St. Joe Club & Resorts

What St. Joe Club & Resorts does

St. Joe Club & Resorts is the operating brand of The St. Joe Company, a Florida Panhandle–based diversified real estate development and hospitality company founded in 1936. The company operates through four divisions: Residential (master-planned communities such as Watersound Origins, Watersound Camp Creek, WindMark Beach, SouthWood, RiverCamps, SummerCamp Beach, Breakfast Point, plus Latitude Margaritaville Watersound as a joint venture, alongside apartment communities including Mexico Beach Crossings, Pier Park Crossings, and North Bay Landing); Commercial (town centers, retail centers, office parks, storage facilities, and commerce parks including Watersound Town Center, WaterColor Town Center, VentureCrossings, and Beckrich Office Park); Hospitality (hotels, restaurants, golf clubs, marinas, and the Watersound Club beach club); and Business Services (Watersound Real Estate brokerage, Watersound Title Agency, and Watersound Insurance Agency). The company is headquartered at 130 Richard Jackson Blvd, Panama City Beach, Florida, employs 501–1,000 people, and operates exclusively in the U.S. with geographic focus on the Florida Panhandle.

Revenue mechanics span one-time residential lot and home sales, recurring club/golf/marina dues and hospitality nightly stays, commercial lease income across the owned town-center and commerce-park portfolio, and fee income from the captive title, insurance, and brokerage arms — the latter capturing ancillary economics on internally originated transactions. Go-to-market is direct via on-site sales at each community, supplemented by affiliated brokerage (Watersound Real Estate), corporate website (joe.com), and a multi-channel digital presence (Facebook, Twitter, LinkedIn, YouTube 'Day in the Life' series, email newsletters, investor relations portal). Pricing is not publicly disclosed and varies by property, service, and transaction type.

The company is Great Place to Work Certified (ID 7056360) and holds nine registered community trademarks anchoring its master-planned brand portfolio. Core technology is not disclosed in the available data, and there are no AI/ML or proprietary software capabilities evident in the input.

Name

St. Joe Club & Resorts

Legal name

The St. Joe Company

Website

https://stjoeclub.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

501–1,000 employees

Short description

St. Joe Club & Resorts operates The St. Joe Company's diversified Florida Panhandle real estate development and hospitality business — building and managing master-planned residential communities, commercial town centers, golf clubs, marinas, and the Watersound Club, while capturing ancillary title, insurance, and brokerage fees internally.

Ownership category

akta.pro rank

Product category

Real Estate Development and Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Golf Courses and Country Clubs (713910), Marinas (713930)

SIC

Hotels & Motels (7011), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Luxury Villa Resorts & Branded Villa Communities (THAMAEAI), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Residential real estate development
• Master-planned communities
• Commercial real estate
• Hospitality club operations
• Vacation resort services

Headquarters

HQ city

Florida

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Distribution channels4 records

Marketing channels5 records

Core offering

St. Joe Club & Resorts develops and operates a vertically integrated portfolio of residential master-planned communities, commercial real estate developments, and hospitality venues (including the Watersound Club, golf courses, and marinas) in the Florida Panhandle. The company sells homes, leases commercial space, and offers club memberships, title services, insurance, and real estate brokerage through affiliated Watersound-branded businesses. It also operates and sells residential property across multiple branded communities including Watersound Origins, Latitude Margaritaville Watersound, WindMark Beach, and RiverCamps.

Product overview

St. Joe Club & Resorts operates as a diversified real estate development and hospitality company with four main divisions: Residential (communities, apartments, townhomes, senior living), Commercial (town centers, retail centers, offices, commerce parks), Hospitality (hotels, restaurants, recreation, clubs), and Business Services (title agency, insurance agency, real estate brokerage). The portfolio includes numerous master-planned communities across the Florida Panhandle (such as Watersound Origins, Latitude Margaritaville Watersound, WindMark Beach, RiverCamps, SouthWood) and commercial developments (VentureCrossings, WaterColor Town Center, Watersound Town Center). The company also provides ancillary services including title, insurance, and real estate brokerage through its Watersound-branded business services division.

Differentiator

Problem solved

Functional benefit

Brands

• Watersound Club: Beach club offering members access to waterfront amenities and recreation along the Gulf Coast.

Products and services

• Watersound Origins Master-planned residential community featuring homes and lifestyle amenities for buyers in the Florida Panhandle.
• Latitude Margaritaville Watersound Active adult (55+) residential community offering resort-style amenities targeted at retirees and pre-retirees.
• WindMark Beach Beachfront residential community development for buyers seeking Gulf Coast living.
• Watersound Club Membership-based beach club offering resort amenities and member recreation services on the Gulf Coast.
• Golf Clubs Golf course facilities and club operations serving vacation, resort, and resident guests.
• Marinas Marina facilities and services supporting boating and water recreation on the Gulf Coast.
• Watersound Real Estate Real estate brokerage and sales services across St. Joe's residential communities in Northwest Florida.
• Watersound Title Agency Title and closing services supporting real estate transactions within St. Joe's communities.
• Watersound Insurance Agency Insurance services offered to property owners and residents across St. Joe's communities.
• VentureCrossings Commercial development and venture business park providing space for commercial tenants.
• Watersound Town Center Town center retail and commercial development for retail and dining tenants serving adjacent communities.
• Mexico Beach Crossings Apartments Apartment rental community in the Mexico Beach area offering multifamily housing for renters.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• FivePoint Holdings: Developer of large master-planned communities (Great Park Neighborhoods in Irvine, Valencia in LA County) integrating residential, commercial, and amenitized lifestyles — directly comparable to St. Joe's planned-community approach, though on a California footprint.
• Minto Group: Master-planned community developer and homebuilder that is the JV partner with St. Joe on Latitude Margaritaville Watersound — directly comparable on Florida active-adult community development and homebuilding operations.
• Sea Island Company: Privately held luxury beachfront resort operator on the Georgia coast offering hotels, golf, residential real estate, and club memberships — a near-direct analog to St. Joe Club & Resorts' combination of lodging, golf courses, and beachside residential communities.
• Kiawah Island Golf Resort: Beachfront golf and residential community in South Carolina offering hotels, multiple championship golf courses, marinas, and private homes within a master-planned resort — a direct comparable on the resort-community side of St. Joe's business.
• Hilton Grand Vacations: Timeshare and vacation ownership operator with significant Florida exposure that bundles lodging, recreation, and member-based resort amenities — comparable to St. Joe's Hospitality division on the lodging + member club model.
• Howard Hughes Holdings: Master-planned community developer operating large-scale mixed-use communities (The Woodlands, Summerlin, Bridgeland, Ward Village) combining residential, commercial, and hospitality amenities — the closest structural analog to St. Joe's vertically integrated Panhandle model.

Broad incumbents

• Toll Brothers: Luxury homebuilder with active Florida operations targeting move-up and 55+ segments; comparable to St. Joe's high-end residential community offerings (Watersound Origins, Latitude Margaritaville) on the luxury homebuilding side of the business.
• D.R. Horton: Largest U.S. homebuilder with significant Florida Panhandle exposure — directly comparable to St. Joe's residential division on homebuilding operations, though D.R. Horton is a volume builder rather than a master-planned community developer.
• Omni Hotels & Resorts: Larger luxury hotel operator with multiple Florida properties including Amelia Island; comparable on the full-service beachfront resort side of St. Joe's hospitality business, though Omni is a broader portfolio operator rather than a community-anchored developer.

Others

• Margaritaville Holdings: Licensor of the Latitude Margaritaville active-adult brand and the St. Joe JV partner's brand partner — a strategic ecosystem participant whose brand health directly impacts St. Joe's 55+ community demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/thestjoecompany
• Facebookfacebook.com/stjoeclubresorts
• LinkedInlinkedin.com/company/careerswithsjh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Joe Club & Resorts