Gurian Institute

Name

Gurian Institute

Legal name

Gurian Institute

Website

https://gurianinstitute.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Education Professional Development and Consulting

NAICS

Professional and Management Development Training (611430), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Teacher Professional Development & In-Service Training Institutes (EDAHAFAM)

akta.pro secondary industries

Instructional Coaching & Teacher Professional Learning (School-Embedded) (EDAJAFAO), Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)

Keywords

• Professional development training
• Brain-based education consulting
• Gender-responsive teaching
• Educator training programs
• School consulting services

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Professional Development Services: On-site, ongoing, and embedded professional development training for school staff delivered by Michael Gurian or Gurian Certified Trainers. Customized plans are designed for individual organizations and schools.
2. Online Courses: Video-based online courses for educators ('Boys and Girls Learn Differently' - 4 hours) and parents ('The Minds of Boys & Girls' - 6 hours video plus coaching). Sold directly to consumers.
3. Training Institutes and Events: Annual Summer and Winter Training Institutes featuring keynotes, workshops, and certification sessions. Ticket-based pricing with group discounts available.
4. Trainer Certification Program: Certification program for individuals wanting to become Gurian Certified Trainers, enabling them to deliver Gurian Institute frameworks independently.
5. Speaking and Consulting: Keynotes and consulting partnerships where Michael Gurian or certified trainers speak at conferences, schools, and community events.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Gurian Institute delivers brain-based professional development and consulting for educators, schools, and parents. Its core commercial offerings include online video courses for educators and parents, annual Summer and Winter Training Institutes, customized on-site training for schools and districts, and a Trainer Certification Program that licenses the Institute's gender-responsive frameworks to independent practitioners.

Product overview

Gurian Institute offers a comprehensive educational consulting and professional development ecosystem centered on brain-based teaching with a gender lens. The core offering includes four online courses: the Educator Online Course (The Minds of Boys & Girls), the Parent Online Course, the Early Childhood Course, and the How Do I Help Him course. These are supplemented by intensive training events including the annual Summer Training Institute and Winter Institute, both offering keynotes, breakout workshops, and certification tracks. The Institute provides customized professional development programs for schools and districts covering early childhood through secondary education, single-gender programs, mental health, learning disabilities, and literacy. A Trainer Certification Program enables qualified professionals to deliver Gurian frameworks independently. The product portfolio is anchored by Michael Gurian's published books and the Wonder of Parenting Podcast, creating a multi-channel learning ecosystem serving educators, parents, and mental health professionals worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• The Minds of Boys & Girls: Online course brand for educators and parents focusing on understanding how boys and girls learn differently

Products and services

• The Minds of Boys & Girls Online Course for Educators

Quantifiable outcome

• 60,000+ professionals trained from thousands of schools worldwide
• +1 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Army and Navy AcademycoreStrategic or Co-development PartnerArmy and Navy Academy in Carlsbad, CA serves as a Gurian Institute Model School and hosts the annual Summer Training Institute. The partnership includes the Gurian Center of Excellence on campus and collaborative training delivery.
• Crespi Carmelite High SchoolcoreStrategic or Co-development PartnerCrespi Carmelite High School in Encino, CA hosts the Gurian Center for Excellence and serves as a Model School implementing Gurian methodologies.
• The Lovett SchoolcoreStrategic or Co-development PartnerThe Lovett School in Atlanta, GA is a Gurian Model School that has hosted Winter Institute events and contributes to the trainer network.
• National Center for the Development of BoysminorStrategic or Co-development PartnerStrategic partner focused on the development and education of boys, with Troy Kemp serving as Executive Director and presenting at Gurian Institutes.
• Greater Phoenix Urban LeagueminorStrategic or Co-development PartnerGurian Certified Trainers work with the Greater Phoenix Urban League, particularly in programs supporting children of color.
• Cartwright SchoolminorStrategic or Co-development PartnerGurian Institute Pilot program in collaboration with Phoenix Head Start and the Greater Phoenix Urban League at Cartwright School in Phoenix, Arizona.
• Cherokee Creek Boys SchoolminorStrategic or Co-development PartnerTherapeutic boarding school and Gurian Institute Model School specializing in learning-different boys, presenting workshops at institutes.
• The Forge School for BoysminorStrategic or Co-development PartnerTherapeutic boarding school becoming a Gurian Institute Model School, specializing in boys on ASD spectrum, ADD/ADHD, and trauma.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• International Boys' Schools Coalition (IBSC): Professional association for boys' schools that convenes educators around gender-aware teaching and boy-development topics; functions as an adjacent ecosystem partner and conference venue for Gurian-aligned content.

Direct peers

• Facing History and Ourselves: Delivers multi-day teacher professional development and classroom resources for K-12 educators on social-emotional and identity-related topics, competing for the same district PD budget as the Gurian Institute.
• Conscious Discipline: Provides brain-based, trauma-informed professional development and classroom strategies for K-12 educators, overlapping directly with the Gurian Institute's brain-based teaching framework and SEL-adjacent positioning.
• Responsive Classroom: Offers K-5 teacher professional development and consulting focused on classroom engagement and SEL, overlapping with Gurian's elementary education and teacher effectiveness offerings.
• Learning & the Brain: Conferences and PD events translating neuroscience research into classroom practice, directly comparable to the Gurian Summer/Winter Training Institutes in format and content framing.
• Kagan Professional Development: Provides K-12 teacher training workshops and certification programs for instructional strategies, comparable in business model (workshop + certification) to the Gurian Institute.

Broad incumbents

• CASEL (Collaborative for Academic, Social, and Emotional Learning): The dominant SEL framework provider for U.S. K-12 districts, offering systemic PD and district consulting that competes for the same trauma-informed / SEL PD dollars as Gurian's offerings.
• Committee for Children (Second Step): Large, established K-12 SEL curriculum and teacher training provider whose Second Step program competes with Gurian for district-wide social-emotional learning PD budgets.
• ASCD (Association for Supervision and Curriculum Development): Long-established educator PD organization offering conferences, publications, and whole-district PD services, providing broader portfolio alternatives to Gurian's institute model.
• Curriculum Associates (i-Ready / Ready Classroom): Large K-12 instructional services and assessment company that bundles teacher PD with curriculum products, competing for the same district PD and professional services wallet share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GurianInstitute
• Facebookfacebook.com/TheGurianInstitute
• LinkedInlinkedin.com/company/the-gurian-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gurian Institute