Erickson Coaching International

What Erickson Coaching International does

Erickson Coaching International, founded in 1980 in Vancouver, Canada, by Dr. Marilyn Atkinson, is a private professional coach education company that delivers ICF-accredited certification programs across roughly 179 countries. Its flagship offering, "The Art & Science of Coaching" (TASC), is structured into Level 1 (Essentials), Level 2 (Advanced), and Level 3 (MCC Journey) tracks and is among the few programs accredited by the International Coaching Federation at Levels 1, 2, 3, and Team Coaching. The catalog extends to specialty programs (NLP Practitioner Certification, High Performance Team Coaching, Solution-Focused Leadership, Light of the Enneagram, Expanding Emotional Intelligence, Deep Coaching, International Trainer's Training) and career-track certifications (Life, Executive, Leadership, Individual Coach). Delivery runs through the cloud-based Erickson Online Academy on Canvas LMS, supplemented by in-person sessions delivered by a network of 40+ regional partners in cities such as Paris, Berlin, Rome, Vancouver, Amsterdam, and Limassol. In June 2025 the company layered AI-powered learning tools — the Learning Deepening Bot, Mentoring Support Bot, Practical Coaching Business Essentials Bot, and an in-development Coach Co-Pilot — onto the curriculum, alongside a September 2025 integration of the updated ICF Core Competencies 2025.

The company monetizes primarily through one-time bundled certification purchases priced as multi-year commitments (18–24 months depending on level), with ancillary fees of USD $100 for class changes, makeup sessions, and six-month extensions. A secondary "Coaching Solutions for Business" line delivers customized executive, leadership, and team coaching to organizations, and a social-impact program provides free coaching to nonprofit managers. Go-to-market combines regional enrollment advisors, a self-service Global Course Finder portal, an event-driven webinar funnel, and channel-led enrollment via the 40+ partner network in 179 countries. The Erickson+ alumni platform retains and monetizes a 75,000+ graduate community spanning 217 cities and 24 languages, providing ongoing referrals and continuing-education attachment. The 2024 ICF Distinguished Coaching Education Provider award, SHRM accreditation, and compliance with PIPA, GDPR, CASL, and 10DLC frameworks round out its certifications.

Name

Erickson Coaching International

Legal name

Erickson Coaching International

Website

https://erickson.edu

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Erickson Coaching International, founded in 1980 in Vancouver, is a private coach education company delivering ICF-accredited certification programs across 179 countries via online and in-person delivery through a 40+ partner network, serving individual career-track students, corporate organizations, and nonprofit managers.

Ownership category

akta.pro rank

Product category

Professional Coaching Education & Certification

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Professional coach training
• ICF accredited certification
• Solution focused coaching
• Leadership development programs
• Corporate coaching services

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Professional Coaching Certification Programs: Multi-level certification programs including The Art & Science of Coaching (Level 1, 2, 3), NLP Practitioner Certification, Team Coaching Certification, and specialty courses. Programs are priced as bundled packages including course instruction, mentor sessions, and assessments. Completion timelines vary from 18-24 months depending on program level.
2. Organizational Coaching Services: Customized coaching solutions for businesses including leadership development, team coaching, and executive coaching programs. Provided through Coaching Solutions for Business offerings tailored to organizational needs.
3. Additional Services and Extensions: Additional revenue streams include program extension fees (six-month extension available for USD $100), makeup session fees (USD $100), additional oral assessments, and extra certificate copies. Service fees apply for class changes.
4. Life Coaching Certification: ICF-accredited certification programs for individuals pursuing career coaching, executive coaching, leadership coaching, or individual/personal coaching. Programs provide credentials and continuing education units.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Erickson Coaching International delivers ICF-accredited professional coach training and certification programs built on a solution-focused methodology, including its flagship The Art & Science of Coaching (TASC) with Level 1, 2, and 3 tracks. It also offers team coaching certification, NLP practitioner training, career-track certifications (life, executive, leadership, individual coaching), specialty programs, and customized organizational coaching solutions for businesses, delivered globally through in-person partner centers and an online learning academy.

Product overview

Erickson Coaching International offers a comprehensive coaching education ecosystem built around its ICF-accredited flagship program 'The Art & Science of Coaching' (TASC), which includes Level 1 (Essentials), Level 2 (Advanced), and Level 3 (MCC Journey). The portfolio spans career-track certifications for life, executive, leadership, and individual coaching; specialty programs including High Performance Team Coaching, NLP Practitioner, Solution-Focused Leadership, Deep Coaching, Light of the Enneagram, and Expanding Emotional Intelligence; and professional development through International Trainer's Training. Supporting infrastructure includes the Erickson+ alumni platform and AI-powered coaching tools (Learning Deepening Bot, Coach Co-Pilot, Mentoring Support Bot, Practical Coaching Business Essentials Bot). The company also operates a social impact program offering free coaching to nonprofit organizations. Programs are delivered globally in-person across 40+ countries and online through the Erickson Online Academy.

Differentiator

Problem solved

Functional benefit

Products and services

• The Art & Science of Coaching (TASC) Erickson's flagship ICF-accredited coach training program providing Level 1 (Essentials), Level 2 (Advanced), and Level 3 (MCC Journey) certifications. Comprehensive solution-focused coaching methodology and ICF competency preparation for individuals pursuing professional coaching careers.
• High Performance Team Coaching ICF-accredited team coaching certification consisting of High Performance Team Coaching, Advanced Team Coaching, and 5 hours of Group Team Coaching Supervision. Trains coaches to lead and transform organizational teams. 12-month completion timeline.
• NLP Practitioner Certification Neuro-Linguistic Programming practitioner certification program teaching communication and influence techniques integrated with solution-focused coaching methodology.
• Coaching Solutions for Business Organizational coaching services and corporate leadership development programs for businesses, including executive coaching, team coaching, and customized training solutions tailored to organizational needs.
• Solution-Focused Leadership Leadership development program applying solution-focused principles to enhance leadership effectiveness and team performance.
• Expanding Emotional Intelligence Specialized course within the ADEPT portfolio focusing on developing emotional intelligence skills for personal and professional growth using solution-focused approaches.
• Dreamwork & Advanced Metaphors Advanced course led by founder Dr. Marilyn Atkinson exploring dreamwork and metaphor techniques for deeper coaching conversations and transformational outcomes.
• Light of the Enneagram Personality assessment and coaching program using the Enneagram framework integrated with solution-focused methodology.
• Deep Coaching Advanced coaching program led by founder Dr. Marilyn Atkinson focusing on deep transformational coaching techniques.
• International Trainer's Training Train-the-trainer program developing facilitation and training delivery skills using coaching-style methodologies.
• Life Coach Certification ICF-accredited certification path for individuals pursuing professional life coaching careers, providing solution-focused methodology and credential preparation.
• Executive Coach Certification Professional certification program for aspiring executive coaches working with senior leaders, CEOs, and corporate teams on leadership development and strategic success.
• Leadership Coach Certification Certification program for coaches specializing in leadership development, team transformation, and organizational excellence.
• Individual Coach Certification One-on-one coaching certification focusing on personal development, career transitions, and self-discovery facilitation.
• Coaching for Nonprofit Organizations Corporate social responsibility initiative providing free coaching sessions to nonprofit managers and leaders, conducted by Erickson-trained graduates.
• AI Coaching Bots Suite Suite of AI-powered tools including Learning Deepening Bot, Coach Co-Pilot, Mentoring Support Bot, and Practical Coaching Business Essentials Bot designed to enhance learning experiences, support coaches during sessions, and accelerate ICF competency preparation.

Quantifiable outcome

• 75% increase in team collaboration reported by NPO program participants
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Global Partner Network (40+ partners across 179 countries)coreChannel Partner/ Reseller/ DistributorExtensive global partner network delivering localized training programs in over 40 countries. Partners include Albania (Erald Pashaj), Armenia (Nana Hovhannisyan), Austria (Miglena Doneva), Belarus (Anastasiya Yuryeva), Brazil (Iaci Rios), Bulgaria (Maria Ilieva), Canada (Wendy Ye), China (multiple regions - Cathy Ding, Xiaoyao Tang, George Fang, Nicole Zhu, Qi Yang), Croatia (Ana Radovanovic), Czech Republic (Andra Crisan), Estonia (Signe Tonismae), Georgia (Tamuna Chichua), Germany (Björn Schigt), Ghana (Munnira Sheikh), Greece (Maria Margeta), India (Gaurav Arora), Indonesia (Ananta Dewandhono), Ireland (Edward Lynch), Israel (Tamir Shabat), Kazakhstan (Teo Jaiani), Kenya (Emily Kamunde-Osoro), Latvia (Svetlana Romasina), Lithuania (Paulius Rate), Moldova (Alexandra Mihailova), Macedonia (Ana Radovanovic), Poland (Izabela Górska), Portugal (Silvia Viola), Romania (Alina Costescui), Russia (multiple cities - Nadezhda Bukharina, Eugene Grinberg, Anna Ermilova, Tatyana Zaripova, Elena Mechetina, Anna Lebedeva, Svetlana Ivanova, Klimenko Sergey, Svetlana Garusova, Olga Batum Fetisova, Alexandra Kiseleva, Lubov Gorelova, Tatyana Kurtsebo, Ekaterina Maximova), Saudi Arabia (Sara Alyafi), Serbia (Jelena Lompar), Singapore (Amy Lew), Switzerland (TBA), Taiwan (Joan Chiang), Tanzania (TBA), Turkey (Zerrin Baser), UAE (Anastasiya Yuryeva), Uganda (TBA), and Ukraine (Vitaliy Khudyakov).
• International Coaching Federation (ICF)coreStrategic or Co-development PartnerICF is the primary accreditation body for Erickson's programs. Erickson is ICF-accredited to provide Level 1, 2, 3, and Team Coaching certification. Winner of ICF 2024 Distinguished Coaching Education Provider Award. Programs aligned with ICF Core Competencies 2025.
• World Bank GroupminorOthersLogo featured in trusted clients section alongside other enterprise customers.
• MacKay CEO ForumsminorOthersLogo featured in trusted clients section.
• BlanchardminorOthersLogo featured in trusted clients section.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• New Ventures West: Long-running ICF-accredited coach training program focused on integral coaching for senior leaders. Comparable to Erickson on its premium-positioned, cohort-based in-person coach certification but with a narrower geographic footprint.
• iPEC Coaching: ICF-accredited coach training organization offering Level 1–3 pathways, executive and leadership coach certifications. Closely overlaps with Erickson's curriculum structure and target buyer (aspiring professional coaches and enterprise L&D).
• Coach U: Pioneer coach-training school offering competency-based coach certification programs since the 1990s. Targets the same individual career-changer and aspiring-coach segments as Erickson and competes on ICF-recognized curriculum.
• International Coach Academy (ICA): ICF-accredited global coach training provider offering certification and specialist pathways. Operates internationally and competes with Erickson on curriculum depth, ICF pathways, and lifetime access to alumni communities.
• Co-Active Training Institute: Foundational ICF-accredited coach training school offering Co-Active Leadership and Coach Certification programs. Directly comparable to Erickson as another long-established coach education provider serving both individual certification candidates and corporate leadership development buyers.

Broad incumbents

• Heidrick & Struggles: Executive search and leadership advisory firm with a substantial leadership coaching and assessment practice. Comparable to Erickson on the high-end executive coaching segment but is much broader and skews toward C-suite-level engagements.
• Korn Ferry: Global organizational consulting firm with a large leadership development and executive coaching practice. Comparable to Erickson's Coaching Solutions for Business offering but served alongside broader talent management and executive search engagements.
• FranklinCovey: Global training and consulting firm offering leadership development, coaching skills, and organizational effectiveness programs. Overlaps Erickson in enterprise leadership training and coaching-culture building, with broader content portfolio and stronger enterprise distribution.
• Center for Creative Leadership (CCL): Nonprofit leadership development institution offering executive coaching, coaching skills training, and team leadership programs. Overlaps with Erickson's Coaching Solutions for Business line and competes for enterprise L&D budgets, but operates much more broadly across the leadership development category.

Emerging players

• BetterUp: Digital-first coaching platform combining AI with a global network of certified coaches for enterprise customers. Competes with Erickson on the corporate coaching buyer, but approaches the market through a marketplace+AI model rather than coach certification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EricksonCoachingInternational
• LinkedInlinkedin.com/school/erickson-coaching-international
• Instagraminstagram.com/ericksoncoaching

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erickson Coaching International