MND Australia: National peak body for motor neurone disease providing information, support, and advocacy for people affected by MND. Comparable in operating model: disability/neurological condition-focused nonprofit delivering support services, advocacy, and fundraising across Australia.
• Carers Australia: National peak body representing Australia's unpaid carers, providing advocacy, policy advice, and support programs. Comparable as a nonprofit targeting the same MS Plus secondary segment (family carers), competing for advocacy voice and carer-focused government funding.
• Parkinson's Australia: National peak body for Parkinson's disease supporting Australians with Parkinson's, their families and carers. Already a named partner of MS Plus, it serves a directly overlapping neurological client base with adjacent support, education, and information services.
• Youngcare: Australian nonprofit providing disability accommodation, respite, and support for young people with complex physical needs and their families. Comparable on specialist disability accommodation, fundraising/awareness campaigns, and NDIS-aligned service delivery.
• Stroke Foundation Australia: National nonprofit focused on stroke prevention, treatment, and recovery. Comparable as a neurological-condition nonprofit delivering information, peer support, and community programs across Australia, competing for similar donor mindshare.

Broad incumbents

• National Disability Services: Australia's peak body for disability service providers, representing thousands of organisations delivering NDIS and disability supports. Comparable as a sector umbrella that competes with MS Plus for policy influence, NDIS contracts, and operational benchmarking.
• Multiple Sclerosis International Federation: Global umbrella linking MS organisations worldwide, including Australian peers. Comparable as a higher-level entity setting research priorities and best practice that member organisations like MS Plus are benchmarked against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/wearemsplus
• Facebookfacebook.com/wearemsplus
• LinkedInlinkedin.com/company/wearemsplus
• Instagraminstagram.com/wearemsplus

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MS Plus