What Westcoast Cloud does

Westcoast Cloud (legal entity ALSO Cloud UK Limited, trading since 2021) is an indirect Cloud Solution Provider and managed cloud services business operating in the United Kingdom and Ireland. It enables IT resellers, managed service providers, and solution providers to resell Microsoft cloud services (Azure, Microsoft 365, Dynamics 365) plus a roster of more than 20 third-party ISV solutions (security, backup, productivity, endpoint management, communication) without needing direct vendor relationships.

The operating backbone is the ALSO Cloud Marketplace (ACMP), a digital platform inherited from parent group ALSO that provisions, manages, and bills cloud services from multiple vendors through a single interface, with an add-on Private Catalogue capability allowing resellers to create custom bundled offerings visible only to their end-customers. Wrapping the platform is the Thrive Partner Programme, a free enablement layer offering Microsoft designation training, exam vouchers, dedicated account management, quarterly reviews, and matched marketing development funds (Big Pitch) delivered via an automated Channext co-marketing workflow.

Commercially, Westcoast Cloud earns revenue from the resale margin on Microsoft and third-party cloud subscriptions (subscription/recurring), from platform/transaction fees on ACMP, and from wraparound managed partner services bundled with each partner relationship. Pricing of the underlying vendor licences is not publicly disclosed and varies by partner; Thrive is free to enrolled partners. The customer base is composed of UK and Ireland channel partners (130+ on Thrive) whose own end-customers are predominantly SMB and mid-market, served from a Theale, Reading headquarters with a regional office in Dublin. Since 28 February 2025, the unit has been a wholly-owned subsidiary of ALSO Holding AG, the Swiss-listed European distribution group, sitting alongside Westcoast Limited and Clarity Computer (Distribution) Limited (Westcoast Ireland) within the ALSO group's Westcoast Division.

Name

Westcoast Cloud

Legal name

ALSO Cloud UK Limited

Website

https://westcoastcloud.co.uk

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Westcoast Cloud is a UK and Ireland indirect Cloud Solution Provider that enables IT resellers, MSPs, and solution providers to resell Microsoft Azure, Microsoft 365, and Dynamics 365 plus 20+ third-party ISV solutions through the ALSO Cloud Marketplace (ACMP) platform and the free Thrive partner enablement programme.

Ownership category

akta.pro rank

Product category

Cloud Services Distribution

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF)

akta.pro secondary industries

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD), Cloud Operations Outsourcing (Cloud Managed Operations) (BPAEAMAC)

Keywords

• Cloud services distribution
• Microsoft indirect CSP
• Cloud marketplace platform
• Channel partner enablement
• Cloud reseller programme

Headquarters

HQ city

Theale

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Cloud Services Resale: Westcoast Cloud acts as an indirect Cloud Solution Provider (CSP), reselling Microsoft Azure, Dynamics 365, Office 365, and other cloud vendor services to channel partners. Partners license services through the Cloud Solution Provider programme and Westcoast provides the infrastructure, billing, and support to enable these resales.
2. Partner Support Services: Provides wraparound services to partners including training, account management, marketing support, and technical assistance. Services are largely bundled into the partner relationship with dedicated account managers and 24/7 support included.
3. Marketplace Platform Fees: ALSO Cloud Marketplace platform enables automated billing and subscription management for cloud services. Revenue generated through the platform's service delivery infrastructure for multiple cloud vendors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Westcoast Cloud is an indirect Cloud Solution Provider (CSP) that enables IT resellers, managed service providers, and solution providers in the UK and Ireland to resell Microsoft cloud services (Azure, Dynamics 365, Microsoft 365) and a portfolio of 20+ third-party cloud vendor solutions through its ALSO Cloud Marketplace (ACMP) platform. The company provides a six-step onboarding process, a free Thrive partner programme with dedicated account managers and Microsoft designation guidance, 24/7 UK-based support with a two-hour response commitment, the Big Pitch marketing development fund that matches partner spend, and the Channext automated co-branded marketing platform. ACMP includes Private Catalogue functionality allowing resellers to build, price, and bundle custom cloud offerings, with full automated billing and subscription management.

Product overview

Westcoast Cloud is an indirect Cloud Solution Provider (CSP) offering a portfolio of cloud services built primarily around Microsoft solutions (Azure, Dynamics 365, Microsoft 365) delivered through the ALSO Cloud Marketplace (ACMP) platform. The platform provides provisioning, billing, and subscription management for Microsoft cloud services plus a range of third-party ISV solutions including security (Xcitium, Acronis, Avast, AvePoint, CYE), productivity (Adobe, Foxit, Dropbox), backup/recovery (Nexetic), endpoint management (NinjaOne), and communication tools (Threema, GoTo). The company supplements its core marketplace with the Thrive Partner Programme (free training and support), Big Pitch marketing funding, Azure migration funding, and the Channext automated marketing platform. The ACMP platform also includes Private Catalogue functionality for resellers to offer custom bundles. The portfolio is structured as a platform-plus-vendor ecosystem rather than a single unified product.

Differentiator

Problem solved

Functional benefit

Brands

• Thrive: A free partner support programme designed to help partners boost their Microsoft skills and profitability, providing training, sales support, marketing funding, and guidance on Microsoft Solution Partner Designations.

Products and services

• ALSO Cloud Marketplace (ACMP) Digital marketplace platform enabling resellers to provision, manage, and bill cloud services from multiple vendors (Microsoft plus 20+ third-party ISVs) through a single interface, with automated service delivery, subscription management, customer support tools, and Private Catalogue functionality for custom offerings. Targeted at IT resellers, MSPs, and solution providers in the UK and Ireland.
• Thrive Partner Programme Free partner support programme providing bespoke plans for earning Microsoft Solution Partner Designations, including technical and sales support, marketing collateral and funding (Big Pitch), branded marketing materials, and exam vouchers. Targeted at IT resellers, MSPs, and solution providers in the UK and Ireland.
• Big Pitch Marketing Development Fund Marketing funding programme where Westcoast Cloud matches a partner's investment and doubles the spend for Microsoft-focused marketing activities. Available to enrolled channel partners to accelerate Microsoft cloud demand-generation campaigns.
• Azure POC & Migration Funding Partner funding programme designed to ease the Azure migration process for customers moving workloads to Microsoft Azure, provided to resellers as financial support for proof-of-concept and migration engagements.
• Channext automated marketing platform Automated marketing platform built for partners that publishes engaging, co-branded Microsoft campaigns to generate leads without requiring additional marketing-team effort from the partner.

Quantifiable outcome

• 130+ partners enrolled in Thrive programme
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature3 records

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationPrimary vendor partnership as leading Microsoft indirect CSP for Azure, Dynamics 365, and Office 365 services. Westcoast Cloud provides the indirect channel enabling Microsoft cloud adoption by UK and Ireland resellers.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bytes Software Services: UK-based IT software licensing and cloud distribution business serving resellers and MSPs. Directly comparable UK geography, channel model, and Microsoft software/SaaS distribution focus.
• Cloudmore: European cloud services broker and CSP operating a multi-vendor marketplace for Microsoft, AWS, and Google Cloud. Comparable in multi-vendor aggregation model and European SMB/MSP partner focus.
• Sherweb: Cloud solutions provider focused on Microsoft cloud distribution to MSPs and resellers, with deep partner enablement, training, and managed services comparable to Westcoast Cloud's Thrive programme.
• Pax8: Global cloud distributor for Microsoft and other SaaS vendors, operating a partner enablement marketplace very similar to Westcoast Cloud's ACMP. Pax8 is the closest scale-comparable indirect CSP, though materially larger and global in reach.

Broad incumbents

• Arrow Electronics (ECS): Global value-added distributor with ArrowSphere cloud marketplace enabling resellers to consume multi-vendor cloud services. Comparable aggregation and billing platform to ACMP.
• TD SYNNEX: Global IT distributor with a sizable cloud services portfolio including Microsoft CSP offerings to resellers and MSPs. Comparable channel enablement value proposition at much larger scale.
• Ingram Micro Cloud: Massive global IT distributor with a cloud marketplace (Cloud Marketplace) that aggregates Microsoft, AWS, and SaaS vendors for resellers. A broader incumbent that competes with Westcoast's distribution and enablement motion at greater scale.
• SoftwareOne: Global software and cloud services provider (SIX-listed) with Microsoft CSP, FinOps, and migration practices comparable to Westcoast Cloud's Azure/migration offering, but operating at enterprise scale across multiple continents.

Regional players

• Exclusive Networks: Specialist cybersecurity and cloud distribution business with strong European footprint and vendor aggregation model. Comparable in channel enablement and multi-vendor portfolio, though with greater continental European coverage.

Others

• Westcoast Limited: Sister company within the same Westcoast Holdco (now ALSO group), distributing hardware, software, and IT products to UK resellers. Comparable UK channel distribution model and overlapping customer base of IT resellers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/westcoast-cloud
• Xx.com/westcoast_cloud

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westcoast Cloud