Metazoa Brewing Co.
- Company typePrivate
- Founded2016
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Metazoa Brewing Co. firmographics
Firmographics- Name
- Metazoa Brewing Co.
- Legal name
- Metazoa Brewing Co.
- Website
- https://metazoabrewing.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Metazoa Brewing Co. industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (312120)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Microbreweries & Craft Breweries (THAFALAC)
- akta.pro secondary industry
- Beer Brewing & Brands (CRADAIAA)
Keywords
Where Metazoa Brewing Co. is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Metazoa Brewing Co. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Beer Sales (Taproom): On-site draft beer sales in 21+ taproom. Mug Club members receive 20 oz. pours for price of 16 oz.
- Keg Sales: Keg orders for off-site consumption. Core brands $80, Seasonal $90, Premium Seasonal $100+. $80 keg deposit required.
- Canned Beer Distribution: Canned beer sold through statewide distribution network to liquor stores and restaurants across Indiana, Michigan, Kentucky, Ohio, and North Carolina.
- Mug Club Membership: $50 annual membership providing 20 oz. pours for price of 16 oz., $1 off 4-pack carryout, exclusive newsletter, $15 merch credit, and sneak peeks of new beers.
- Merchandise Sales: Apparel (t-shirts $20-28, hoodies $30-60), hats ($25-30), glassware ($3-10), dog merchandise ($10-15), and novelty items sold through taproom and e-commerce.
- Gift Cards: Digital and physical gift cards sold in $25, $50, and $100 denominations.
- Naming Rights: Naming rights sold for bar furniture: Dog Park Brick Sponsorship $50, Lowtop Chair $100, Bar Chair $250, Patio Table $250.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Keg pricing by brand tier |
| Subscription | Annual | Mug Club Membership |
| Unit Pricing | Pay-as-you-go | T-shirts |
| Unit Pricing | Pay-as-you-go | Hoodies and apparel |
| Unit Pricing | Pay-as-you-go | Hats |
| Unit Pricing | Pay-as-you-go | Glassware |
| Unit Pricing | Pay-as-you-go | Dog merchandise |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Naming Rights |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Metazoa Brewing Co. product offering
Product offeringCore offering
Metazoa Brewing Co. brews and sells a range of true-to-style traditional ales and quirky experimental craft beers (16+ styles on tap) from its downtown Indianapolis taproom. Beyond on-site draft pours, the company sells kegs, distributes canned beer through wholesale partners, and offers branded merchandise (apparel, hats, glassware, dog-themed items), gift cards, naming rights sponsorships, and event hosting services. A defining element of the offering is the commitment to donate 5% of all profits to animal and wildlife organizations.
Product overview
Metazoa Brewing Co. is a craft brewery founded in 2016 in downtown Indianapolis, Indiana. The company operates as a single-entity craft brewery offering its products through multiple channels: on-site taproom consumption (21+ only), online merchandise store, keg sales for off-site consumption, and statewide distribution in Indiana (expanded in 2018). Their product portfolio centers on craft beer (core product with 16+ styles on tap) complemented by a merchandise line including apparel (t-shirts, hoodies, hats), dog-themed merchandise (bandanas, collars, leashes), glassware (steins, pint glasses, koozies), gift cards, and naming rights sponsorship opportunities. The company differentiates through its charitable mission, donating 5% of all profits to animal and wildlife organizations, and its pet-friendly facilities including a dog park. Loyalty programs include the paid Mug Club ($50 annual) and free myMetazoa rewards program.
Differentiator
Problem solved
Functional benefit
Products and services
- Craft Beer
Quantifiable outcome
- Over $100,000 donated to animal welfare organizations by end of 2019
- +2 more outcomes
Companies that use Metazoa Brewing Co.
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Metazoa Brewing Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Metazoa Brewing Co. partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered frequent and core.
- Prison GreyhoundsfrequentIndianapolis-based organization that fosters retired racing greyhounds and teaches them basic house manners prior to adoption into permanent loving homes.
- Turpentine Creek Wildlife RefugefrequentEureka Springs, AR-based wildlife refuge providing lifetime refuge for abused and neglected big cats including tigers, lions, leopards, and cougars.
- Carolina Tiger RescuefrequentPittsboro, NC-based organization with goal to save and protect wild cats in captivity and in the wild through rescue and education.
- The Wildcat SanctuaryfrequentSandstone, MN-based sanctuary providing natural habitat to wild cats in need and inspiring change to end the wildlife crisis.
- Detroit ZoofrequentDetroit, MI-based zoo with mission to create meaningful connections between people, animals and the natural world.
- Black Pine Animal SanctuaryfrequentAlbion, IN-based sanctuary caring for displaced, captive-raised exotic animals and educating the public about responsible animal care.
- Exotic Feline Rescue CenterfrequentCenter Point, IN-based rescue and housing facility for neglected, abused, or abandoned big cats including tigers, lions, leopards.
- Humane Society of Indianapolis (IndyHumane)frequentIndianapolis-based organization that shelters animals, provides adoption services, and advocates for animal welfare and wellness.
- Save the ChimpsfrequentFort Pierce, FL-based sanctuary caring for chimpanzees rescued from abusive situations, providing life-long sanctuary.
- The Elephant SanctuaryfrequentHohenwald, TN-based 2,700 acre natural habitat refuge for captive elephants retired from performance and exhibition.
- Indianapolis ZoofrequentOver 50-year old institution dedicated to protecting nature and inspiring people to care for our world.
- AALCOcoreIndiana-based beverage distributor for Metazoa products
- Bartholomew County BeveragecoreIndiana-based beverage distributor for Metazoa products
- Calumet BreweriescoreIndiana-based brewery distributor for Metazoa products
- MidAmerica BeveragecoreIndiana-based beverage distributor for Metazoa products
- TA Smith DistributingcoreIndiana-based distributor for Metazoa products
- Zink DistributingcoreIndiana-based distributor for Metazoa products
- United BeveragecoreIndiana-based distributor for Metazoa products
- Orange County BeveragecoreIndiana-based distributor for Metazoa products
- Working DistributorscoreIndiana-based distributor for Metazoa products
- Imperial BeveragecoreMichigan-based distributor for Metazoa products
- Standard SalescoreKentucky-based distributor for Metazoa products
- Premium Beverage SupplycoreOhio-based distributor for Metazoa products
- Johnson Brothers-Mutual DistributingcoreNorth Carolina-based distributor for Metazoa products
Scale indicators6 records
Recent moves7 records
Expansion highlights4 records
Metazoa Brewing Co. competitors and assessment
Company assessmentBroad incumbents
- Stone Brewing: Large established craft brewer with company-owned taprooms and broad US distribution. Comparable as a brand-led craft competitor with comparable wholesale channels and on-premise experience.
- Bell's Brewery: Established Michigan craft brewery with wide distribution across the Midwest and beyond. Comparable as a regional craft brand whose distribution footprint overlaps Metazoa's IN/MI/OH footprint.
- Founders Brewing: Large Michigan craft brewery with broad multi-state distribution and an award-winning portfolio. Comparable as a craft brewery scaling beyond a single taproom into a regional packaged-goods brand.
- Lagunitas Brewing Company: Large craft brewer (now part of Heineken) with wide distribution and a flagship taproom. Comparable as a craft brand that successfully scaled from a regional brewery into a multi-state packaged-goods business.
- Sierra Nevada Brewing: Established craft brewer with national distribution and taproom operations. Comparable as an award-winning craft brand that translates on-premise identity into broad packaged-beer sales.
Regional players
- Three Floyds Brewing: Indiana craft brewery with strong brand identity, award-winning IPAs, and regional distribution. Comparable as an Indiana-based award-winning craft brewer with a distinctive theme driving consumer loyalty.
- Triton Brewing Company: Indianapolis-area craft brewery with taproom and Indiana distribution. Comparable as a local Indianapolis craft competitor competing for the same on-premise and off-premise customers.
Direct peers
- BrewDog: Multi-location craft brewery chain operating company-owned taprooms and broad wholesale distribution. Comparable in combining a strong consumer brand, multiple revenue streams (taproom, e-commerce, packaged beer), and a distinctive thematic identity.
- Oskar Blues Brewery: Colorado-based craft brewery recognized for pioneering canned craft beer and multi-state distribution. Comparable in emphasizing canned distribution, restaurant/bar channels, and an experimental product lineup.
- Sun King Brewery: Indianapolis-based craft brewery operating a downtown taproom and multi-state distribution. The closest geographic and operational peer to Metazoa, competing for the same on-premise and off-premise customers in central Indiana.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Metazoa Brewing Co. social profiles
Digital presenceMetazoa Brewing Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metazoa Brewing Co. leadership team
Management profileNumber of profiles
Profiles4 records
Metazoa Brewing Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metazoa Brewing Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metazoa Brewing Co.
What does Metazoa Brewing Co. do?
Metazoa Brewing Co. brews and sells a range of true-to-style traditional ales and quirky experimental craft beers (16+ styles on tap) from its downtown Indianapolis taproom. Beyond on-site draft pours, the company sells kegs, distributes canned beer through wholesale partners, and offers branded merchandise (apparel, hats, glassware, dog-themed items), gift cards, naming rights sponsorships, and event hosting services. A defining element of the offering is the commitment to donate 5% of all profits to animal and wildlife organizations.
Is Metazoa Brewing Co. a public or private company?
Metazoa Brewing Co. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Metazoa Brewing Co. founded?
Metazoa Brewing Co. was founded in 2016. It employs 11 to 50 people.
Where is Metazoa Brewing Co. based?
Metazoa Brewing Co. is headquartered in Indianapolis, United States, in the North America region.
How does Metazoa Brewing Co. make money?
Seven revenue lines are on record. Beer Sales (Taproom) is the primary driver. The others are keg Sales, canned Beer Distribution, mug Club Membership, merchandise Sales, gift Cards and naming Rights.
Who are Metazoa Brewing Co.'s main competitors?
Broad incumbents on record are Stone Brewing, Bell's Brewery, Founders Brewing, Lagunitas Brewing Company and Sierra Nevada Brewing. Regional players are Three Floyds Brewing and Triton Brewing Company. Direct peers are BrewDog, Oskar Blues Brewery and Sun King Brewery.
Does Metazoa Brewing Co. have an API?
No public API is recorded for Metazoa Brewing Co..
What industry is Metazoa Brewing Co. in?
Metazoa Brewing Co.'s product category is Craft Beer. Its primary akta.pro industry code is THAFALAC, Microbreweries & Craft Breweries, with a secondary code of CRADAIAA, Beer Brewing & Brands. Its NAICS code is 312120 and its SIC code is 2082.