RunFlat International

What RunFlat International does

RunFlat International Limited is a UK-based specialist manufacturer of RunFlat tyre insert systems and high-load wheels serving primarily the global defence and security vehicle market. Founded in 2001 as a subsidiary of Westley Plastics (part of the Westley Group, a non-ferrous foundry and engineering group dating to the early 19th century), the company designs and produces its products in-house at its Cradley Heath, West Midlands facility, leveraging a proprietary antiballistic composite material that remains stable from -40C to over 150C and exhibits self-healing behaviour under ballistic impact. Its core product range comprises the Dynamic RunFlat system (for single-piece wheels, offering up to 100km of deflated running) and the Static RunFlat system (for multi-piece military wheels), supplemented by Beadlock systems, security and military wheels (single-piece and multi-piece, steel and aluminium), automotive OEM wheels, complete turnkey wheel packages, tyre studding services, and Michelin PAX tyre worldwide distribution. The company is the only operator in the UK with full in-house wheel testing facilities, certified to German TUV standards.

The business operates a direct, sales-led B2B go-to-market targeting ministries of defence, vehicle armourers, OEMs, and security fleet operators. Products are certified to military specifications including FINABEL 20.A.5 (50km) and FINABEL A.20.A (100km), STANAG 4825 (NATO), and SAE J2014 (US), and have been approved by the Ministries of Defence and Interiors of more than 30 countries spanning Europe, North America, the Middle East, Africa, and Asia. Named OEM customers include Mercedes-Benz, Toyota, Renault, Ford, Oshkosh, and URO, with additional deployments via the United Nations and Siemens (mass transit). Pricing is quote-based for all products; revenue is generated through hardware sales across the product range.

Name

RunFlat International

Legal name

RunFlat International Limited

Website

https://runflatinternational.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

RunFlat International is a UK-based independent manufacturer of proprietary antiballistic RunFlat tyre insert systems and high-load military/security wheels, supplying ministries of defence, OEMs, and security fleet operators in 30+ countries worldwide.

Ownership category

akta.pro rank

Product category

Military Vehicle Wheel and RunFlat Components

NAICS

Other Motor Vehicle Parts Manufacturing (33639), Rubber Product Manufacturing (3262), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Wheels & Rims Manufacturing (Steel/Alloy) (IMACAIAJ)

Keywords

• Runflat tyre systems
• Military vehicle wheels
• Armoured vehicle components
• Ballistic tyre inserts
• Defence wheel manufacturer

Headquarters

HQ city

Cradley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. RunFlat Systems: Sale of Dynamic and Static RunFlat tyre insert systems bolted onto wheel rims to support tyres when flat
2. Security and Military Wheels: Sale of single piece and multi piece wheels designed for high loads in armoured and military vehicles, available in steel and aluminium
3. Complete Wheel Packages: Complete fitted wheel solutions supplied fitted, balanced and inflated ready to bolt onto vehicle. Turnkey solution including wheel, RunFlat system and tyre assembly
4. Automotive Wheels OEM Supply: Cast and forged aluminium wheels supplied to OEMs from design through to testing, manufacturing and supply. IATF 16949 automotive standards
5. Military Tyres: Wide range of military and heavy duty SUV tyres from key manufacturers including Michelin, Continental, Pirelli, Goodyear. Sold separately or as part of complete wheel package
6. Michelin PAX Tyres Distribution: Official worldwide distributor of Michelin PAX tyres and accessories. Ability to supply, fit and remove PAX systems in-house

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

RunFlat International manufactures and supplies proprietary antiballistic composite RunFlat tyre insert systems (Dynamic and Static variants), Beadlock systems, and specialist military/security wheels for armoured and military vehicles. Products bolt onto wheel rims to enable vehicles to continue driving safely for up to 100km following ballistic or terrain-related tyre damage, with optional integration of TPMS and CTIS.

Product overview

RunFlat International is an independent manufacturer of RunFlat systems and specialist wheels for the defence and security sector. The product portfolio centres on RunFlat tyre insert systems (Dynamic and Static variants) that bolt onto wheel rims to enable vehicles to continue driving safely for up to 100km following tyre damage. These core RunFlat systems are complemented by supporting product lines including Beadlock Systems for soft terrain operation, Security Wheels and Military Wheels (both single piece and multi piece), Automotive Wheels for OEMs, and Complete Wheel Solutions that combine wheels with RunFlat systems, tyres, and optional TPMS/CTIS integration. The company also distributes Michelin PAX Tyres and offers Tyre Studding services, along with in-house Wheel Testing capabilities. Products are manufactured using proprietary antiballistic composite material and are tested to military standards including FINABEL, STANAG 4825, and SAE J2014.

Differentiator

Problem solved

Functional benefit

Brands

• Wheels International: Sister company specializing in lightweight, high load military/security alloy and steel wheels manufactured in Europe

Products and services

• Dynamic RunFlat System

Quantifiable outcome

• Up to 100km achievable with deflated tyres following ballistic or terrain damage
• +5 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Westley PlasticscoreStrategic or Co-development Partner · 1 January 2001Parent company and technology partner. RunFlat International established in 2001 as a subsidiary of Westley Plastics using its leading edge polymer technology to exclusively develop run-flat tyre insert systems. Westley Plastics was started in the 1960s developing polymer technologies to replace heavier, more expensive and less wear-resistant metal products.
• Westley GroupcoreStrategic or Co-development PartnerParent company group originating from European leading non-ferrous foundry and engineering group since the beginning of the 19th century in the cradle of the industrial revolution. Provides heritage and operational excellence infrastructure.
• Wheels InternationalcoreStrategic or Co-development PartnerSister company established to work in parallel with RunFlat International, specialising in lightweight, high load military/security alloy and steel wheels manufactured in Europe. Provides complete wheel solutions for customers requiring both wheels and RunFlat systems.
• MichelincoreChannel Partner/ Reseller/ DistributorOfficial worldwide distributor of Michelin PAX tyres and accessories. RunFlat International has in-house ability to supply, fit and remove PAX systems. PAX tyres utilise a semi-rigid ring system for low-profile deflated running on armoured vehicles.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Alcoa Wheels (Howmet Aerospace): Major forged aluminium wheel supplier to commercial trucks, military vehicles, and high-performance applications; competes in the same forged-military-wheel category with broader aerospace and commercial vehicle exposure.
• Accuride Corporation: North American steel and aluminium wheel manufacturer serving medium and heavy-duty trucks, with defence and military wheel programmes; comparable in commercial-defence dual exposure but at significantly larger scale.
• Maxion Wheels: World's largest wheel manufacturer producing steel and aluminium wheels for commercial, light vehicle, and defence applications; serves similar OEM and aftermarket channels but at much higher scale and broader end-market exposure.
• Titan International: Manufacturer of large off-highway and specialty tyres and wheels for agriculture, construction, and military vehicles; competes for military wheel programmes and supplies into adjacent defence end markets.

Direct peers

• Centigon: Designer and manufacturer of armoured and special-purpose vehicles whose protection packages frequently integrate run-flat mobility systems, purchasing from or competing with RunFlat on integrated vehicle contracts.
• Hutchinson (TotalEnergies): Hutchinson, the TotalEnergies subsidiary, is one of the longest-established run-flat tyre insert manufacturers for armoured and security vehicles, competing head-to-head with RunFlat International across European MoD tenders.
• Plasan Sasa: Israeli defence supplier with a RunSafe family of run-flat and armour solutions for military wheeled vehicles; comparable customer base (Western militaries) and overlapping product function for ballistic mobility protection.

Regional players

• Wheels India Limited: Indian wheel manufacturer producing steel and aluminium wheels for passenger, commercial, and military vehicles; supplies similar Tier 1 OEMs and Indian MoD programmes but primarily competes in Asia rather than Europe/NATO geographies.

Others

• Michelin (Defence & Specialty tyres): Michelin is both a key strategic partner (worldwide PAX distribution) and an adjacent player supplying military tyres integrated into RunFlat's wheel packages; its PAX technology competes directly with run-flat insert concepts in armoured passenger vehicles.
• Continental AG (Specialty Tyres / ContiDefense): Continental supplies the military tyres RunFlat International distributes and integrates into Complete Wheel Solutions; also operates a Commercial Specialty Tyres defence programme, making it both a partner-supplier and adjacent run-flat capable competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/runflatinternational/videos?view_as=subscriber
• Xx.com/RunflatIntl

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RunFlat International