Babe Lash
Babe Original (DBA Babe Lash) is a Salt Lake City-based DTC beauty brand selling prostaglandin-free, peptide-based lash, brow, lip, hair, and skincare products through babeoriginal.com, wholesale, and select retail channels, targeting beauty-conscious women with clinically-proven treatments.
- Company typePrivate
- Founded-
- HeadquartersSalt Lake City, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Babe Lash does
Babe Original (operating under the brand Babe Lash) is a Salt Lake City-based, privately held direct-to-consumer beauty company that develops and sells peptide-based, prostaglandin-free personal care products across five categories: Lash, Brow, Lip, Hair, and Skin. Its portfolio includes clinically-proven lash serums (Essential and Renewing), brow serums and fillers, lip treatments (Cloud 9 Lip Serum, Lip Mask, Plumping Lip Jelly), haircare (Densifying line, Glossy Rinse, Root Refresh), and skincare (Halo Face Serum, Eye Bright Under-Eye Serum), supported by complementary tools, color cosmetics, and themed bundles (AM/PM sets, Triple Threat, All Nighter, Road Trip).
The core technical platform centers on prostaglandin-free peptide formulations designed to address safety concerns associated with prostaglandin-analog lash serums, with products marketed on clinically-proven efficacy claims (e.g., longer/thicker-looking lashes in 6 weeks). Commercial architecture is a Shopify-powered DTC storefront at babeoriginal.com augmented by subscription (with a free Halo Face Serum first-order incentive), a wholesale program to approved retailers, select physical retail via a store locator, and an active social media presence across Instagram, TikTok, Facebook, YouTube, and Pinterest. Customer acquisition and retention are supported by a 'Originally You' community/casting program (2nd annual in 2025), a rewards/loyalty program, and a referral program.
The business operates with 11–50 employees, serves beauty-conscious consumers (primarily women) seeking at-home, clinically-proven lash, brow, lip, hair, and skin treatments, and prices units from $15 to $98 with bundle savings of 15–40%. No funding rounds, M&A, or disclosed ownership/management information is present in the source data.
Babe Lash firmographics
Firmographics- Name
- Babe Lash
- Website
- https://babelash.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Babe Original (DBA Babe Lash) is a Salt Lake City-based DTC beauty brand selling prostaglandin-free, peptide-based lash, brow, lip, hair, and skincare products through babeoriginal.com, wholesale, and select retail channels, targeting beauty-conscious women with clinically-proven treatments.
- Ownership category
- akta.pro rank
Babe Lash industry classification
Industry- Product category
- Beauty and Personal Care Cosmetics
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Brow & Lash Growth Treatments / Conditioning (Serums/In-Salon) (HSALAIAK)
- akta.pro secondary industries
- Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB), Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC)
Keywords
Where Babe Lash is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Markets served
Babe Lash business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online retail sales of cosmetics and beauty products including lash serums, mascaras, brow products, lip care, and hair care. Products sold at various price points with promotional discounts.
- Subscription Program: Recurring subscription model offering free Halo Face Serum with first subscription order. Provides predictable recurring revenue and customer retention.
- Wholesale Distribution: Wholesale channel through approved retailers, with a wholesale application process available on the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Essential Lash Serum |
| Unit Pricing | Pay-as-you-go | Lip Mask |
| Unit Pricing | Pay-as-you-go | Cloud 9 Lip Serum |
| Unit Pricing | Pay-as-you-go | Enhancing Lash Conditioner |
| Unit Pricing | Pay-as-you-go | Glossy Rinse Hair Treatment |
| Unit Pricing | Pay-as-you-go | Halo Face Serum |
| Unit Pricing | Pay-as-you-go | AM/PM Lash Treatment Set |
| Unit Pricing | Pay-as-you-go | Triple Threat Mini Set |
| Unit Pricing | Pay-as-you-go | The All Nighter Serums Set |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Babe Lash product offering
Product offeringCore offering
Babe Lash (Babe Original) develops and sells peptide-based beauty products focused on lash, brow, lip, hair, and skin care. Its flagship offerings include lash serums (Essential Lash Serum, Enhancing Lash Conditioner), brow products (Amplifying Brow Serum, Volumizing Brow Filler), lip treatments (Cloud 9 Lip Serum), and hair care (Densifying Hair Serum, Densifying Shampoo and Conditioner), sold direct-to-consumer with a subscription option.
Product overview
Babe Original (Babe Lash) is a beauty brand offering a diversified portfolio of personal care products organized into four main categories: LASH (eyelash serums, conditioners, primers, and mascaras), BROW (brow serums and fillers), LIP (lip serums, masks, and treatments), and HAIR (shampoos, conditioners, and hair serums). The company sells individual core products, bundled sets, and subscription options. Key lash products include Essential Lash Serum and Renewing Lash Serum (prostaglandin-free peptide formulas), while their brow line features Amplifying Brow Serum. The lip category includes Cloud 9 Lip Serum and Lip Mask, and the hair line offers Densifying Hair Serum and Glossy Rinse Hair Treatment. Bundles like AM/PM Treatment Sets, Triple Threat Sets, and various themed kits combine products across categories to offer savings. The company operates on a direct-to-consumer e-commerce model with subscription options for recurring orders.
Differentiator
Problem solved
Functional benefit
Products and services
- Essential Lash Serum
Quantifiable outcome
- Longer & thicker-looking lashes in 6 weeks (AM/PM Lash Treatment Set)
Companies that use Babe Lash
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Babe Lash technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Babe Lash partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Babe Lash competitors and assessment
Company assessmentDirect peers
- Vegamour: DTC haircare brand built around plant-based, peptide-infused lash, brow, and hair density serums. Comparable on the peptide-based treatment positioning and the cross-category lash-brow-hair portfolio expansion that Babe Original is also pursuing.
- RevitaLash Cosmetics: Established lash and brow conditioning serum brand (Conditioner, Advanced, Brow) sold through prestige retail and physician channels. Most directly comparable to Babe Original's lash/brow serum franchise on category, product format, and clinical-claim positioning.
- Grande Cosmetics: DTC-led lash serum and mascara brand (GrandeLASH-MD, GrandeMASCARA) competing in the same peptide/prostaglandin lash-serum segment. Closely comparable on price point, DTC channel mix, and social-media-led GTM.
- RapidLash: Eyelash enhancing serum brand with accompanying brow serum, sold via DTC and major beauty retailers (Ulta, Sephora). Comparable on core lash/brow serum offering and clinical efficacy positioning.
- LashFood: Lash and brow conditioning serums positioned around natural/protein-based formulations. Closely comparable to Babe Original's peptide/prostaglandin-free approach and multi-product lash+brow bundle strategy.
- UKlash: UK-born lash serum brand distributed globally via DTC and retail. Comparable on peptide-based formulation, DTC e-commerce GTM, and heavy social/influencer marketing playbook.
- LiLash: Salon-channel eyelash enhancing serum. Directly comparable on lash-serum product category, with stronger salon distribution than Babe Original's predominantly DTC/wholesale model.
- Neulash: Lash and brow enhancing serum brand sold through dermatologists, med-spas, and prestige retail. Comparable on treatment-serum format and clinical claims, but with a more physician-channel-led GTM.
Broad incumbents
- The Ordinary (DECIEM): Cult active-ingredient skincare brand under DECIEM/Estée Lauder with a treatment-serum-heavy catalog. Comparable on peptide and treatment-serum technology positioning, but operates at far larger scale across skincare rather than specializing in lash/brow.
- Drunk Elephant: Biocompatible, active-ingredient skincare brand under Shiseido with a strong treatment-serum lineup (e.g., B-Hydra, Protini). Comparable on treatment-serum heritage and clinical/active positioning, though primarily skincare-focused rather than lash/brow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Babe Lash social profiles
Digital presenceBabe Lash financial estimates
Financial estimateRevenue estimate
Valuation estimate
Babe Lash leadership team
Management profileNumber of profiles
Babe Lash funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Babe Lash M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Babe Lash
What does Babe Lash do?
Babe Lash (Babe Original) develops and sells peptide-based beauty products focused on lash, brow, lip, hair, and skin care. Its flagship offerings include lash serums (Essential Lash Serum, Enhancing Lash Conditioner), brow products (Amplifying Brow Serum, Volumizing Brow Filler), lip treatments (Cloud 9 Lip Serum), and hair care (Densifying Hair Serum, Densifying Shampoo and Conditioner), sold direct-to-consumer with a subscription option.
Is Babe Lash a public or private company?
Babe Lash is a private company. It is classified as unknown and is currently operating.
When was Babe Lash founded?
Babe Lash was founded in -1. It employs 11 to 50 people.
Where is Babe Lash based?
Babe Lash is headquartered in Salt Lake City, United States, in the North America region.
How does Babe Lash make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription Program and wholesale Distribution.
Who are Babe Lash's main competitors?
Direct peers on record are Vegamour, RevitaLash Cosmetics, Grande Cosmetics, RapidLash, LashFood, UKlash, LiLash and Neulash. Broad incumbents are The Ordinary (DECIEM) and Drunk Elephant.
Does Babe Lash have an API?
No public API is recorded for Babe Lash.
What industry is Babe Lash in?
Babe Lash's product category is Beauty and Personal Care Cosmetics. Its primary akta.pro industry code is HSALAIAK, Brow & Lash Growth Treatments / Conditioning (Serums/In-Salon), with a secondary code of CRABAAAB, Treatment Skincare (Serums, Actives, Acne & Anti-aging). Its NAICS code is 45612 and its SIC code is 2844.