De Voorhoede
De Voorhoede is a privately held Dutch front-end web development agency (Amsterdam and Delft, ~20 staff) that delivers custom websites, web applications, and design systems using modern JavaScript frameworks for Dutch and European enterprises, scale-ups, and mission-driven organizations.
- Company typePrivate
- Founded2012
- HeadquartersAmsterdamsche Veld I, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What De Voorhoede does
De Voorhoede is a privately held, founder-owned web development agency founded in 2012 in Amsterdam, with a secondary office in Delft, the Netherlands. The company employs approximately 20 people — primarily specialized front-end developers, lead developers, project managers, and a business director — and operates as a boutique professional services firm rather than a product company. Co-founders Jasper Moelker, Matthijs Collard, and Rick le Roy serve as the board of directors, and the firm is B Corp certified (since 2023, score 99.4) with no external investment or parent entity.
The agency's core offering is custom web development delivered through a four-phase engagement model: Inventory → Discovery → Delivery → Support. Specific service lines include custom website development (starting at €50,000 per project), web application development (Scrum-based sprints averaging €20,000), design system development (with engagements such as PostNL's Stamp and NS's Nessie), headless CMS integration (DatoCMS, Sanity.io), accessibility reviews, web performance optimization, interim front-end developer staffing, and front-end training. Underlying technology spans Vue.js, React, Svelte, Nuxt, Next.js, Gatsby, and Eleventy, with deployment on Netlify, Vercel, and AWS, and emphasis on privacy-first analytics (Plausible hosted in the EU). The firm combines these capabilities with a strategic network of design partners (Valsplat, Tomorrow, Hike One, Multitude) to deliver integrated design-and-engineering programs at enterprise scale.
Revenue is generated on three professional-services streams: project-based fixed fees, role-based hourly consulting (Tech Lead €170/hr, Senior Front-end Developer €130-150/hr, Project Manager €135/hr), and Agile/Scrum sprint subscriptions with monthly invoices ranging from €5,000 (maintenance) to €50,000 (multi-developer development). The customer base spans Dutch and European enterprises, scale-ups, and mission-driven organizations, with named clients including PostNL, NS, Geldmaat, Deltares, TU Delft, Pathé Thuis, Funda, SITA, TBAuctions, Brainbay, StartMail, Quantum Inspire, ViriCiti, and Chargepoint. Go-to-market is direct and consultative, anchored in technical thought leadership (blog, Front-end Forward meetups, open-source contributions on GitHub), with sales handled through the Amsterdam and Delft offices.
De Voorhoede firmographics
Firmographics- Name
- De Voorhoede
- Legal name
- De Voorhoede
- Website
- https://voorhoede.nl
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- De Voorhoede is a privately held Dutch front-end web development agency (Amsterdam and Delft, ~20 staff) that delivers custom websites, web applications, and design systems using modern JavaScript frameworks for Dutch and European enterprises, scale-ups, and mission-driven organizations.
- Ownership category
- akta.pro rank
De Voorhoede industry classification
Industry- Product category
- Web Development Services
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Offshore Development Center (ODC) / Dedicated Team Services (BPAEAMAL)
Keywords
Where De Voorhoede is headquartered
LocationHeadquarters
- HQ city
- Amsterdamsche Veld I
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
De Voorhoede business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Project-based Development: Custom web application, website, and design system development priced as fixed project fees. Costs start at €50,000 for custom websites and €16,000 for project startup phases. Active clients typically spend €65,000 per year on average.
- Hourly Consulting: Role-based hourly consulting rates: Tech Lead €170/hour, Senior Front-end Developer €130-150/hour, Project Manager €135/hour. Used for interim developer placements and team strengthening.
- Sprint-based Development: Agile/Scrum sprint pricing for ongoing development. Sprint pricing averaging €20,000 including Tech Lead, Developer, and Scrum Master. Monthly invoices range from €5,000 (maintenance) to €50,000 (multi-developer development).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Custom website starting price |
| One time/ perpetual license | Multi-year contract | Project startup phase |
| Subscription | Monthly | Sprint development |
| One time/ perpetual license | Multi-year contract | Custom corporate website |
| Other | Pay-as-you-go | Role-based hourly rates |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
De Voorhoede product offering
Product offeringCore offering
De Voorhoede is a Dutch digital agency specializing in front-end web development. They build custom websites, web applications, design systems, prototypes, and integrations for tech startups, SMEs, e-commerce companies, and multinationals. Their project approach follows four phases — Inventory, Discovery, Delivery, and Support — and they offer interim developer staffing specializing in Vue.js, React, Svelte, and Nuxt.
Product overview
De Voorhoede is a digital agency specializing in web development for complex digital products. Their offering is a portfolio of services rather than a unified software product: Custom Website Development builds fully tailored websites; Web Application Development creates complex applications using Scrum; Design System Development establishes reusable component libraries; and various validation and optimization services (Inventory Workshop, Design Sprint, Prototyping Sprint, Accessibility Review, Performance Optimization) support the development process. Additional services include Headless CMS Integration, API Development, Support and Maintenance, and Front-end Developer staffing. The company operates from offices in Amsterdam and Delft, serving clients across tech startups, SMEs, e-commerce, and multinationals including PostNL, NS, Deltares, and TU Delft.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Development Services
Quantifiable outcome
- 200+ projects completed with 4.5/5 client satisfaction rating
- +3 more outcomes
Companies that use De Voorhoede
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
De Voorhoede technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
De Voorhoede partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- ValsplatcoreDesign partner collaborating on design system projects including NS Nessie design system and other client projects. Valsplat provides design expertise while De Voorhoede handles development.
- TomorrowcoreDesign agency partner for collaborative digital product development projects.
- Hike OnecoreDesign agency partner for front-end development collaboration on digital product projects.
- MultitudecoreCreative agency (B Corp certified) collaborating on In je bol mental health platform development for young people, together with young people themselves.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
De Voorhoede competitors and assessment
Company assessmentDirect peers
- Mirabeau (Cognizant): Dutch digital agency specializing in strategy, design, and technology for large enterprises, now part of Cognizant. Overlaps with De Voorhoede on enterprise web/app builds and design system work in the Netherlands.
- Unsense: Amsterdam-based digital product agency combining strategy, design, and engineering for web apps and platforms. Similar size, mission-driven culture, and focus on complex custom front-end work for European clients.
- Iquality: Dutch digital agency delivering custom websites, web applications, and e-commerce platforms for SMEs and enterprises. Comparable on the custom development, CMS integration, and Dutch mid-market client overlap.
- Dept Agency: Large Amsterdam-rooted digital agency offering custom web/app development, design systems, and digital transformation for global enterprises. Direct competitor on Dutch and European enterprise design system and web builds, though significantly larger.
- Netlight: Nordic-origin IT and digital consultancy with strong values-driven culture and offices across Northern Europe. Comparable in consultancy culture, senior-only delivery model, and emphasis on modern web technologies.
- iO (formerly Intracto): Benelux-headquartered digital agency with end-to-end services in web development, marketing technology, and design systems. Comparable to De Voorhoede on enterprise web platform work and Dutch/European client base, with a much larger headcount.
- Q42: Dutch technical agency of similar size and heritage building custom web applications, IoT, and cloud solutions for enterprise and government clients. Closely comparable to De Voorhoede in client profile, Vue/Node stack usage, and engineering-led culture.
- Incentro: Dutch digital services firm delivering customer experience, web platforms, and managed services to enterprise clients across the Benelux. Comparable in Dutch enterprise focus, end-to-end web delivery, and reliance on long-running client engagements.
Regional players
- Vincit: Finnish software consultancy and agency building custom digital products and web applications for Nordic and international clients. Comparable on custom web/software engineering and design system work, though primarily serving the Nordics rather than the Netherlands.
Broad incumbents
- Thoughtworks: Global technology consultancy with deep design system, modern web engineering, and digital transformation practices. Overlaps with De Voorhoede on modern JavaScript frameworks and design system delivery for large enterprises, but at vastly greater scale and geographic reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
De Voorhoede social profiles
Digital presenceDe Voorhoede compliance and trust
Trust signalCompliance1 record
De Voorhoede financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Voorhoede leadership team
Management profileNumber of profiles
Profiles5 records
De Voorhoede funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Voorhoede M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Voorhoede
What does De Voorhoede do?
De Voorhoede is a Dutch digital agency specializing in front-end web development. They build custom websites, web applications, design systems, prototypes, and integrations for tech startups, SMEs, e-commerce companies, and multinationals. Their project approach follows four phases — Inventory, Discovery, Delivery, and Support — and they offer interim developer staffing specializing in Vue.js, React, Svelte, and Nuxt.
Is De Voorhoede a public or private company?
De Voorhoede is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was De Voorhoede founded?
De Voorhoede was founded in 2012. It employs 11 to 50 people.
Where is De Voorhoede based?
De Voorhoede is headquartered in Amsterdamsche Veld I, Netherlands, in the Europe region.
How does De Voorhoede make money?
Three revenue lines are on record. Project-based Development is the primary driver. The others are hourly Consulting and sprint-based Development.
Who are De Voorhoede's main competitors?
Direct peers on record are Mirabeau (Cognizant), Unsense, Iquality, Dept Agency, Netlight, iO (formerly Intracto), Q42 and Incentro. Vincit is listed as a regional player. Thoughtworks is listed as a broad incumbent.
Does De Voorhoede have an API?
No public API is recorded for De Voorhoede.
What industry is De Voorhoede in?
De Voorhoede's product category is Web Development Services. Its primary akta.pro industry code is BPAEAMAL, Offshore Development Center (ODC) / Dedicated Team Services. Its NAICS code is 54151 and its SIC code is 7371.