Equity
- Company typePrivate
- Founded1933
- HeadquartersBrighton, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Equity does
Equity Inspiring Learning Limited, trading as Equity, is a UK-based school travel operator founded in 1933 and headquartered in Brighton. The company organizes group tours for schools, colleges, and other educational institutions across the UK, continental Europe, and worldwide destinations spanning North America, Asia, and Africa. Its portfolio covers curriculum-linked educational trips, ski trips, activity and watersports trips, sports fixtures, performing arts and music trips, and primary education trips, with curriculum subjects ranging from English and history to modern languages and computer science. Sub-brands include Equity School Travel, Equity Student, and Equity Ski, and the company operates an online planning tool branded Travel Manager.
The business runs on a sales-led, bespoke model. Dedicated Account Managers handle enquiries, develop custom itineraries, and quote per-person package prices that vary by destination, duration, and included services; example pricing includes Barcelona at £675 per pupil (4 days, 35 paying passengers), Berlin at £619, Rome at £635, and Ypres Battlefield Tours at £435, with deposits ranging from £40 to £200 depending on destination region. Customers (teachers, Educational Visits Coordinators, and headteachers) interact through a direct enquiry-to-quote-to-booking workflow rather than a self-service platform. The company is privately held, incorporated in England and Wales (company number 02598164), and operates with no disclosed external equity or debt funding.
Equity's defensibility rests on regulatory credentials rather than proprietary technology. It holds ATOL license number 2680 from the Civil Aviation Authority, ABTA membership (V5376), School Travel Forum membership with verified safety standards, and the Learning Outside the Classroom (LOTC) Quality Badge. Marketing is executed through the company website, blog, organic social media on LinkedIn, Instagram, Facebook, Twitter, and YouTube, email newsletters, awards participation, and experiential events such as the Normandy Showcase, which combines EVC training with familiarization trips for school decision-makers. No AI, machine learning, or proprietary technology platform is described in the source material; the operation is characterized as a traditional tour operator with manual itinerary planning and account management.
Equity firmographics
Firmographics- Name
- Equity
- Legal name
- Equity Inspiring Learning Limited
- Website
- https://equity.co.uk
- Company type
- Private
- Founded year
- 1933
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Equity industry classification
Industry- Product category
- Educational Group Travel / School Tour Operator
- NAICS
- Tour Operators (56152), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- School, University & NGO Outdoor Programs (Curriculum/Program Delivery) (THAAAOAD)
- akta.pro secondary industries
- Instructor-Led Skills Academies (Climbing, Paddling, Mountaineering Schools) (THAAAOAI), Cultural & Environmental Education Expeditions (Citizen Science, Conservation Volunteering) (THAAAOAH)
Keywords
Where Equity is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Equity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- School Trip Packages: The company generates revenue through packaged school travel tours sold on a per-person pricing basis. Customers pay deposits followed by final balances, with pricing varying by destination (UK, European, or Worldwide), trip duration, and included services such as flights, accommodation, meals, and excursions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Package pricing varies by destination and group size |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Equity product offering
Product offeringCore offering
Equity (Equity Inspiring Learning Limited) is a UK school travel operator that designs and delivers packaged group tours for schools, colleges, and other educational institutions. Its packages combine flights/coach transport, accommodation, meals, excursions, insurance, and 24/7 support, and are tailored by destination specialists to curriculum subjects (English, history, music, modern languages), sports, skiing, performing arts, and primary-level activities across UK, European, and worldwide destinations.
Product overview
Equity is a school travel operator offering a comprehensive portfolio of group tours for educational institutions. The core offering centers on School Trips, which encompasses specialized sub-products including Educational Trips (curriculum-aligned itineraries), Ski Trips (ski packages with instruction), Activity Trips (adventure experiences), Sports & Watersports Trips, Performing Arts & Music Trips, and Primary Education Trips. The company also provides Travel Manager, an online planning tool for teachers to organize trips. Services are available across UK, European, and worldwide destinations with comprehensive support including financial protection (ATOL/ABTA), 24/7 assistance, health & safety documentation, and insurance.
Differentiator
Problem solved
Functional benefit
Brands
- Travel Manager: School trip planning tool for teachers to manage and organize school travel bookings.
Products and services
- School Trips (Educational Group Tours) Bespoke group tours for schools, colleges and other educational institutions across UK, European, and worldwide destinations, including transport, accommodation, meals, excursions, insurance, and 24/7 on-tour support.
- Educational Trips Subject-specific curriculum-aligned itineraries for school groups covering English, history, music, modern languages, and computer science, with visits to relevant educational destinations.
- Ski Trips (Equity Ski) School ski group packages to European ski resorts including Andorra, Austria, France, Italy, Norway, Switzerland, and Turkey, with ski school instruction and equipment included.
- Activity Trips Adventure-based school trips including watersports in the Pyrenees, covering white-water rafting, kayaking, and canyoning activities.
- Sports & Watersports Trips Sports-focused school group travel including fixtures and training opportunities, particularly for football and watersports groups.
- Performing Arts & Music Trips Specialized trips for performing arts and music students, including visits to music heritage destinations like Liverpool (Beatles experience) and live performance venues.
- Primary Education Trips Age-appropriate educational travel experiences designed for primary school students with curriculum links and supervised activities.
- Travel Manager Online school trip planning tool that helps teachers organize and manage school travel itineraries, bookings, and documentation.
Quantifiable outcome
- Financial protection for all school trip bookings through ATOL and ABTA
Companies that use Equity
Customer profileSegments2 records
Ideal customer profiles1 record
Equity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Equity partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EVOLVE AdviceminorEVOLVE Advice provides EVC (Educational Visits Coordinator) training delivered through Equity's Normandy Showcase event. The partnership offers teachers professional development combined with familiarization trips, with EVOLVE's experienced Educational Visits Advisers conducting training sessions during the residential visit to France.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Equity competitors and assessment
Company assessmentBroad incumbents
- TUI Group: Europe's largest integrated tour operator with broad leisure travel brands (TUI, Thomson) and group travel capabilities — comparable in tour operating capability and supplier relationships but operates at vastly greater scale and is not specialized in school travel.
- Trailfinders: Large UK independent travel company with bespoke trip planning for groups, families, and educational clients — comparable in bespoke high-touch itinerary service but with much broader customer base than Equity's school focus.
Direct peers
- NST Group (National School Trips): One of the UK's largest dedicated school tour operators, offering curriculum-linked trips, ski trips, and activity tours for UK schools and colleges — directly comparable in customer segment, product mix, and GTM motion to Equity.
- Halsbury Travel: UK school tour operator providing curriculum-linked group travel for schools across Europe and worldwide, with similar bespoke itinerary services and educational focus — a direct competitor in the same niche.
- WST Travel: School travel specialist serving UK and Irish schools with educational tours, ski trips, and sports tours, with comparable curriculum-aligned itineraries and destination specialists — directly competitive with Equity.
- The School Travel Company (Diverse World): UK-based school tour operator focused on curriculum-linked educational tours for primary and secondary schools across Europe and beyond, serving the same customer base as Equity with overlapping destination coverage.
Emerging players
- Jigsaw Education Group: UK educational travel and residential experience provider focused on primary and secondary schools, offering curriculum-linked trips with an emphasis on UK and European destinations — partial overlap with Equity's educational and primary trip categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Equity social profiles
Digital presenceEquity compliance and trust
Trust signalCompliance4 records
Equity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equity leadership team
Management profileNumber of profiles
Equity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equity
What does Equity do?
Equity (Equity Inspiring Learning Limited) is a UK school travel operator that designs and delivers packaged group tours for schools, colleges, and other educational institutions. Its packages combine flights/coach transport, accommodation, meals, excursions, insurance, and 24/7 support, and are tailored by destination specialists to curriculum subjects (English, history, music, modern languages), sports, skiing, performing arts, and primary-level activities across UK, European, and worldwide destinations.
Is Equity a public or private company?
Equity is a private company. It is classified as unknown and is currently operating.
When was Equity founded?
Equity was founded in 1933. It employs 11 to 50 people.
Where is Equity based?
Equity is headquartered in Brighton, United Kingdom, in the Europe region.
How does Equity make money?
One revenue line is on record: school Trip Packages.
Who are Equity's main competitors?
Broad incumbents on record are TUI Group and Trailfinders. Direct peers are NST Group (National School Trips), Halsbury Travel, WST Travel and The School Travel Company (Diverse World). Jigsaw Education Group is listed as an emerging player.
Does Equity have an API?
No public API is recorded for Equity.
What industry is Equity in?
Equity's product category is Educational Group Travel / School Tour Operator. Its primary akta.pro industry code is THAAAOAD, School, University & NGO Outdoor Programs (Curriculum/Program Delivery), with a secondary code of THAAAOAI, Instructor-Led Skills Academies (Climbing, Paddling, Mountaineering Schools). Its NAICS code is 56152 and its SIC code is 8200.