What MacKay CEO Forums does

MacKay CEO Forums is a privately held, Canadian-owned peer learning membership organization headquartered in North Vancouver, British Columbia. Founded in 2005 by Nancy MacKay (PhD), the company operates a national network of confidential, professionally facilitated peer forums serving approximately 1,300 active CEOs, executives, and business owners across Canada, with a cumulative alumni base of roughly 5,000 leaders over 20 years. The core product is structured peer group membership organized into five tiers — Large Enterprise (CEOs of >$1B revenue companies), CEO, Executive, Family Enterprise, and Community — with members typically attending forum meetings four times per year in non-competing, cross-industry cohorts moderated by certified Forum Chairs rather than external coaches. The company monetizes exclusively through annual subscription memberships sold directly, with pricing not publicly disclosed and negotiated on a quote basis.

The business is supported by a content ecosystem (CEO Learning Centre, CEO Insider newsletter, Spotify podcast, events, webinars) and a four-tier partner program (Platinum, National, Innovator, Affinity) alongside a Forum Chair Certification track. Adjacent partnerships extend the value proposition into AI and digital transformation through Microsoft, ProserveIT, and SFU Beedie School of Business, while a strategic partnership with Family Enterprise Canada targets the family business segment. The organization is B Corp certified, committed to donating the equivalent of 5%+ of revenues to charitable and social impact initiatives, and recognized as 'Best CEO Peer Learning Platform 2026' by the Canadian Business Awards (Corporate Vision). In 2025-2026 the company expanded its Large Enterprise Forum to Vancouver, transitioned to a second-generation family ownership structure, and added senior roles including President (Ontario & Atlantic Canada), Chief AI Officer, and Chief Digital & Information Officer. The firm has no external institutional investors, no disclosed revenue, and operates with 11-50 employees.

Name

MacKay CEO Forums

Legal name

MacKay & Associates Advisors Inc.

Website

https://mackayceoforums.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

MacKay CEO Forums operates a national network of confidential, professionally facilitated peer learning groups for approximately 1,300 active Canadian CEOs, executives, and business owners across five membership tiers, monetizing through annual subscriptions and supported by certified Forum Chairs, a content hub, and partnerships.

Ownership category

akta.pro rank

Product category

Executive Peer Learning Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

akta.pro secondary industries

Executive Leadership Summits (C-Suite, Board, Strategy Offsites) (THAHAMAA), Professional & Business Networking Communities (MPACAJAB), Training, Enablement & Talent Development Summits (THAHAMAH)

Keywords

• Peer learning groups
• Executive leadership development
• CEO membership forums
• Family business advisory
• Leadership peer networks

Headquarters

HQ city

North Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: MacKay CEO Forums generates revenue through paid membership subscriptions across five tiers: Large Enterprise Membership (for senior executives in high-revenue organizations), CEO Membership (for CEOs and business founders), Executive Membership (for senior executives), Family Enterprise Membership (for family business leaders), and Community Membership (gateway membership with events and portal access). Membership fees are the primary revenue stream, with pricing not publicly disclosed and handled on a quote/inquiry basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

MacKay CEO Forums is a Canadian peer learning membership organization that convenes CEOs, executives, and business owners in confidential, professionally facilitated forum groups designed to accelerate decision-making, sharpen leadership, and provide trusted peer insight. The core offering consists of five subscription membership tiers (Large Enterprise, CEO, Executive, Family Enterprise, and Community), supported by curated events, a CEO Learning Centre content hub, and a Forum Chair certification program. Members typically meet four times per year in matched, non-competing peer groups facilitated by experienced leaders rather than external coaches.

Product overview

MacKay CEO Forums operates as a peer learning membership organization offering multiple membership tiers (Large Enterprise, CEO, Executive, Family Enterprise, and Community) that provide confidential, professionally led peer forums for Canadian CEOs, executives, and business owners. The core product consists of forum-based peer learning groups facilitated by certified Forum Chairs, supplemented by events, a learning centre with educational content, and Forum Chair certification programs. Members attend forum meetings multiple times per year to exchange experiences, challenge assumptions, and make better decisions through confidential dialogue.

Differentiator

Problem solved

Functional benefit

Products and services

• Large Enterprise Membership Annual subscription membership providing confidential, professionally facilitated peer learning forums for senior executives in organizations with revenues exceeding $1 billion, with dedicated Large Enterprise Forum groups in Toronto and Vancouver.
• CEO Membership Annual subscription membership providing a confidential peer group for CEOs and business founders, designed as a high-impact, low time-commitment peer learning experience.
• Executive Membership Annual subscription membership offering peer learning tailored to senior executives (C-suite, VPs) driving growth and organizational impact, with professionally led peer groups.
• Family Enterprise Membership Annual subscription membership providing peer learning for family business CEOs and owners addressing succession, governance, and multi-generational leadership challenges.
• Community Membership Annual gateway subscription membership providing access to events and the member portal, designed as an entry point to the MacKay community for business leaders.
• Forum Chair Certification Certification program for Forum Chairs, with CFC and MCFC credentials aligned to MacKay's ICCASE values (Inspiration, Confidentiality, Collaboration, Accountability, Service, Excellence).
• Events and Leadership Experiences Curated in-person and virtual leadership events (e.g., Saskatoon Business Transitions Forum, national virtual events, live panel events) bringing members together with experts and peers.
• CEO Learning Centre Content hub providing articles, books, guides, podcasts, tip sheets, videos, and webinars designed to sharpen decision-making and support leadership growth between forum meetings.

Quantifiable outcome

• 708% ROI reported by members on their membership investment
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Family Enterprise CanadacoreStrategic or Co-development PartnerMacKay CEO Forums and Family Enterprise Canada launched a strategic partnership to support Canada's family business CEOs and executives. The partnership creates more opportunities for family business leaders to connect with trusted peers, gain fresh perspectives, and strengthen their leadership through shared experiences and a trusted community. Family businesses are recognized as the backbone of Canada's economy, and the partnership addresses the unique challenges of multi-generational leadership, succession, and governance.
• ProserveITminorGTM or Marketing PartnerProserveIT partnered with Microsoft and MacKay CEO Forums to host executive briefing sessions on AI adoption for business leaders. MacKay members can access exclusive pricing for ProserveIT services. ProserveIT and Microsoft co-hosted a briefing series on what business leaders need to consider when getting started with AI tools in their businesses.
• SFU Beedie School of BusinessminorGTM or Marketing PartnerSFU Beedie School of Business offers Digital Transformation Management and Leadership programs recommended for MacKay members looking to upskill themselves and their teams in AI and digital transformation. MacKay members can unlock exclusive pricing for these programs. The partnership supports member development in strategic technology skills.
• Waterstone Human CapitalminorGTM or Marketing PartnerWaterstone Human Capital partners with MacKay CEO Forums on the Waterstone MacKay Canada's Most Admired CEO Social Purpose Innovator Award. This award recognizes CEOs who demonstrate that business can be a force for good, celebrating leaders who integrate social purpose into their organizations.
• The Executive LabminorGTM or Marketing PartnerThe Executive Lab, led by CEO Purdeep Sangha (a MacKay CEO Forums National Partner), publishes thought leadership on strategic business partnerships. Sangha's partnership framework article is featured on MacKay's news platform, and his Substack newsletter is promoted to MacKay members as a resource.

Scale indicators7 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Vistage Worldwide: Vistage is the world's largest CEO peer group and executive coaching organization, serving over 45,000 members globally. It is the most direct competitor to MacKay CEO Forums in the facilitated peer learning model for executives and business owners.
• YPO (Young Presidents' Organization): YPO is a global peer network of chief executives with over 30,000 members across 140+ countries. Comparable to MacKay in its invitation-based peer forum model for CEOs, though operating at much larger scale and with a global footprint.
• EO (Entrepreneurs' Organization): EO is a global peer network for founders and CEOs of companies that have crossed significant revenue thresholds. It overlaps with MacKay's CEO and Large Enterprise Memberships in serving high-growth business owners through facilitated peer learning and member events.
• Tab (The Alternative Board): TAB provides peer advisory boards for SMB CEOs and business owners, with facilitated monthly meetings. It directly competes with MacKay's CEO and Community Memberships in the SMB segment, though TAB operates internationally rather than Canada-only.
• C12 Group: C12 Group runs peer advisory boards for Christian business leaders and CEOs across North America. It mirrors MacKay's facilitated CEO peer forum model with a values-based membership filter, making it a relevant niche peer in the executive peer learning category.
• Renaissance Executive Forums: Renaissance Executive Forums operates peer advisory groups for CEOs of mid-sized companies across North America. Its forum-based, non-competing CEO peer learning model is closely aligned with MacKay's Large Enterprise and CEO Memberships.
• Family Enterprise Canada: Family Enterprise Canada is the Canadian association supporting family business continuity, succession planning, and governance. It is a strategic partner of MacKay but also competes in the family enterprise learning space with its own educational programming.

Regional players

• Women's Executive Network (WXN): WXN is a Canadian membership organization for female executives and leaders, offering peer networking and recognition. It shares MacKay's Canadian geography and C-suite audience but emphasizes gender-specific peer development rather than cross-demographic peer learning.

Broad incumbents

• Insperity: Insperity is a large U.S.-based HR and business performance solutions provider that includes peer advisory groups and executive coaching as part of its broader PEO offering. It is comparable to MacKay in serving the same C-suite customer base, though as part of a much wider portfolio of services.

Others

• Waterstone Human Capital: Waterstone Human Capital is a Canadian executive search and leadership advisory firm that partners with MacKay on the Social Purpose Innovator Award. It is thematically related through the Canadian C-suite audience but is not a direct peer learning competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mackayceoforums
• Facebookfacebook.com/MacKayCEOForums
• LinkedInlinkedin.com/company/mackay-ceo-forums

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MacKay CEO Forums