Carmel Clay Parks & Recreation

Name

Carmel Clay Parks & Recreation

Legal name

Carmel Clay Parks & Recreation

Website

https://carmelclayparks.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Parks and Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), Nature Parks and Other Similar Institutions (71219), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Parks, Recreation & Protected Areas Administration (BPAIAMAH)

akta.pro secondary industries

Parks, Recreation & Cultural Services (BPAIACAI), Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB), Aquatic Playgrounds & Splash Pads (Spray Parks, Kids’ Water Play) (THAAABAE)

Keywords

• Parks and recreation services
• Municipal recreation programs
• Community center facilities
• After-school care programs
• Summer camp operations

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Memberships and Passes: Recurring monthly and annual memberships for the Monon Community Center (fitness center, pool, track, classes) and seasonal passes for The Waterpark. Revenue from individual, senior, youth, and household passes.
2. Program Registration Fees: Fees for recreation programs including nature, aquatics, adaptive, arts & culture, sports, senior, and wellness programs. Also includes Extended School Enrichment (ESE) after-school care and Summer Camp Series.
3. Facility and Shelter Rentals: Rental revenue from park shelters, Monon Community Center rooms (Multipurpose Rooms A/B/C, Program Rooms A/B/C), Wilfong Pavilion at Founders Park, and The Waterpark cabanas and party patio.
4. Government Funding and Grants: Operational funding through Clay Township Impact Program, City of Carmel Infrastructure Bond program, and grants such as the Indiana Trails Program grant ($400,000 for White River Greenway).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels11 records

Core offering

Carmel Clay Parks & Recreation is a municipal parks and recreation department that operates the Monon Community Center, the seasonal Waterpark, and 700+ acres of parks and greenways across 20 sites in Carmel, Indiana. It delivers fitness, aquatics, childcare (Extended School Enrichment at 11 elementary schools), summer camps, recreation programs (nature, arts, sports, senior, adaptive), and reservable facilities (rooms, shelters, pavilions) to local residents and visitors.

Product overview

Carmel Clay Parks & Recreation operates a multi-facility parks and recreation system offering core services through integrated platforms and facilities. The primary offerings include the Monon Community Center (fitness, aquatics, childcare), The Waterpark (3.5-acre seasonal aquatic facility), Extended School Enrichment (after-school K-6 care at 11 elementary schools), Summer Camp Series (13 themed camps for ages 5-15), Parks & Greenways (20 parks across 700+ acres), Recreation Programs (aquatics, adaptive, nature, arts, wellness, senior), and Facility/Shelter Rentals. Additional services include My Monon Rewards loyalty program, personal training, and Park Stewardship conservation education. The system is accredited by CAPRA and has received the National Gold Medal Award for Excellence in Park and Recreation Management.

Differentiator

Problem solved

Functional benefit

Brands

• Extended School Enrichment (ESE): After-school care program for K-6 students partnered with Carmel Clay Schools, located at all 11 Carmel elementary schools.
• Summer Camp Series (SCS)
• Monon Community Center
• The Waterpark
• My Monon Rewards
• Carmel Clay Parks Foundation

Products and services

• Monon Community Center State-of-the-art fitness and recreation facility offering fitness center, indoor aquatics, 100+ weekly group fitness classes, gymnasium, indoor track, childcare, skatepark, and seasonal Waterpark access; memberships start at $51/month.
• The Waterpark

Quantifiable outcome

• 104,000 annual visitors at The Waterpark
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Carmel Clay SchoolscoreStrategic or Co-development PartnerCarmel Clay Schools partners with CCPR to operate the Extended School Enrichment (ESE) after-school care program at all 11 elementary schools, serving students in grades K-6. The program offers quality care with core components including academic assistance, enrichment clubs, and recreational activities. CCPR supervisors and counselors serve as mentors at each school site.
• Indiana Wildlife Federation (IWF)coreStrategic or Co-development PartnerCCPR partnered with the Indiana Wildlife Federation to become the first park system in Indiana to achieve wildlife and habitat-friendly certification. This partnership supports CCPR's commitment to environmental stewardship, natural resource management, and sustainable park practices.
• City of CarmelcoreOthersPartnership with City of Carmel for various park development and infrastructure projects. City provided Infrastructure Bond funding for Veterans Park ($15 million) and Bear Creek Park development. Also collaborates on Monon Boulevard development, greenway connections, and trail systems.
• Indiana Department of Natural ResourcesminorOthersIndiana DNR requires CCPR to update its Parks and Recreation Master Plan every five years. CCPR complies with these requirements as part of its regulatory and accreditation obligations.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Indianapolis Department of Parks & Recreation: Municipal parks department serving Indianapolis-Marion County with similar community center, aquatics, and recreation programming; comparable operating model and audience to CCPR, and serves as the largest in-state reference point.
• Fishers Parks & Recreation: Adjacent Hamilton County municipality offering similar parks, recreation facilities, waterpark (Fishers Waterpark), and community programming; directly competes for Carmel-adjacent residents.
• Noblesville Parks and Recreation: Hamilton County municipal parks department operating pools, parks, and recreation programming; serves a similar affluent suburban Indianapolis demographic and competes for the same regional membership pool.
• Geist Waterpark: Privately operated seasonal waterpark in the Geist/Fishers area offering slides, pools, and concessions; the closest direct waterpark competitor to CCPR's The Waterpark.
• Zionsville Parks and Recreation: Affluent suburban Boone County parks department near Carmel offering community recreation, parks, and aquatics; similar demographic profile and operating model.
• Westfield Parks and Recreation: Neighboring Hamilton County city parks department operating Monon Trail connections, parks, and recreational programming; comparable suburban municipal peer in the same Indianapolis MSA.

Broad incumbents

• YMCA of Greater Indianapolis: Regional nonprofit operating membership-based fitness, swim, and youth programming across the Indianapolis metro; competes for fitness and family memberships, though with a broader regional footprint and mission-driven operating model.

Emerging players

• The Children's Museum of Indianapolis: While primarily a museum, it competes for family recreation and youth programming spend in the Indianapolis metro; relevant as a destination recreation alternative for Carmel families.

Regional players

• Conner Prairie: Interactive history park in Fishers, Indiana offering outdoor family experiences, camps, and educational programming; partially overlaps with CCPR's nature programs, summer camps, and park stewardship offerings in the same metro.
• Hamilton County Parks and Recreation: County-level parks operator in the same Indianapolis metro; manages larger regional park assets (Strawtown Koteewi Park, Geist Waterfront) but complements rather than duplicates CCPR's municipal focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/carmelclayparks
• YouTubeyoutube.com/user/CarmelClayParksRec
• Facebookfacebook.com/carmelclayparks
• LinkedInlinkedin.com/company/carmel-clay-parks-and-recreation
• Instagraminstagram.com/carmelclayparks

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carmel Clay Parks & Recreation