What Netciti does

Netciti, operating through its legal entity PT Netciti Persada (with subsidiary PT Netciti Televisi Persada), is an Indonesian fiber-optic internet service provider headquartered in Alam Sutera, Tangerang, Banten. Founded in 2015, the company delivers residential, SMB, and enterprise broadband across 20+ Indonesian cities including Greater Jakarta, Bandung, Bekasi, Bogor, Medan, Makassar, Bali, and several tier-2/3 industrial and residential zones. The core technology stack is fiber-to-the-premises delivering symmetric bandwidth from 30 Mbps up to 500 Mbps across nine subscription tiers, complemented by AP Mesh WiFi, ONT modem provisioning, and bundled entertainment via the proprietary NTivi streaming platform and Catchplay+ access. The company operates a WhatsApp-based AI chatbot (ASTI) for customer service and lead capture, alongside self-service digital registration and a customer portal.

Netciti's revenue model is dominated by recurring monthly residential subscriptions (Rp200 thousands/month entry tier up to premium VIP packages), supplemented by hardware provision (ONT modem, router, STB) and one-time installation/service fees. The go-to-market is primarily direct-to-consumer and product-led: customers self-register online, transact via WhatsApp sales, and pay through a diversified payment network (BCA, Bank Mandiri, Tokopedia, Alfamart, Indomaret). Secondary segments include broadband-for-business, dedicated enterprise connectivity, and a Bali-based villa/hospitality vertical. The company is privately held with no disclosed institutional funding rounds, no management team bios publicly available, and no public revenue figure. Strategic positioning combines affordable flat-rate pricing, bundled content, and brand-building through celebrity endorsement (Raditya Dika, Anissa Aziza) and a partnership with Swiss German University on IPv6 and cyber security.

Name

Netciti

Legal name

PT Netciti Persada

Website

https://netciti.co.id

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Netciti is a private Indonesian fiber-optic ISP serving residential, SMB, and enterprise customers across 20+ cities with broadband tiers from 30 to 500 Mbps, bundled NTivi streaming content, and WhatsApp-based sales and support.

Ownership category

akta.pro rank

Product category

Internet Service Provider / Broadband Connectivity

NAICS

Wired Telecommunications Carriers (517111), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Communications Services, Nec (4899), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)

akta.pro secondary industry

Business/Enterprise ISPs (Dedicated Internet Access) (HDAIADAB)

Keywords

• Fiber optic broadband
• Residential internet services
• Business broadband solutions
• Streaming entertainment platform
• Telecommunications provider Indonesia

Headquarters

HQ city

Banten

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Residential Internet Subscriptions: Monthly recurring subscription revenue from residential internet services with various speed tiers ranging from 30 Mbps to 500 Mbps, priced from Rp200 thousands/month with flat pricing structure
2. Premium TV Channel Access: Revenue from bundled and add-on TV channel packages including premium channels, Catchplay+ access, and NTivi streaming platform subscriptions
3. Equipment Rental/Sales: ONT modem, router, STB, and other hardware provision included with service plans; customer compensation required for lost or damaged equipment
4. Installation and Service Fees: One-time installation fees, reactivation fees after termination, and service suspension/freeze fees for customers requesting temporary service suspension

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Netciti provides fiber optic-based fixed broadband internet services to residential and business customers across Indonesia, offering multiple speed tiers ranging from 30 Mbps to 500 Mbps on monthly subscriptions. Its core offerings include Residential Internet Plans (VIP, Platinum, Optima, Go, and Connect series), Enterprise connectivity, and Broadband for Business packages, all bundled with the NTivi streaming entertainment platform and premium TV channel access. The company monetizes primarily through monthly recurring subscriptions, with ancillary revenue from equipment rental, installation fees, and add-on entertainment content.

Product overview

Netciti is an Indonesian Internet Service Provider (ISP) offering residential and business broadband internet services. The core product portfolio includes Residential Internet Plans (with tiers from 30 Mbps to 500 Mbps including VIP, Platinum, Optima, Go, and Connect series), Enterprise solutions, and Broadband for Business packages. The company complements its connectivity services with NTivi, a streaming and entertainment platform, and Netciti TV video content. Additional features include the ASTI WhatsApp chatbot assistant for customer service and the Enjoy Program community engagement initiative.

Differentiator

Problem solved

Functional benefit

Brands

• NTivi: Streaming entertainment platform offering TV channels and video content for subscribers
• NTivi All Pack
• NTivi Basic Pack

Products and services

• Residential Internet Plans Home internet broadband subscription service for Indonesian families and households, providing unlimited fiber internet connectivity bundled with the NTivi streaming platform, Catchplay+, premium TV channels, and ONT modem equipment. Speeds range from 30 Mbps for basic browsing to 500 Mbps (symmetric) for premium entertainment and work-from-home use.
• Enterprise Internet Solutions Dedicated connectivity service designed for enterprise customers, including larger organizations requiring scalable, reliable internet infrastructure with specialized service requirements and dedicated support capabilities. Demonstrated through the strategic partnership with Swiss German University for IPv6 and cyber security implementation.
• Broadband for Business Broadband internet packages designed for SMB and commercial establishments, providing scalable bandwidth options for business operations, employee connectivity, and back-office functions.
• NTivi Streaming Platform Subscription streaming and entertainment platform offering Netciti subscribers access to TV channels, movies, and Catchplay+ premium content, available in NTivi All Pack (premium, bundled with Platinum and VIP tiers) and NTivi Basic Pack (bundled with Optima, Go, and Connect tiers).

Quantifiable outcome

• Internet speeds up to 500 Mbps for premium VIP packages
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered strategic, core and minor.

• Swiss German UniversitystrategicStrategic or Co-development Partner · 29 April 2026PT Netciti Persada established a strategic partnership with Swiss German University to strengthen cyber security capabilities and IPv6 implementation. This collaboration demonstrates Netciti's commitment to technology advancement and network security infrastructure development in Indonesia.
• Bank Central Asia (BCA)coreChannel Partner/ Reseller/ DistributorPayment partner enabling customers to pay Netciti subscriptions through BCA ATM machines and Mobile Banking BCA using Virtual Account system. Supports automatic payment collection and customer convenience.
• Bank MandiricoreChannel Partner/ Reseller/ DistributorPayment partner allowing customers to pay through Bank Mandiri E-Banking using company code 50113 (PT. Netciti Persada). Supports multi-payment transactions for subscription bill collection.
• TokopediaminorChannel Partner/ Reseller/ DistributorOnline payment partner enabling Netciti subscription payments through Tokopedia platform, expanding digital payment options for e-commerce-savvy customers.
• AlfamartminorChannel Partner/ Reseller/ DistributorRetail payment partner allowing cash payments at Alfamart convenience stores across Indonesia for customers preferring offline payment options.
• IndomaretminorChannel Partner/ Reseller/ DistributorRetail payment partner enabling over-the-counter cash payments at Indomaret stores for subscription bill settlement across Indonesia.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Iconnet (PLN Icon Plus): Fiber ISP subsidiary of PLN Indonesia leveraging utility infrastructure for residential broadband. Newer entrant with aggressive pricing that overlaps directly with Netciti's residential value proposition.
• Oxygen.id: Indonesian fiber ISP focused on residential customers with competitive speed/price plans. Comparable scale and segment focus, making it a relevant direct niche competitor.

Broad incumbents

• IndiHome (Telkom Indonesia): Dominant Indonesian fixed broadband service from state-linked Telkom Indonesia. Largest fiber footprint nationally; sets the price benchmark Netciti must compete against across essentially all of Netciti's coverage cities.
• XL Axiata (XL Home): Major Indonesian telecom group (XL Axiata) offering fixed broadband (XL Home) on top of mobile operations. Provides relevant scale and converged-services comparison, even if fiber footprint is narrower.

Regional players

• CBN Fiber (Citra Broadcasting Nusantara): Fiber ISP serving Bali and other Indonesian regions with broadband plus pay-TV bundles. Comparable offering profile, particularly relevant for Netciti's Bali hospitality-segment push.

Direct peers

• MNC Play: Indonesian fiber-to-the-home operator providing broadband bundled with pay-TV channels. Competes head-to-head with Netciti's residential internet + bundled TV (NTivi) proposition.
• Biznet: Indonesian fiber ISP serving residential and enterprise customers across major Indonesian cities. Direct competitor in FTTH broadband with similar tiered residential plans and geographic overlap in Java and beyond.
• First Media (Link Net): Indonesian broadband plus pay-TV provider (First Media brand) offering fiber broadband with bundled cable TV. Closely comparable on the connectivity + entertainment bundle model Netciti pursues via NTivi.
• MyRepublic Indonesia: Fiber ISP focused on residential and gaming-segment customers in Indonesia with tiered speed plans. Competes directly on speed tiers, pricing, and gamer-friendly positioning.

Others

• Biznet Gio / CBN Cloud: Adjacent ecosystem player providing data center and cloud services to Indonesian enterprises. Useful comparable for Netciti's enterprise and cybersecurity ambitions (e.g., Swiss German University IPv6 partnership) even though not a direct retail broadband competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Netciti_Persada
• Instagraminstagram.com/netciti_persada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Netciti