Fishers Farm Park

What Fishers Farm Park does

Fishers Farm Park is a family-run adventure farm park located in Wisborough Green, West Sussex, United Kingdom, operating 363 days a year from 10:00 to 17:00 (closed only on Christmas Day and Boxing Day). Founded in 1990, the venue is positioned for families with children aged 0-12 and features over 100 animals (including rare breeds such as Shire horses and Highland cows), 25+ attractions, five food and beverage outlets, a toy shop, and on-site short-stay accommodations. Differentiated attractions include Sky Fall (the first of its kind at any UK farm park, introduced in 2017), Splash Attack (a 2024 water zone, one of the first in Sussex), Fishers Castle, Outlander Jeeps electric driving experience, and an indoor soft play complex with a Baby Sensory Room. The park also operates a Barn Theatre hosting daily farm shows, seasonal events, and adult evening programming.

The business operates a direct-to-consumer model with revenue generated across multiple streams: day admission tickets (with a £3 online-booking discount), annual membership passes at £120 per person, food and beverage across Saddle Rooms Restaurant (licensed), Farmers Grill, Lucky Horseshoe Coffee Bar, Ramblers Retreat, and the Splash Attack Shack, plus a branded retail toy shop and holiday accommodations comprising Daisy and Clover cottages and Posh Pods luxury glamping. Token-based attractions (pony rides, mini tractors, quad bikes, gemstone panning) add an incremental spend layer on top of admission. Group bookings for schools, nurseries, and care homes, together with birthday party packages, represent a coordinated mid-market channel.

The operating model is supported by a network of 16 named local and regional suppliers (including John Murray Butchers, Cheesmans Bros, Herbert & Ward, and Parkers Food Service) and a Mailchimp-powered email marketing channel. There is no evidence of external institutional investors, no parent company, and no disclosed revenue; Director Katie Rollings leads the business and is also the founder of the Fertility Action charity, which the park actively supports through on-site fundraising events. The business is privately held, family-run, and self-funded, with reinvestment evident in the cadence of new attraction launches.

Name

Fishers Farm Park

Legal name

Fishers Farm Park

Website

https://fishersfarmpark.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Fishers Farm Park is a family-run adventure farm park in West Sussex, UK, operating 363 days a year for families with children aged 0-12, offering over 100 animals, 25+ attractions, F&B outlets, holiday accommodations, and annual memberships under a direct-to-consumer model.

Ownership category

akta.pro rank

Product category

Family Adventure Farm Park

NAICS

Amusement and Theme Parks (71311), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Agricultural Prod-Livestock & Animal Specialties (200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Agritourism Eco-Lodges & Farm Nature Stays (THAAAHAL)

akta.pro secondary industries

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Farmstay Rooms (Working Farms/Ranches) (THAMABAG)

Keywords

• Adventure farm park
• Family day out
• Indoor soft play
• Holiday cottages
• Animal encounters

Headquarters

HQ city

Wisborough Green

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Day Admission Tickets: Visitors pay for day entry to the park with all-day access to rides and attractions in conjunction with seasonal timetable. Online bookings receive £3 discounted price per ticket.
2. Annual Membership Passes: Annual membership scheme costing £120 per person, providing access on all weekends and term-time weekdays (excluding West Sussex school holidays and bank holidays). Includes photo ID key fob or downloadable code and 4 'Anytime Admission' codes.
3. Food and Beverage: Multiple food outlets including Saddle Rooms Restaurant, Farmers Grill, Lucky Horseshoe Coffee Bar, Ramblers Retreat, and candy outlets. Saddle Rooms is licensed to serve alcohol.
4. Retail - Toy Shop and Merchandise: Gift shop selling toys, branded merchandise (t-shirts, sweatshirts, water bottles, caps, socks), and pocket money toys. 10% discount for annual members.
5. Holiday Cottage and Pod Rentals: Short break accommodation including Daisy (2-bedroom, sleeps 4) and Clover (3-bedroom) cottages plus luxury pods. Pricing varies by season with minimum 3-night bookings.
6. Special Events and Theatre: Ticketed events including comedy nights, quiz nights, cinema screenings, and seasonal events (Summer of Fun, Freaky Fishers, Festive Fishers). Additional revenue from theatre shows and charity fundraisers.
7. Token-based Attractions: Some attractions require tokens for operation including pony rides (2 tokens), mini tractors, quad bikes, racing cars, and gemstone panning.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fishers Farm Park operates a family-run adventure farm park selling day admission tickets and annual memberships that grant access to over 100 animals, 50+ indoor and outdoor attractions, and multiple food outlets. It also sells on-site short-break accommodation (Daisy and Clover holiday cottages and luxury Posh Pods), event tickets for theatre, comedy and cinema nights, retail merchandise from its Toy Shop, and bookings for birthday parties and group visits. The park is open 363 days a year, primarily targeting families with children aged 0–12 in the Sussex/Surrey region of the United Kingdom.

Product overview

Fishers Farm Park is a family-run adventure farm park in West Sussex offering a unified visitor experience combining day admission tickets and annual memberships with over 50 attractions and activities. The product portfolio includes: core admission products (day tickets and annual passes), accommodation offerings (Holiday Cottages - Daisy & Clover - and Posh Pods luxury glamping), diverse food & beverage outlets (Saddle Rooms Restaurant, Farmers Grill, Lucky Horseshoe Coffee Bar, Ramblers Retreat), a retail Toy Shop, and diverse attractions spanning animals (Animal Encounters Barn, Casper's Barn with farm shows), thrill rides (Sky Fall, Splash Attack, Jungle Flume, Outlander Jeeps), play areas (Soft Play, Glow Barn, Enchanted Wood, Fishers Castle), and entertainment (Barn Theatre hosting shows, comedy nights, film screenings). Seasonal events include Summer of Fun, Freaky Fishers Halloween, Festive Fishers Christmas, and themed holiday adventures. The park accommodates groups via birthday parties and group bookings. All offerings are interconnected through a unified ticketing system with member benefits.

Differentiator

Problem solved

Functional benefit

Brands

• Holiday Cottages: On-site holiday accommodations including Daisy and Clover cottages with full facilities for family stays.
• Posh Pods
• Saddle Rooms Restaurant
• Farmers Grill
• Lucky Horseshoe Coffee Bar
• Ramblers Retreat

Products and services

• Day Admission Tickets Day admission tickets to Fishers Farm Park providing access to the adventure farm park with over 100 animals, 50+ rides and attractions, and indoor/outdoor play areas. Open 363 days a year, 10:00–17:00. Online bookings receive a £3 discount per ticket. Best suited to ages 0–12.
• Annual Pass Membership Annual membership at £120 per person granting access on all weekends of the year and term-time weekdays (excluding West Sussex School Holidays and bank holidays). Includes a photo ID key fob or downloadable code, 4 'Anytime Admission' codes, and 10% discount in food outlets and the gift shop.
• Holiday Cottages (Daisy & Clover) On-site family holiday cottages Daisy (2-bedroom, sleeps 4) and Clover (3-bedroom) with full facilities, minimum 3-night bookings, and unlimited park access during stay. Seasonal pricing applies with high season covering West Sussex School Holidays, half terms, and bank holidays.
• Luxury Pods (Posh Pods) Luxury glamping pods providing short-break accommodation adjacent to the adventure park with unlimited park access during the stay.
• Saddle Rooms Restaurant Licensed full-service restaurant featuring Sunday roasts, homemade soups, and lighter lunches, with a log fire in winter months and a bar serving alcohol including wine and Silly Moo Cider.
• Farmers Grill Quick-service food outlet offering burgers, veggie wraps, nuggets, rice pots, snacks, ice cream, and drinks (including alcoholic options), with indoor and outdoor seating.
• Lucky Horseshoe Coffee Bar Coffee bar serving homemade cakes, biscuits, sandwiches, children's lunchboxes, snacks, fresh fruit, and barista-style coffees and hot chocolates. Open daily 10:00–17:00.
• Ramblers Retreat Doughnut and ice cream outlet serving freshly cooked doughnuts, ice cream, and hot/cold drinks, open on weekends and school holidays.
• Toy Shop On-site gift and toy shop stocking brands including Melissa & Doug, Galt, Aurora, Ark Toys, Keycraft, Ty, WOW, Siku, Tractor Ted, Orchard Toys, and The Puppet Company, plus branded merchandise such as t-shirts, sweatshirts, water bottles, caps and socks. 10% discount for annual members; free entry for local shoppers to purchase only.
• Birthday Parties Private birthday party bookings at Fishers Farm Park with options including venue hire and access to park attractions and catering.
• Group Bookings Organized group visits including school trips, nursery outings, care home visits, and other coordinated outings with structured activities and group rates.
• Seasonal Events Ticketed seasonal events including Summer of Fun, Freaky Fishers Halloween, Festive Fishers Christmas, February Half Term, Easter Adventure, and Fairytale Fishers May Half Term, each with themed activities for families.
• Theatre & Cinema Events Adult comedy nights (£15 per person), quiz and fizz fundraising events (£20 per person including chilli supper and a glass of fizz), and family film screenings (£9 per person with free popcorn and soft play access before screenings), held in the Barn Theatre.

Quantifiable outcome

• 8+ years of repeat visitor loyalty documented in reviews
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

17 partnerships are on record, tiered minor and core.

• Parkers Food ServiceminorOthersFamily-run business based in Ford, Arundel. Provides water deliveries via South Downs Water partnership and a fantastic range of food service products for the park's food outlets.
• Herbert & WardminorOthersBased in Rochester, provides delicious coffee beans for the coffee bar, fruit and herbal teas, coffee syrups. Supplies and maintains barista equipment AND trains coffee bar staff. One of longest-serving suppliers with nearly 2 decades of partnership.
• John Murray ButchersminorOthersBased in Loxwood, local butcher delivering fresh meat and poultry daily to the kitchen including popular burgers, sausages, sliced ham, and seasonal roast meats.
• Cheesmans BrosminorOthersBased in Guildford, greengrocer responsible for fresh fruit, salads, and vegetables. Produce delivered 6 days a week for homemade meals, soups, and animal feed.
• Collaroy EggsminorOthersBased in Newdigate near Dorking, delivers freshly laid eggs (less than 24hr old) to the kitchen for baking. Park's own eggs are sold from gift shop faster than usable.
• RoastedminorOthersBased in Brighton, supplies outlet coffee machines, freshly roasted coffee beans, and hot chocolate for Farmers Grill and Ramblers Retreat.
• Creative CakesminorOthersBased in Midhurst, Janey makes dairy-free biscuits for the coffee bar and beautiful swirly party cupcakes. Delivers weekly plus seasonal treats like Grotto cookies and gingerbread.
• South Downs WaterminorOthersBased in Southbourne, supplies bottles of still and sparkling water bottled onsite just outside of Chichester.
• South Downs CellarsminorOthersBased in Hurstpierpoint, provides the Silly Moo Cider produced in nearby Cowfold. Popular beverage available across park outlets.
• A&A WinesminorOthersBased in Cranleigh, provides selection of wine including prosecco available from multiple outlets but mainly Saddle Rooms Restaurant bar.
• Café du VanminorOthersBased in Broadbridge Heath, supplies freshly made sandwiches and wraps for the Coffee Bar. Made to order 5 days a week.
• Freddies FarmminorOthersBased in Ashford, supplies dried fruit snacks made from 100% fruit. Small family farm developing healthy fruit snacks. Less local but chosen for quality.
• Four Seasons FuelminorOthersBased in Billingshurst, provides beverage gas and is LPG and heating fuel supplier for across the park.
• Southern CountiesminorOthersBased in Billingshurst, supplies vast majority of janitorial products and miscellaneous catering items including crockery and napkins.
• LizziesminorOthersBased in Burgess Hill, provides wrapped cake and flapjack bars plus giant cookies available across park from most outlets.
• Festina DrinksminorOthersBased in Southampton, soft drinks stockist and beverage equipment supplier.
• Fertility ActioncoreStrategic or Co-development PartnerLocal UK charity based in Wisborough Green founded by Fishers Farm Director Katie Rollings following family's own challenging pathway to parenthood. Hosts charity events at Fishers including Quiz & Fizz fundraisers. Recently became secretariat for All-Party Parliamentary Group (APPG) for Fertility in Westminster.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Paultons Park: Family theme park in Hampshire (home of Peppa Pig World) combining farm/animals with major rides. Same day-admission, season-pass, F&B and on-site lodging model aimed at the 0-12 family segment, though at significantly larger scale.
• Cotswold Farm Park: Adam Henson-led rare-breeds farm park in the Cotswolds offering animal encounters, indoor/outdoor play and on-site accommodation. Closest comparable to Fishers on farm-park heritage, animal collection and family demographic.
• Crealy Theme Park & Resort: Devon-based family theme park and resort with on-site lodges and farmyard animals. Directly comparable day-ticket-plus-lodging operating model targeting UK family staycations.
• Odds Farm Park: Family farm park in Buckinghamshire offering animal encounters, indoor play and seasonal events. Comparable scale and target demographic to Fishers with similar single-site, family-run operations.
• Bocketts Farm Park: Surrey family farm park with animal barns, indoor and outdoor play, and seasonal events. Operates in an overlapping South-East catchment to Fishers with a directly comparable product mix.
• Godstone Farm: Surrey family farm park with animals, tractor rides, indoor play and party hosting. Closely comparable in scale, family demographic and on-site event programming.
• White Post Farm: Nottinghamshire farm attraction with animal handling, indoor play and seasonal events. Comparable day-admission model with heavy focus on the under-12 family segment.
• Folly Farm: Wales-based family adventure park combining zoo, farm, indoor and outdoor play plus on-site accommodation. Same diversified-revenue model and regional-family-positioning as Fishers.

Broad incumbents

• Drayton Manor: Larger Staffordshire theme park with Thomas Land, zoo and on-site hotel. Wider UK catchment and significantly higher capex base but same family 0-12 day-admission-plus-lodging model.
• LEGOLAND Windsor Resort: Major family theme park with branded IP, hotel and seasonal pass. Indirect competitor for UK family day-out and staycation spend aimed at the 0-12 segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/FishersFarmPark
• Facebookfacebook.com/FishersFarmPark

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fishers Farm Park