Able Brewing
Able Brewing designs and sells reusable, photo-chemically etched stainless steel coffee filters for Chemex, Hario V60, AeroPress, and automatic drip brewers, serving home coffee enthusiasts, specialty cafes, and competition baristas through direct-to-consumer e-commerce.
- Company typePrivate
- Founded2011
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Able Brewing does
Able Brewing (legal entity Able Coffee, LLC) is a Portland, Oregon-based designer and direct-to-consumer seller of reusable stainless steel coffee filters and complementary brewing equipment. The company was founded in 2011 when Keith Gehrke, co-owner of Coava Coffee, invented the original Kone filter for Chemex pour-over brewers; the business was rebranded from Kone to Able Brewing in 2018 and has since extended into filters for Hario V60 (Kone Mini, 2021), AeroPress (Disk, 2019), automatic drip coffee makers (Basket, Four), and accessories such as the Heat Lid and Travel Cap. All filters use precision-welded, photo-chemically etched 304 stainless steel with approximately 40,000 custom-etched holes arranged in a graduated-density, square-to-round pattern designed to meet Specialty Coffee Association brewing standards without paper filters. Manufacturing is described as designed in Portland and assembled in China for at least some SKUs (Four), while the Disk line is 100% Made in USA. The business model is straightforward one-time hardware sales — no subscription or recurring revenue — priced at $12-$68 per SKU, sold primarily through ablebrewing.com on Shopify with US-only shipping, plus narrow wholesale channels in the US and Australia (via coffeetools.supply). Customer segments are individual home coffee enthusiasts (primary), specialty cafes and professionals, and competition baristas. The company is bootstrapped with no disclosed venture or institutional funding, operates with 1-10 employees, and uses content marketing (blog, Instagram, email newsletter) as its primary acquisition channel.
Able Brewing firmographics
Firmographics- Name
- Able Brewing
- Legal name
- Able Coffee, LLC
- Website
- https://ablebrewing.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Able Brewing designs and sells reusable, photo-chemically etched stainless steel coffee filters for Chemex, Hario V60, AeroPress, and automatic drip brewers, serving home coffee enthusiasts, specialty cafes, and competition baristas through direct-to-consumer e-commerce.
- Ownership category
- akta.pro rank
Able Brewing industry classification
Industry- Product category
- Coffee Brewing Equipment
- akta.pro primary industry
- Coffee, Espresso & Tea Appliances Retail (CRACADAC)
Keywords
Where Able Brewing is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Able Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct Product Sales: One-time hardware sales of reusable coffee filters and brew equipment through direct-to-consumer e-commerce. Products include Kone, Four, Basket, Disk, Kone Mini, Heat Lid, and compatible brew equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Four Filter - Reusable #4 basket filter |
| Unit Pricing | Pay-as-you-go | Kone Filter - Reusable Chemex filter |
| Unit Pricing | Pay-as-you-go | Kone Mini Filter - Reusable Hario V60 filter |
| Unit Pricing | Pay-as-you-go | Disk Filter - Reusable AeroPress filter |
| Unit Pricing | Pay-as-you-go | Basket Filter - Reusable automatic coffee maker filter |
| Unit Pricing | Pay-as-you-go | Heat Lid - Chemex insulating lid |
| Unit Pricing | Pay-as-you-go | Ratio Glass Carafe |
| Unit Pricing | Pay-as-you-go | Hario V60 Glass Coffee Server |
| Unit Pricing | Pay-as-you-go | Chemex 6 Cup Coffee Maker |
| Unit Pricing | Pay-as-you-go | Urnex Cleaning Powder Packets |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Able Brewing product offering
Product offeringCore offering
Able Brewing designs, manufactures, and sells reusable stainless steel photo-chemically etched coffee filters (Kone, Kone Mini, Disk, Basket, and Four) compatible with Chemex, Hario V60, AeroPress, and automatic drip coffee makers, along with complementary brewing equipment such as the Ratio Glass Carafe, Heat Lid, and Hario V60 drippers and servers. Products are sold directly to consumers via the company's e-commerce website, with wholesale channels for US retailers and Australia. The filters are engineered to brew coffee meeting Specialty Coffee Association standards without paper filters, are dishwasher safe, and are backed by a 3-year warranty.
Product overview
Able Brewing is a Portland, Oregon-based company specializing in reusable stainless steel coffee filters and complementary brewing equipment. The core product line consists of precision-engineered metal filters: the Kone (for Chemex), Kone Mini (for Hario V60), Disk (for AeroPress), Basket (for automatic drip coffee makers), and Four (for #4 basket brewers). These filters use photo-chemically etched stainless steel with graduated-density hole patterns to brew coffee meeting Specialty Coffee Association standards without paper filters. The product ecosystem extends to complementary brewing accessories including the Heat Lid for Chemex, Ratio Glass Carafe, Hario V60 drippers and servers, and Urnex cleaning products. All Able filters are designed for easy cleaning (dishwasher safe) and backed by a 3-year warranty. The company was founded after inventing the original Kone filter in 2011 and remains committed to sustainable, high-quality coffee brewing equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- Four Reusable Filter for #4 Brew Baskets Reusable stainless steel filter designed for #4 brew baskets, compatible with Moccamaster, Cafe by GE, Krups, and other #4 basket coffee makers. Features precision-welded, photo-chemically etched stainless steel with a graduated-density hole pattern and a food-safe polymer support ring. Brews coffee meeting Specialty Coffee Association standards without paper filters, dishwasher safe, and backed by a 3-year warranty.
- Kone Reusable Filter for Chemex Reusable stainless steel filter for Chemex coffee makers, available in Stainless Steel or Black Titanium coating. Brews coffee meeting Specialty Coffee Association standards without paper filters, allowing natural coffee oils to pass through for fuller flavor. Dishwasher safe and backed by a 3-year warranty.
- Kone Mini Reusable Filter for Hario V60 Reusable stainless steel filter sized to fit Hario V60 02 coffee drippers. Designed for pour-over brewing with the same photo-chemically etched stainless steel technology as the original Kone.
- Disk Reusable Filter for AeroPress Reusable 304 stainless steel filter for AeroPress coffee makers, eliminating the need for paper filters. Available in Standard (254 micron, $15), Fine (152 micron, $15), Fine XL (152 micron, $19.50), and Combo options. 100% Made in USA.
- Basket Reusable Filter for Automatic Coffee Makers Stainless steel reusable filter for 8-12 cup automatic coffee makers, compatible with Ratio, OXO, Breville, Cuisinart, Bonavita, and Mr. Coffee. Brews coffee meeting Specialty Coffee Association standards without paper filters.
- Heat Lid for Chemex Flexible food-safe elastomer lid for Chemex coffee makers that keeps coffee warm longer. Made in USA. Available in Black and White at $12.
- Ratio Glass Carafe Hand-blown laboratory-grade borosilicate glass carafe compatible with the Able Kone, featuring a grippy silicone base and food-safe silicone heat lid. Available in Clear ($58) and Smoke Grey ($68) variants.
- Hario V60 Glass Dripper Iconic conical glass dripper with spiral ridges allowing variable flow control. Features heatproof borosilicate glass designed for cafe or home use.
- Hario V60 Glass Coffee Server Heatproof glass server with handle and measurement lines for easy brewing. Microwave safe, designed to minimize contact with the table to retain heat. Sale price $13, regular $15.
- Hario V60 Insulated Stainless Steel Server Insulated server keeps coffee cold or hot with a powder-coated matte finish. Includes a disassemblable lid and spout adapters to modify pour rate.
- XL Fine Disk for AeroPress XL Reusable stainless steel filter specifically sized for the AeroPress XL coffee maker, featuring a 150 micron hole size. Extends the Disk filter line to AeroPress XL owners.
- Urnex Cleaning Powder Packets Coffee equipment cleaning powder that removes coffee oils and inhibits mineral deposits. NSF-Certified for metal compatibility and safety. Available in 5 packets ($2), 10 packets ($3), or 20 packets ($4).
- Chemex 6 Cup Coffee Maker Hourglass-shaped pour-over coffee maker in non-porous borosilicate glass with a graceful glass handle. Capacity 30 oz, designed to work seamlessly with the Able Kone filter. $40.
Quantifiable outcome
- Brews to Specialty Coffee Association standards
- +2 more outcomes
Companies that use Able Brewing
Customer profileSegments3 records
Ideal customer profiles3 records
Able Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Able Brewing partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Able Brewing competitors and assessment
Company assessmentDirect peers
- Fellow Products: Premium specialty coffee equipment brand offering kettles, grinders, and brew equipment with strong DTC and design-led positioning. Operates in the same high-end home brewer segment with overlapping premium reusable accessory demand.
- Chemex: Iconic pour-over brewer brand and originator of the format Able's Kone filter was designed for. Chemex sells its own bonded paper filters, making it both a platform partner and direct competitor in reusable Chemex filters.
- Ratio Coffee: Maker of premium automatic coffee makers that Able's Basket filter is specifically designed to fit. Operates in the same high-end home brewing segment with complementary products sold through Able's own storefront.
- Hario: Japanese manufacturer of V60 drippers, servers, and filters. Sells its own reusable and paper filters for the same platforms Able serves with the Kone Mini, competing directly in the pour-over reusable filter category.
- AeroPress: Maker of the iconic AeroPress brewer and proprietary paper/metal filters. Directly competes with Able's Disk filter line in the same specialty coffee enthusiast segment with similar DTC-led growth and reusable filter positioning.
Broad incumbents
- OXO: Broad kitchen equipment brand with a coffee line including automatic brewers explicitly listed as compatible with Able's Basket filter. A much larger incumbent with mainstream retail distribution and broader product portfolio.
- Breville: Large global kitchen and coffee equipment manufacturer whose automatic coffee makers are listed as compatible with Able's Basket filter. Operates at much larger scale with extensive retail distribution across multiple categories.
- Bonavita: Established specialty coffee equipment manufacturer offering automatic drip brewers that are explicitly compatible with Able's Basket filter. A broader incumbent with wider product portfolio competing for the same high-end home brewer customer.
Emerging players
- Toddy: Cold brew system maker selling proprietary reusable felt filters. Adjacent reusable filter player targeting a different brewing method but competing for the same sustainability-minded specialty coffee customer.
- Espro: Specialty coffee press and equipment maker focused on premium reusable filtration. Overlaps with Able in the high-end reusable filter category but focuses primarily on press-style brewing rather than pour-over.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Able Brewing social profiles
Digital presenceAble Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Able Brewing leadership team
Management profileNumber of profiles
Profiles2 records
Able Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Able Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Able Brewing
What does Able Brewing do?
Able Brewing designs, manufactures, and sells reusable stainless steel photo-chemically etched coffee filters (Kone, Kone Mini, Disk, Basket, and Four) compatible with Chemex, Hario V60, AeroPress, and automatic drip coffee makers, along with complementary brewing equipment such as the Ratio Glass Carafe, Heat Lid, and Hario V60 drippers and servers. Products are sold directly to consumers via the company's e-commerce website, with wholesale channels for US retailers and Australia. The filters are engineered to brew coffee meeting Specialty Coffee Association standards without paper filters, are dishwasher safe, and are backed by a 3-year warranty.
Is Able Brewing a public or private company?
Able Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Able Brewing founded?
Able Brewing was founded in 2011. It employs 1 to 10 people.
Where is Able Brewing based?
Able Brewing is headquartered in Portland, United States, in the North America region.
How does Able Brewing make money?
One revenue line is on record: direct Product Sales.
Who are Able Brewing's main competitors?
Direct peers on record are Fellow Products, Chemex, Ratio Coffee, Hario and AeroPress. Broad incumbents are OXO, Breville and Bonavita. Emerging players are Toddy and Espro.
Does Able Brewing have an API?
No public API is recorded for Able Brewing.
What industry is Able Brewing in?
Able Brewing's product category is Coffee Brewing Equipment. Its primary akta.pro industry code is CRACADAC, Coffee, Espresso & Tea Appliances Retail.