Rain Couture

What Rain Couture does

Rain Couture is a Dutch direct-to-consumer fashion brand headquartered in Amsterdam that designs and sells weatherproof outerwear and technical everyday apparel. Its core product line comprises waterproof trench coats, parkas, ponchos, 3-in-1 convertible coats, wool trenches, and accessories, built around technical fabric construction including waterproof membranes, taped seams, and DWR (durable water-repellent) finishes. The company also operates a sub-brand called CO'CO' (Comfort Couture), which extends into wrinkle-resistant, machine-washable, stretchable everyday clothing such as blazers, trousers, joggers, skorts, jumpsuits, and dresses with integrated odor-control and shape-retention fabric treatments.

The business is monetized primarily through one-time product sales priced in USD and EUR, with outerwear ranging from approximately $266 to $579 and Comfort Couture items from $104 to $324. Go-to-market is a hybrid DTC motion: a Shopify-powered e-commerce storefront with multi-language support and virtual fitting/size recommendation (via Sizebay), supplemented by one active physical retail store on Utrechtsestraat in Amsterdam (a second location has been converted to Archive-only) and international shipping via DPD, UPS, DHL, and PostNL. Customer acquisition leverages organic social (Instagram, Facebook, TikTok), email/CRM via Klaviyo, and paid social via Meta and Pinterest pixels, while checkout is supported by PayPal and Klarna buy-now-pay-later. The target customer is professional women and men seeking stylish, easy-care, all-weather clothing, with secondary use-case segments including urban cyclists, frequent travelers, and busy modern women; the brand was founded by an entrepreneur named Daphne and operates with a 1–10 person team.

Name

Rain Couture

Legal name

Rain Couture Amsterdam

Website

https://rain-couture.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Rain Couture is an Amsterdam-based direct-to-consumer fashion brand selling weatherproof designer raincoats, trench coats, and the CO'CO' Comfort Couture line of wrinkle-resistant everyday apparel to professional women and men in Europe and internationally via its Shopify storefront and Amsterdam retail location.

Ownership category

akta.pro rank

Product category

Designer Rainwear and Outerwear

NAICS

Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Women's, Misses', And Juniors Outerwear (2330), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industries

Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Waterproof outerwear
• Designer raincoats
• Comfort couture apparel
• Weatherproof fashion
• Trench coats

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Product Sales - Outerwear & Raincoats: One-time purchase revenue from waterproof trench coats, parkas, ponchos, puffers, and rain jackets. Prices range from approximately $260 to $580 for outerwear pieces.
2. Product Sales - Comfort Couture: One-time purchase revenue from the Co'Co' sub-brand featuring blazers, blouses, tops, trousers, skorts, joggers, jumpsuits, and dresses with technical fabric properties. Prices range from $104 to $324.
3. Product Sales - Accessories: One-time purchase revenue from accessories including bucket hats, gloves, scarves, and waterproof boots.
4. Style Consultation Services: Online style consultation service offered as an additional paid service for customers seeking personalized styling advice.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Rain Couture designs, sources, and sells weatherproof designer raincoats and outerwear including trench coats, parkas, ponchos, puffers, and rain jackets for men and women, alongside the CO'CO' Comfort Couture sub-brand of wrinkle-free, machine-washable everyday clothing (blazers, blouses, tops, trousers, skorts, joggers, jumpsuits, dresses). The brand also retails weather-resistant accessories (gloves, scarves, bucket hats, boots) and care products, supported by an online style consultation service.

Product overview

Rain Couture Amsterdam is a direct-to-consumer fashion brand operating through a Shopify-powered e-commerce platform. Its product portfolio consists of two primary lines: (1) Rain Couture Outerwear — waterproof and weather-resistant coats and jackets (trench coats, 3-in-1 trench coats, parkas, ponchos, body warmers, puffers, wool trenches, and short jackets for women and men) featuring waterproof membranes, taped seams, and DWR finishes; and (2) CO'CO' Comfort Couture — a sub-brand of wrinkle-free, machine-washable, stretchable everyday clothing including tops (blazers, blouses, seamless tops, sweats, camisoles, bodysuits), bottoms (trousers, skorts, joggers), and co-ord sets (jumpsuits, dresses). The company also sells accessories (gloves, scarves, bucket hats, boots) and care products. All outerwear is engineered for rain protection and all-season wear, while Comfort Couture targets the work-to-casual lifestyle segment.

Differentiator

Problem solved

Functional benefit

Products and services

• Rain Couture Outerwear Collection Waterproof and weather-resistant outerwear including trench coats, 3-in-1 trench coats, parkas, ponchos, body warmers, puffers, and short jackets for women and men. All pieces feature waterproof membranes, taped seams, and DWR (durable water-repellent) finishes.
• CO'CO' Comfort Couture Sub-brand of wrinkle-free, machine-washable, stretchable everyday clothing designed for work, travel, and daily life. Includes tops (blazers, blouses, seamless tops, sweats, camisoles, bodysuits), bottoms (trousers, skorts, joggers), and co-ord sets (jumpsuits, dresses). Features technical fabrics with odor control, shape retention, and no-pill properties.
• Trench Coats Waterproof trench coats available in relaxed, straight, tailored, and oversized fits for women and men. Styles include the Timeless Trench, Rain Trench, Tailored Trench, and Straight Trench. Feature taped seams, waterproof membranes, and adjustable or removable hoods.
• 3-in-1 Trench Coats Versatile trench coats that transform into multiple configurations. The 3-in-1 Trench Dress converts between trench coat, trench dress, and top styles. Includes zip-off sleeves on the jumpsuit variant for adaptable styling.
• Parkas Waterproof parka jackets for women and men. Women's parkas include the Color Block Coat; men's parkas feature tailored fit options with herringbone, houndstooth, and blue jeans fabrications.
• Ponchos and Capes Luxury poncho and cape styles including the Waterproof Luxury Poncho and Waterproof Poncho Cape, available in wool, monogram, houndstooth check, and tailored silhouettes.
• Body Warmers and Puffers Insulating body warmers and puffer jackets including the 2-in-1 Teddy Jacket and Bodywarmer and the 3-in-1 Down Jacket and Bodywarmer with Sorona filling. Can be worn standalone or attached to outerwear coats for added warmth.
• Wool Trenches Waterproof wool trench coats with fur trim for women, combining luxury materials with technical weather protection for cold and wet conditions.
• Weather-Resistant Accessories Weather-resistant accessories including waterproof leather gloves for women and men, waterproof wool scarves, reversible bucket hats, and 2-in-1 waterproof leather boots.
• Packable Travel Trench Packable waterproof trench coats that fold into compact bags for travel. Features quick-dry properties and lightweight construction, designed to combine convenience with practical elegance for business or vacation travel.
• Care Products Specialized care and maintenance products for Rain Couture garments, including waterproofing treatments and fabric care solutions sold as a complementary product line.
• Online Style Consultation Service Paid online style consultation service offered as an additional service for customers seeking personalized styling advice on Rain Couture pieces.

Quantifiable outcome

• 14-day exchange and return policy
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Scale indicators2 records

Direct peers

• Mackintosh: Heritage Scottish luxury raincoat manufacturer known for tailored waterproof trench coats. Comparable on the premium trench coat niche Rain Couture serves, albeit at higher luxury price points and with broader wholesale distribution.
• Rains: Danish DTC rainwear brand offering waterproof outerwear (trench coats, jackets, accessories) at similar premium price points. Most direct comparable in terms of product category, design-forward positioning, and DTC-led go-to-market.
• Stutterheim: Swedish premium raincoat brand selling handcrafted waterproof outerwear through DTC e-commerce and select stockists across Europe and the US. Closely comparable on category, design-led positioning, and European founder origin.
• Hunter Boot Ltd: Heritage British rainwear and footwear brand specializing in waterproof outerwear and the iconic Wellington boot. Comparable on weatherproof product category and consumer positioning toward premium all-weather apparel.
• Didriksons: Swedish functional outerwear brand with waterproof and weatherproof jackets, parkas and shell layers. Comparable on the functional waterproof outerwear product category and Nordic/European customer base.

Regional players

• Toast (tabla Ltd): Premium womenswear and lifestyle brand offering timeless wardrobe staples via DTC and small physical stores. Comparable on the capsule wardrobe DTC concept and quality-first positioning, though primarily focused on women's essentials rather than rainwear.

Broad incumbents

• Patagonia: US outdoor apparel brand with deep waterproof outerwear range (rain jackets, parkas, shells) and proprietary technical fabrics. Comparable on the technical waterproof apparel category, though targeting outdoor/sustainability-led consumers versus Rain Couture's urban professional segment.
• Arc'teryx: Canadian premium technical outerwear brand (owned by Amer Sports) with waterproof shells, parkas and performance fabrics. Comparable on the technical waterproof outerwear category and premium positioning, but at much larger scale and outdoor/performance positioning rather than urban fashion.
• Burberry: British luxury heritage house famous for its waterproof trench coat category. Comparable on the trench coat product and premium rainwear heritage, though Burberry operates across the full luxury fashion spectrum and at vastly larger scale.

Emerging players

• Sézane: French DTC premium womenswear brand selling timeless wardrobe staples through owned e-commerce. Comparable on DTC fashion brand model targeting professional women with versatile pieces, though without the technical outerwear specialization.

Market position

Strengths5 records

Weaknesses5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/raincouture_ams
• Facebookfacebook.com/raincoutureamsterdam
• Instagraminstagram.com/raincouture_amsterdam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rain Couture