RefectoCil

What RefectoCil does

RefectoCil is a specialty professional beauty brand focused on eyebrow and eyelash coloring, lamination, lash lift, and related eye-area treatments. The brand carries more than 95 years of category heritage and operates in over 70 countries, with products developed and manufactured in Austria by GW Cosmetics under proprietary formulations that include vegan ingredients such as hydrogenated castor oil, hydrolyzed keratin, collagen, cysteine, biotin, and sodium hyaluronate. All formulations are ophthalmologically and dermatologically tested for eye-area safety. The product portfolio spans professional tints, keratin-enriched brow lamination kits, lash lift treatments, the Lash&Brow Booster growth serum, and an accessory line including tweezers, silicone pads, application brushes, and palette rings.

In Brazil and South America, RefectoCil is distributed exclusively by Ibitioca Importação e Exportação Ltda, a Brazilian limited liability company founded in 2004 and headquartered in Brasília, with regional offices in São Paulo, Belo Horizonte, Bogotá, Lima, and Santiago. The business model is B2B and B2C one-time product sales through professional distribution channels, an authorized reseller program, and the Academia RefectoCil e-commerce and training platform. Revenue streams include professional product sales, starter kits and training packages, and beauty tool accessories. Customer segments are professional eyebrow designers, lash technicians and estheticians, beauty schools, and a secondary male grooming segment for beard and gray-hair coverage.

The go-to-market combines exclusive regional distribution, community-led education through Academia RefectoCil and the professional registration program, social media content across Instagram, Facebook, and YouTube, and participation in international beauty fairs. Strategic product expansion into Brow Lamination, Lash Lift, and growth serums indicates ongoing line extension beyond the core tinting category, while the Austrian manufacturing relationship and exclusive South American distribution arrangement anchor the operational structure.

Name

RefectoCil

Legal name

Ibitioca Importação e Exportação Ltda

Website

https://refectocil.com.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

RefectoCil produces professional eyebrow and eyelash tinting, lamination, and lash lift products for beauty professionals in 70+ countries, with exclusive South American distribution via Ibitioca across Brazil, Colombia, Peru, and Chile.

Ownership category

akta.pro rank

Product category

Professional Eyebrow and Eyelash Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Toilet Preparation Manufacturing (325620)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Brow & Lash Growth Treatments / Conditioning (Serums/In-Salon) (HSALAIAK)

akta.pro secondary industries

Eyebrow Shaping & Design Services (HSALAIAC), Eyelash Tools (Curlers, Applicators) & False Lashes (CRABAKAC), Eye & Lip Skincare (CRABAAAC)

Keywords

• Eyebrow tinting products
• Eyelash coloring cosmetics
• Professional brow lamination
• Lash lift treatments
• Beauty professional supplies

Headquarters

HQ city

Leopoldsdorf

HQ country

Austria

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Professional Beauty Products: RefectoCil generates revenue through the sale of professional-grade eyebrow and eyelash coloring products, treatments, and accessories primarily to beauty professionals, salons, and clinics. Products are sold through professional distribution channels with B2B and B2C approaches.
2. Professional Kits and Starter Packs: Sale of professional starter kits, training kits, and complete solution packages for eyebrow and eyelash treatments, targeting new professionals entering the market and established salons expanding their services.
3. Beauty Tool Accessories: Revenue from professional tools including tweezers, silicone pads, application brushes, palette rings, and Lash & Brow Bar displays for professional use.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

RefectoCil develops, manufactures and distributes professional eyebrow and eyelash tinting products, brow lamination kits, lash lift treatments, growth serums and accessories for beauty professionals and salons worldwide. Products are formulated and manufactured in Austria by GW Cosmetics with vegan, ophthalmologically tested ingredients such as Hydrogenated Castor Oil, hydrolyzed keratin, collagen, cysteine and biotin.

Differentiator

Problem solved

Functional benefit

Brands

• Beauty Lash: Caneta para coloração de sobrancelhas - innovative pen for easy eyebrow coloring with no mixing required

Products and services

• Tintura 1.0 Preto (Black Eyebrow/Eyelash Tint) RefectoCil professional tint shade in Black (1.0), used by brow and lash professionals for eyebrow and eyelash coloring treatments.
• Brow Lamination RefectoCil Kit (Keratin-Enriched) Professional brow lamination kit with hydrolyzed keratin formula designed to reposition and set eyebrow hairs, delivering nourished, strong brows with results lasting up to 6 weeks in just 10 minutes. For professional eyebrow designers and estheticians.
• Lash & Brow Perm / Lash Lift Treatments Professional lash lift and brow perm treatments enriched with collagen and cysteine that deliver curl and lamination with natural-looking results lasting up to 6 weeks. For lash technicians and estheticians.
• Lash & Brow Booster Growth Serum Daily-use lash and brow growth serum with biotin and sodium hyaluronate, formulated to support longer, stronger lashes and brows, claiming up to 56% longer lashes after 6 weeks of daily use. For end consumers and professionals recommending home-care regimens.
• Saline Solution Degreaser Multi-purpose saline degreaser used to cleanse the eye area before and after tinting and perm procedures, and to clean brushes and cosmetic utensils. For professional brow and lash technicians.
• RefectoCil Oxidant Cream (100ml) Cream developer used with RefectoCil tints for professional eyebrow and eyelash coloring; one 100ml bottle yields approximately 150 applications. For professional use.
• RefectoCil Liquid Oxidant (100ml) Liquid oxidant developer used with RefectoCil tints for professional eyebrow and eyelash coloring; one 100ml bottle yields approximately 200 applications. For professional use.
• Beauty Lash — Eyebrow Coloring Pen Innovative Beauty Lash pen for easy, no-mix eyebrow coloring, distributed as part of the RefectoCil product family. Targeted at professionals and end consumers seeking a ready-to-use brow tinting pen.
• Professional Starter Kits and Training Kits Complete solution packages combining RefectoCil tints, developers and accessories, sold as professional starter kits and training kits for new beauty professionals entering the market and established salons expanding their brow and lash service menu.
• Professional Beauty Tools and Accessories Professional application tools and accessories including tweezers (including the stainless steel ergonomic Brow Precision tweezers co-developed with G&K Tools/kanal®), silicone pads, application brushes, palette rings and Lash & Brow Bar displays used by brow and lash professionals during treatments.

Quantifiable outcome

• Results lasting 6-8 weeks for coloring treatments
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Ibitioca Importação e Exportação LtdacoreChannel Partner/ Reseller/ DistributorIbitioca is the exclusive importer and distributor of RefectoCil products in Brazil and South America since 2004. The company is headquartered in Brasília/DF with offices in São Paulo and Belo Horizonte, and has established offices in Colombia, Peru, and Chile to serve the South American market.
• GW CosmeticscoreStrategic or Co-development PartnerRefectoCil products are developed and manufactured in Austria by GW Cosmetics, following rigorous quality standards. GW Cosmetics produces professional-grade beauty products for the eye area with a focus on efficacy, durability, and professional reliability.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RapidLash: Lash and brow enhancing serum brand with cosmetic chemist-developed formulations. Overlaps with RefectoCil's Lash&Brow Booster in the eye-area conditioning serum subcategory.
• Grande Cosmetics: Lash and brow growth serum brand sold across beauty retailers and professional channels. Comparable on brow/lash conditioning product category and professional-adjacent positioning.
• RevitaLash Cosmetics: Premium lash, brow, and hair conditioning brand sold through physicians, salons, and specialty retail. Comparable to RefectoCil in professional eye-area conditioning category and channel strategy.
• Babe Lash: Lash and brow enhancement serum brand focused on growth and conditioning, sold through professional and DTC channels. Comparable to RefectoCil's Lash&Brow Booster line and its professional-aesthetic positioning.
• Elleeprofessional: Professional brow lamination and lash lift brand sold to salons and technicians worldwide. Directly comparable to RefectoCil in core product mix (brow lamination kits, lash lifts) and professional channel focus.
• Brow Code: Australia-based professional brow and lash brand offering tinting, lamination, and styling products to salons. Comparable for product overlap (tints, lamination kits) and the same professional salon/channel distribution model.

Broad incumbents

• Ardell: Established false-lash and eye beauty tools brand sold through professional and mass channels. Comparable to RefectoCil's lash tools/accessory category but as a broader eye-beauty incumbent rather than a tint specialist.
• Benefit Cosmetics: Global brow services and products brand (BrowBar services plus tinting and styling SKUs). Comparable in brow category but operates at much broader scale across consumer and professional channels.
• Anastasia Beverly Hills: Mass-market brow shaping and tinting brand carried in Sephora and multi-brand beauty retailers. Overlaps with RefectoCil in brow products but operates as a broad beauty brand rather than a professional-only specialist.

Emerging players

• Nanolash: Lash and brow serum brand with strong e-commerce DTC motion. Comparable product category (lash/brow conditioning serums), though primarily DTC rather than salon-channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCRvp4QQlM6znbWEfN62Oe0Q/featured
• Facebookfacebook.com/refectocilinternational
• Instagraminstagram.com/refectocilbrasil
• LinkedInlinkedin.com/company/refectocil-pl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RefectoCil