What Cloudmore AB does

Cloudmore AB is a privately held Swedish software company headquartered in Stockholm that provides a subscription commerce and billing automation platform purpose-built for Microsoft Cloud Solution Provider (CSP) partners. The platform operates as a modular SaaS solution comprising core components including Subscription Management, Billing and Revenue Management, Price and Offer Management, a White Label Customer Portal, Service and Process Integration, and specialized modules for Microsoft 365 CSP Direct and Microsoft Azure CSP. Underlying capabilities include native Microsoft Partner Center API integration for automated provisioning and billing, Azure billing breakdowns with cost-center attribution, percentage-based spending budgets, and flexible pricing rules at global, customer, or subscription level. The platform supports seat-based New Commerce Experience (NCE) governance, including the 7-day cancellation window, Reserved Instances, Azure Plan, Marketplace services, and Microsoft Customer Agreement commerce. A full API enables integration with PSA, CRM, and ERP systems, and white-label capabilities allow partners to extend branded self-service portals to their end customers.

Cloudmore generates revenue through quote-based monthly SaaS subscriptions priced according to partner scale and requirements, with onboarding and customer success included. The go-to-market combines enterprise field sales, with platform specialists offering personalized 30-minute demos, alongside a self-serve SaaS delivery model via EU and US platform login portals. The primary customer segments are service providers and MSPs, with secondary targets in telco businesses, software distributors, and enterprises undergoing EA-to-CSP migrations. Named customers include Brennan IT (enterprise), ITS Nordic, Virtual IT, and HostedBizz (SMB-tier MSPs), with documented outcomes including approximately 70% billing time reduction, 100% billing accuracy when properly configured, and invoice cycle compression from 3-4 days to approximately 1 day. The company maintains quarterly product roadmap webinars as its principal customer engagement cadence and is deepening its product surface with Digital Commerce storefronts, B2B Software Marketplace, and ISV integration modules.

The company was founded in 2014 (per legal records, though firmographics indicates 2005) and has operated as a Microsoft Direct CSP-aligned platform since 2017. It is privately held with no disclosed venture capital or private equity backing, operates with 11-50 employees, and serves markets across Europe and the United States. Leadership includes CEO Michael Wicander, Chief Customer Officer Mark Adams, and Senior Product Manager Erkki Muuga. The company has navigated major Microsoft commerce transitions including the October 2019 MCA introduction and the January 2022 NCE launch, and is currently positioning around the January 2025 Microsoft EA renewal eligibility changes as a market tailwind.

Name

Cloudmore AB

Legal name

Cloudmore AB

Website

https://cloudmore.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Cloudmore AB provides subscription commerce and billing automation SaaS for Microsoft Cloud Solution Provider partners, integrating natively with Microsoft Partner Center to manage Microsoft 365, Azure, and marketplace subscriptions, pricing, and renewals for MSPs, telcos, distributors, and enterprises.

Ownership category

akta.pro rank

Product category

Cloud Subscription Billing

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Cloud FinOps & SaaS Spend Management (BPAEAOAH)

akta.pro secondary industries

Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF), Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC) (HDABAHAI)

Keywords

• Cloud subscription billing
• CSP automation platform
• Subscription lifecycle management
• Cloud billing reconciliation
• SaaS billing platform

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Cloudmore operates as a subscription commerce and orchestration platform, charging Microsoft Direct CSP partners for access to billing automation, subscription management, and revenue management capabilities. Pricing is quote-based and tailored to partner scale and requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Cloudmore AB provides a cloud-based SaaS subscription commerce and billing automation platform purpose-built for Microsoft Direct Cloud Solution Provider (CSP) partners. The platform manages the full subscription lifecycle for Microsoft 365, Azure, Reserved Instances, Marketplace services, and third-party software, with automated provisioning, billing reconciliation, pricing governance, white-label customer portals, and integrations to PSA, CRM, and ERP systems via a full API.

Product overview

Cloudmore AB offers a unified subscription commerce and billing management platform designed specifically for Microsoft Cloud Solution Providers (CSPs). The platform operates as a modular SaaS solution comprising core components including Subscription Management, Billing and Revenue Management, Price and Offer Management, White Label Customer Portal, and Service and Process Integration. The platform specializes in Microsoft 365 CSP Direct and Microsoft Azure CSP operations, supporting seat-based subscriptions, consumption-based Azure billing, Reserved Instances, Marketplace purchases, and perpetual licenses. Additional modules include Digital Commerce storefront capabilities, CSP Automation for end-to-end workflow orchestration, ISV Integration for third-party software distribution, and a Software Marketplace for B2B sales. The platform is designed for direct-bill CSP partners and includes white-label self-service capabilities for customer portals.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Reduces billing time by approximately 70%
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or Integration · 1 November 2019Cloudmore is a Microsoft Direct CSP partner platform with deep native integration into Microsoft Partner Center, supporting Microsoft 365 CSP Direct, Microsoft Azure CSP, Azure Plan, Reserved Instances, Marketplace services, and Microsoft Customer Agreement (MCA) commerce. The platform enables automated provisioning, billing, and subscription management for Microsoft's cloud ecosystem.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pax8: Pax8 is a leading cloud distribution platform for Microsoft and other hyperscaler services, offering procurement, billing, subscription management, and partner enablement. It is the most direct competitor to Cloudmore in CSP automation, but at significantly larger scale and with broader multi-cloud coverage.
• AppDirect: AppDirect operates a white-label cloud marketplace and billing platform for telcos, distributors, and service providers. Its business model (white-label commerce, subscription billing, partner ecosystem) closely mirrors Cloudmore's CSP automation proposition, often at a larger enterprise scale.
• Sherweb: Sherweb is a Microsoft CSP and cloud solutions distributor providing billing, provisioning, and white-label portal capabilities for managed service providers. Directly competes with Cloudmore on subscription management and CSP automation for the same Microsoft partner ecosystem.
• CloudBlue: CloudBlue (formerly Ingram Micro Cloud) provides a cloud marketplace and commerce platform for service providers and ISVs, with subscription billing and orchestration capabilities. Competes with Cloudmore for CSP partner enablement, particularly with telcos and large distributors.

Emerging players

• Zomentum: Zomentum offers a sales and operations platform purpose-built for MSPs and CSPs, including quoting, procurement, and Microsoft 365 license management. It overlaps with Cloudmore's subscription management use case but focuses more on the pre-sales quoting workflow.
• Rhino Distribution: Rhino Distribution is a UK-based cloud distributor offering Microsoft CSP billing, provisioning, and partner services. It competes with Cloudmore for the same UK and European service provider segment, though typically at smaller partner scale.
• BitTitan: BitTitan (a Kaseya company) provides migration and management tools for Microsoft cloud workloads, including CSP onboarding and tenant management. It is adjacent to Cloudmore's subscription and provisioning capabilities and shares the same Microsoft partner customer base.

Broad incumbents

• ALSO Cloud Marketplace: ALSO is a large European ICT distributor operating a cloud marketplace with billing and subscription services for resellers and MSPs. It overlaps with Cloudmore's software distributor segment but operates across a much broader hardware and services portfolio.
• ConnectWise: ConnectWise provides PSA, RMM, and business management platforms for MSPs, with integrations into Microsoft CSP workflows. It is broader than Cloudmore but overlaps in subscription/billing data flows for managed service provider customers.
• Ingram Micro Cloud: Ingram Micro Cloud (parent of CloudBlue) provides end-to-end cloud distribution, billing, and partner enablement services globally. Competes with Cloudmore across service provider, telco, and software distributor segments, with significantly greater scale and multi-cloud breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/cloudmore
• Facebookfacebook.com/cloudmore
• LinkedInlinkedin.com/company/277401
• Xx.com/cloudmore

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloudmore AB