What Conscious Discipline does

Conscious Discipline serves PreK-5 schools, Head Start programs, school districts, individual teachers, and administrators in the United States and across 48 countries, reporting reach into 15,000+ schools and 2M+ educators. The business model is a hybrid of one-time event/course fees ($99–$1,849 per attendee), individual and team e-course registrations ($399–$5,950), annual premium memberships ($179.99–$499.99), physical product sales ($13–$88.50), and B2B professional services contracts — supported by community-led, event-driven, and sales-led GTM motions. The company has historically been founder-led and self-funded, but in November 2025 appointed Terry Nealon as CEO to lead a phase of global expansion.

Name

Conscious Discipline

Legal name

Loving Guidance LLC

Website

https://consciousdiscipline.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Conscious Discipline provides a brain-based social-emotional learning program and accompanying training, coaching, eLearning, and physical products to PreK-5 schools, Head Start programs, districts, and individual educators across 48 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Oviedo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Professional Development Events: Revenue from in-person institutes, conferences, and workshops held across multiple US cities. Events range from single-day workshops to week-long immersive institutes, with pricing from $99 to $1,849 per attendee.
2. E-Learning Courses and Digital Products: Online courses, e-courses, digital albums, and downloadable resources sold through the e-commerce platform. Individual course registrations range from $399 to $1,299, with team and site licenses available at higher price points.
3. Physical Products: Sale of physical products including books, cards, manipulatives, posters, music albums, and toolkits through the online storefront. Products range from $13 to $88.50.
4. Premium Resources Membership: Annual subscription membership ($179.99 to $499.99) providing on-demand access to premium digital resources, implementation tools, video sessions, audio series, and Make-n-Takes.
5. Coaching Services: Ongoing onsite and virtual coaching services that partner with educators to embed new skills and sustain transformation across classrooms, schools, and districts.
6. Training Services: Tailored onsite and virtual training led by Certified Instructors, designed to support educators and leaders through customized, multi-year implementation plans.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels13 records

Core offering

Conscious Discipline is a brain-based social and emotional learning (SEL) program for educators, schools, districts, and families. It sells e-learning courses, digital memberships, books, music, and classroom tools alongside onsite and virtual training, coaching, academies, and multi-day institute events delivered by Certified Instructors. The methodology centers on the proprietary Brain State Model and S.A.F.E. framework to drive adult self-regulation and school culture transformation.

Product overview

Conscious Discipline is a comprehensive brain-based social and emotional learning (SEL) program offering a platform-plus-services architecture. The core offering includes the research-grounded Conscious Discipline methodology built on the Brain State Model, Seven Powers, Seven Skills, and School Family framework. The product portfolio consists of: (1) eLearning courses including Building Resilient Schools and Homes, Engage with Equity, Stress to Success, Handling Upset, Powers of Resilience, Responding to Anger and Rage, Start Strong, and Building Resiliency; (2) Premium Resources Membership providing on-demand digital access to implementation tools; (3) professional development services including Training, Coaching, and Academies; (4) events including the week-long Conscious Discipline Institute and Teacher Conferences; (5) digital products including music albums (Songs for I Love You Rituals Vol. 2, Kindness Counts, Brain Boogie Boosters) and micro-courses (CD Now Modules); (6) physical products including books (Potty Mastery, The Feeling is Bright, Managing Emotional Mayhem, Easy to Love Difficult to Discipline), visual tools (Routine & Responsibility Cards, Skills on a String, I Love You Rituals on a String), and Spanish-language resources (Rituales Amorosos); and (7) free resources membership with over 200 digital assets. The company also provides free resources membership for educators and parents.

Differentiator

Problem solved

Functional benefit

Brands

• School Family: A component of Conscious Discipline that increases connections between adults and children and creates a positive culture and climate for optimal development and learning.
• S.A.F.E. Framework

Products and services

• Conscious Discipline: Building Resilient Schools and Homes (eCourse) A comprehensive 10-session online course guiding participants through the core SEL methodology of Conscious Discipline, including the Powers, Skills, and Structures of the brain-based program.
• Engage with Equity (eCourse) An e-course focused on equity-driven practices within the Conscious Discipline framework for educators and administrators.
• Stress to Success For Elementary Leadership (eCourse)
• Handling Upset: The Adult-First Mindset Shift (eCourse)
• Powers of Resilience (eCourse)
• Responding to Anger and Rage (eCourse)
• Start Strong - Foundations and Resiliency in Infants and Toddlers, Ages 0-3 (eCourse)
• Building Resiliency in Uncertain Times, PreK-5th (eCourse)
• Understanding Trauma Webinar Series
• Premium Resources Membership
• CD Now Modules
• Free Resources Membership
• Training Services
• Coaching Services
• Academies
• Conscious Discipline Institute
• Teacher Conferences
• Songs for I Love You Rituals Vol. 2 (Digital Album)
• Kindness Counts (Digital Album)
• Brain Boogie Boosters (Digital Album)
• Routine & Responsibility Cards
• I Love You Rituals on a String
• Skills on a String
• Potty Mastery: A Child Centered Approach to Toileting (Book)
• The Feeling is Bright: Self-Regulation through Rhythm and Rhyme (Book)
• Managing Emotional Mayhem (Book)
• Easy to Love, Difficult to Discipline (Book)
• Rituales Amorosos (Spanish-language Book)

Quantifiable outcome

• 81% increase in staff confidence and resiliency metrics over 4 years (Liberty Public Schools)
• +7 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Sahara Hotel Las VegascoreOthers · 7 June 2026Conscious Discipline partners with the Sahara Hotel in Las Vegas to host their annual Conscious Discipline Institute. The venue provides special room rates for event attendees and serves as the location for week-long immersive educator events. The partnership enables the delivery of in-person training experiences in a conference setting.
• Concordia University WisconsincoreStrategic or Co-development PartnerConscious Discipline partners with Concordia University Wisconsin to provide Continuing Education Credits (CEUs) for event attendees. One CEU equals ten contact hours. Event participants can register for CEUs through the university's portal, enabling educators to earn professional development credits through the organization's training programs.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Open Circle: Open Circle offers a K-5 SEL curriculum and professional development program used widely in U.S. elementary schools. It is a direct comparable in classroom-based SEL content and educator training, often competing for the same district-level implementation slots.
• Move This World: Move This World provides PreK-12 SEL curriculum, professional development, and digital tools focused on social-emotional skill building in classrooms. It competes head-to-head with Conscious Discipline in the educator training and SEL curriculum category, with a more digitally-led delivery model.
• Committee for Children (Second Step): Committee for Children publishes Second Step, one of the most widely adopted PreK-8 SEL curricula in U.S. schools. It is the closest direct competitor to Conscious Discipline, targeting the same K-5 and Head Start segments with classroom-based SEL curriculum and professional development.
• Aperture Education: Aperture Education delivers SEL curriculum and the DESSA assessment platform for K-12 districts, combining instruction with measurement. It overlaps directly with Conscious Discipline's school and district offering, and adds an assessment/analytics layer that complements SEL content.
• PATHS Program (Channing-Bete): PATHS is a research-based SEL curriculum for PreK-5 with a strong evidence base and classroom lesson library. It competes with Conscious Discipline for the same educator buyers and Head Start programs, often through multi-year district licensing.
• Sanford Harmony: Sanford Harmony (National University) provides a PreK-6 SEL program with online lessons and educator resources. It targets the same K-5 segment as Conscious Discipline and competes for district SEL adoption dollars.
• Yale Center for Emotional Intelligence (RULER): RULER is a Yale-developed SEL approach built on emotional intelligence theory, serving K-12 schools with curriculum and educator training. Like Conscious Discipline, it is grounded in research and offers professional development, certified training, and school-wide implementation pathways.

Emerging players

• Inclusive Classrooms (formerly Morningside Center): Morningside Center provides SEL curricula (4Rs, Restorative Circles) and educator training for K-12 schools. It overlaps partially with Conscious Discipline in SEL and social-emotional adult practice, though with more focus on restorative justice.

Broad incumbents

• EVERFI: EVERFI delivers digital SEL, financial literacy, and health curricula to K-12 districts at scale. While broader in scope, it competes for the same district SEL curriculum budget Conscious Discipline targets and offers a more digital-first delivery model.
• Imagine Learning (Big Blue Marble Academy): Imagine Learning is a large education publisher with supplemental curriculum including SEL offerings. It is broader than Conscious Discipline but competes in the same school and district purchasing channels for supplemental SEL and behavior programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/lovingguidance
• Facebookfacebook.com/ConsciousDiscipline
• Instagraminstagram.com/consciousdiscipline
• TikToktiktok.com/@consciousdiscipline
• Xx.com/ConsciousD

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conscious Discipline